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  Cognitive Semiotics QUESTIONANSWER STRUCTURES IN COGNITION  Ahti Veikko Pietarinen Institute  for   Art  Research, University  of  Helsinki  ahti [email protected]  1. From a certain point of  view that I would like to attempt to characterize and defend in this paper, Charles Peirce’s theory of  semiotics, or semeiotic if  you want, was all about, and not really too much more nor less, than the workings out of  the details of  what the proper ‘cognitive studies’ of  the mind would look like; couched of  course in his outlandishly original semiotic, philosophical, logical and methodological nomenclature.  My report is a condensed attempt to  justify this assertion of  a very close association, virtually that of  an identification, of  semiotics and the study of  cognition, or cognitive science. (We might even coin and begin to promulgate a neoPeircean study of  a science of  ‘cognitics’.) My preliminary  justification to this characterization of  what Peirce’s semiotics in the end amounts to is that we need to take seriously the kind of  anthropomorphism Peirce tended to appeal to in defending his semiotic ideas. His anthropomorphism states that any scientific study that is concerned with whatever structures and features the world  has, is necessarily filtered through the study of  the structures of  the mind  and which of  course is then something heavily shaped by experience. This does not mean any simpleminded sentimental recourse to Kantian transcendentalism. For those, mostly perhaps philosophers, interested in the study of  the basic constituency of  the world  ─ and I mean ones that do not draw too much from the discoveries of  natural sciences as such  ─ this sort of  investigation was labelled as “descriptive metaphysics” by Peter Strawson in the 1950s. It soon became one of  the hallmarks in contemporary metaphysics. (Let me remark here at the outset that the contrasting viewpoint Strawson singled out was “revisionary metaphysics”, which meant that the mind is taken to enjoy some direct and privileged access to reality in the sense of  being capable of  forming some kind of  a ‘picture’ or a ‘vision’ of  that reality that readily 1 

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  • CognitiveSemiotics

    QUESTIONANSWERSTRUCTURESINCOGNITION

    AhtiVeikkoPietarinen

    InstituteforArtResearch,UniversityofHelsinki

    [email protected]

    1.

    FromacertainpointofviewthatIwouldliketoattempttocharacterizeanddefendinthispaper,Charles

    Peircestheoryofsemiotics,orsemeioticifyouwant,wasallabout,andnotreallytoomuchmorenorless,

    thantheworkingsoutofthedetailsofwhatthepropercognitivestudiesofthemindwouldlooklike;

    couchedofcourseinhisoutlandishlyoriginalsemiotic,philosophical,logicalandmethodological

    nomenclature.

    Myreportisacondensedattempttojustifythisassertionofaverycloseassociation,virtuallythatofan

    identification,ofsemioticsandthestudyofcognition,orcognitivescience.(Wemightevencoinandbegin

    topromulgateaneoPeirceanstudyofascienceofcognitics.)Mypreliminaryjustificationtothis

    characterizationofwhatPeircessemioticsintheendamountstoisthatweneedtotakeseriouslythekind

    ofanthropomorphismPeircetendedtoappealtoindefendinghissemioticideas.

    Hisanthropomorphismstatesthatanyscientificstudythatisconcernedwithwhateverstructuresand

    featurestheworldhas,isnecessarilyfilteredthroughthestudyofthestructuresofthemindandwhichof

    courseisthensomethingheavilyshapedbyexperience.Thisdoesnotmeananysimplemindedsentimental

    recoursetoKantiantranscendentalism.Forthose,mostlyperhapsphilosophers,interestedinthestudyof

    thebasicconstituencyoftheworldandImeanonesthatdonotdrawtoomuchfromthediscoveriesof

    naturalsciencesassuchthissortofinvestigationwaslabelledasdescriptivemetaphysicsbyPeter

    Strawsoninthe1950s.Itsoonbecameoneofthehallmarksincontemporarymetaphysics.

    (LetmeremarkhereattheoutsetthatthecontrastingviewpointStrawsonsingledoutwasrevisionary

    metaphysics,whichmeantthatthemindistakentoenjoysomedirectandprivilegedaccesstorealityin

    thesenseofbeingcapableofformingsomekindofapictureoravisionofthatrealitythatreadily

    1

  • satisfiessomecriteriaofwhattheworldistobelike,suchasaesthetic,artistic,intellectual,abstract,formal,

    orwhathaveyou.)

    Sointhisanthropomorphicsense,whichIbelieveisshotthroughPeircesagenda,allsemioticstudiesarein

    actualfactcognitivestudies,andallcognitivestudiesare,inturn,oratleastshouldinactualfactbe

    regardedas,studiesinthefieldwhichisnowadayscharacterizedbydescriptivemetaphysicaltopics.And

    letusalsorememberthatthiskindofdescriptivemetaphysicsisnotwhatPeircemeantbymetaphysicsas

    such,sincehissemioticsisthenormativescienceoflogicinthewidesenseoftheterm.WhatPeircemeant

    bymetaphysicsisthussomethingelse,namelyaspeculativestudyoftheuniversethatdrawsfromlogic

    andphenomenology.

    2.

    Nowwhatcouldthemethodofsuchajointinvestigationofsemiotics,cognitivesciences,anddescriptive

    metaphysicsbe?Orperhapsthequestioncouldbephrasedasfollows:Howdowegaininformationby

    whichwelookfortheobjectsofsignsthatdeterminethesignsinterpretantsinthefirstplace?This,I

    wouldliketoemphasise,isthekeyquestioninsemiotics,andIthinkalltoooftenaneglectedoneasthat.

    Wecannotrestcontentwiththeideathatitissomehowthetheoryofsignsassuch,whateverthatistaken

    tobemaybesomekindofaclassificationalexerciseofallkindsofsignsthatprovidesthecorrectmethod

    forsemiotics.Noclassificationprovidesamethodpropersimpliciter.No,theentirepointofthetheoryof

    signsandthealliednotionofinterpretationalprocesses(whichsometimesistermedsemiosis),isto

    investigatethewaysandpossibilitiesinwhichsignsgiveusinformationthatwillgearusupwiththemeans

    tolookforandfindtheirobjects.Signaresomethingbyknowingwhichweknowsomethingmore.

    MyanswertothemainmethodologicalquestionthatIwouldliketobrieflygoontosketchhereproceeds

    asfollows.Peircethoughtthatallourknowledgeseekingactivitiesareconductedintermsclosely

    reminiscentofSocraticprocessesofquestionsandanswers.Thathereallythoughtthattheappropriate

    methodofstudyinsemioticshastodowithsuchavenerableancientapproachofquestionsandanswersis

    justifiedbyhisoftenemphasizednotionthatthemindisacreatoryofallsigns.Thisis,Peircemaintains,

    thekeyfunctionofthemind,toproduceandcreatesigns.Thischaracterizationcomesfromoneofhislate

    unpublishedpapers,wherehewritesthatamindisasigncreatoryinconnectionwithareactionmachine

    (MS318:18,1907).

    Nowsuchacreatoryworksbywayofdialogicprocesses.Dialogicisindeedtheothermaincharacterof

    Peircesunderstandingofcognition:Thereisalwaysoneaspect,phaseorcharacterofthemindthat

    submitsthesigns(andbysignsweshouldthinkofselfcontrolledthoughtsandotherintellectualconcepts)

    tothecontemplationofother,ornext,aspect,phaseorcharacterofthemind,tobefurtherinterpreted

    2

  • andfurthersubmittedtothecontemplationofyetanotheraspectsorphasesofthemind.Somehow,mind

    comestobeengagedinaconstantdialoguewithitself.

    Butherethewholepointoftheideaofhavingsuchcreativeinterrogativeanddialogicalprocessesinplace

    isnothingbutareflectionoftheageoldideaofthefundamentalnatureofthemannerofscientific

    investigation,includingbothempiricalandtheoreticalinvestigation,whichcannicelybeglossedasthe

    inquirersactivityofputtingquestionstothesourceofinformation(Hintikka2007).Theinquirerof

    coursedoesthatinhopeofgettingsomeanswersfromthesource.Nowthesourceiscommonlythought

    tobeNature.However,themethodofsemiotics,orcognitivestudies,ordescriptivemetaphysicsandall

    thesetermsreallyamountmoreorlesstothesamemethoddiffersfromthisesteemeddepictioninthe

    sensethattheprinciplesourceofinformationisnotNaturebutMind.Andso,thefundamentalmethodof

    semioticsseemsreallytobeverycloselyrelatedtothemethodofstudyofwhatthereistobeteasedout

    fromthenotionofputtingquestionstomind.

    Nowhowonearthcanweaccomplishthatsortofastudy?Whatistheprimarynatureofsuchactivitiesin

    whichthemind,sotospeak,interrogatesitselforitsowncontent?Letmetrytotacklethisquestioninthe

    followingmanner.RecallthatPeirce,inhislateryears,attemptedseveraltimestoprovehismethodof

    pragmaticism.Pragmaticismwasthegeneraltheoryofthemeaningofallintellectualconcepts,signs,

    thoughts,andgeneralities.Now,inthereconstructionofhislateproofofpragmaticismcomingroughly

    from1907,wheretheproofislaidoutintoopeninsemioticterminology,therearetwocrucialsteps

    towardstheendoftheproof.(Iwillnotgointoexplainingthereconstructionofthatlengthyproofitself

    here,Ihavedoneitelsewhere,seee.g.Pietarinen2007,Pietarinen2009;Pietarinen&Snellman

    2006.)ThesestepsareintendedtocharacterizethePeirceanGrailofAbduction.Inotherwords,theproof

    attemptstocharacterizeabductionintermsofreferringtosuchkindsofsignsthatgivetheirobjectsas

    conclusiveanswerstorightkindsofquestions.

    Inthelightofthisapproach,then,questionsarecertainkindsofexperiments.Sincetheyareplacedonthe

    sourceofinformationwhichisthemind,thefundamentalnatureofquestionsboilsdowntotheideaof

    experimentationonvariouswaysoffindingsolutionsinourthoughts(because,remember,thoughtsare

    signscreatedbythemind).Soifthisreasoningisindeedcorrect,thentheentirenotionofsemiosisis

    nothingbutageneralizationoftheoldideaofacontrolledexperiment,whichisnotlimitedonlyto

    experimentingonNaturesnaturebutencompassesthemind,too.

    3.

    Butatanyrate,certainfurtherquestionsareboundtoarisehereatthispoint.Weallprobablywouldlike

    toasknow:preciselywhatarethesewaysoffindingsolutionsoranswersinourthoughtbyputting

    3

  • questionstothemind?Furthermore,whatisitthatinfactcountsasaconclusiveanswertosucha

    question?

    Peircesanswertotheformerseemstobe:thewaysoffindingsolutionsinourthoughtsaregivenbyhabits,

    ashabitsaregeneralrulesofactingandthinkingincertainwaysincertainkindsofsituations.Andhabits,

    moreover,arecertaingeneralitiesthatareonlypartlyconnectedwiththeworldofexperienceandfortheir

    mostpartpointouttowardsmerelypossibleandhypotheticaloutcomes.

    Well,thisallseemsfineanddandy,butwhatexactlyarethesehabitstakentobe?Whatistheirreal

    constituency?How,whereandwhendotheyemerge?Iwillnotattemptanyeloquentanswertothis

    difficultquestion,andsomyproposalissolelythatweshouldcontinuetolookfortheanswerswhere

    Peircehadleftusoff,namelytotakethetheoryoftheinnernatureofhabitstobelogic,andcontinuethe

    studyofsuchlogicalongthelinesindicated.Thenatureofhabitcannotbeansweredonlybystudyingof

    thenatureofaction,becauseactionsarenotrealgeneralsbutsingulars.Itis,therefore,thetheoryoflogic

    whichseemstocatersforthosesolutionsthatweattempttofindbyourputtingquestionstothesourceof

    information,wherethatsourceisatthesametimethefactorythatcreatesthesignswhoseobjectswe

    wishtodetermineaswellasthesourceofanswersthattheinquirerwishestogleanfromitby

    experimentalandabductivemeans.Andweshouldjustaddthatwhatkindoflogicrevealsthetruenature

    ofhabitsiscertainlynotthecommonplacedeductivelogic,butanampliative,abdutiveone.Wecould,it

    seemstome,considerhabitsasstrategicplansofactionsinthesenseofgametheory(Pietarinen2006).

    Letmethensayalittleabouttheissueofconclusiveanswersinclosing.Whatcharacterizesagoodanswer

    theessenceofwhichisderivedfromthesourceofinformationisthatsuchasourceissomehowareliable

    one.Nowhowdoweassessthat?Well,quiteeasily.Whatelsecouldbeamorereliablesourcethanthe

    onethathasbeenthesourceofsignsinthefirstplace?Themind,mindyou,istheoriginator,the

    creatoryofallintellectualsigns(thoughts).Itisthusonlynatural,andnotinanystraightforwardsense

    circular,thatsuchacreatoryofsignsisreallythesourceofinformationwewanttoconcentrateallour

    effortsoninourinterrogativeactivities.For,thoseactivitiesarepreciselytheeffortsconcernedwith

    teasingoutmoreinformationfromthesource,andaccordingtowhichinformationtheobjectsofthesigns

    producedbythemindcouldeventuallybehituponwith.

    Toputthispointinabriefform,conclusiveanswersarethosethatarenecessitatedbythesuitably

    arrangedcontrolledandselfcontrolledexperimentationthatputsquestionstothemindconcerningthe

    objectsofsigns.

    Finally,whatkindsofanswersdoesthemindprovideforingeneral?Whatistheendresultofquestion

    answerprocessesincognition?Accordingtopragmaticism,theendistheformationofastablehabit,which

    4

  • istheultimatemeaningofthesigninquestion.Atthesametime,habitsareusedasstrategicrulesto

    choosebetweenseveralalternatives.Ifthesourcetrulyisareliableone,newstablehabitswilleasily

    emergetotakeplaceoffinalinterpretants,andtodosointhetimeandspacelessthantheideallimitcase

    ofthelongrun.For,aconclusiveansweristheonethatcatersuswithenoughinformationtofindout

    whattheobjectsofthesignare.Andwheneverwegatherenoughinformationabouttheobjects,thefinal

    interpretantsareboundtoarise.Andwhenevertherearefinalinterpretants,newhabitsareboundto

    emerge.

    Insummary,findingsolutionstothequestionanswerexperimentationtakingplaceinourthoughtsare

    givenbythehabitsofthinkinginacertainwayincertainkindsofsituations,andthosesolutionsinturngive

    risetonewhabitsandhabitchangingbehaviour.ThisishowcognitionappearstoworkinPeircessemiotic

    theory.

    4.

    Donotbeafraidofbecomingschizophrenicwhenyouaccepttheideaofthebasicmethodsofsemiotics

    havingtodowiththenotionofmindsomehowinterrogatingmind.Thereisnothingwobblyand

    psychological,psychoanalytic,letalonepsychosemioticinthatnotion.Itisnotstrictlyspeakingyourmind

    thatisinterrogatingexactlythesamementalentityofyours.MindisnotasingularterminPeircestheory.

    Ithasacommunalandcollectivecharacter.Itassociateswiththenotionofapersonratherthanwitha

    singularagent,andwhatapersonisisnotabsolutelyanindividual.Thenotionofdialoguecomes

    togetherwiththistemporallyextendedandfutureorientedunderstandingofpersonsengagedinitrather

    thanmentalagents.Thepronouninthefollowingsentencemustbeliterallyinterpretedasreferringtoa

    personal,notsingular,pronoun:Histhoughtsarewhatheissayingtohimself,thatis,issayingtothat

    otherselfthatisjustcomingintolifeintheflowoftime(CP5.421,1905,WhatPragmatismIs).Persons

    liveinalternativepossibleworldsasmuchasinthisoneactual,currentworldofours.

    Whatisthemechanismofmindtoaccomplishthetask?Surelythereisnoundemandingnaturalor

    symboliclanguageofthoughtbehindtheactionsthatcandothetrick.Ibelievethebestwayof

    understandinghowexperimentationcanbeoperationalisedisthroughacomprehensiveunderstandingof

    thenatureofdiagrammaticthinking,somethingwhichforexampleStjernfelt(2007)hasmuchtosayabout.

    Theappropriateandexpressiveenoughtheoryofdiagramsisneverthelesslikelytobenotalinguisticone

    anymore,eventhoughsomesimplerformaldiagrams(suchasPeircesexistentialgraphsonthefirst

    intentionallevel)canwellbeseenasalternativekindsofheterogeneousornonsymbolic(iconic)languages.

    Moreexpressivediagramsarenolongerlanguagesatall.

    UniversityofHelsinki

    5

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    5.References

    Hintikka,Jaakko(2007).SocraticEpistemology:ExplorationsofKnowledgeSeekingbyQuestioning.Cambridge:CambridgeUniversityPress.

    Peirce,CharlesS.(193158).TheCollectedPapersofCharlesSandersPeirce,8vols.,editedbyCharlesHartshorne,PaulWeiss,andA.W.Burks.Cambridge,Mass.:HarvardUniversityPress.

    Peirce,CharlesS.(1967).Manuscripts.HoughtonLibraryMicrofilms.

    Pietarinen,AhtiVeikko(2006).SignsofLogic:PeirceanThemesonthePhilosophyofLanguage,Games,andCommunication.Dordrecht:Springer.

    Pietarinen,AhtiVeikko(2007).AbductiveIssuesinPeircesProofofPragmaticism,inO.PomboandA.Gerner(eds),AbductionandtheProcessofScientificDiscovery,Lisboa:CentrodeFilosofiadasCinciasdaUniversidadedeLisboa,303320.

    Pietarinen,AhtiVeikko(2009)."MovingPicturesofThought:Graphs,Games,andPragmaticismsProof",Semiotica.

    Pietarinen,AhtiVeikkoandSnellman,Lauri(2006).OnPeircesLateProofofPragmaticism,inTuomoAhoandAhtiVeikkoPietarinen(eds),TruthandGames,Helsinki:ActaPhilosophicaFennica78,275288.

    Pietarinen,AhtiVeikkoandStjernfelt,Frederik(2009).DiscussiononDiagrammatologyandSignsofLogic,CognitiveSemiotics,toappear.

    Stjernfelt,Frederik(2007).Diagrammatology:AnInvestigationontheBorderlinesofPhenomenology,Ontology,andSemiotics.Dordrecht:Springer.