Peer Evaluation: Advertisement Analysis

Author’s name: ____________________Reviewer’s name: __________________ and contact information_______________________Date:__________

Please remain constructive in your feedback. Be as specific as you can, citing paragraphs, writing on the draft directly, and using a separate sheet of paper for further comments. I collect all drafts and peer review sheets for all assignments; these are a part of your final paper grade.

1. What is the essay’s argument regarding the author’s interpretation of the text? Underline the thesis statement of the essay. (Remember you are trying to convince the reader of your reasonable interpretation of the text, so apply the persuasive rhetorical appeals os argument in this essay).

2. Make sure that the first paragraph includes the following: title; author; genre; context; audience; purpose; theme(s); textual elements; effectiveness/evaluation of text. In other words, does it contain a concrete plan of development?

3. Does the author adhere to the order in the plan of development using clear topic sentences? (Each supporting paragraph may include the following: color, text/print, setting, mood/tone, model details, point of view/perspective (of camera), logos, pathos, ethos, and how each of these develops the theme/purpose, and audience of the text). Offer suggestions:

*Create an outline on the back of the sheet to suggest an effective and coherent order to discuss textual elements.

4. Is there sufficient evidence in each paragraph with explanation of how they support the thesis? Give suggestions regarding one section/body paragraph where more development is needed to illustrate the argument. (ICE: Introduce, Cite, Explain).

5. What is the strongest point of the essay? What is the weakest point?

Checklist:

-Do the paragraphs and ideas transition smoothly? (Transition suggestions: In addition, Consequently, However, In contrast, Furthermore, Therefore, Thus, As a result).

-Comment on the language, aiming for a clear, academic, non-biased, formal, and objective tone.

-Are all sources properly introduced with signal phrases (For example, According to). Does the author integrate quotations grammatically (same tense and subject/number) in a variety of ways? (Avoid using the same verbs such as states, uses. . .In the final revision, work on varying word choice to create interest).

-Take your thoughts into the future in your conclusion. What can we learn from the content or style? Does the style effectively convey the thematic content, reflect social values/stereotypes? Is the text successful in what it aims to sell? Is it ethical? How can we better teach future viewers to engage with the text? (Should they not support this company based on principle, for example, and why?)