MARIN PDFs/2010_MediaKit... · Point of View – timely ... San Anselmo $941,144 ... The Marin Magazine consumer represents over $4.7 billion in buying power based on annual expenditures

NOVEMBER 2008

E X T R A O R D I N A R Y L I V I N G

MAR I Naward-winning editorial

nominations

We are proud to present our Editorial Award Nominations:

Western Publishing Association’s2008 Best City & Metropolitan/Consumer Magazine2009 Best City & Metropolitan/Consumer Magazine

2009 Best Overall Design/Consumer Magazine&

National City and Regional Magazine Association’s2009 General Excellence Award

marin – the magazine that makes you think about where you live, work and play.

E d i t o r i a l

O n e H a r b o r D r i v e | S u i t e 2 0 8 | S a u s a l i t o C A 9 4 9 6 5

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To deliver thought-provoking stories, destinations and trends to the communities

north of San Francisco, and be the most effective communication vehicle to target

the active and affluent Marin County consumer.

Marin – the magazine that makes you think about where you live, work and play.

Features

think Stories on local, national, and global issues that have an effect on Marin County readers

Life Featuring the unique people, places and everyday occurrences in Marin

Fashion Bi-annual photo spreads providing extensive coverage of spring and fall fashion, jewelry and accessories

Home and Garden Design Stunning photography showcasing Marin’s most outstanding locations

traveL

Journey Take-action stories or armchair adventures covering fascinating global destinations

GoStories on local travel and two- to three-day getaways

Depar tments

snapCoverage of the Marin County and San Francisco social scenes

Fashion trendsHighlighting seasonal trends for the Marin consumer

CurrentsMarin County tidbits of news, happenings and events

appellationUpdates from the California Wine Country

FYIShort, timely, seasonal, single-topic news flashes on home, beauty, garden, restaurants, gifts, books, current events, food and more

Looking BackMarin County history gives us a sense of place

playFresh ideas for healthy activities, retreats, spas, products and more

microclimate Profiles of Marin County communities

servICe

art Profiles of Bay Area artists, galleries and exhibits - expanded quarterly edit

CalendarComplete and current listings of Bay Area events

Dine Out Comprehensive listing of the best of Marin County restaurants

COLumns

pOv Point of View – timely commentary on important issues

real estate update A quarterly look at market trends

Features & Departments

Miss ion Statement

Overv iew

N o m i n a t e d We s t e r n P u b l i s h i n g A s s o c i a t i o n ’ s 2 0 0 8 & 2 0 0 9 B e s t C i t y & M e t ro p o l i t a n / C o n s u m e r M a ga z i n e a n d 2 0 0 9 B e s t O ve r a l l D e s i g n / C o n s u m e r M a ga z i n e

(kit revision 01/21/10)

E d i t o r i a l


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2010 Edi tor ia l Calendar

Ongoing editorial in Marin Magazine also includes:

Features: Think, Home/Garden Design, Life, Journey, People, Fashion

Departments: Album, Conversation, Looking Back, Fashion Trends, Calendar, Dialogue,

Flavor, Dine Out, Galleries, SNAP, FYI (People, Environment, Business, Books, Causes, Art)

2010 Calendar

(rev. 10/27/09)

Issue Special Editorial Coverage Ad Close Final Material Close

January Weddings November 9, 2009 November 16, 2009 Get Organized Wedding Special Section

February Best Doctors December 14, 2009 December 21, 2009 Destination Spas Health and Fitness Second Homes/Here and There Art

March Spring Fashion January 11, 2010 January 18, 2010 Green Trends GO: Hawaii (includes The Marin Store catalog)

April Home Renovation Guide February 8, 2010 February 15, 2010 Vacations/Family Travel GO: Vegas

May Mother’s Day March 8, 2010 March 15, 2010 Garden Planning GO: Tahoe Art (includes The Marin Store catalog)

June Father’s Day April 12, 2010 April 19, 2010 Kitchen Designs Special Section: Golf

July Landscape Design May 10, 2010 May 17, 2010 Second Homes

August Editors’ Choice June 14, 2010 June 21, 2010 Real Estate Wrap-up GO: Mexico

September Fall Fashion July 12, 2010 July 19, 2010 Private Schools GO: Hawaii Art (includes The Marin Store catalog)

October Local Food and Wine August 16, 2010 August 23, 2010 Second Homes/Here and There GO: California Wine Country

November Holiday Entertaining September 13, 2010 September 20, 2010 Gift Guide Winter Beaches (includes The Marin Store catalog)

December Winter Sports October 11, 2010 October 18, 2010 Gift Guide GO: Skiing the West Art


C i r C U l a t i o N


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Guaranteed Ratebase - January 2010 36,000(audited: BPa June 2009)

Total Average Readership 100,000

Homeowners Reached % of MM Circulation

Tiburon/Belvedere 100% 12%

Kentfield/Greenbrae 100% 11%

Sausalito 100% 7%

Larkspur 100% 6%

Ross 100% 3%

Corte Madera 90% 8%

Mill Valley 88% 26%

San Anselmo 43% 6%

Fairfax 15% 1%

San Rafael 30% 11%

Novato 18% 7%

Requested Subscription Circulation 75%+Geographic Breakdown of Qualified Circulation

Paid CirculationNewsstand Average 225

Paid Subscription Average 225

Non-paid bonus circulation Monthly Event Distribution Average 200 Realtor Average 200

Hotel circulation More than 600 rooms in Marin’s finest hotels feature copies of Marin Magazine. 600

Participating hotels include: Water’s Edge, Mill Valley Inn, Acqua Hotel, The Inn Above the Tide,

The Lodge at Tiburon and Mountain Home Inn.

Sample based on BPa Publisher’s Statement for the month of June 2009. Not included are readers of complimentary copies. readership

figures include requested subscribers, newsstands, and hotel copies. (SoUrCES: BPa June 2009, U.S. Census Bureau)


member of the bpa worldwide:



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101

101

101

Olema

Point Reyes Station

Novato

SausalitoTiburon/Belvedere

Inverness

Greenbrae/Kentfield

Stinson Beach

Mill Valley

San Anselmo San RafaelFairfax

Larkspur

Ross

Corte Madera

San Francisco

Oakland

Berkeley

Golden Gate Bridge

San FranciscoInternational Airport

OaklandInternational Airport

SoUrCE: Bay area real Estate information Services inc., three month average for months July, august 2009

Distance from Marin: Union Square: 9.5 miles Napa Valley: 47.9 miles

SF Airport: 21.5 miles Oakland Airport: 27.8 miles

Belvedere $3,419,000

Ross $2,370,178

Kentfield $2,299,909

Stinson Beach $2,100,000

Tiburon $1,620,520

Larkspur $1,331,842

Corte Madera $992,977

San Anselmo $941,144

Mill Valley $929,145

Greenbrae $870,100

Sausalito $800,863

San Rafael $700,095

Fair fax $696,461

Novato $536,106

San Geronimo $533,125

2009 Average Home Sale Price


member of the bpa worldwide:



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Dist r ibut ion

BOOKSTORES

Barnes & Noble

Book Passage

Books Inc.

Borders Books & Music

Copperfield’s Books

Depot Bookstore & Cafe

Pt. Reyes Bookstore

NEWSSTANDS

Delano’s IGA

DeLauer’s Newsstand

Fog City News

Macs Smoke Shop

National News and Magazines

Paras News Inc.

Sawyer’s News

Smoke Signals

GROCERY STORES

Boardwalk Market

Good Earth

Mill Valley Market

Mollie Stone’s

Novato Foods

Paradise Foods

Real Food Company

Scotty’s Market

Sonoma Market

Toby’s Feedbarn

United Markets

Whole Foods

Woodlands Market

OTHER

Pharmaca

Newsstands

HOTELS

Acqua Hotel

Casa Madrona Hotel and Spa

Cavallo Point Lodge

Druids Hall

Inn Marin

Mill Valley Inn

Mountain Home Inn

Nick’s Cove

Olema Inn

Point Reyes Seashore Lodge

The Inn Above Tide

The Continental Inn

The Fairmont Heritage Place

The Gables Inn

The Lodge at Tiburon

Water’s Edge

Partners




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Reader Prof i le

SOURCE: October 2007 Monroe Mendelsohn Subscriber StudyINDEX: Base: Total Affluent Heads of Household HHI $85,000+

d E M o G r a P H i C S

INCOME

Average HHI up to $1 million HHI $364,000 223

PROFESSIONAL

Owner / Partner 39%

Professional / Managerial 67%

NET WORTH (exclusive of home)

Average $3,270,000

SECURITIES

Savings and Investments $1,913,100

REAL ESTATE

Average Primary Home Value $2,462,700

Own Vacation Home 30%

Average Value of Second Home $1,548,500

Locations of Second Home

Lake Tahoe 37%

Hawaii 24%

Mexico 20%

East Coast 10%

Audience


Audience Demographics Index

Average Age 45.3

Male 40%

Female 60%

Married 54%

Any College 96% 124

Graduate College + 83% 148

Readership Habits

Read Regularly (3 of 4 issues) 83%

Reading Time Average 44 min.

Action Taken 90%

Rate Marin Magazine Excellent / Very Good 93%

IndexHigh Net Worth Subscribers (MMR Affluent Study)

(rev. 03/03/08)



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ExpendituresThe Marin Magazine consumer represents over $4.7 billion in buying power based on annual expenditures.

SOURCE: October 2007 Monroe Mendelsohn Subscriber StudyINDEX: Base: Total Affluent Heads of Household HHI $85,000+

d E M o G r a P H i C S

Audience


In the past year, Marin Magazine readers have collectively spent:$1.8 billion on Home$412 million on Travel$80 million on Home Electronics$92 million on Watches / Jewelry$132 million on Women’s Apparel$91 million on Men’s Apparel

FASHION Index (MMR Affluent Study)

Jewelry Spent $7,500+ on Watches & Jewelry 313 Spent $2,000+ on Watches 342Spent $5,000 - $7,500 on Fine Jewelry 564Spent $2,000+ on Jewelry 272

Women’s Apparel Spent $5,000+ on Collection / Couture 850Spent $5,000+ on Sportswear 2167Spent $7,500+ on Evening Wear 1100Spent $5,000+ on Shoes 950

Men’s Apparel Spent $3,000 - $5,000 on Sportswear 633Spent $5,000+ on Men’s Suits 850

HOMERemodel / Renovate home next 12 months 118

TRAVEL COMP %75% of Marin Magazine readers’ favorite editorial section is Travel / Journey.Vacation next 12 months 90%Trip outside U.S. 62%Trip inside U.S. 84%Plan to visit next 12 months

Hawaii 52%Lake Tahoe 51%San Diego 29%Europe 30%

Overnight in Wine Country 81%

SAN FRANCISCOVisit San Francisco 94%Commute to San Francisco 47%Shop Union Square 57%Dining 90%Museums 49%

E d i t o r i a l


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t E S t i M o N i a l S

2009 Adver t iser Comments

Readership, Relat ionships and Results


“For starters, I can say that

Marin Magazine was critical

to quickly, and effectively

establishing my business in

a new market. Their custom

design assistance with all

ads, flexible program that

catered to ad sizes varying

per my industry’s seasonal

needs, and focus on edito-

rial press where appropriate,

secured a leadership position

for M Clothing among Marin

County boutiques. Further,

I receive many, ongoing

benefits by advertising regu-

larly with Marin. This includes,

premium placement in the

magazine, access to participate in Marin charity events, local

Art Salons, introduction to other Marin strategic partners, and so

much more! Truly, I know my friends and neighbors in Larkspur

read Marin cover to cover each month. Having a presence in

the magazine brought MANY current, and new, customers in my

doors every week!”

—Marty Murphy, Owner, M ClOthing

Fresh Fall Fashions -from today’s hottest designers

8 Tamalpais Drive, Corte Madera, CA 94925 t.415.924.8891381 Healdsburg Avenue, Healdsburg, CA 95448 t.707.431.8738

402 Railroad Avenue, Danville, CA 94526 t.925.314.0911www.martymclothing.com

Tibi

Inhabit

Haute Hippie

Current/Elliot

Rozae Nichols

Genetic Denim

Citizens of Humaity

Elizabeth and James

Catherine Malandrino

and SO much more . . .

“A Lucky Magazine Favorite Boutique”

The world’s coolest garden gallery.

707.996.8888 • 23586 Arnold Drive (Hwy 121) at CornerStone Sonomawww.cornerstonesonoma.com

“Marin Magazine is my periodical of choice in Marin for

advertising my properties for sale. The cover design has

been consistently fabulous, and the content excellent.

I believe folks enjoy keeping this special magazine for a

longer period than they would keep most magazines. The

best part for me…my telephone rings because of my ads.

What better proof of a periodical’s importance.”

—Marilyn riCh, realtOr, MOrgan lane realty

“We have had a great response to

our first ad in your publication...even

have had a couple people bring in

the page to order from it.”

—CarOl levalley, Owner, rustiC Bakery

“I received a great response from my

first ad for Potter Green, a lady called

in direct response to the ad, came up

that day and purchased the item!”

—nina gerety, Owner,

pOtter green & CO. / Opia hOMe

E d i t o r i a l


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t E S t i M o N i a l S

Readership, Relat ionships and Results


”Marin Magazine has been

a great resource for our

marketing and branding

campaign. The defined cir-

culation reaches our ideal

market and the high stan-

dard of the magazine well

represents the style and

quality of our firm. There

is no better publication in

Marin County in which to

advertise.”

—JaMes e. DeMMert, Managing

partner, Main street researCh

“...ran a full page ad and 10 people called with $1000

deposits ready to go! …and still getting response from a half

page ad I ran 6 months ago!”

– Douglas Gilmour, owner Whitehall Rowing

AddressAddress

*Upon credit approval

Financing available*

610 DuBois Street , San Rafael

complimentary consultation | 415.455.1200 | californiaclosets.com

© 2009 California Closet Company, Inc. All rights reserved. Each franchise independently owned and operated.

“From the very first issue, Marin Magazine captured

and celebrated its market in a way few other regional

publications have been able to. We are thrilled to

have supported their efforts from the beginning and

look forward to continuing our mutually successful

partnership into the forseeable future.”

—renee Zutter, Marketing DireCtOr, CalifOrnia ClOsets

670 BR I D G E WAY, SA U S A L I TO CA L I F O R N I A 94965 800.357.3863 | 415.289.1010 | W W W.M S-R E S E A R C H.C O M

If you have investment assets of $1 million or more, we welcome the opportunity to meet with you for a no-cost wealth management review and analysis.

MAIN STREET RESEARCH LLC

W e a l t h M a n a g e m e n t

“

”

Hiring a professional wealth manager has given me peace of mind and the time to pursue my passions...

…and since Main Street’s fees are directly tied to my

performance, they care about my success as much as I do.

PAST PERFORMANCE IS NOT INDICATIVE OF FUTURE RESULTS. MAIN STREET CLIENT PORTFOLIOS ARE MANAGED SEPARATELY AND VARY IN REGARD TO RISK AND RETURN DEPENDENT UPON INDIVIDUAL CLIENT CIRCUMSTANCES. NEITHER THE INFORMATION NOR ANY OPINION EXPRESSED HEREIN CONSTITUTES A SOLICITATION BY MAIN STREET OF THE PURCHASE OR SALE OF ANY SECURITIES OR OTHER FINANCIAL INSTRUMENTS NOR A RECOMMENDATION TO HOLD, SELL, BUY, OR OWN A PARTICULAR SECURITY OR SECTOR IN YOUR PORTFOLIO. INDIVIDUAL RECOMMENDATIONS ARE TAILORED TO INDIVIDUAL PORTFOLIOS DEPENDING UPON INDIVIDUAL CIRCUMSTANCES.

2009 Adver t iser Comments


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L isa Shanower, Pr incipal and Publ isher

During her 20 years of publishing experience, Lisa Shanower has worked

with numerous publishing companies and has had extensive experience in

launching new magazines, including: Yahoo! Internet Life (Ziff Davis), Marie

Claire (Hearst) and VUE magazine (Tribune Company). At Hearst Magazines,

Lisa held the position of Group Advertising Director, San Francisco, overseeing

corporate advertising for Hearst’s consumer magazine titles.

Launching Marin Magazine has afforded Lisa the opportunity to become

more involved in the community and partner with organizations that share

core values.

Nikk i Wood, Principal and Editorial Director

J im Wood, Principal and Executive Editor

From 1991 to 2000, Jim and Nikki Wood developed Coast Magazine in

Newport Beach, California. They sold the magazine to the Orange County

Register in 2000 and in 2002 moved to Marin County. After falling in love with

all Marin has to offer, the Woods noted the opportunity of creating a local

publication similar to Coast and in early 2004 the decision was made to

launch Marin Magazine.

For over 20 years, Jim Wood has written articles and op-ed pieces for such

Orange County publications as the Orange Coast Daily Pilot, Metropolitan

Journal and OC Metro. In 1991, he became a constant and much-read voice

in Coast Magazine. His articles on local issues, travel and special interest

stories attracted a wide and intense following. At Coast, Jim served as editor,

publisher and columnist.

At Coast Magazine, Nikki held the position of publisher and general business

manager. Her duties with Marin Magazine are as general manager and

editorial director; overseeing the layout, design and editorial tone of the

magazine. “What can be better than doing what you love in a place you

love,” exclaims Nikki in describing her excitement at starting this new venture.

M a N a G E M E N t t E a M

Bios


a d V E r t i S i N G


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Adver t isers

arCHIteCture / InterIOr DesIGn

ARMA GroupArtful LivingBradanini & AssociatesCaletti ConstructionDavid Ludwig DesignDeliberate Design + ArchitectureFive Senses Interior DesignGeoffrey E. Butler ArchitectureGregory S. JohnsonJ. Livingston Home Décor Jessica Hall & AssociatesJohn Beaudry Landscape DesignPeter Englander BuildersPolsky Perlstein ArchitectsPortillo & Co. Inc.Robert Nebolon ArchitectRuth Livingston StudioSandra Bird DesignsSara Evers HoffmanShipley InteriorsTardy and AssociatesVaso Peritos

ar t GaLLerIes /museums/ar tIsts

Arader GalleriesArt Works DowntownArtist Works, Inc.Asian Art MuseumBonhams & ButterfieldCaldwell SnyderCalifornia Academy of SciencesDe Young MuseumDouglas AndelinFingerhut GalleriesGallery BergelliHackett Freedman GalleryICB ArtistsKathleen LipinskiMarin Museum of Contemporary ArtMark KellerPush StudiosRobert Allen Fine ArtRobert Beck GalleryRobert Green Fine ArtsSFMOMASonoma Valley Museum of ArtStudio 333Sue AverellSusan Landor KeeganThe Mayne Gallery

Tomales Fine ArtWalt Disney Family Museum

atHLet IC

Bay Club of MarinFitness ConceptIncline Village Golf CoursesMarin JCCMill Valley Health ClubMt. Tam Racquet ClubThe Bar MethodThe Dailey Method

autOmOtIve

Lexus of MarinLim0Zen Transportation LLCRolling Thunder

DestInatIOn CLuBs

323 ResidencesCalistoga RanchCentex Destination Properties-

HawaiiExclusive ResortsKauai Visitors BureauKe Kailani HawaiiMartis CampMayacamaMillennium TowersMontreuxNorthstar LodgeOld GreenwoodPronghornPunta SayulitaRitz-Carlton ClubTetherowThe Orchards at Carneros

eDuCatIOn

Corte Madera MontessoriDominican UniversityMarin Catholic High SchoolMarin Primary SchoolMt. Tamalpais SchoolSan Domenico SchoolSonoma AcademyUC Berkeley Extension

events

Divine Performing ArtsGolden Gate OperaLake Tahoe Autumn Food & Wine

FestivalMarin Art Festival

Marin Designers ShowcaseMarin Farmers MarketMarin SymphonyMarin/ScapesMill Valley Film FestivalNapa Valley Mustard FestivalOlive FestivalSan Francisco PerformancesSausalito Art FestivalSausalito Film FestivalTiburon Art Festival

FasHIOn/aCCessOrIes LOCaL

20/20Alix & Co. Fine JewelryAllie*GAmir MozaffarianArboretum ApparelBlancCatherine JaneDeleuse JewelersDoodlebugEmbodiesEncoreGene HillerGreen ApplesItem ShoesJohann Paul JewelersJulianna’s Fine JewelryKathleen Dughi JewelerKismetKitami RopaKozeLehrer DesignsLink WorksM ClothingMarin OptometryNeneShoesNumber 5Patrick JamesPearl LarkspurPricilla of BostonSandboxSausalito OptometrySecret GardenShapur MozaffarianSolariumStephan Hill JewelersSwingTela DUnion Street GoldsmithWilkes Bashford/WilkesSport




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Adver t isers

FasHIOn/retaIL natIOnaL

BloomingdalesCartierCop.CopineCrate & BarrelEileen Fisher Gucci Michael StarsNeiman MarcusPaul SmithSaks Fifth AvenueSimayofTSE CashmereVera BradleyYSL

F InanCIaL/InsuranCe

AletheiaBank of MarinBreganteCapital Insurance GroupFarmers InsuranceFirst RepublicHanson BridgettLane McVickerMain Street ResearchOPES AdvisorsPremier EquitySalient-FriedmanSequoia MortgageUBSUnion BankWells Fargo

FOOD

All Seasons CateringBryan’s Fine FoodsJessie et LaurentLaVier Cuisine CateringParadise Foods

HOme FurnIsHInGs / ImprOvement/appLIanCes

Artful LivingBaby + Kids Co.Blacks FarmwoodBluestone MainCabana HomeCalifornia ClosetsCeramic Tile & DesignCity CarpetDaltileDamner Custom ShuttersDuxiana

Endless Knot Garage SolutionsGolden Restoration & ConstructionGump’sHarbinson Construction, Inc.Hearth and HomeHeath CeramicsIntegrated ResourcesKitchens PlusKunst Bros.Lamperti KitchensLiving GreenLunariaMarin StonecareMarin Wood RestorationMill Valley CandleworksNational Association of Remodeling

IndustryOrganize for JoyPainters PlacePederson AssociatesPlathPurcell MurrayReel ScreensRoche BoboisShamrockSnaidero KitchensStandards of ExcellenceSub-ZeroSunrise HomeTerra TeakThe Wooden DuckTischbern DesignsTommy BahamaWoodworking West, Inc.

HOme Care/ret Irement

Carmel Valley ManorSmith Ranch HomesThe TamalpaisVilla MarinWindchime Marin

L IquOr

Vodka 360Wasabe Vodka

LOCaL retaIL

Alpha DogAussie Pet Mobile, Inc.Body TimeCoquelicotEither Oar RowingFancy ThatFolio

Goodnite MoonLocal FloraMeadowlark GalleryMorris & CompanyNicole Grey & Co.Petite PaperiePharmacaPine Street PaperyPopaperySage Gallery on GrantSweet ThingsTam CellarsThe Container Store

LuxurY aCCOmmODatIOns /spas

Alpine MeadowsAston Hotels & ResortsBardessonoBernardus LodgeBodega Bay LodgeCavallo Point LodgeEl Dorado Hotel & KitchenFarmhouse InnGrand Sierra ResortHealth Spa Napa ValleyHotel HealdsburgHotel LucaJoie de Vivre ResortsKa’anapali Beach HotelKa’anapali Golf ResortKenwood Inn and SpaLa ResidenceLes Mars HotelMarriott Lodging Int’l HawaiiMonterey Hotel and SpaMt. View HotelNapa Valley LodgePebble Beach Food & WineRancho La PuertaResort at Squaw CreekStarwood Hotels & Resorts HawaiiThe Gables InnThe Inn Above TideThe PeppermillThe Resort at Pelican HillThe Strands at HeadlandsThe Westin Maui Resort & SpaTickle Pink InnVillagio Inn & SpaVintage InnVintners InnWhitetail ClubWine and RosesWynn Las Vegas




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Adver t isers

meDICaL

California Pacific Medical CenterDr. DelgadoDr. KimDr. Kimberly HenryDr. Laurence Wolf, MDEric Van Haney, DDSJulie Winfield, MDLaurel FertilityMarin GeneralMt. Tam OrthopedicNew SkinPacific Fertility CenterThe Laser CenterUCSF

pHOtOGrapHY

Alyssa Remington PhotographyBarbara Ries PhotographySandy Siegel PhotographyStroub & SchellingSusan Adler Photography

reaL estate

Alain Pinel RealtorsChase InternationalChelsea Property GroupColdwell BankerDecker Bullock Sotheby’s

International RealtyFirst MarinFrank Howard AllenGermana FabbriHighway One RealtyMadison RealtyMcGuire Real EstateMelissa Bradley Real EstateMorgan LanePacific UnionParadise PropertiesSeadrift RealtySeagate Properties, Inc.Sotheby’s International Realty

restaurants

Buckeye RoadhouseBungalow 44ComfortsE&O Trading CompanyGaylordsHarris’ RestaurantHorizonsMilano Restaurant

Napa Valley Wine TrainParadise BayPiattiPiccoRustic BakerySabor of SpainSan Rafael Joe’sSaylors RestaurantThe Lark Creek InnThree DegreesWipeout

saLOns/DaY spas

Acacia Salon & Day SpaArt of the EyeChampagne Day SpaCharle Hair StudioEden Day SpaEvo SpaFrogsLili S SalonSalons and Day SpasSanctuary SpaSenSpaSmooth OperationsSpirit Rock Mediation CenterStellar SpaThe Spa at Casa Madrona

sHOppInG Centers

Bon Air CenterChelsea Property GroupNorthgate MallStrawberry VillageThe Village at Corte MaderaTown CenterVintage Oaks

traveL

Air New ZealandAvantAirCruise SpecialtiesEmiratesFrosch TravelHawaiian AirOahu Visitors BureauQantasSonoma Valley Visitors BureauSunset AviationVirgin AirlinesMendocino Convention Visitors

Bureau

wInerIes

J WinesHall St. HelenaMerryvale WineryRainier Wine / Mad HousewivesSequoia Grove Winery



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WidtH x HEiGHt

Spread

Create as a 2 facing-page

document with correct crossovers,

using parameters for Full Page.

Full Page

Live area 7 5/8 x 9 7/8

Trim 8 3/8 x 10 7/8

Bleed 8 7/8 x 11 3/8

2/3 Page Vert 4 5/8 x 9 7/16

1/2 Page Horzntl 7 1/16 x 4 5/8

1/3 Page Square 4 5/8 x 4 5/8

1/3 Page Vert 2 1/4 x 9 7/16

1/4 Page Vert 3 7/16 x 4 5/8

Digital mediaAll supplied creative needs to be provided digitally.

applications accepted - nO quarkAdobe InDesign, Photoshop, and Illustrator. Include all fonts and images with files. PDF files should be saved as PDF/X-1A.

File typesWe accept TIF, single-file EPS, PSD, INDD, AI with fonts outlined, and hi-resolution JPG. Avoid sending GIF, DCS, or BMP.

FontsInclude all screen and printer fonts with files. Illustrator files should have all fonts outlined. We do not provide fonts.

Document setup GuidelinesFull page and spread ads require a minimum of 1/4” bleed. Avoid stylizing fonts in design programs.

resolutionImage files need to be at least 300 dpi at 100% print size.

ColorFile color should be CMYK “Offset SWOP neg U280 ShortK” or grayscale, not RGB or LAB. Total ink density not to exceed 280%. We will convert if not submitted correctly and color cannot be 100% guaranteed.

proofsFor best results, supply a hard copy of a high quality, color proof for color matching.

2/3VERTICAL

1/3 VERT

1/3 SQUARE

FULL PAGE

BLEED

NON-BLEED

Ad Sizes*

WidtH x HEiGHt

Trim Size 8 3/8” x 10 7/8”

Safety from Trim 1/4” on all sides

Bleed Allowance 1/4” on all sides

Binding Method Perfect

Specs for Inside Cover 2/Page 1 WidtH x HEiGHt

Trim Size 8 3/8” x 10 7/8”

Safety from Trim 1/4” on all sides

Min. Bleed Allowance 1/8” on all sides

Safety for Left-Hand Gutter: 3/8”

Safety for Right-Hand Gutter: 3/8”

Send Advertising Materials to:

Marin Magazine, Attn: Production

One Harbor Drive, Suite 208

Sausalito, CA 94965

Phone: 415.332.4800 ext. 111

[email protected]

FTP InfoFTP Host: ftp.marinmagazine.com

User ID: marinmagftp

Password: marin

Technical & E lect ronic

M a t E r i a l S P E C S

1/2 HORIZONTAL

* Not all ad sizes available in all sections.

Magazine S ize



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1. COMPRESS LARGE FILES/FOLDERS

Compress file(s)/or folders using Stuffit for Macs or WinZip for PCs into .sit or .zip

files. This step is not required, but can shorten upload/download time.

2. uSE SIMPLE FILE NAMES

Avoid spaces and non-letter characters, such as *&#!^%+><, in file names. Use

hyphens (-) or underscores ( _ ) when necessary.

3. FTP SITE REquIRES FTP SOFTWARE

Upload files using an FTP program such as Cyberduck, Fetch or Transmit for Mac

users or WS_FTP or FTPWizard for PC users.

FTP Host: ftp.marinmagazine.com

User ID: marinmagftp

Password: marin

Most of these programs have trial periods. If no FTP software available, use an

internet-based program such as YouSendIt.com for free, through your browser.

4. SEND PRODuCTION AN EMAIL

After completing file upload, send an email to:

[email protected] to confirm receipt of your file(s). Thank you.

FTP In format ion

FTP Instruct ions

M a t E r i a l S P E C S


Documents

MARIN PDFs/2010_MediaKit... · Point of View – timely ... San Anselmo $941,144 ... The Marin Magazine consumer represents over $4.7 billion in buying power based on annual expenditures