Bachelor of Business Studies FIRST SEMESTER … Syllabus 1st to 6th Sem.pdfDefinition of Management ... maturity Suggested Readings/ Books: 1. ... Social Behavior-Definitions, Properties

Bachelor of Business Studies

The Bachelor of Business Studies (BBS) program will provide you with the broad

business education. You will study the core business principles of accounting, risk

management, human resource management, economics and marketing. Theory will be

brought to life through work on practical business projects in addition to two monts

summer placement in industry.

FIRST SEMESTER SECOND SEMESTER

Paper 1 Business Economics - I Paper 1 Business Economics - II

Paper 2 Fundamentals of Accounting Paper 2 Financial Accounting

Paper 3 Business Management Paper 3 Organisational Behaviour

Paper 4 Business Mathematics Paper 4 Business Environment

Paper 5 Computer Fundamentals - I Paper 5 Computer Fundamentals - II

Paper 6 Communication Skills - I Paper 6 Communication Skills - II

THIRD SEMESTER FOURTH SEMESTER

Paper 1 Public Relations & Corporate

image Paper 1

Human Resource

Management

Paper 2 Quantitative Techniques Paper 2 Financial Management

Paper 3 Marketing Management Paper 3 Production & Operations

Management

Paper 4 Business Research Methods Paper 4 Consumer Behaviour

Paper 5 Cost Accounting Paper 5 Business Law

Paper 6 Information Technology in

Management Paper 6 Introduction to DBMS

FIFTH SEMESTER SIXTH SEMESTER

Paper 1 Income Tax Paper 1 International Business

Paper 2 Strategic Management Paper 2 Rural Marketing

Paper 3 Working Capital

Management Paper 3 Total Quality Management

Paper 4 Indian Financial System Paper 4 Management of Banking &

Financial Institutions

Paper 5 Project Management Paper 5 E- Business

Paper 6 Entrepreneurship

Development Paper 6 Project Report Viva Voce

Business Economics I

Unit –I

Introduction: - Meaning, Nature and Scope of Micro Economics, Basic Economic

Problems.

Utility Analysis: - Law of Diminishing Marginal Utility, Equi-marginal utility.

Analysis of Demand: - Concept, Elasticity and their types, Determinants and Importance

of Elasticity of Demand

Supply Analysis: - Concept and Law of Supply, Factors Affecting Supply.

Unit –II

Laws of Returns: - Production Function in Short-Run and Long Run. Revenue Concepts

- Total Revenue, Marginal Revenue, Average Revenue and their relationship.

Cost Analysis: - Accounting Costs and Economic Costs, Short Run Cost Analysis: -

Fixed, Variable and Total Cost Curves, Average and Marginal Costs.

Unit –III

Pricing Under Various Market Conditions: - Perfect Competition - Equilibrium of Firm

and Industry under Perfect Competition. Monopoly: - Price Determination. Monopolistic

Competition: - Price and Output Determination under Monopolistic Competition.

Unit –IV

Rent: Concept, Meaning, Types, Theories of Rent – Classical and Modern; Quasi Rent;

Wages: Meaning, Kinds and Theories; Interest: Concept, Gross and Net Interest,

Theories of Interest: Classical, Neo – Classical, Liquidity Preference and Modern; Profit:

Meaning, Characteristics, Gross and Net Profit, Theories of Profit.

Suggested Readings/ Books:

1. Koutsoyiannis A (2010). Modern Microeconomics, Macmillan New Delhi.

2. Ahuja H.L (2008). Advanced Economic Theory, S. Chand & Co., New Delhi.

3. Mankiw N.G. (2009). Principles of Economics, Thomson.

Fundamentals of Accounting

Unit I

Theoretical Framework

(i) Meaning and Scope of accounting

(ii) Accounting Concepts, Principles and Conventions

(iii) Accounting Standards – concepts, objectives, benefits

(iv) Accounting Policies

(v) Accounting as a measurement discipline – valuation principles, accounting

estimates

Unit II

Accounting Process - Books of Accounts leading to the preparation of Trial Balance,

Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and

contingent liabilities, Fundamental errors

including rectifications thereof. Bank Reconciliation Statement

Unit III

Inventories- Basis of inventory valuation and record keeping. Depreciation accounting -

Methods, computation and accounting treatment of depreciation, Change in

depreciation methods.

Unit IV

Preparation of Final Accounts for Sole Proprietors

Accounting for Special Transactions

(a) Consignments

(b) Joint Ventures

(c) Bills of exchange and promissory notes

(d) Sale of goods on approval or return basis.


1. Sehgal, Ashok & Deepak (2008). Financial Accounting, Taxman‟s Allied Services.

2. Maheshwari, S. N. (2010). Financial Accounting, Vikas Publishing House

3. Tulsian, P. C. (2009). Financial Accounting, Pearson Publications.

BUSINESS MANAGEMENT

Unit I

Definition of Management – Science or Art – Management and Administration –

Development of Management Thought – Contribution of Taylor and Fayol – Functions of

Management – Types of Business Organisation.

PLANNING -Nature & Purpose – Steps involved in Planning – Objectives – Setting

Objectives – Process of Managing by Objectives – Strategies, Policies & Planning

Premises- Forecasting – Decision-making.

Unit II

ORGANISING -Nature and Purpose – Formal and informal organization – Organization

Chart – Structure and Process – Departmentation by difference strategies – Line and

Staff authority – Benefits and Limitations – De-Centralization and Delegation of

Authority – Staffing – Selection Process - Techniques – HRD – Managerial

Effectiveness

Unit III

DIRECTING -Scope – Human Factors – Creativity and Innovation – Harmonizing

Objectives – Leadership – Types of Leadership Motivation – Hierarchy of needs –

Motivation theories – Motivational Techniques – Job Enrichment – Communication –

Process of Communication – Barriers and Breakdown – Effective Communication –

Electronic media in Communication.

Unit IV

CONTROLLING -System and process of Controlling – Requirements for effective

control – The Budget as Control Technique – Information Technology in Controlling –

Use of computers in handling the information – Productivity – Problems and

Management – Control of Overall Performance – Direct and Preventive Control –

Reporting – The Global Environment – Globalization and Liberalization – International

Management and Global theory of Management.


1. Harold Kooritz & Heinz Weihrich (1998). “Essentials of Management”, Tata McGraw-

Hill.

Business Mathematics

Unit – I

Progressions: Application of Arithmetic Progression and Geometric Progression.

Arithmetic progressions finding the „n‟th term of an AP and also sum to „n‟ terms of an

AP. Insertion of Arithmetic means in given terms of AP and representation of AP.

Geometric progression: finding nth term of GP.

Unit – II

Interest Applications: Simple interest, compound interest including half yearly and

quarterly calculation, Installment Purchases (Cost of Installment, Effective rates,

amortization of a loan)

Unit – III

Percentage and Ratios’ Applications: Percents, Commissions, Discounts, e.g., bill

discounting, mark up and concepts of Ratios.

Unit – IV

Interpolation: Binomial, Newton and Lagrange’s Method

Corporate and Special Applications: Computation of the costs and proceeds of stock

buy and- sell; Computation of rates of yield and gains or losses on the purchase and

sale of stocks; Computation of gains and losses on convertible and callable bonds,

annual interest, accrued interest, and annual yield and computation of a rate of yield to

maturity


1. P.R. Vittal (2008). Business Mathematics.

2. D.C. Sancheti and V.K. Kapoor (2007). Business Mathematics.

Computer Fundamentals

Unit-I

Introduction to Computer:-Definition, Characteristics.. Generation of Computers,

Capabilities and Limitations. Introduction to Operating System. Concept of Bios, Booting

Files. Basic Components of a Computer System-Control Unit, ALU, Input/output

functions and characteristics. Memory Introduction, Classifications- Volatile Memory and

Non- Volatile , Flash Memory, ROM, RAM, EPROM, PROM, EEPROM other types of

memory.

Unit-II

Input, Output and storage Units:-Computer Keyboard, Pointing Devices: Mouse,

Trackball, Touch Panel, and Joystick, Light Pen, Scanners, Various types of Monitors,

Touch-sensitive screens, Optical Recognition System, Pen based systems, Digitizers,

MICR, OCR, OMR, Bar-code Reader, digital camera.

Hard Copy Devices:- Impact and Non- Impact Printers- Daisy Wheel, Dot Matrix, Line

Printer, Chain Printer, Comb Printers, Non Impact Printers- DeskJet, Laser Printer,

Thermal Transfer Printer, Barcode Printers, Electro static printers and plotters.

Unit-III

High Level Language and Low Level Language, Software and its different types-

System Software, Application software. Hardware , Firmware, , Compiler, Interpreter

and Assembler. File Allocation Table ( FAT , FAT 32 & NTFS). Introduction to algorithm

and Flow chart: - Representation of an algorithm, flowchart symbols and levels of flow

chart, rules, advantage and limitations of flowchart and pseudo code.

Unit-IV

Testing and Debugging:-Definition of testing and debugging , types of program errors,

testing of programs, debugging a program for syntax and logical errors, difference

between testing and debugging. Booting process details of Dos and Windows:- DOS

system files , Internal and External Commands , Difference between External and

Internal Commands. Internal Commands:- MD, CD, RD, COPY CON, TYPE, DATE &

TIME, VOLUME VERSION, REN, PROMPT, CLS, DIR/P/W, COPY , DEL Etc. External

commands:-FORMAT , DISKCOPY, DISKCOMP, XCOPY, CHKDISK, SCANDISK,

HELP, DEBUG, PRINT etc.


1. P.K. Sinha (2006). Computer Fundamentals.

2. Naveen Prakash (2009). Introduction to Database Management.

Communication skills-1

Unit 1

Communication, Its types & Significance: Communication; process of communication;

its kinds, channels and role in the society.

Unit 2

Reading Skills: Process of reading; reading purposes, models, strategies,

methodologies; reading activities, structure of meaning techniques.

Unit 3

Writing Skills: Elements of effective writing; writing styles; scientific and technical

writing.

Unit 4

Grammar: Transformation of sentences; words used as different parts of speech; one

word substitution; abbreviations, technical terms etc.


1. Vandana R Singh (2009). The Written Word, Oxford University Press, New Delhi

2. KK Ramchandran (2010). Business Communication, Macmillan, New Delhi

3. Swati Samantaray (2008). Business Communication and Communicative

English, Sultan Chand, New Delhi.

Business Economics II

Unit I

Classical Theory of Employment: Say’s Law of Market, Keynesian Theory of

Employment, National Income: Concept and Constituents, measurement, difficulties and

importance.

Unit II

Consumption Function, Psychological Law of Consumption Function ,Investment :

Types, Factors, Determining Investment, Multiplier : Static and Dynamic, Limitations,

Leakages and Importance.

Unit III

Marginal efficiency of Capital, prospective yield, determinants and importance, Trade

Cycle : Theories, Measures to control trade cycles

Unit lV

Monetary Policy: Constituents, objectives and role in economic development, Fiscal

Policy: Constituents, objectives and role in economic development, Inflation : Types,

stagflation (Philip‟s curve), Theories of Demand Pull and Cost Push inflation causes,

effects and measures to control inflation.

Suggested Readings & Books:

1. Koutsoyiannis A (1999). Modern Microeconomics, Macmillan New Delhi.

2. Ahuja H. L. (2010). Advance Economic Theory, S.Chand & Co., New Delhi.

3. Mankiw N.G. (2000). Principles of Economics, Thomson Publication.

Financial Accounting

Unit I

Single Entry System, Accounts of Non- Profit Organizations; Insolvency Accounts.

Unit II

Royalty Accounts, Hire Purchase and installment system; Consignment and Joint-

Venture.

Unit III

Partnership Accounts: Fixed and Fluctuating Capitals; Interest on Capital; Interest on

Drawing; Past Adjustments and Guarantee.

Unit IV

Partnership Accounts: Admission, retirement and death of a partner; Dissolution of

a partnership firm (excluding Garner v/s Murray, Gradual Realization and

Piecemeal Distribution).


1. Sehgal, Ashok & Deepak ( 2 0 0 7 ) . Financial Accounting, Taxman‟s Allied

Services.

2. Maheshwari, S. N. 2(0 0 9 ) . Financial Accounting, Vikas Publishing House.

Organizational Behavior

UNIT I :

Introduction-Concept, Nature of Organizational Behavior, Need on integrated

approach to study behavior, Significance of Organisational Behavior for Managers.

UNIT II :

a) Perception:- Meaning, Definition, Significance of Perception for understanding

Human Behavior.b) Learning:- Nature, Types of Learning, Principles of learning, Factors

in human Learning. c) Attitude:- Meaning and concept of Attitude, Significance of

Attitude for understanding Human Behavior.

UNIT III :

a) Motivation:- Motivation and Goal Directed Nature of Human Behavior,concept of

Motivation, Importance of Motivation, Theories of Motivation. b) Personality:- Concept,

factors influencing Personality, Theory of Personality. c) Communication: Process,

Barriers, How to make communication effective.

UNIT IV :

Social Behavior-Definitions, Properties of a Group, Group & Human Behavior, and Why

People join Groups, Types of Groups, Group Cohesiveness.

Influencing Human Behavior-Techniques of Influence-Power & Politics, Leadership as

an Influence Process, Organisational Change and Organisational effectiveness.

Suggested Books:

1. Stephens Robbins (2001). Organisational Behavior, Prentice Hall of India.

2. Fred Luthans (1998). Organisational Behavior, McGraw Hill Books Co.

Business Environment

UNIT I:

Indian Business Environment : Concept, components and importance.

Economic Trends : Income; Savings and investment; Industry; Trade and Balance of

Payments, Money ; Finance ; Prices.

UNIT II :

Problems of Growth : Unemployment; Poverty; Regional imbalances; Social injustice;

Inflation,Parallel economy; Industrial sickness.Role of Government : Monetary and fiscal

policy; Industrial licensing, Privatization; Devaluation;Export-import policy; Regulation of

foreign investment; Collaborations in the light of recent changes.

UNIT III :

Industrial Pollicy : Industrial Policies since Independence, New Industrial Policy and its

Effect.

The Current Five Year Plan : Major policies; Resource allocation.

UNIT IV :

International Environment : International trading environment; Trends in world trade and

the problems of developing countries; Foreign trade and economic growth; International

economic groupings; International economic institutions – GATT, WTO, UNCTAD,

World Bank, IMF; GSP; GSTP.Major Industry Associations : FICCI, CII, ASSOCHAM,

PHDCCI, Role of Industry Associations.


1. Sundaram & Black (2003). The International Business Environment; Prentice Hall

Of India

2. Dutt R and Sundharam KPM (2010). Indian Economy; S. Chand & Co.

3. Misra SK and Puri VK (2010). Indian Economy; Himalaya Publishing House.

Computers Fundamentals-II

UNIT I

Internet Access: Introduction to www, internet and intranet creation of e-mail address

Send and receive messages, Use of search engines, Delivering information with

Microsoft Mail Use of MS-Outlook/ Outlook Express.

UNIT II

Communication: The Electronic Web; Network Application: voice, information

services, Internet Chat, Group chat, Voice over Internet Protocol: voice conference,

Video conferencing. Computer Network & Communication: Network types,

Network topologies, Network Communication Devices, Physical Communication

Media, Network Protocol (TCP/IP).

UNIT II

Application of IT: Business, Educational, Decision Support System,

Inventory, etc. Introduction to ERP, CRM, , DBMS.

Internet : Different application of internet for Business. E-commerce and its models.

UNIT IV

Basic Concepts: Entities & their attributes, advantages & disadvantages of DBMS.

Introduction to RDBMS

Data Models: The hierarchical model, the network model & the relational model.

Data Protection: Recovery, concurrency, security &integrity.


1. P.K. Sinha (2008). Computer Fundamentals.

2. Naveen Prakash (2009). Introduction to Database Management, TMH.

Communications Skills –II

Unit I

Business Communication – meaning & importance. Defining Communication,

Purpose, Process, elements, difficulties in communication, and conditions for

successful communication. Basic forms of Communication, Barriers to effective

communication, basic models & communication, 7C‟s of for effective business

communication

Unit II

Organizational Communication: Importance of communication in management,

Formal and Informal Communication, Grapevine and how to handle it.

Developing positive personal attitudes, Communication training for managers,

Communication structure in an organization,Corporate Communication, PR skills

Unit III

Presentation Skills: Presentation on any chosen topic, oral presentations,

principles of oral presentations, factors affecting presentations, sales presentation.

Unit IV

Business E t i que t t e : Understanding e t i que t t e , C ro ss -cultural e t i q u e t t e ,

B u s i n e s s manners, Business to business etiquette.

Effective customer care.


1. Chaturvedi, P. D. Chaturvedi, Mukesh (2004). Business Communication:, Pearson Education.

Public Relations and Corporate Image Unit I Public Relations: Principles, Tools and Method PR concepts and principles, various theories of PR, Interface of PR with various other management disciplines, Publics in PR, PR in Government, PR in public sector Unit ll Laws and ethics in PR, strategic PR management, Crisis communication and Management, role and scope of writing in PR and role of research in PR. Unit lll Corporate Communication principles and concepts of Corporate Communication (CC), evolution and growth of CC, emerging market scenario, the relevance of CC; and financial communication and financial media. Unit lV Oral and Visual communication Concept, process and function of visual communication. Concepts and theories of graphics and the application part of that. Suggested Readings & Books:

QUANTITATIVE TECHNIQUES

Unit I

Role of Mathematics and statistics in Business Decisions Theory of Sets Compound interest, depreciation and annuities. Equations: Linear, Quadratic & Simultaneous Equations Matrix Algebra Binomial Theorem Principles of Mathematical Induction, Arithmetic Progression & Geometric Progression Unit II Data Analysis: Measure of Central Tendency Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and Standard Deviation and Coefficient of Variation, Skewness and Kurtosis Index Numbers, Methods: Simple, Aggregate, Weighted, Test Unit III Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of Correlation. Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between Regression and Correlation Time Series Analysis, Trend Variation, Least Square Fit, Seasonal Variation Unit IV

Theory of Probability, Addition and Multiplication Law, Baye’s Theorm

Theoretical Distributions: Binomial, Poisson and Normal Distribution

Sampling Distribution, Standard Error Theory of Estimation, Point

Estimation, Interval Estimation

Testing of Hypothesis: Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test).


1. Levin & Rubin (2002). Statistics for Management, Prentice Hal

2. SP Gupta (2008). Statistical Methods, Sultan Chand

Marketing Management

Unit I

Marketing: Nature & Scope of Marketing, Concepts - production, product, selling,

marketing & societal marketing, marketing environment –marketing management and its

environment.

Unit II

Consumer buying behaviour: consumer decision making process (five step model),

factors affecting buying behaviour, purchase behaviour, buyer’s role.

Market segmentation: need, concept, nature, basis & strategies, mass marketing vs.

Segmentation.

Unit III

Marketing mix: 4ps of products & 7ps of services, components & factors affecting

Product decisions: product definition, new product development process, and product

life cycle, positioning, branding, packaging & labelling decisions

Unit IV

Pricing decisions: importance, objectives & strategies

Product promotion: promotion mix and factors affecting.

Distribution: channel decisions, types & factors, physical distribution system & its

Components


1. Philips Kotler, Principles of Marketing

2. Stanton, Fundamentals of Marketing

3. J.C. Gandhi, Marketing Management

4. Ramaswamy & Namakumari, Marketing Management

Business Research Methods

UNIT I

Research: Meaning types fundamental/ applied Approaches: Historical /

Experimental / Exploratory Methodology. Research Process: Selection and identification

of research problem etc.Hypotheses: Meaning and formulation: Investigation .Research

Design: Meaning types, essentials.

UNIT III

Data: Types, methods of collection observation interview, schedule /questionnaire.

Survey: Meaning procedure, Types questionnaire survey / interview ,survey, steps and

problems of survey methods.

UNIT III

Case Study: Meaning, assumptions procedure, merits and limitation.

Source of Social Science Information, Problems encountered by researches in India.

UNIT IV

Research Report: General Principles and Practice. Layout of Research Report, Types

of Reports, Mechanics of writing Research Report. Preliminary and Reference section.


1. Rujit Kumar (2001). Research Methodology, Sage.

2. Robert B. Burns (2004). Introduction to Research Methods, Sage.

3. C.R. Kothari (2007). Research Methodology, Wiley Eastern.

Cost Accounting

Unit I

Introduction: Cost and Cost Accounting, Scope, Objectives, Advantages and

disadvantages, Installation of costing system.

Unit II

Material Control, Labour control, Overhead control, Fixed and Variable, direct and

indirect. Analysis of Cost – Preparation of cost sheet, estimate, tender and quotation.

Unit III

Marginal Costing: Marginal cost vs. marginal costing; contribution , P/V ration; Break

even analysis, margin of safety, application of marginal costing.

Unit IV

Standard Costing and Variance Analysis: material variances, labour variances.

Reconciliation of cost and financial Accounts.


1. Jain & Narang (2008). Cost Accounting, KPH.

2. M.Y. Khan & K.Jain (2010). Managements & Cost Accounting, HPH.

Information Technology in Management Unit I MS Access: Creating Tables, adding and deleting records Querying: creating, saving and editing; joining tables in queries Forms: creating and using forms, Reports: creating and printing reports, Macros: concept and simple use of macros Modules: writing programs using Visual Basic for Applications (VBA). Security: access control by enabling and disabling menus. Managing Data and Files Unit II Application of IT: Business, Educational, Decision Support System, Inventory, etc. Introduction to ERP, CRM, SAP, DBMS, SPSS. Unit III Communication: The Electronic Web; Network Applications: voice, Information Services, Internet chat, Group chat, Voice over Internet Protocol: voice conference, Video conferencing. Computer Network & Communication: Network types, Network topologies, Network Communication Devices, Physical Communication Media, Network Protocol (TCP/ IP). Unit IV Working with Tally or any other Accounting Software package Suggested Readings/ Books:

1. P.K.Sinha (2007). Fundamental of Computers, BPB.

Human Resource Management

Unit I

Nature, scope, role and importance of HRM. New trends in HRM due to globalisation De

regulation and technological advancements.

HRM in India

Unit II

Job analysis: steps in analyzing job and introduction to methods of collecting job

analysis information.

Job description, job specification, job design, job simplification, job rotation, job

enrichment and job enlargement.

Unit III

Recruitment: sources of recruitment, policies and procedure of recruitment, selection

process, testing & interviews.

Placement and induction, transfer and promotion.

Unit IV

Human Resource Development: Identification of training needs and techniques of

training, employee development and career planning.

Wage and salary administration and incentives.

Performance appraisal, methods and problems of performance appraisal.

An introduction to teams, employee, empowerment and participation.


1. Rao V.S.P. (2009). Human Resource Management, Excel books.

2. Monnappa and Saiyadan. (2007). Personnel Management, Tata McGraw Hill.

3. Dessler, Garg (2009). Human Resource Management, Pearson education.

Financial Management

Unit I

Financial management: meaning, nature and scope of finance; financial goals: profit

maximization, wealth maximization; finance functions,- investment, financing and

dividend decisions.

Unit II

Capital budgeting: nature of investment decisions; investment evaluation criteria- net

present value, internal rate of return, profitability index, payback period, accounting

rate of return , NPV and IRR comparison; capital rationing; risk analysis in capital

budgeting.

Unit III

Working capital: meaning, significance and types of working capital; financing of

working capital; sources of working capital; management of inventory; management

of cash; management of account receivables; optimum credit policy; credit collection;

factoring service; various committee reports on bank finance; dimensions of working

capital management. Dividend decisions—Types of dividend- dividend models—

principles of dividend policy—practical aspects of dividend .

Unit IV

Capital structure theories: traditional and MM hypotheses; determining capital

structure in practice; Capital structure planning.

Cost of capital: meaning and significance of cost of capital; calculation of cost of

debt, preference capital, equity capital and retained earnings;

Operating and financial leverages; measurement of leverages; effects of operating and

financial leverages on profit.


1. Chandra, Prasanna 2009. Financial Management; Tata McGraw Hill, Delhi.

2. Pandey, I.M.2010.: Finanical Management, Prentice Hall of India, New Delhi.

Production & Operations Management

Unit I

Production and operations management; its functions and relationship with other

functional areas. Facility location decision, layout decision, product and process layout.

Capacity planning.

Unit II

Production planning and control: Planning, scheduling, routing etc. Assembly line

balancing.

Work Study: Method study and time study, Work simplification. Productivity linked

incentives.

Unit III

Inventory Management: ABC analysis and basic model of EOQ (carrying, ordering and

shortage costs). Supply Chain Management.

Basic concepts of maintenance management and preventive management.

Unit IV

Statistical quality control and acceptance sampling.

Services: Nature, design of service system.

Latest Concepts: A brief introduction to JIT, computer aided manufacturing, TQM and

ISO quality systems.


1. Buffa & Sarin : Modern Production and Operations Management

2. Nair : Operations Management, TMH

3. Adam & Ebert : Production and Operations Management, Prentice

Hall India

Consumer Behaviour

UNIT I

Introduction to Consumer Behavior Scope and Relevance of Consumer Behavior Studies; Buying Decision Process; Basic Model of Consumer Behavior; Problem Recognition Methods of Problem Solving; Information Search, Alternative Evaluation and Selection, Outlet Selection and Purchase, Post Purchase Behavior and Customer Satisfaction, Role of Involvement.

UNIT II Individual Determinants of Consumer Behaviour Role of Motivation; Personality and Self Concept; Attention and Perception; Consumer Learning; Consumer Attitudes – Formation and Change; Consumer values and Lifestyles.

UNIT III

External Determinants of Consumer Behaviour

Influence of Culture and Subculture; Social Class; Reference Groups and Family

influences; Diffusion of Innovations.

UNIT IV

Consumer Decision Making Process

Personal Influence and Opinion Leadership: Process of Opinion Leadership, Profile of Opinion Leader, Opinion leadership and Firm’s Promotional Strategy Diffusion of innovations: Diffusion Process, Adoption Process, Profile of Consumer Innovator.

Text Books & Suggestive Readings:

1. Schiffman, L.G. and Kanuk, L.L., Consumer Behavior, Prentice Hall of India, 9th

edition.

2. Loudon, D. and Bitta, D., Consumer Behaviour, Tata Mc Graw Hill

Business Law

UNIT I

The Indian Contract Act, 1872

UNIT II

The Negotiable Instruments Act, 1881

The Payment of Bonus Act, 1965

UNIT III

The Employees’ Provident Fund and Miscellaneous Provisions Act, 1952

The Payment of Gratuity Act, 1972.

UNIT IV

The Companies Act, 1956 – Sections 1 to 197

(a) Preliminary,(b) Board of Company Law Administration - National Company Law

Tribunal; Appellate Tribunal,(c) Incorporation of company and matters incidental thereto

(d) Prospectus and allotment, and other matters relating to use of shares or

debentures,(e) Share capital and debentures,(f) Registration of charges,(g)

Management and administration – general provisions – registered office and name,

restrictions on commencement of business, registers of members and debentures

holders, foreign registers of members or debenture holders, annual returns, general

provisions regarding registers and returns, meetings and proceedings.(h) Company Law

in a computerized environment – e-filing.


1. N D Kapoor (2005).Elements of Mercantile Law-Sultan Chand.

2. Akhileshwar Pathak (2003).Legal Aspects of Business, 3rd Edition, Tata Mc

GRAW HILL

Introduction to DBMS UNIT I Introduction to Database Systems: File System versus a DBMS, Advantages of a DBMS, Describing and storing data in a DBMS, Queries in a DBMS, Structure of a DBMS, People who deal with database, introduction to Data Models, Architecture of DBMS. UNIT II Entity Relationship Model: Overview of Database Design, Entities, attributes, and Entity sets, Relationships and Relationship sets, additional features of the ER Model, Conceptual database design with the ER model – Entity versus attribute, entity versus relationship. UNIT III Schema Refinement & Normal Forms: Introduction to schema refinement, functional dependencies, examples motivation schema refinement, reasoning about functional dependencies, normal forms, decompositions, normalization (Up to 3rd Normal Form) UNIT IV Creating Reports: Introducing Reports, Using Report Wizards, Standardizing Reports, Inserting a Chart into a Report with the Chart Wizard, Printing Report. Creating Labels and Mail-Merge Documents: using the label wizard, using custom labels, printing multiple labels, merging access data with word documents. Suggested Readings/ Books:

1. Ramakrishnan, R. and J. Gehrke (2000). Database Management

systems, McGrawHill.

Income Tax

UNIT I

Basic concept: Income - agricultural income – person – assessee – assessment year -

previous year - gross total income - total income - maximum marginal rate of tax -

Residential status - Scope of total income on the basis of residential status -Exempted

income under section 10.

UNIT II

Computation of income under different heads: Salaries – Allowances –Perquisites –

Profit in lieu of salary – Gratuity – Pension - Income from house property: Annual Value

of House property – Computation under different circumstances – Deduction from

annual value.

UNIT III

Profits and gains of business or profession: Definition - Computation –Allowable

expenses and not allowable expenses – General deductions – Provisions relating to

Depreciation.Capital gains: Definition of Capital Assets – Long term and Short term –

Transfers – Cost of acquisition – Cost of improvement – Exempted Capital gains.

Income from other sources: Definition - Computation – Grossing up – Deductions and

other relevant provisions.

UNIT IV

Total income and tax computation: Income of other persons included in assessee’s total

income - Aggregation of income and set-off and carry forward of losses Deductions from

gross total income - Rebates and reliefs - Computation of total income of individuals and

firms - Tax liability of an individual and firm.


1. Dr. Vinod K. Singhania (2011). Direct Taxes – Law and Practice, Taxman

publication.

2. Dr. Mehrotra and Dr. Goyal (2011). Direct Taxes – Law and Practice, Sahitya

Bhavan

Strategic Management

UNIT I

Strategic Management - An Introduction - Evolution of business policy as a discipline -

Concept of strategic management - Characteristics of strategic management - Defining

strategy.

UNIT II

Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business

definition, objectives and goals - Environmental appraisal - Types of strategies - Guidelines for

crafting successful business strategies. Strategic analysis and choice - Environmental Threat

and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage

Profile - Corporate Portfolio Analysis - SWOT Analysis - Synergy - GAP Analysis - Porter's

Five Forces Model of competition .

UNIT III

Strategy implementation - Issues in implementation - Project implementation - Procedural

implementation - Resource Allocation - Budgets - Organization Structure - Matching structure

and strategy - Behavioural issues - Leadership style - Corporate culture - Values - Power -

Social responsibilities - Ethics - Building a capable organization - Functional issues -

Functional plans and policies - Financial, Marketing, Operations and Personnel plans and

policies

UNIT IV

Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization

anarchies - Operations Control and Strategic Control - Measurement of performance -

Analyzing variances - Role of organizational systems in evaluation,New Business Models and

strategies for Internet Economy . Cases in strategic management.


1. Azhar Kazmi 2002(2nd Ed).Business Policy, PHI.

2. Arthur A. Thompson Jr. and A.J.Strickland (2004).Strategic Management, -

Concepts and Cases,TMH

Working Capital Management

Unit I

Introduction- Meaning of Working Capital, Types, Nature & Scope, Objective of

Working Capital Management, Factors determining the Working Capital Management.

Unit II

Working Capital Financing- Nature of Current Assets and Current liabilities,

Source of Working Capital Finance - Trade Credit, Short-Term Bank Finance, Public

Deposits, Commercial Papers, Factoring etc. Approaches to Working Capital Finance,

Liquidity and Profitability, New Leading System for Delivery Cash Credits, Working

Capital Analysis, Funds Flow Statements.

Unit III

Management of Cash- Need and Objectives of Cash Management, Cash

Forecasting and Budgets, Cash Models, Marketable Securities, Concept and Needs,

Investment in Marketable Securities & Strategies. Management of Receivable-

Meaning, Objective of Account Receivable Cost of maintaining Account Receivable,

Factor determining the size of Investment Credit Policy, Analysis and Control of

Receivable.

Unit IV

Management Inventory- Mending, Benefit of Holding Inventories, Objectives of

Inventory Management, Essentials of Good Inventory Control System, Techniques of

Inventory Control, Factors determining, Optimum Investment in Inventory.


1. Bhalla, V.K. (2001). Working Capital Management: Text and Cases, Anmol,

Delhi.

2. Scherr, F.C. (1989). Modern Working Capital Management, Prentice Hall.

Indian Financial System

UNIT I

Financial System- An overview of the Indian financial System. Definition, Introduction,

Significance and its relationship with economic development. The constituents, structure

and features of Indian financial system. Recent developments

UNIT II

Financial markets- Concept, Features, Functions, Structure, types, role of financial

markets in economic development.

UNIT III

Major Indian financial institutions- IDBI, IFCI, ICICI, IRCI & SFC’s management,working,

operations and performance and recent developments, Concept of Universal Banking.

Investment Bankers: UTI, LIC, GIC, and mutual funds and their role,performance and

recent developments.

UNIT IV

New issue markets: Nature, features, functions, methods of new issue, Secondary

markets: Nature, features, functions, role of stock markets, stock exchanges, OTCEI,

NSE, recent developments and SEBI guidelines.Non-banking financial institutions:

Objectives, functioning, Regulations and recent developments, Role of Commercial

Banks in industrial finance and RRBs.


1. M.Y. Khan (2007). Indian Financial Theory and Practice

2. R.M. Srivastava (2005). Management of Indian Financial Institutions

Project Management

Unit I

The concept of a project, characteristics of a project, phases in the life cycle of a

project. Time Scheduling a Project:

Unit II

Gantt Carts and LOB, Network Techniques: concept of project network, construction of

project network, critical path method, slack and free float, PERT and its advantage over

CPM. Probability of completing a project on time. Crashing a network and concept of

PERT cost.

Unit III

Forms of project organization, project planning and control, human aspects of project

management.

Unit IV

Performance reviews on the basis of planned project cost and time. Major reasons for

cost & time over runs and remedial measures.


1. Gopala Krishnan & Rama Murthy : A Text book of Project Management,

McMillan India.

2. S.Chaudhry : Project Management, TMH

Entrepreneurial Development

Unit I

Concept of entrepreneurship: meaning & characteristics of entrepreneurship,

entrepreneurial culture, socio-economic origin of entrepreneurship, factors affecting

entrepreneurship, conceptual model of entrepreneurship, traits of a good entrepreneur,

entrepreneur, entrepreneur and manager

Unit II

Entrepreneurial motivation: motivating, compelling and facilitating factors,

entrepreneurial ambition, achievement motivation theory and Kakinada experiment

Unit III

Establishment of entrepreneurial systems: search, processing and selection of idea,

Input requirements

Unit IV

Ssi: meaning, importance, characteristics, advantages and problems of ssis. Steps for

starting a small industry, guidelines for project report, registration as ssi.

Assistance to ssi: need for incentives & subsidies, need for institutional support, role of

government and other institutions.


1. C.B. Gupta & N.P. Srinivasan: Entrepreneurial Development (sultan chand

& sons)

2. Vasant desai: management of a small scale industry (Himalya publishing house)

International Business

Unit I

Meaning, Need for International Trade, Distribution Between Foreign Trade and

Domestic Trade, Need for Separate Theory of International Trade.

Theories of International Trade, Classical and Non-classical, Gains from International

Trade.

Unit II

Foreign Exchange: Meaning and Need, Theories for Exchange Rate Determination

– Mint Parity Theory, Purchasing Power Parity Theory, Balance of Payments

Theory.

Unit III

Direction and Composition of India’s Foreign Trade, Recent Trends, Export Promotion

Policies. Balance of Trade, Balance of Payments, Disequilibrium in Balance of

Payments, Causes, Consequences and Cures.

Unit IV

International Liquidity Problems, I.M.F. and W.T.O., Documents Used in Foreign Trade,

Foreign Bill of Exchange, Letter of Credit, Bill of Lading.


1. Bhalla, V.K., Shrivaraman S. (2010). International Business Environment and

Management.

2. Cherunilam, Francis (2008). International Business.

Rural Marketing

UNIT I

Rural Marketing: Nature, Definition, Scope, Importance, Challenges and Opportunities

in India.

Factors influencing Rural Marketing. Rural Market: Size & structure, Segmentation of

Indian rural market. Rural and Urban Market: A Comparative Analysis

UNIT II

Rural Marketing Research: Rural Consumer Behaviour, Rural Market Mapping Rural

Market Index: Thompson index. Market research (with special reference to seeds,

fertilizers, farm equipments, new techniques, agricultural output & other services.)

Product and Service Marketing in Rural India: Rural Marketing Mix: Product Planning,

New Product Development for Rural Markets, Brand Management in Rural Market and

communication media & message, distribution channels,: Rural Retail Channel

Management

UNIT III

e-Rural Marketing: e-Choupal Model of ITC, IT for Sustainable Rural Development and

E-Governance in rural market

Corporate Sector in Agri-business: Cultivation, Processing & Retailing

Organized Rural Retailing.

UNIT IV

Social Marketing: Corporate Social Responsibility and Rural Marketing

Consumer Education: Consumer Education and consumer movement in rural India.

Role of government in Rural Marketing.

Role of NGOs in Rural Marketing.


1. Dogra, Ghuman (2008). Rural Marketing, TMH.

Total Quality Management

UNIT I

Quality - Concepts, Role of Quality in Changing Business Conditions,

Contributions of Deming, Juran, Philip Crossby, Kaizen, Trade off between

Quality Costs and Schedules, Quality Costs and its Analysis, Life Cycle Costs,

Difference between Inspection, Quality Control, Quality Assurance and

Total Quality Management, Quality Problems and Causes,

UNIT II

Pareto Analysis, Ishikawa Cause and Effect Diagnosis. Quality Control -

Control of Quality, Statistical Process Control, Control Charts,

Acceptance Sampling.

UNIT III

Strategic Quality Management Quality Management in Marketing Quality

Management in Designing Quality Management in Manufacturing Quality

Management in Suppliers Quality Management System

UNIT IV

Total Quality Management - Concepts, Organization for Quality, Developing

a Quality Culture.

Quality Certification - Quality Assurance, ISO 9000 Series Concepts and

Procedure


1. Juran, J.M. & Gryna, P.M. Quality Planning & Analysis, HPH.

Management of Banking & Financial Institutions

UNIT I

Financial Services - Meaning, types and their importance.

Securities Trading - Online Vs Offline Trading, Demat and Remat.

Depository - Introduction, Concept, depository participants, functioning of

depository systems, process of switching over to depository systems, benefits,

depository systems in India, SEBI regulation.

UNIT II

Mutual funds and AMCs - concept, origin and growth of mutual funds,

Constitution & management of MFs - Sponsors, Trustees, AMCs, and custodians.

Clasification of mutual fund schemes, advantages and disadvantages in mutual

fund schemes, NAV and pricing of mutual fund units. State of mutual funds in

India.

UNIT III

Leasing - concept and development of leasing, business, difference between

leasing & hire purchase, types of leasing business, advantages to lessor and

lessee.

Merchant Banking - Origin and development of merchant banking in India scope,

organisational aspects and importance of merchant bankers. Latest guidelines of SEBI

Merchant bankers.

Venture capital - concepts and characteristics of venture capital, venture capital

in India, guidelines for venture capital.

UNIT IV

Call money market, Treasury bill market, Commercial Bill market, Market for

CPs and CDs, Discount market and market for financial guarantees. Factoring -

Development of factoring types & importance, procedural aspects in factoring, financial

aspects, prospects of factoring in India.

Plastic Money - Concept and different forms of plastic money - credit and debit

cards, pros and cons. Credit process followed by credit card organisations. Factors

affecting utilisation of plastic money in India.


1. E.Gordon & K. Natarajan ( 2010). Financial Markets & Services, Himalaya

E- Business

Unit I

Introduction to E- commerce : Meaning and concept – E- commerce v/s

Traditional Commerce- E- Business & E- Commerce – History of E- Commerce –

EDI – Importance , features & benefits of E- Commerce – Impacts, Challenges &

Limitations of E- Commerce – Supply chain management & E – Commerce – E –

Commerce infrastructure.

UNIT II

Business models of E – Commerce : Business to Business – Business to customers –

customers to customers - Business to Government – Business to employee – E –

Commerce strategy – Influencing factors of successful E- Commerce.

UNIT III

Electronic Payment system : Introduction – Online payment systems –prepaid and

postpaid payment systems – e- cash, e- cheque, Smart Card, Credit Card ,Debit Card,

Electronic purse – Security issues on electronic payment system –Solutions to security

issues – Biometrics – Types of biometrics. Legal and ethical issues in E- Commerce :

Security issues in E- Commerce- Regulatory frame work of E- commerce,


1. Turban, Efraim, David King et. Al.2002. Electronic Commerce: A Managerial

Perspective, Pearson Education Asia.

2. Rayport, Jeffrey F and Jaworksi, Bernard J 2003. Introduction to E-Commerce,

Tata McGraw Hill, New Delhi