PCMA International Conference 8th 9th Feb 2014

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  • 8/13/2019 PCMA International Conference 8th 9th Feb 2014


    PCMA-CU 10th International conference





    8thand 9

    thFebruary, 2014

    Organized By:



    In Collaboration with





    District SAS Nagar (Punjab)

  • 8/13/2019 PCMA International Conference 8th 9th Feb 2014


    INTRODUCTIONIn a fast-changing world, what worked yesterday probably doesn't work today. Peter.F Drucker

    father of modern management theory argues that much of what is now taught and believedabout the practice of management is either wrong or seriously out of date. Management

    thinkers are agreeing on the notion that as the professionals advance deeper into the knowledgeeconomy, the basic assumptions underlying much of what is taught and practiced in the name

    of management are hopelessly out of date. Todays leaders and/or managers are dealing withcontinual, rapid change. Managers faced with a major decision can no longer refer back to an

    earlier developed plan for direction. Management techniques must continually notice changes

    in the environment and organization, assess this change and manage change. Managing changedoes not mean controlling it, rather understanding it, adapting to it where necessary and

    guiding it when possible. In the future organizational decision-making will be more peer-

    based; the tools of creativity will be widely distributed in organizations; ideas will compete on

    an equal footing; strategies will be built from the bottom up; and power will be a function ofcompetence rather than of position. As per the views of Great Management Guru, Sh. C.K.

    Prahlad volatility is the biggest issue concerning business men who had never dealt withvolatility like this before and many are not sure whether they have a effective business modelto deal with such factors and their way of dealing can make or break the organizations in the

    days to come.The Conference theme Managing Global Business in Turbulent times tacklesthe key issues facing managers regarding how to manage in rapidly changing

    environments.Authors are therefore encouraged to address topics on theme which have had apivotal or significant impact on industries, firms and academic communities

    Objective: In order to provide an exchange platform for researchers on management both athome and abroad to share the new ideology, new theory, new methodology and new

    achievement of management theory and practice, to accelerate the exchange between India and

    world management science domain and the innovation, and as well as to promote theinternational research on Indian management science issue, the Punjab Commerce and

    Management Association (PCMA) along with Chandigarh University plans to hold the 10th

    International Conference on Managing Global Business in Turbulent times from 1stFebruary,

    2014 to 2nd

    February 2014. The main Objective of this international conference is to bringtogether specialists from universities, research consultancy and business fields and to provide

    stimulating environment for knowledge and know how exchange in Managing Global Business

    in Turbulent times. Sharing experience is a key objective. It is also desired through thisinternational conference to debate on the sort of changes required in management practices that

    are needed to build companies which are truly fit for the future.

  • 8/13/2019 PCMA International Conference 8th 9th Feb 2014


    THEME OF THE CONFERENCE:Managing Global Business in Turbulent timesPapers will be accepted across the full range of issues relating to Managing Global Business

    in Turbulent Times and methodological and theoretical perspectives. The 10th


    Interdisciplinary International Conference on Business Management and Economics on the

    theme Managing Global Business in Turbulent Times will take place in a Chandigarh

    University Gharuan situated on the Kharar Mohali National Highway situated near KhararTown. The Conference theme Managing Global Business in Turbulent times tackles the key

    issues facing managers regarding how to manage in rapidly changing environments.Authorsare therefore encouraged to address topics on theme which have had a pivotal or significant

    impact on industries, firms and academic communities We also invite participants to propose

    collaborative formats for their sessions: e.g. paper, prepared reply and moderated discussion;contrasting approaches to an issue with papers from theorists and practitioners. Contributors

    are welcome to assemble small panels to offer a series of linked papers.

    Sub-themes1. Entrepreneurship

    Development in the worldeconomy

    2. Role of SMEs in the

    changing economy

    3. Innovations in Business

    4. Emerging HRM Practices

    5. Impact of ICT on global


    6. Technological Advances in

    the new age business

    7. Emerging Accounting and

    Finance Practices

    8. Regulatory Regime in

    global business9. Marketing Innovations in

    the emerging economies

    10. Changing paradigm

    ofIndustrial Relations

    11. CRM in the new age


    12. Marketing Research and its

    relevance for the global


    13. Role of Financial


    14. Relevance of effective

    Public Administration inthe emerging economies

    15. Supply Chain and logistics

    Management Practices

    16. Impact of TRIPS and

    TRIMS on global business

    17. Recent Developments in

    the International Trade

    18. Ethical issues in Business

    19. Corporate Restructuring

    practices in the global


    20. Corporate Taxation and its

    impact on Internationalbusiness

    21. Impact of Foreign

    Exchange Fluctuations

    22. Implementation of IFRS

    23. Soft Skill Development in

    the Professional Education

    24. Innovations in the

    Financial Services and


    25. Impact of Recession on the

    world economy

    26. Impact of FDI and FII

    27. CSR and CorporateGovernance

    28. Impact of Liberalization

    and globalization on the

    global business

    29. Role of Social Sectors in

    the world economy

    30. Corporate Sustainability

    31. Role of Public Sector in

    the emerging economies

    32. Ensuring quality assurance

    in the education sector

    33. Role of Women and

    development in globalbusiness

    34. Environmental

    management practices

    Related Topics

    The above sub-themes are indicative only; researchers will be free to present their views on

    other issues relating to the main theme.

  • 8/13/2019 PCMA International Conference 8th 9th Feb 2014



    This 10th

    PCMA-CU international conference is open to all philosophers, management

    researchers and teachers, consultants and practicing managers. This Conference will provide

    an opportunity for theorists and practitioners to present new work in the philosophy of

    management to an international audience engage with philosophical and practical issues inmanagement within and across cultures and experience the power of philosophical skills and

    methods in practice.

    Conference Format:

    Plenary Sessions with Invited Speakers

    Presentation of Papers in Parallel sessions

    Workshops, Panel Discussions and Interviews

    Poster PresentationsCase studies of the application of philosophical thinking and techniques in management

    practice and management development


    Original papers on the various above-mentioned sub-themes are invited. The above-mentioned

    sub-themes are only indicative and not exhaustive in coverage. The contributor can include any

    other topic falling under the broad gamut of the main theme.


    Only original, unpublished work is sought. Any proposal submitted to present identicalor substantially similar work already published or under review for another conferenceor publication will not be considered.

    Important: Please note that Conference contributions can be accepted only oncondition that they have not been published or offered for publication elsewhere and

    that Punjab Commerce and Management Association has the right of first refusal topublish them. Submission of a proposal or paper constitutes acceptance of this


    In the covering letter accompanying the manuscript, the contributor(s) should certifythat the manuscript has neither been published anywhere nor is it at present being

    considered anywhere for publication.

    The delegates are requested to send the abstracts of their papers not exceeding 300words, 12 point font size, Times New Roman font on MS Word with single line spacing

    to the Coordinator along with the name and address of the author(s), Contact No. &active E-mail IDs latest by 8

    th January, 2014. The expert committee will screen the

    abstracts & the abstracts approved by the same will be accepted to be presented in the

    conference in the form of full-length paper. All the accepted papers will be intimated to

    the respective authors only through e-mail by 10th

    January 2014.

  • 8/13/2019 PCMA International Conference 8th 9th Feb 2014


    One of the authors mustpre-register for the conference by 25th

    January, 2014 to ensure

    the inclusion of paper

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