PBA Beauty Week 2012 Branding Brochure

Page 1 of 4 2012 PBA Beauty Week – Symposium and Beacon Branding Brochure 3.12.12

PBA Beauty Week 2012 Hosted by Cosmoprof North America

July 21 – 24, 2012

BRANDING & SPONSORSHIP OPPORTUNITIES

What is PBA Symposium? PBA Symposium is an annual business education conference held during PBA Beauty Week hosted by Cosmoprof North

America. This educational summit provides the nation's top salon and spa professionals with higher education, unlimited

networking and powerful research about the contemporary beauty consumer.

What is Beacon? Beacon is an annual event held in conjunction with Symposium at PBA Beauty Week to provide the nation's top future

professionals with the guidance to achieve maximum career success. Beacon students attend the most celebrated industry

events during PBA Beauty Week and benefit from specially designed educational sessions to help them embark on a

successful career path.

Each year, hundreds of cosmetology students compete for a coveted spot in PBA’s Beacon program. 100 students who have

shown exceptional skill and dedication to the beauty industry will win free admission to the program. Up to 100 additional

students (honorable mentions) will receive admission at a discounted rate.

Sponsorship Opportunities

Gifting the Beacon Students ● Investment: $1,000 This is a fun way to get a sample of your product(s) into the hands of the future beauty industry professionals and begin building brand loyalty! Investment includes:

Company name and/or logo on the Beacon t-shirts worn by Beacon students during PBA Beauty Week

Your company’s PBA approved literature and/or product handed out to each student in the Beacon room

Dedicated Banner on Beacon website

Logo recognition on select on site Beacon signage

Symposium/Beacon Supporters ● Investment: $2,000 Support the business education driving the future of the beauty industry. Investment includes:

Two (2) PBA Symposium full tuition packages


Logo on the sponsor recognition sections of the Symposium and Beacon websites

(1) E-blast to all registered Symposium and Beacon attendees leading up to PBA Beauty Week

Beacon Lunch Sponsor ● Investment: $3,000 (2 Available: Sunday or Monday)

It’s a fact that eating healthy at lunch will help keep a students’ mind sharp and ready to learn all afternoon. Help these Beacon students focus during their classes with lunch on you! Investment includes:



(1) E-blast to Beacon students leading up to PBA Beauty Week

Logo recognition on select on site Beacon signage

Lunch vouchers with your logo will be given to each Beacon student

http://www.probeauty.org/beautyweek/


Speaker Sponsor ● Investment: $5,000 (Limited Availability) Receive premium branding by sponsoring one of the hand-picked speakers* at PBA Symposium or Beacon. Your company name and/or logo will follow as “sponsored by company name/logo” each time the speakers’ session is mentioned in print advertising and promotional campaigns. Investment includes:

Two (2) full PBA Symposium tuition packages (must confirm recipient names by deadline date). Each package includes one (1) 3-day badge to Cosmoprof North America, one (1) ticket to the Get Together Party and (1) ticket to NAHA.

Your company representative to introduce the speaker on stage

Your company’s personalized PowerPoint slide to play during segment introductions

Placement of your company name and/or logo on select PBA Symposium or Beacon on-site signage

Your company name and/or logo on the sponsor recognition section of the PBA Symposium/Beacon website

Product and/or literature placement in the attendee bags given to each attendee at registration

One (1) full page, four-color advertisement in the on-site attendee notebook *Speaker choices assigned on a first come basis.

Symposium Sponsor ● Investment: $10,000 - (2 Available) Show your support for higher education within the beauty industry and set your company above the rest! Brand your company with this sponsor package and receive premium promotional placement and logo recognition on all PBA Symposium 2012 advertising and marketing campaigns (time permitting). Investment includes:

Five (5) full PBA Symposium tuition packages (must confirm recipient names by deadline date). Each package includes one (1) 3-day badge to Cosmoprof North America, one (1) ticket to the Get Together Party and (1) ticket to NAHA**.

Ten additional full tuition PBA Symposium packages at 50% off. Use these to distribute to your top salon customers.

60-second commercial (DVD/video) presentation

One page, four-color advertisement in the on-site attendee notebook

Your company’s personalized PowerPoint slide to be played during PBA Symposium

Promotion on the sponsor recognition section of the Symposium website

One (1) Dedicated Banner Ad on the Symposium website

Two (2) E-blasts to Symposium attendees leading up to PBA Beauty Week

Premium placement of your company name and/or logo on all PBA Symposium on-site signage

Premium placement of your company name and/or logo on the PBA Beauty Week invitation (time permitting)

Product and/or literature placement in the Symposium attendee bags given to each attendee at registration

Beacon Program Sponsor ● Investment: $10,000 - (Exclusive) Support the future of the beauty industry and brand your company with this top sponsor package. PBA/NAHA will provide: Premium placement of logo recognition on all Beacon advertising and marketing campaigns (time permitting) in addition to:

A complete Beacon student contact list

Full badge status to the following (must confirm names by deadline date) – Two (2) Full Package Tuitions to PBA Symposium. Each package includes one (1) 3-day badge to Cosmoprof North America, one (1) ticket to the Get Together Party and (1) ticket to NAHA**

Gifting the Beacon students

Logo placement on Beacon orientation webinar pages

30 second DVD/video presentation displayed to Beacon Students

Company name and/or logo on the Beacon t-shirts worn by Beacon during PBA Beauty Week

One page, four-color Advertisement in the on-site attendee notebook

Your company’s personalized PowerPoint slide to be played during PBA Symposium/Beacon

Promotion on the sponsor recognition section of the Beacon website


(1) E-blast to Beacon students leading up to PBA Beauty Week

Premium placement of logo on all Beacon on-site signage **Must confirm names by the deadline date


Advertising Opportunities

Website Banner Ad ● Investment: $250 each site (Limited Availability) The official on-line source for all PBA Symposium/Beacon information (specify site) http://www.probeauty.org/beautyweek/ attracts thousands of salon and spa professionals every day. Rotating Banner ads (124x124), placed strategically throughout the website can be one of the most effective and affordable promotional vehicles today.

Attendee Bag Insert ● Investment: $350/$500* Each attendee receives an attendee bag at registration. Investment includes:

Your company’s PBA approved literature and/or product* inserted into each bag

Your company name and/or logo on the recognition section of the Symposium website

Attendee Notebook Ad ● Investment: $750 Each attendee receives the On-Site Notebook which includes a full schedule, event information, and blank pages to keep notes. Investment includes:

One (1) full page, four-color advertisement in the on-site attendee notebook

Your company name and/or logo on the advertiser recognition section of the PBA Symposium website

Attendee E-Blast ● Investment: $1,000 E-blasts will be sent to all NAHA 2011 salon and spa attendees and prospects leading up to PBA Beauty Week. E-blasts are

produced by the advertiser and sent out by PBA. Artwork is subject to PBA approval.

Custom Marketing and Promotional Opportunities Investment: Contact your Account Manager Maximize your marketing budget. Your account manager will work with you and your budget to create a custom package that meets your goals.

Deadlines for Deliverables Due No Later Than Artwork for Notebook Ads June 1, 2012

DVD/Video June 1, 2012 PowerPoint slides for Theaters June 15, 2012

Attendee Bag Inserts must be on site July 18, 2012

All customer supplied artwork and product for distribution is subject to PBA approval – please plan your submissions

for approval accordingly to meet deadline dates listed above.

E-Mail Blast must reference your participation in the event and include the specific event logo.

Toni Davis – Sales Director | [email protected] | 480-455-3443 Ebony King – Sales Manager | [email protected] | 480-455-3429

http://www.probeauty.org/beautyweek/

mailto:[email protected]

mailto:[email protected]


2012 PBA BEAUTY WEEK BRANDING TERMS & CONDITIONS

100% of total feel is due within 30 days signing this agreement. If contract is submitted within 30 days of the event, full payment is due immediately upon receipt of signed agreement. All fees are non-refundable.

The terms of this agreement may not be modified, except by written Agreement, signed by both parties.

It is understood that this form shall be legally binding between Show Management, hereinafter known as PBA, and your company, hereinafter known as Sponsor/Advertiser, only upon acceptance by PBA.

Sponsor/Advertiser shall be responsible for providing the “finished, professional quality” Promotional Opportunity (i.e. video, artwork, names, product, etc.) as required by the deadline date(s) and for meeting the exact specification indicated in the confirmation letter. In the event that such deadline is not met by the Sponsor/Advertiser, the opportunity in question shall revert back to PBA without obligation.

When applicable, only one person from your company will be allowed on stage for introduction purposes. PBA reserves the right to replace scheduled presenter with no further obligation to sponsor company and no refund of monies in the event of a no-show and/or if at the time of session, it has been deemed that presenter is not fit to appear on stage for any reason.

Cancellation: Any sponsor wishing to cancel this contract must do so in writing to Show Management. If such notice is received by Show Management before fulfillment begins, one half (50%) of the total fee shall be due to Show Management. If notice is received after fulfillment begins, the total fee (100%) shall be due to Show Management. All fees Paid to PBA are non-refundable and non-transferable.

If any term of this Agreement shall be declared invalid or unenforceable, the remainder of the Agreement shall continue in full force and effect. This Agreement shall be binding upon the heir and successors of the Sponsor/Advertiser. This Agreement constitutes the entire Agreement between Sponsor/Advertiser and PBA concerning PBA Beauty Week Branding Opportunities.

Initiation of this proposal does not constitute a hold on items contained until fully executed by your company and the Professional Beauty Association (PBA).

Sponsorship Requested: _____________________________ Cost: $___________________ Advertisement Requested: _____________________________Cost: $__________________

PBA BEAUTY WEEK 2012 AGREEMENT and ACCEPTANCE Print Name: _____________________________________________________________________________________

Signature: __________________________________________________________________Date: _______________

Contact Name (if different from above): ______________________________________________________________

Phone: ______________________ Contact Email:_______________________________________________________

Payment Information: (All payments are non-refundable)

Visa MasterCard American Express Check PBA Please Charge my card $ ____________________

Account Number: ____________________________________ Sec. Code: _______ Exp. Date: ____ / ____ (mm/yy)

Cardholder’s Name: ________________________________ Signature: ____________________________________

PBA Acceptance: ________________________________________________________________Date: __________________

Documents

PBA Beauty Week 2012 Branding Brochure