PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

Paul Goldston@Reload_Media

#nxbris

1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives5. Gamification

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

What You’ll Need:◦ Google Analytics◦ Undefined traffic sources◦ A pinch of marketing nous

#nxbris

What is it?http://www.reloadmedia.com.au?utm_source=Direct-URL&utm_medium=Networx-Test&utm_campaign=Hello-Networx!http://www.reloadmedia.com.au?utm_source=Direct-URL&utm_medium=Networx-Test&utm_campaign=Hello-Networx!

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

What is it good for?◦ Tracking the results of email campaigns◦ Tracking the effectiveness of online banner

advertising◦ Tracking email signature clicks◦ Tracking QR code/NFC referrals◦ And much more - get creative!

#nxbris

To get started, try this free tool!◦ https://support.google.com/analytics/answer/1033867?hl=en

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

1. UTM Tracking2. Conversion Rate Optimisation (CRO)

#nxbris

What You’ll Need:◦ Google Analytics or a third party A/B split

testing tool◦ An idea on what you’d like to test◦ A dollop of marketing nous

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

What is it? Why it is important?

Before CRO After CROAdvertising Spend $1000 $1000

Visitors 2000 2000Conversion Rate 2% 3%

Leads* 40 60Revenue $4000 $6000

ROI $4.00 $6.00*Lead Value = $100

#nxbris

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

VS

#nxbris

15 day A/B split test

14 bookings (new form) VS 3 bookings(old form)

Increased conversion rate by ↑385% with 99.8% statistical confidence.

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

FREE PAID

Getting Started Guide

Content Experiments

Visit Website

#nxbris

Let’sTest

This…

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

Against This!

#nxbris

1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

What You’ll Need:◦ Google Analytics◦ Understanding on different traffic sources◦ A gallon of marketing nous

#nxbris

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

Discover what traffic sources are assisting your conversion but are not directly responsible for them

Understand where you need to invest your marketing dollars in the earlier stages of the purchase funnel in order to drive conversions

Example…

#nxbris

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

#nxbris

To get started:◦ https://analyticsacademy.withgoogle.com/course◦ https://support.google.com/analytics/answer/1191180?hl

=en

+

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives

#nxbris

What You’ll Need:◦ An online enquiry form◦ A great incentive◦ A teaspoon of marketing nous

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

#nxbris

1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives5. Gamification

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

What You’ll Need:◦ A target behavior for users◦ A developer friend◦ 400g of marketing nous

#nxbris

It’s not building a game…

Utilising game mechanics to engage and motivate your audience.

Use a gamification strategy to encourage engagement, return custom and increased basket sizes!

Benefits of Gamification Explained

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

Examples…

#nxbris

Examples…

PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014

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#nxbris

Examples…

#nxbris

1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives5. Gamification

Presentation Complete