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•Founded June, 2013
•Launched First Platform March, 2014
•Launched Dev. Program July, 2014
•Launch of Next Platform Today!
Market Intelligence for Mobile Apps
(App Store Analytics)
Some of our Clients, Partners & Mentions
Agenda
1. App market trends in 2014
2. How to leverage market data to make strategic
marketing decisions with your app
-50%
0%
50%
100%
150%
200%
250%
January February March April May June July August
Year-over-year growth in global downloads (2014 vs. 2013)
Android iOS
App market in 2014
0%
1%
2%
3%
4%
5%
6%
7%
January February March April May June July August
Month-over-month growth in # of apps (2014 vs. 2013)
Android iOS
Agenda
-50
0
50
100
150
200
250
August September
Country month-over-month growth, %, iOS, July - September
U.S. U.K. Germany Russia Brazil India
-50
0
50
100
150
200
250
1 2
Country month-over-month growth, % Android, July - September
U.S. U.K. Germany Russia Brazil India
Top Global Free Apps on iOS
(in-month downloads, October 2013)
Top Global Free Apps on iOS
(in-month downloads, October 2014)
# App Publisher Category
1 Song Yang Action Games
2 Clash of Clans Supercell Strat. Games
3 Despicable Me: Minion Rush Gameloft Action Games
4 GungHo RPG Games
5 Deer Hunter 2014 Glu Sim. Games
6 Lei Qiao Puzzle Games
7 Flight Through – Hardest.. Zhou Qiao Arcade Games
8 Hay Day Supercell Sim. Games
9 LINE Pokopang Naver Action Games
10 Song Yang RPG Games
# App Publisher Category
1 Facebook Facebook Social Netw.
2 Facebook Messenger Facebook Social Netw.
3 Instagram Instagram Photo & Video
4 WhatsApp WhatsApp Social Netw.
5 AliPay Alipay.com Finance
6 YouTube Google Photo & Vid
7 Snapchat Snapchat Photo & Vid
8 腾讯视频-电视剧，综艺.. Tencent Entertainment
9 Taobao for iPhone Taobao Lifestyle
10 Musify – Free Music Dow Alfadevs Music
Top Global Free Apps on iOS
(in-month downloads, October 2013)
Top Global Free Apps on iOS
(in-month downloads, October 2014)
Category
Action Games
Strat. Games
Action Games
RPG Games
Sim. Games
Puzzle Games
Arcade Games
Sim. Games
Action Games
RPG Games
Category
Social Netw.
Social Netw.
Photo & Video
Social Netw.
Finance
Photo & Vid
Photo & Vid
Entertainment
Lifestyle
Music
Treemap
Treemap
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
China USA UnitedKingdom
Japan Russia France Germany Thailand Spain Brazil All Others
iOS Monthly Downloads, October 2014
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
China USA UnitedKingdom
Japan Russia France Germany Thailand Spain Brazil All Others
iOS, month-over-month growth (October vs. September)
0% 20% 40% 60% 80% 100%
Kenya
Australia
United…
Germany
UAE
Canada
Austria
USA
Russia
Poland
Norway
Brazil
China
India
Turkey
Hungary
South Korea
Travel category, iOS, September 2014
Tier 1 (%)
Tier 2 (%)
Tier 3 (%)
Other
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
U.S. U.K. Germany Russia India Brazil
Avg. Monthly Downloads by Tier iOS, October 2014
Tier 1(apps #1-#3) Tier 2 (apps #4-#10) Tier 3 (apps #11-#25)
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
U.S. U.K. Germany Russia India Brazil
Avg. Monthly Downloads by Tier iOS, October 2014
Tier 1(apps #1-#3) Tier 2 (apps #4-#10) Tier 3 (apps #11-#25)
5x
5x 3x 4x 6x 4x
Who has established
themselves in the Top 10?
#3, #7
#10 #8
#4 #1
#9
Who has established
themselves in the Top 10?
Patrick Kane
CEO & FOUNDER
Priori Data GmbH
Strelitzer Str. 61
10115 Berlin, Germany
EMAIL: [email protected]
Twitter: @pdkane
