Patrick how toweb

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The future of LBS is not what you think it will be

How To Web, Nov 2010, Bucharest


The future of LBS is not what you think it will be

How To Web, Nov 2010, Bucharest


Location Based Services


Location Based Services


PRE


PRE


Locazy story

About 5 years ago...


Locazy story

About 5 years ago...


Services popped out all around (Dodgeball, Plazes, Brightkite, Loopt. Gowalla, Foursquare, instagr.am)


Services popped out all around (Dodgeball, Plazes, Brightkite, Loopt. Gowalla, Foursquare, instagr.am)





Location aware will become the standard for all apps


NOW it is foursquare.

Why?

Right timingRight placeRight guyRight product

4SQ answers to 2 phsycological needs:1. a competition element2. show off (vanity)


NOW it is foursquare.

Why?

Right timingRight placeRight guyRight product

4SQ answers to 2 phsycological needs:1. a competition element2. show off (vanity)

- T

BUT a check in as it is right now is not enough to keep users craving about your service

How long does it take to become check in fatique?


- T

BUT a check in as it is right now is not enough to keep users craving about your service

How long does it take to become check in fatique?


Checkins and badges are not the future of LBS, but they are a very clever way to get there.

So what can we expect?








Imagine a world1. You walk around in Bucharest and you pass a liquor store and "bling"


Imagine a world1. You walk around in Bucharest and you pass a liquor store and "bling"


“Lucky you!Tuica is on sale, get it now.”

---> "Tuica is on sale, get it now."


“Lucky you!Tuica is on sale, get it now.”

---> "Tuica is on sale, get it now."


imagine:2. you RSVP-ed on facebook to go to a Halloween party, while sipping a coffee in your favourite coffee bar your phone starts buzzing and a message appears

Imagine a world


imagine:2. you RSVP-ed on facebook to go to a Halloween party, while sipping a coffee in your favourite coffee bar your phone starts buzzing and a message appears

Imagine a world


"Want to impress the ladies tonight? Get your Halloween outfit around the corner.”

Wouldn't that be awesome?

Maybe from a marketeers point of view, but not for us!


"Want to impress the ladies tonight? Get your Halloween outfit around the corner.”

Wouldn't that be awesome?

Maybe from a marketeers point of view, but not for us!




WHat would be nice though is if you’re visiting Amsterdam for TNW 2011

Imagine a world


WHat would be nice though is if you’re visiting Amsterdam for TNW 2011

Imagine a world


“Hi Bogdan, great you’re in Amsterdam. Make sure you go to

Queensday tomorrow.Best party in tha world!

Patrick”- On a friday night you're at a local pub and your phone starts to buzz because your best friend is in a 300 meter radius.- You are at a bar and people start calling you King or Mayor, you get a free drink because you show up- You don't know what to do on a Thursday evening and see that many friends are going to have a drink later on.


“Hi Bogdan, great you’re in Amsterdam. Make sure you go to

Queensday tomorrow.Best party in tha world!

Patrick”- On a friday night you're at a local pub and your phone starts to buzz because your best friend is in a 300 meter radius.- You are at a bar and people start calling you King or Mayor, you get a free drink because you show up- You don't know what to do on a Thursday evening and see that many friends are going to have a drink later on.


Commercial


Commercial


Friends related


Friends related












Many People say that privacy is the main issue for LBS services to become mainstream, I disagree.

Privacy is a popular thing to say every time a new phenomenon comes up.

Real people care a lot less about privacy than you might think. This is IF the benefits are substantial. Take a look at facebook. Sharing pictures ----> getting a job.


Many People say that privacy is the main issue for LBS services to become mainstream, I disagree.

Privacy is a popular thing to say every time a new phenomenon comes up.

Real people care a lot less about privacy than you might think. This is IF the benefits are substantial. Take a look at facebook. Sharing pictures ----> getting a job.


Present LBS services are not bringing enough value for the user. The cost of checking in (and share your location data) are to high for the mainstream user in comparison.It just takes time for people and businesses to understand


Present LBS services are not bringing enough value for the user. The cost of checking in (and share your location data) are to high for the mainstream user in comparison.It just takes time for people and businesses to understand


What does it take?


What does it take?








all things social combined with location, augmented reality, mobile payments, the ultimate friend-finder, wheretheladies.at in one easy app

The Ultimate LBS app?


all things social combined with location, augmented reality, mobile payments, the ultimate friend-finder, wheretheladies.at in one easy app

The Ultimate LBS app?


Stuff to expect in the short term




- Context to check ins



- Context to check ins- Social calendar



- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.



- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby



- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby- Self service location aware deal platform



- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby- Self service location aware deal platform- Group game mechanics



- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby- Self service location aware deal platform- Group game mechanics- They will go more local (a location based service should be local per definition)



Are my friends using it ?


Are my friends using it ?


Who’s building Romanians 4SQ?


Who’s building Romanians 4SQ?


See you at TNW 2011April 27-29

Kick ass

Got news? [email protected]

mailto:[email protected]



See you at TNW 2011April 27-29

Kick ass

Got news? [email protected]



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