Learn how to attract people to your project by tapping the power of the social layer through strong digital strategy. No theory here. We literally went from no website and zero readers to 17,000 readers and a 1st page listing on Google for 30+ keywords in 60 days.

We will teach you how to:• Design content that people want to read• Take stunning photos• Get to the top of Google for your chosen keywords (SEO)• Build a website that works for you• Write headlines that increase click-through rate• Read and use traffic data• Integrate a social media strategy

On-site group training sessionBook now - Call Patrick on 0432 907 876

Up to 15 people per session. Additional travel/venue/accom costs may apply.

http://sequencedigital.com.au/digital-strategy-for-projects

How to reach 17,000 locals in 60 days using elbow grease

Projects live and die by the amount of interest the community show in them. In this session Patrick Blampied shows how anyone can start

a project from scratch and get significant traction online in 60 days by presenting the

results of his ‘Wholesome Fun’ experiment.

Digital Strategy &Content Marketing (blogging)

The unprecedented opportunityWhat it is

Ranking in GoogleSocial Visibility

Why you should care & my struggle to get you to

So I wondered… what if I followed my own advice for

60 days

First 60 days – Including viral post on day 50

May 1st 2015 to today

The process of ensuringpeople care about your story

Wholesome Fun Geelong’s top coffee magazine in 60 days

Goals. In 60 Days…• Average top ten for every cafe’s name that is written about

• Consistently rank above Geelong’s major media and blogs for the cafes

covered (Geelong Advertiser, Weekly Review, GT, Surf Coast Living,

What’s On in Geelong, Bay Lifestyle etc)

• Obtain top 3 for the terms ‘best coffee Geelong’, ‘Coffee Geelong’,

‘Best Coffee in Geelong’

• After the initial 60 day burst, one to four posts per month would be

acceptable, except for the immediate month after the first 60 days,

where the site will be left alone to get numbers on organic traffic and

social activity after a initial burst of activity

Content Plan. How will it be achieved

• Cover 40 cafes in 60 days. This means 5 per week for 2

months.

• Content must be publication quality, styled like a lifestyle

and tourism magazine with exceptional photography

• All best practice white-hat SEO strategies must be used in

articles including correct keyword loading percentage,

correct image names and alt tags, titles, and permalinks

Key Target Audiences

• Weekends - Locals and tourists• Weekdays - Locals in business,

mummy groups etc• Singles• Couples• Families

Content structure and topics• Headline Picture

• Minimum 300 Words

• 5 to 10 great shots

Topics and subject matter

• Beans

• Coffee

• Atmosphere

• Service

• Address

• Social Links

• Phone Number

• Pictures

• Interview with the owner

• Social comments

• Map link

• Map

• Kid/Pram Friendly

• Table/chair height ratio - Laptop, wifi

Promotion and MeasurementEvery article should be promoted at the correct time and in the correct style for that platform.

• Facebook

• Instagram

• Twitter

• Mailchimp

Measurement

The main measures of success will be:

• Traffic numbers - 1000 users in the first month, engagement of a minute or more on site

• Social engagement - Shares, comments etc

• Position in search

• Traffic the following 30 days

Who’s in the space

• Geelong Advertiser

• GT Magazine

• Weekly Review

• Surf Coast Living

• What’s On in Geelong

• Bay Lifestyle

• In Town Geelong

• Oh Hello Geelong

• Central Geelong Marketing

• Geelong Manual

• See and Do

• Mums Who Love Brunch

Tools & Technology

• Wordpress Blog

• X Theme Template

• Canon 60d Camera

• iPhone with 4G connection

• MacBook Pro

• Photoshop

• Google Analytics

• Google Webmaster Tools

• Optin Monster - Exit intent popup

• URL Building Spreadsheet

• About $1000 worth of gear

Publishing Process Checklist

Ask permission to review

Take photos

Check photos

Delete bad ones

Take additional shots if needed

Edit photos

Resize photos for web

Name photos for SEO

Write 300 search optimised words

(minimum) - this is REALLY hard!!!

Login to site

Clone article

Change main body

Change headers

Upload photos

Change ratings

Google their site and social pages

Change contact details

Change map

Change focus keyword

Check SEO and adjust for perfect

rating

Set publish date/time

Change feature image

Change social image

Change tags

Check category

Check internal links work

Check external links work

Add click to call

Change meta description

Build custom URLs

Write status for Facebook

Post to Facebook

Write status for Facebook

Post to Instagram

Build Mailchimp Newsletter

Test Mailchimp Newsletter

Send Mailchimp Newsletter

Follow up top rating sites and try

get a backlink

The Site

April 2015 - Proof the site didn’t exist

First 45 days from May 1st 2015

First 60 days - Including the viral post “25 Best Cafes”

Days 61 to 90 - No new posts, all organic traffic

Day 50 viral post - 122 shares, 12,000 reached

(at least)

Focus on quality over quantity - Note we only have 153 Likes

Search Position

Neck of the Woods – Opened 27th August 2015

Rules for thinking like a publisher

You never miss a publishing deadline

Lesson 1

No one ever says “Just put a magazine up”

Lesson 2

Content is king. All else follows

Lesson 3

Magazines know exactly why they exist, when they publish, and where they distribute to

Lesson 4

Magazines know how to write a headline

Lesson 5

Magazine publishing is not a 'Printing Department' issue. Digital Transformation is not

an ‘IT' issue

Lesson 6

Magazines understand the content development process intimately

Lesson 7

Imagine where you could take your project in the next 60 days!

Learn how to attract people to your project by tapping the power of the social layer through strong digital strategy. No theory here. We literally went from no website and zero readers to 17,000 readers and a 1st page listing on Google for 30+ keywords in 60 days.

We will teach you how to:• Design content that people want to read• Take stunning photos• Get to the top of Google for your chosen keywords (SEO)• Build a website that works for you• Write headlines that increase click-through rate• Read and use traffic data• Integrate a social media strategy

On-site group training sessionBook now - Call Patrick on 0432 907 876

Up to 15 people per session. Additional travel/venue/accom costs may apply.

http://sequencedigital.com.au/digital-strategy-for-projects