Partnership Proposal

Partnership Proposal

Details

Why Jacksonville?

Only Game In Town

• Only Major Professional Sports Team Within 140 Miles

• New Owner + New Head Coach = New Energy

• Community “All In” in Support of New Era

Avid Fan Base

• Jaguars Fans = 68% of Population

• Significant Population Growth •50%GrowthFromCompaniesMovingtoJax •MedianAgeof33

The Right Market for Merrill Lynch

• Over 50% of Jaguars Fans have some level of investment in the market

• Jaguars Fans are 16% more likely to have Money Market Funds and/or stocks and stock options

• Jaguars Fans are 24% more likely to have Mutual Funds

Partnership Proposal

Details

• Community Based Program - Teaching Youth About Investing

• Merrill Lynch Branded Content

• Stadium Signage

• Business-to-Business Relationship Building

• Behind-the-Scenes Experiences

FrameworkofProposedPartnership

Partnership Proposal

Details

Community program designed to expose high school students in the Jacksonville community to the new financial realities of the world. With an increasing number of countries around the globe becoming economically viable, it is imperative that the children of our country become more savvy and responsible for their financial well-being.

The Jaguars will work with Merrill Lynch in creating an Investment based program that encourages teenagers to learn the value of asset growth and management. More importantly, these children can learn the skills necessary to develop the foundation for personal and professional success in a fun-filled environment that combines financial challenge with team based events and prizes!

Teens who are part of the program will be invited to a series of 3 classes that teach the basics of investing, in addition to having special guests (including current and former players) speak about their successes and the perils of bad wealth management.

An investment contest will be created that provides each participant with a list of stocks that they can choose from. They will then manage their own portfolio for a designated time period. At the end of the contest whichever teen has achieved the highest rate of return/profit increase will win a designated team prize. Awards can be handed out for a variety of accomplishments, will all the prizes being team-related.

Teaching Today’s Youth about InvestmentsSTOCK-U

CommunityBasedProgram

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Partnership Proposal

MediaExposure

Presenting sponsor of Jaguars popular TV show on Monday at 7:00 p.m. which reaches 4.1 million households.

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Partnership Proposal

MediaExposure

Merrill Lynch will be the presenting sponsor of the “By the Numbers” weekly feature in the Jaguars Pregame Show which provides analysis and commentary on the team and their opponent. Sundays at 11:30 a.m. on CBS.

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Partnership Proposal

Jaguars.comExposure

Jaguars will promote Merrill Lynch throughout all pages of jaguars.com, ranked as the NFL’s number one most interactive website.

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Partnership Proposal

In-StadiumExposure

Merrill Lynch will receive one (1) 22’H x 26’W front-illuminated Scoreboard Tri-vision Panel in the Northwest corner of the North Scoreboard which rotates with two other partners every five minutes during all Jaguars home games, Florida vs. Georgia game, Gator Bowl and Monster Truck Jam. Merrill Lynch will receive approximately one hour of exposure during each event.

Scoreboard Tri-vision Panel

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Partnership Proposal

In-StadiumExposure

Merrill Lynch will receive exposure for one minute each quarter on both LED panels on both the East and West side of EverBank Field.

LED Message

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Partnership Proposal

Business-to-BusinessRelationshipBuilding

Merrill Lynch will receive an invitation for four (4) guests to attend one (1) Jaguars home game in the Owner’s Box. Experience football like never before in Shad Khan’s private suite above the 50 yard line. Enjoy impeccable service, a stunning view of the game, and multiple flat screen HD TVs with the Red Zone channel.

Owner’s Suite

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Partnership Proposal

Business-to-BusinessRelationshipBuilding

Merrill Lynch will receive one (1) Luxury Suite for Twenty (20) guests for the season. Luxury Suites include sliding glass windows that open completely, providing great view of field, tailored food and beverage from Levy Restaurants, and multiple flat screen HD TVs with the Red Zone channel.

Luxury Suite

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Partnership Proposal

Behind-the-ScenesExperiences

Merrill Lynch will host a “Chalk Talk” for fifty (50) guests in the Terrace Suite each quarter with one (1) coach and one (1) player.

Chalk Talk

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Partnership Proposal

Behind-the-ScenesExperiences

Merrill Lynch will receive a VIP invitation for four (4) to travel with the team to one (1) away trip.

Away Game Travel

Partnership Proposal

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Proud sponsor of the Jacksonville Jaguars

The level of commitment for Merrill Lynch would be the following:

2012 Season $500,000 2013 Season $525,000 2014 Season $551,250

Investment Level

Partnership Proposal

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Annual Naming Rights to the Jaguars Radio Network. Name recognition will include items such as “We’ll be right back after these messages on the Jaguars Radio Network, presented by Merrill Lynch.”

Jaguars will run spots in the following Jaguars radio programming: • The Tailgate Show (Network – 20 ad units)• Jaguars Pre-Game Show (Network – 20 ad units) • In-Game Broadcast (Network – 60 ad units) • Jaguars Post-Game Show (Network – 20 ad units) • The Scoreboard Show (Network – 20 ad units)• The Mike Mularkey Show (Network – 26 ad units) • The Jaguars Report (Network – 20 ad units) • Jaguars This Week (Network – 104 ad units)• Intro or Outro Billboards (80 – 4 per week)

Jaguars will run spots in the following Jaguars television programming:• Pre-Season In-Game (Network – 2 ad units)• Pre-Game Broadcast (Network – 32 ad units)• Jaguars ALL ACCESS (Local – 20 ad units)

Merrill Lynch Media Exposure

Thankyouforbeingapartofourteam.