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3 | American Red Cross Partnership Opportunity
Our Services Down the Street. Across the Country. Around the World.TM
Disaster
Relief Biomedical
Preparedness,
Health &
Safety Services International
Service to the
Armed Forces
4 | American Red Cross Partnership Opportunity
Our Work Impacts Lives Every Day
60 seconds
63 people are assisted
by the American
Red Cross.
Every 390,000 times a day a child
receives a measles
vaccination from the
Red Cross and
our partners.
30,000 times a day a person
receives lifesaving Red
Cross health, safety and
preparedness training.
380 times a day we
connect armed
forces members
with their families.
190 times a day Red Cross
volunteers help a family
affected by a house fire
or disaster.
5 | American Red Cross Partnership Opportunity
Our Brand is Trusted and
Respected
• More trustworthy than 99% of brands
in the study, including nonprofit and profit.
• More socially responsible, straightforward, helpful
and friendly than 95% of brands
in the study, including nonprofit and profit.
• More brand stature than any major charity,
in terms of knowledge and esteem.
The Young & Rubicam BrandAsset Valuator (BAV) is the world’s longest-running and most
extensive study of brands, covering 35,000 brands and dating back to 1993. The U.S.
panel includes 15,600 nationally representative adults, with data collected quarterly. Base:
BAV June 2012.
6 | American Red Cross Partnership Opportunity
The Power of the Red Cross Brand The Red Cross has the most brand stature, reflecting the public’s strong
esteem and respect of the brand. These attributes drive loyalty and awareness.
2.16x 1.96x 1.85x 1.65x 1.56x 1.33x 1.18x 1.17x
0.64x
Multiples show how each
charity compares to the
average charity in
brand stature.
(Source: BrandAsset® Consulting; Base: BAV June 2012)
7 | American Red Cross Partnership Opportunity
Our Efficiency
An average of
91 cents of every dollar the Red Cross spends is invested
in humanitarian services and programs.
8 | American Red Cross Partnership Opportunity
Disasters on the Rise Reported disasters have increased globally
by nearly 70 percent over the last 20 years.
0
50
100
150
200
250
300
350
400
450
500
Source: Annual Disaster and Statistical Review—The Numbers and Trends 2011
Centre for Research on the Epidemiology of Disasters
9 | American Red Cross Partnership Opportunity
More People Affected Each Decade Over 21 million U.S. adults were affected by
disasters between 2002 and 2011. That’s more
than 4 times more than in the prior decade.
21,033,819 People Reported Affected
2002-2011
4,687,749 People Reported Affected
1992-2001
Source: 2012 World Disaster Report:
International Federation of Red Cross and Red Crescent Societies
American Red Cross Partnership Opportunity | 10
365 days a year
in your community and
around the world…
12 | American Red Cross Partnership Opportunity
Providing Immediate Assistance Following Home Fires
…when a family is displaced for weeks
or even months at a time.
…when an elderly couple has lost most
of their possessions.
…when loved ones don’t know where to
turn.
13 | American Red Cross Partnership Opportunity
Helping Millions During Major Disasters
…when a flood devastates an entire
town or region.
…when a tornado pulls homes off of
their foundations.
…when a severe winter storm leaves
residents without heat or water.
14 | American Red Cross Partnership Opportunity
In FY2012, Red Cross responded to 61,058 disasters nationwide
57,653 Fires
573 Floods
728 Storms
214 Tornadoes
259 Explosions/hazardous
materials/transportation accidents
60 Blizzards/snowstorms
12 Hurricanes/tropical
storms/typhoons
Source: American Red Cross National FOCIS FY12
15 | American Red Cross Partnership Opportunity
Red Cross Feeds We can provide up to one million hot meals
a day within 72 hours of disaster notification.
Our national infrastructure includes:
320 emergency response vehicles
A fleet of more than
71,000 trained disaster workers
And
16 | American Red Cross Partnership Opportunity
Red Cross Shelters We can provide supplies (cots, blankets
and comfort kits) to support 350,000 shelter
residents. Our national infrastructure includes:
More than Enough disaster relief
supplies to support 61,000 pre-identified shelter locations
500,000 people
18 | American Red Cross Partnership Opportunity
Ready 365 Giving
Program in Action
• Provided food, clothing, shelter, emotional support and other medical necessities to 548 families devastated by 431 disasters, including home fires, severe storms and flooding
• Collected 51,000 units of life-saving blood
• Provided more than 54,000 people with valuable lifesaving skills training including first aid, CPR and water safety
• Connected 1,387 deployed service members and their families
When you join Ready 365 Giving Program, our
premium membership group, you enable us to
provide comfort and hope when it’s needed most.
You are with us as we…
19 | American Red Cross Partnership Opportunity
Ready 365 Members
• Value the local impact and global reach of the Red Cross;
• Want to deepen their commitment to the Red Cross mission and
• Are ready to help save lives every day of the year.
Current Ready 365 Giving Program members:
When you join Ready 365, you also join a select group of businesses that…
More to
be added!
20 | American Red Cross Partnership Opportunity
Ready 365 Benefits
Ready 365 members are valued
Red Cross partners. Their gifts are
recognized through high-traffic
communication channels and
spotlighted in front of other
Red Cross supporters.
American Red Cross Partnership Opportunity | 21
Disaster Partners Sustaining Partners
Ready 365 Iowa Benefits Matrix
PROGRAM BENEFITS BRONZE
($5,000) SILVER
($10,000) GOLD
($25,000) PLATINUM
($50,000)
Marketing, Communications & PR
Social media – upon agreement signing and annual renewals X X
Quote from Red Cross leadership for <company>’s use (for non-endorsement purposes) X X
Thank you certificate and letter signed by Red Cross leadership X X
Inclusion of level of partnership designation on news releases X X
Facebook and Twitter links X X X X
Recognition of <company> on Ready 365 Iowa website Name bolded Logo Logo Logo w/ hyperlink
Face-to-face visit with thank you certificate presentation and photo opportunity X X X
Disaster Partners window clings to display on business exterior door X X X X
News release posting of donor company and photo Local Statewide Statewide
Access to Red Cross logo upon signed agreement Limited Limited Full access Full access
Logo placement at corporate and individual stewardship events X
Logo placement on sponsor slides for all Iowa events X
Large, framed custom certificate (if desired) X
Employee Engagement
Ready Rating Program X X X X
Activation of employee giving microsite for disaster relief X X
Invite to visit Red Cross relief operation (when activated in Iowa) X
Red Cross disaster vehicle appearance at <company> location for employee event (if available)
X X
Holiday Mail for Heroes Program X X X X
Access to community education and volunteer opportunities X X X X
Gifts that count towards your Ready 365 commitment include: Episodic gifts, budget-relieving in-kind gifts, funds raised
through customer donation programs, funds raised through workplace giving and event sponsorships.