Embed Size (px)
Citation preview
FOR MORE INFORMATION MEAGAN GRIFFIN – SALES COORDINATOR, GENERATOR AT (807) 632-1643, OR EMAIL [email protected]
DEADLINE FOR ORDERS IS OCTOBER 31, 2019 Details & Order Form are Enclosed
2020 ADVERTISING & PARTNERSHIP OPPORTUNITIES
TOURISM THUNDER BAY
BUILDING THE THUNDER BAY BRANDTourism Thunder Bay will continue to position Thunder Bay as Canada’s Premier Outdoor City, plus the gateway to some of the finest touring; urban and rural attractions; events and festivals; cultural and culinary experiences found locally and throughout our region. Also, a share of our marketing efforts will be dedicated to the attraction of Meeting, Convention, Corporate Retreat, Sport Tourism and Visiting Friends and Relatives (VFR) visitation.
Key markets that have demonstrated the best return on investment will be targeted using a mix of well researched media channels with an emphasis on digital and social channels being maximized.
OUR MISSIONTourism Thunder Bay is most often the first point of contact for any potential visitor considering travel to our area. We are in a unique position to leverage our brand leadership and connectivity to the customer to offer our advertisers effective digital and print advertising opportunities that you can use to enhance your own advertising campaigns.
OUR TEAMHow can we help you? From the development of a new tourism venture to advertising it globally; sport event planning to supplying welcome packages for your delegates or guests; and for everything tourism contact a member of our team.
PAUL PEPE Manager 807-625-3880 [email protected]
KAREN MARTIN Partnership Marketing Officer 807-625-3969 [email protected]
STEPHANIE REID Digital and Travel Media Officer 807-625-3858 [email protected]
JOHN CAMERON Tourism Development Officer 807-625-3231 [email protected]
JENNIFER GRUNDY Convention + Visitor Services 807-625-2549 [email protected]
Throughout 2020 we will continue to coordinate local and pan-regional campaigns and contests and play host to influential Travel Writers and Media Producers from across North America. By becoming a PARTNER and offering for example; free admission tickets to your event or attraction, complimentary accommodations, meals and transportation services - ultimately you bring “top-of-mind” awareness to your business and reach key tourism markets that on your own you may not have access to.
If you are interested in providing complimentary products or services to be used in these campaigns, please fill in the applicable section on the enclosed Order Form. We’ll take care of the rest!
PARTNERSHIP OPPORTUNITIES
Prices listed are for AD SPACE ONLY and include Harmonized Sales Tax. Camera-ready artwork to be supplied by the Advertiser. Creative Design services, if required, extra. Payment for your purchase not due until Spring 2020. See Terms & Conditions on Order Form.
OBJECTIVE: To provide valuable travel planning information that attracts visitation to our area and enhances the overall visitor experience.
THUNDER BAY EXPERIENCE MAGAZINE THUNDER BAY’S OFFICIAL VISITOR GUIDE
NOTE: TRIM SIZE IS 7.875” X 10.5” – FOR FULL PAGE ADS AND 2 PAGE SPREADS WITH BLEED, ADD .125” TO TRIM SIZE ALL AROUND.*Only 1 space available.
HERE IS WHAT OUR ADVERTISERS ARE SAYING:“The Thunder Bay Experience Magazine is an essential component of the marketing plan for Sleeping Giant Loppet. As a not-for-profit event organized by volunteers, the Loppet operates on a very limited budget. The exposure provided by the magazine helps the Loppet attract over 200 visitors each year. In addition, when distributed to our out of town participants, the high quality, professional production serves as a great tool to highlight the many attractions offered in the city and surrounding region.
The Loppet has a 40-year history of success and we plan to continue its growth with the assistance of the annual Thunder Bay Experience Magazine.”
Peter Gallagher, Coordinator, Sleeping Giant Loppet
“Ahnisnabae Art Gallery has been open over 12 years. I have taken advantage of the Thunder Bay Experience Magazine in showcasing our Indigenous Artists from our region and across Canada. The gallery has had a great working relationship with Tourism Thunder Bay and the team is wonderful to work with. The quality of this magazine is one that I’m proud to be advertising in.”
Louise Thomas, Owner/Curator, Ahnisnabae Art Gallery
CIRCULATION:
• 85,000 COPIES PER YEAR
• + DIGITAL AUDIENCE
T H U N D E R B A Y
EXPERIENCEO N T A R I O C A N A D A I S S U E 12 | 2 019
M A D E I N T H U N D E R B A Y
AD SIZES AVAILABLE WIDTH HEIGHTEXPERIENCE
MAGAZINEInside Front Cover* 7.875” 10.5” $3,558
Inside Back Cover* 7.875” 10.5” $3,558
Back Cover* 7.875” 10.5” $3,891
Full Page 7.875” 10.5” $2,806
2 Page Spread 14.75” 9.5” $5,143
1/2 Page Horizontal 7” 4.687” $1,620
1/2 Page Vertical 3.437” 9.5” $1,620
1/4 Page 3.437” 4.687” $930
1/6 Page 7” 1.48” $450
SPECIAL OFFER Small business with 20 or less employees and Not-for-Profit Organizations. (Does not include Government Agencies or Associations)
DEADLINE FOR AD SALES CAMERA-READY ADS DUE IN MARKET IN CIRCULATION FOR
OCTOBER 31, 2019 NOVEMBER 15, 2019 JANUARY 2020 1 YEAR
EXPERIENCE MAGAZINE
DISTRIBUTION
SELECT ACCOMMODATIONS, ATTRACTIONS, DINING, SHOPPING, TRANSPORTATION OUTLETS, VISITOR SERVICE & INFORMATION ESTABLISHMENTS THROUGHOUT:
• The City of Thunder Bay and nearby Townships
• Hwy 11/17 East Route
• Hwy 11/17 West Route
• South U.S. Hwy 61 Route
• Duluth, Minnesota
• Accredited Visitor Information Centres nationally and throughout the U.S. Midwest
• Direct distribution to Conference & Sport attendees
• Physician, Student, New Business & Relocation candidates
• Direct Mail Fulfillment to a global market
THUNDER BAY EXPERIENCE is Thunder Bay’s flagship publication endorsed by the local tourism industry and other economic sectors throughout the city and region. Our content not only showcases Thunder Bay and area tourism products and services, but shares authentic, local experiences with its stories and stunning photography that reveal a true sense of place – turning adventure vacations, corporate gatherings and sport participation into memorable “experiences”.
Paul Pepe – Manager, Tourism Thunder Bay P.O. Box 800, Thunder Bay, Ontario P7C 5K4
TEL (807) 625-3880 EMAIL [email protected]
FOR MORE INFORMATION, CONTACT:
Meagan Griffin – Sales Coordinator, Generator 717A Hewitson Street, Thunder Bay, Ontario P7B 6B5
TEL (807) 632-1643 EMAIL [email protected]
FOR AD SALES, CONTACT:
TOURISM INDUSTRY PARTNER OPPORTUNITIESFROM NO COST TO COST EFFECTIVE WAYS TO PARTICIPATE!
By partnering with us we can help connect you to new customers, amplify your marketing efforts, introduce you to new markets and provide resources to help you grow your business and improve your bottom line. Your success is our success.
Take advantage of all the partnership opportunities available from Tourism Thunder Bay:
• FREE listing in Tourism Thunder Bay Online Business Directory
• FREE listing on National Geographic Map Guide - traveltheheart.org
• FREE event listings on thunderbay.ca and visitthunderbay.com
• Tourism Thunder Bay Co-op Marketing Fund Program
• CEDC MAT Fund
• CEDC MAT Event Fund
• CEDC MAT Product Development Fund
To learn more about these partner opportunities please go to visit thunderbay.com/advertise
Contact us today to see how you can take advantage of all the opportunities available to you as a tourism business owner.
Karen Martin Partnership Marketing Officer
TEL 807-625-3969 EMAIL [email protected]
Now Three Easy Ways to Submit Your Order Form! 1. Online at VisitThunderBay.com/advertise to submit electronically.
2. Fill out this order form and fax to 807-622-6632
3. Fill out this order form and mail back to the address on the reverse.
2020 THUNDER BAY EXPERIENCE MAGAZINE Width Height
Ad size ______________ ________ X ________ $___________ Total ___________ Please re-run my ad from last year New ad will be provided
THUNDER BAY ATTRACTIONS MAP ADVERTISING OPPORTUNITY Limited ad space will be available on the Thunder Bay Attractions Map. Tear sheet maps will be provided to Thunder Bay hotels to hand out to guests. The maps are 18” x 12” and will feature five 3” x 2” and four 4.25” x 1” ads. A great opportunity to advertise your business to tourists visiting Thunder Bay.
Feature ad – Size 3” x 2” $695 $___________ Small Banner ad – 4.25” x 1” $495 $___________ Total ___________
WEBSITE — VISITTHUNDERBAY.COM
Yes, I am interested in advertising opportunities on the tourism website. Please call me with details.
TOURISM THUNDER BAY PARTNERSHIP OPPORTUNITIES
If you are interested in any of the Tourism Thunder Bay Partnership Opportunities please go to VisitThunderBay.com/advertise to learn more.
FREE LISTINGS AND EVENTS PROMOTION If you would like a free business listing on our website, please send your information to [email protected].
If you are submitting an Event or a Special Offer to be included in our monthly E-Newsletter, submit your information no later than the 15th of each month for offerings/events taking place the following month to [email protected].
Please complete contact and payment information on reverse Final Total ________
ORDER FORMDEADLINE IS OCTOBER 31, 2019
This order form is available online at VisitThunderBay.com/advertise
Authorized by: _______________________ Date: _____________
Business Name: ________________________________________
Billing Contact Name: ___________________________________
Address: ______________________________________________
________________________ Postal Code: __________________
Phone: ________________________ Fax: ___________________
Email: _______________________________________________
Company Website: ______________________________________
If faxing or mailing this form, please fill out the front and back and fax to 807-622-6632 or mail to:
GENERATOR 717 HEWITSON STREET, UNIT A THUNDER BAY, ON P7B 6B5 ATTN: MEAGAN GRIFFIN
Some opportunities are on a first come, first served basis.
Method of Payment (You will not be invoiced until Spring 2020)
Invoice Me Please
Credit Card
Design Specifications - Experience MagazineIf you are supplying completed ad in electronic format:
1. All ads must be supplied as print-ready PDF files.
2. Supply hi-res (300 DPI) files only.
3. Convert RGB and spot colours files to CMYK.
4. Fonts - Outline fonts where possible.
If you are supplying logos, photos or text in electronic format:
1. All files must be supplied as Adobe Illustrator EPS, PDF or AI format.
2. Photos must be in EPS, JPG, TIF of PNG format, 300 DPI.
3. Text may be supplied in Microsoft Word or directly within the email.
Your Cost Includes
Ad Fee includes AD SPACE and applicable Harmonized
Sales Tax only. Does not include Creative Design.
Customer to supply Camera - Ready Artwork. Creative
Design services can be recommended however it would
be at customer’s own expense and separately invoiced by
the designer directly to the customer.
Editorial Policy
Editorial is strictly independent from advertising
with the exception of prearranged agreements made
between the customer and Tourism Thunder Bay.
Approval Tourism Thunder Bay reserves the right to decline, reject or edit any advertising including Business Listings, editorial content or E-Newsletter submissions for any reason at any time without liability, even if previously acknowledged or accepted. The publisher reserves the right to reject any advertisement, or to insert the word ‘advertisement’ above or below any copy.
Liabilities The advertiser agrees that Tourism Thunder Bay shall not be subject to any liability whatsoever for any failure to publish or circulate any advertisement, in whole or in part, for any cause. Tourism Thunder Bay’s liabilities shall not amount to more than the cost of the advertisement.
Cancellation In the event of a cancellation within 2 weeks of the
published closing deadline, the advertiser will be
assessed a fee of one-half the cost of the ad.
All advertising is prepared in full-electronic format.
Digital files to be supplied on CD-ROM, Mac platform,
InDesign CS1 or higher with supporting files in Adobe
Photoshop and/or Adobe Illustrator. Files must be
accompanied by a colour laser proof.
Please read detailed specifications above.
TERMS & CONDITIONS
FOR MORE INFORMATION ABOUT ADVERTISING: MEAGAN GRIFFIN – SALES COORDINATOR [email protected] (807) 632-1643
FOR MORE INFORMATION ABOUT TECHNICAL SPECIFICATIONS: DANIEL GRIFFIN – ACCOUNT MANAGER, GENERATOR [email protected] (807) 624-2049
DEADLINE FOR ORDERS OCTOBER 31, 2019
(If paying with a credit card − in compliance with recent PCI
Security Standards, we are no longer able to collect credit card
information on this order form. Therefore in the Spring of 2020
an Accounting Representative will contact you to collect your
secured credit card information).
I have read and understand the Terms & Conditions
and wish to participate in Tourism Thunder Bay’s 2020
Advertising Program.
