Finding, reaching and winning your

best customers

PARTNERS IN SUCCESS:

• Who We Are• Engaging Audiences• Digital Solutions

– Citizen-Times.com, Mobile– eEdition, Newsletter– Rich Impact – Video– Websites, Lead Capture Pages– Google 360– SEO, PPC, Maps– Native Advertising– Display Ad Network– Retargeting– Yahoo! Network– Social Media, Facebook– Email– Digital Reporting and Analytics

• Print Solutions– Asheville Citizen-Times– Scene– WNC Parent– Insert and Coupon Options– Front Page Sticky Notes

• Automotive Solutions• Real Estate Solutions• Contact Us

Index: Click to Learn More!

Asheville Citizen-Times Media GroupRe–imagining how a media company can make an impact for you.

We’re Western North Carolina’s leading local media company — an integrated marketing solutions provider with broad media and content expertise — from print and online display to PPC, social, email, video, native, mobile and everything in between. We generate the data, insights, tools, and means to reach the largest footprint of engaged and influential buyers across WNC.

Our reach also extends across the country, fueled by the power of the USA TODAY NETWORK—a leading media and marketing solutions company reaching tens of millions of people every week through a vast portfolio of digital, mobile andprint products.

Engage your audience wherethey’re already reading.

Asheville Citizen-Times Media Group understands the expanding needs of both our readers and advertisers in today’s multi-platform marketplace.

We can reach any audience, through ourlarge portfolio of digital networks and digital marketing services.

488,200+unique visitors and

3.9 million+page views

monthly!

Reach more than

225,690 adults each week!

© Adobe Omniture, May 29, 2015. Average from past six months.

201,211 Adults Call Buncombe County Home!

GENDER

47% men53% women

AGE

18-34 28%35-54 34%55+ 38%

INCOME

<$50K 59%$50K+ 41%

• 63% college educated• 62% homeowners• 50% married• 32% single (never

married)• 29% children at home• 58% employed• 20% retired• Online 8+ hours per

week

©Scarborough 2015r1.

GENDER

47% men53% women

AGE

18-34 21%35-54 27%55+ 52%

INCOME

<$50K 49%$50K+ 51%

• 66% college educated• 74% homeowners• 56% married• 24% single (never

married)• 27% children at home• 56% employed• 29% retired• Online 7+ hours per

week

©Scarborough 2015 r1. Print, eEdition plus Citizen-times.com

Every week, Asheville Citizen-Timesreaches 48% of Buncombe County adults!

Digital Solutions

Citizen-Times.comHas the widest reach compared to other media websites — and a sophisticated audience.

• Average age is 49• Average income is $69,300• 54% men, 47% women• 70% employed• 75% college educated• 50% white collar• 58% married• 28% have children at home• 78% homeowners• Online 11 hours per week

488,200+unique visitors and3.9 million+

page viewsMonthly!

©Omniture, January-July 2015. Scarborough 2015 r1

Citizen-Times.com Mobile AppAllows businesses to target users throughout the day

©Google 2012.

AMMid

PM

Home Commute Work Retail Work Commute Social Home Bed

Mobile

Computer

TV

Radio

Extremely likely Very likely Somewhat likely

88%of consumers who search for a local

business on a device either call or go to

that business within 24 hrs.

Citizen-Times.com eEditionA digital replica of the printed newspaper in an easy-to-read digital flipbook!

iPad | iPhone

6,578unique visitors

last month!

Top 5 Newsletter:emailed to oursubscribersevery day

We havea highly

engaged subscriber

basedaudience...

withmore than14,000

subscribers!

Rich. Interactive. High Impact.

Gravity

Interactive Takeover

Pushdown

Digital ad options include:

Pushdown Plus

Sponsored Series

Transition

We have everything you need from basic to high impact display opportunities.

Boost online search results while engaging and converting customers:

• Sites with video are 53x more likely to appear on the first page in Google results.

• Video landing pages generate 5x higher engagement and response rates.

• After watching a video, 41% of viewers take action.

We can create your high quality, custom video, complete with interviews, professional voiceover, photo montage, music and more!

Video. Marketing in motion.Video is one of the most compelling ways to bring your brand story to life.

Lightswitch June 2013

Custom and Templated WebsitesOne of the most important assets for any business.

More importantly, your website needs to be: clear, to the point, accessible and visible across all devices—so you can convert visitors into longtime customers. We offer a variety of solutions for your website budget.

Our websitesuse bestpractices

for customerconversions.

Templatedwebsites

are a cost-effective solution for any

business in today’sdigital world.

Lead Capture PagesDeliver new customers to the perfect destination.

• Client provided logo

• Unique URL domain

• Call-to-action and local or toll-free

tracking numbers available

• Interactive Map

• Form fill

• Up to 8 pages

Gather qualified leads with a simple lead capture page—and get the contact information you need to build relationships with your customers.

Google 360˚ ViewWe can give customers a sneak peak inside your business.

360˚ virtual tours of your business allow customers to quickly find you online and walk through your business.

• Offering your customers an interior and exterior view—before they visit.

• Giving you more credibility online.• Boosting your presence in Google

searches.• Setting you apart from competitors.

©ThinkwithGoogle, 2014.

4 in 5 consumers use search engines

to find local information

50% of consumers who

conducted a local search on their

smartphone visited a store within a

day

66% of consumers search

for local information visit a

store within 5 miles

Customers are looking. We can help them find you!

The internet is a big place. Make sure your customers find you… before they find your competitors.

Asheville Citizen-Times Media Grouphas 3 types of search campaigns:

Search Engine OptimizationLet customers find you based on their search. We can also help raise your ranking in major search engines.

Pay-Per-ClickPaid ad listings that appear based on keywords.

MapsBring your profile and website to the top of local or regional geographic searches.

SEO (Search Engine Optimization)Improve your visibility in the “natural” or un-paid search results.

• Keywords• Body copy/content• TITLE, ALT, META tags• Embedded Video• URL age and structure

• Site popularity/authority• Inbound links• Press releases, articles• Local listings/maps

• Facebook/Twitter/Google+• Video & photo sharing• Blog reviews/ratings• Other social media

ON-Page

OFF-Page

SocialMedia

79%of users say they frequently click

on organic search results.

©G/O Digital 2013. ©Bright Local Study 2013.

PPC (Pay Per Click)The best way to reach potential customers: paid search results.

We are your partner and certified experts in local search advertising—allowing you to be competitive on all major search engines and extended networks so you can get more leads, phone calls and most importantly—new business.

90%of traffic

generated by paid search ads is new

traffic!

©G/O Digital 2013. ©Bright Local Study 2013.

Maps and Reputation ManagementGoogle maps generally make up 30% of the first page search engine results,having your business displayed on page one is crucial.

©G/O Digital 2013. ©Bright Local Study 2013.

We can manage a security systemfor your business online!Your customers are freely sharing their comments and complaints on local review websites and social networks.

Why not listen in?A positive comment can be highlighted and shared within your customer base, while a prompt response to a negative review can turn a critic into a fan.

We can track and monitor your:• Online visibility• Website/blog mentions• Social media mentions• Customer reviews• Competition

59%of consumers report using Google every month to look for local businesses.

Native AdvertisingTell your story through content on Citizen-Times.com

• Rotation in news grid on home page and appropriate section front

• Placement of new content on publication day

• Content is housed on unique article page

• Clearly marked “Sponsor Story”

• Advertiser’s logo placed top of page

• Advertiser owns all ad units on the page

• Topic page given when 6 articles or more are purchased, all sponsor-content and skin

SPONSOR TITLE

Display Ad NetworkTarget users across the comScore top 200 websites

Our Display Ad Network gives you the opportunity to target users based on more than 26,000 audience segments, while they are on a number of websites within the comScore Top 200 websites (FOX.com, CNN.com, ESPN.com, WebMD.com and more).

RetargetingTurn a bouncing internet user into a satisfied customer. Target users

who visit your site and don’t take action.

Target users no matter where

they go including the comScore Top

200 websites!

Visits your site Leaves your site

As they browse the internet, your ad will display on other sites

Internet user then converts to a

loyal customer

Your retargeted ad capturestheir interest

Internet user

Retargeting / Keywords / FBXAdvertise to customers based on their keyword search.

We can help you reach consumers whohave expressed an interest in your product or service through their online search behavior.

• Direct the conversion funnel by combining site and search.

• All standard ad sizes are available.• Leverage Facebook Exchange (FBX)

Best practices and creative workbook provided

Reach previous site visitors on Facebook

Reach visitors searching for your product

Awareness

Interest

Desire

Action

YAHOO! NetworkEngage your customers with our extensive reach and unique targeting capabilities.

Demo TargetingProfile your customer’s age, gender, income and more.

Geo TargetingDefine your customer’s geographic location, including IP address, registration site and universal location manager.

Behavioral TargetingTrack your customer’s web-browsing behavior, such as searches made, pages visited and social sites used.

Nearly 7 million

people visit YAHOO!

every day

SEARCHED FOR:Gourmet food & grocery

CLICKED A LINK:Gourmet coupons

WATCHED A VIDEO ON YOUR SITE:How to prepare kale

SHARED ON FACEBOOK:“Enjoying my new kitchen…”

SEARCHED YOUR ONLINE STORE:Best olive oil

GENDER:Female

PAST PURCHASE:Patio Furniture

©comScore Media Metrix, June 2015.

LOCATION:Brevard, NC

You may have a Facebook page and tweet during the week, but how many people notice?

We leverage the expertise of our digital specialists to provide you with strategy-driven social media management to build trust with your customers.We help you:

• Track customer loyalty• Drive in-store traffic• Capture more emails• Increase repeat business• Get quality leads• Use reviews to drive referrals

Be more social.Talk to your customers online and build word-of-mouth marketing.

( + )

53%Compliment

brands / products and services

70%read and payattention to

other’sexperiences

% OF SOCIAL MEDIA USERSPARTICIPATING AT LEASTONCE A MONTH

©Nielsen 2013. ©Forrester 2013. ©G/O Digital 2013.

( – )

50%Express concerns / complaints aboutbrands / services

Facebook AdvertisingTap into the world’s largest real-time focus group.

Facebook ads are designed to engage your community, grow your online brand, increasecustomer loyalty and build your distribution list.

We can help you find the right customers with our audience targeting algorithm proven to increase campaign performance

by 30-70%90%

of consumers trust recommendations

from others.

77%of consumers are

more likely to buy a new product when learning about it from friends

and family.

©Litmus 2012. ©Experian 2012. ©G/O Digital 2013.

Email CampaignsDelivering the highest ROI in digital marketing.

Potential customers are always connected,and our targeting options make sure youare connected to the right customers based on demographics, geography and online behaviors.

82%of consumers

open emails from companies.

For every

$1 spent on email marketing,

an average of

$44.25is returned!

©Litmus 2012. ©Experian 2012. ©G/O Digital 2013.

Analytics and Dashboard Reportingand cohesive ROI tracking

Because we see ourselves as your business partner—not just a vendor.

Our solutions are not "one-and-done.” Our process involves using the latest market research, best practices and dynamic analytics to optimize your custom marketing strategy over the long run.

We go beyond helping you generate leads—we monitor your leads, page views, keyword rankings and more—then tailor a strategy for your business.

Why do we put so much into our solutions?

Analytics and Dashboard Reporting

Print Solutions

• Average age is 52• Average income is $56,588• 53% employed• 60% college educated• 35% white collar• 57% married• 33% have children at home• 87% homeowners• Online 7 hours per week

Asheville Citizen-TimesWe are the main news vehicle for Asheville & Western North Carolina

Overall, we reach 136,999+ readers every Sunday and 88,286+ readers daily.

©Scarborough 2015r1.

SceneWestern North Carolina’s entertainment magazine showcasing all things fun, food, cultural, crafty and outdoorsy.

Full circulation copiesare delivered inside the Asheville Citizen-Times

Every Friday

Rack copies are

FREEat a variety of

locations throughout Western North

Carolina.

©Scarborough 2015r1.

WNC ParentOur monthly magazine is the only comprehensive local parenting magazine in Western North Carolina.

©Scarborough 2015r1.

WNC Parentreaches more

than

26,000readers each

Month!

We deliver the latest news and local resources on topics from summer camps to new products, kids’ health, parenting tips and more.

Total Market Coverage

©Scarborough 2015r1.

43% of adults read

Wednesday or Sunday

inserts every week

81% ofreaders took

action because of a newspaper

insert!

YES! Your Essential Shopper is for shoppers interested in trends, coupons and bargains, delivered to opt-in non-subscribers in select ZIP codes on Sundays

Find & Save offers local advertising, including weekly grocery ads delivered via mail to non-subscribers.

The print and deliver program is an affordable way to have your inserts delivered to subscribers, Tuesdays-Sundays.

Community Weeklies are delivered to subscribers and

non-subscribers. Reaching nearly every home

in the Madison and Swannanoa Valley areas.

Receive complete and total coverage when utilizing all products available!

Front Page Sticky NotesThe only way to get your message above the fold!

If you’re looking to make a big impact in a short time frame, front page sticky notes are the way to go.

Use a front page sticky note to promote your grand opening, special offer or coupons

Automotive andReal Estate Solutions

Carolina Automotive Marketplace + Cars.comThe premiere online resource for local and regional auto shoppers and the go-to source for print readers!

The fastest road to attract ready-to-buy consumers planning their next vehicle purchase…

• Cars.com is visited by more than 10 million car shoppers each month, and has more than 200 online partners to feature your inventory, including Citizen-Times.com.

©Scarborough 2015r1.

The CAM section in both print and

eEdition reaches 129,000 readers every Saturday.

HomeFinder.comThe trusted source connecting home buyers, sellers and real estate professionals, to make your home buying experience as easy as possible.

92% of buyers use

the internet in their home

search• Weekly print exposure:

129,000 • Available every Friday

on racks and at real estate agencies

• Delivered inside the Sunday edition ofAsheville Citizen-Times

©Scarborough 2015r1. National Association of REALTORS , 2014 Profile of Home Buyers and Sellers

Our Promise

We provide our engaged audience, multi-media toolbox and expert solutions to build your business.

Let’s get started.

marketingsolutions@ashevill.gannett.com 828. 232.5934Asheville Citizen-Times Media Group / 14 O.Henry Avenue / Asheville, NC 28801 solutions.citizen-times.com