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Inspiring communities to action
Parks and Recreation Master Plan
The Team
National, full-service management consulting and planning firm specializing in government and not-for-profit agencies
Offices in Phoenix and Indianapolis
Partnered with agencies in 45 states and 7 foreign countries through 900+ projects
Working all over the US including specifically in Arizona for the last 25 years
Over 400 master plans successfully implemented and driven over $5 billion worth of capital investment
Full-service Consulting Practice
• Master Planning• Strategic Planning• Community Needs Assessment• Operations, Maintenance and
Organizational Development• Financial Planning and
Management• Feasibility Studies and Business
Planning• Revenue & Partnership
Development• Land Use and Sustainable
Practices
Full service market research firm of nearly 100 people
Partners with PROS Consulting on over 400 surveys over the past 19 years
Extensive experience conducting services in English and Spanish
Over $2 billion of voter approved initiatives
Our Distinctive Process
Community Values Model (Proprietary)TM
• Park and facility inventory• Programs and services
assessments• Levels of services standards• GIS Mapping• Financial analysis
Where are We Today?
• Community outreach• Statistically-valid Survey• Demographics and trends
analysis• Prioritized facilities and
programs
Where Are We Going Tomorrow?
• Needs prioritization• Development
Standards/Level of Service• Recommendations• Strategic action plan
How Do We Get There?
Holistic and Continuous Public Input
Curiosity Clarity
Creativity Confidence
Community
Collaborative Planning
Statistically-Valid Survey
Only scientific and defensible method to understand community needs
Multi-Lingual Capabilities
Administered by mail/phone/web
Developed in partnership with the Town
Methodology allows high return rate (25%-35%)
Total of 375 completed surveys, 95% level of confidence with a margin of error of +/- 5%
Statistically-Valid Survey
$38$17
$19
$12$14
Q11. How Households Would Allocate $100 Among Various Parks and Recreation Areas
by percentage of respondents
Improvements/maintenance of existing parks, trails, sports,
and recreation facilities
Development of new parks and trails
Development of special use facilitiesDevelopment of
sports facilities
Acquisition of new park land and open space
Source: Leisure Vision/ETC Institute (July 2010)
Meeting Series #1 – Overview of project and processes to achieve successful, sustainable implementation
Meeting Series #2 – Present Key Public Needs Assessment Findings
Meeting Series #3 – Present Key Technical findings
Meeting Series #4 – Present Recommendations and Implementation Plan
Meeting Series #5 – Present Final Plan for Adoption
Each Meeting Series includes outreach/presentations and opportunities for feedback to: Staff Community Art & Culture Commission Parks & Recreation Commission Town Council
Public and Leadership Engagement/Advocacy Strategy
Existing Conditions
Site Inventory – Parks, Trails, Pools, Facilities, Open Space
The inventory of the existing system is vital to understand the physical condition of the department’s assets.
Intended to build off the Town’s previous plans, by evaluating past recommendations, current geographic information and physical on-site assessment.
Each asset will be reviewed in terms of location, quantity and value.
Site Assessments – Parks, Trails, Pools, Facilities, Open Space
The quality of each asset is important in evaluating the level of service.
Parks and amenities that are not properly maintained or do not provide a quality experience will not attract park visitors.
The quality of each will assessed by factors such as age, condition and overall experience.
Evaluation and prioritization of improvement projects and identification of gaps in coverage.
Program Assessment
PROS Program Positioning Model (3PM) includes significant input from staff
Outcome of the process will be successful and innovative recreation program offeringsthat result in:◦ Increased registration◦Customer satisfaction◦Customer retention◦ Increase in revenue
PROS Program PositioningModel Checklist
Review of Program Development ProcessAge Segment DistributionLifecycle AnalysisCore Program Analysis and
DevelopmentSimilar Provider AnalysisMarket Position and AnalysisTechnology AnalysisStaff Support for Service
Delivery Excellence© 2019 PROS Consulting
Program Assessment
Community Needs
Data Driven, Prioritized Community RankingsProgram/Service Priority
Community Special EventsFitness & Wellness ProgramsAdult/Senior Programs and ServicesGardening/Farm-to-Table ClassesArt ClassesOutdoor ProgramsSocialization with DogsVisiting ParksPerforming Arts ProgramsEnvironmental Education ProgramsWalking/jogging/running events and clubsWater FitnessRunning EventsMusic ClassesAfter School/Out of School CampsYouth Learn to Swim ProgramsYouth SportsYouth Enrichment/Learning ProgramsGolfAdult SportsGymnasticsPrograms for people with special needsCompetitive Swim TeamsBicycle Lessons and Clubs
High
Medium
Low
Facility/Amenity PriorityWalking and Biking Trails (paved surface) Walking and Hiking Trails (natural surface)Restroom BuildingsDog ParksIndoor Pool/NatatoriumPavilions/Picnic SitesPlaygroundsSenior CenterAmphitheaterCommunity GardensAerobics/Dance RoomsMountain Bike TrailsOutdoor Exercise EquipmentFishing Pier/docksOutdoor Sport Courts (basketball/tennis)Multi-Purpose fields (soccer/lacrosse/football)Diamond Fields (baseball/softball)Zipline & Adventure Ropes CourseConcession StandsRacquetball CourtsIndoor Meeting/Event SpacesSplash Pads
Medium
High
Low
Data Driven, Prioritization of Needs – Art & Culture & Services
Community Festivals
Programs in Parks
Music
After School
Programs
Work By Local Artists
Theatre
HIGH MEDIUM LOW
Visual Art Exhibitions
Events that Celebrate
Cultural Diversity
Multi-Media Art Exhibitions
Digital Media Classes
Performing Arts Classes
Visual Arts Classes
Film
Dance
Open Artists Studios
Lectures
Literary & Poetry Events
Open Mic Events
Level of Service Standards
Current Level of Service
Park Type
Town of Prescott Valley
Inventory
Total Inventory
Pocket Park 9.90 9.90 0.23 acres per 1,000 Neighborhood Parks 32.60 32.60 0.74 acres per 1,000 Community Parks 113.00 113.00 2.58 acres per 1,000 Regional Parks 100.00 100.00 2.28 acres per 1,000 Special Use Parks 2.00 2.00 0.05 acres per 1,000 Total Developed Park Acreage 257.50 257.50 5.87 acres per 1,000
2018 Park Inventory
Current Service Level
Park Service Levels
Town of Prescott Valley Level of Service Standards - DRAFT
Equity Mapping
WHERE ARE THE GAPS? WHERE CAN WE IMPROVE ACCESS?
Recommended Level of Service
Park Type
Town of Prescott Valley
Inventory
Total Inventory
Meet Standard/Need Exists
Meet Standard/Need Exists
Pocket Park 9.90 9.90 0.23 acres per 1,000 0.25 acres per 1,000 Need Exists 1 Acre(s) Need Exists 4 Acre(s)Neighborhood Parks 32.60 32.60 0.74 acres per 1,000 2.00 acres per 1,000 Need Exists 55 Acre(s) Need Exists 76 Acre(s)Community Parks 113.00 113.00 2.58 acres per 1,000 3.00 acres per 1,000 Need Exists 19 Acre(s) Need Exists 49 Acre(s)Regional Parks 100.00 100.00 2.28 acres per 1,000 2.50 acres per 1,000 Need Exists 10 Acre(s) Need Exists 35 Acre(s)Special Use Parks 2.00 2.00 0.05 acres per 1,000 0.10 acres per 1,000 Need Exists 2 Acre(s) Need Exists 3 Acre(s)Total Developed Park Acreage 257.50 257.50 5.87 acres per 1,000 7.85 acres per 1,000 Need Exists 87 Acre(s) Need Exists 167 Acre(s)
Town of Prescott Valley Level of Service Standards - DRAFT
2018 Park Inventory 2018 Standards 2033 Standards
Current Service Level Recommended Developed Park Service Levels
Additional Developed Parks/Facilities/
Amenities Needed
Additional Developed Parks/Facilities/
Amenities Needed
Park Service Levels Recommended
Developed Park Service Levels
Capital Improvements and Financing the Plan
Total Cost of Ownership Financial Plan
CapitalInvestment
Operations and
Maintenance
Lifecycle Replacement
Total Cost of
Ownership
Sustainable Expanded Services Visionary
Capital Improvement Plan
Funding Strategy Plan – Specific to the Town!! Funding Category Funding Strategy
Funding Description
Implementation Feasibility Sustainability
External FundingCorporate Sponsorships Select Select
Crowdfunding Select Select
Partnerships Select Select
Fairly new web-based source which aggregates funds from a group of people who are will ing to support a specific project, be it program related or facil ity related. Some sites that successfully do that are www.kickstarter.org and www.razoo.com etc.
This revenue-funding source allows corporations to invest in the development or enhancement of new or existing facil ities in park systems. Sponsorships are also highly used for programs and events.
Partnerships are joint development funding sources or operational funding sources between two separate agencies, such as two government entities, a non-profit and a City department, or a private business and a City agency. Two partners jointly develop revenue producing park and recreation facil ities and share risk, operational costs, responsibil ities and asset management, based on the strengths and weaknesses of each partner.
Implementing the Plan
Evaluate each area of operations and focus on right-staffing not just right-sizing
Evaluate policy and procedure to ensure consistent implementationsystem-wide
Determine whether the organizational structure is alignedto the community’s vision, mission and goals
Create a functional, outcome-driven agency
Organizational Capacity for Implementing the Plan
Action Plan Matrix
Meeting Series #1 – Overview of project and community input - SPRING/SUMMER 2019
Meeting Series #2 – Key Public Needs Assessment Findings – NOVEMBER 2019
Meeting Series #3 – Key Technical findings – JANUARY 2020
Meeting Series #4 – Recommendations and Implementation Plan – FEBRUARY 2020
Meeting Series #5 – Final Plan for Adoption – APRIL 2020
Project Timeline
