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PRESS REPORT
P A R I SCARREAU DU TEMPLE
4 & 5 J U L Y 2 0 1 8
FABRICS | LEATHER | ACCESSORIES
BLOSSOM PREMIÈRE VISION AFFIRMS ITS ROLE AS THE STANDARD-BEARING EVENT FOR CREATIVE PRE-COLLECTIONS
VISITORS UP BY 20%UNANIMOUSLY LAUDED LOCATION
A SELECTIVE OFFER OF 111 EXHIBITORS
From its dates to its location and offer, the concept behind Blossom Première Vision unanimously won over the luxury and creative fashion players attending the show this 4th and 5th July at the Carreau du Temple.
In the heart of the world capital of fashion, in a new location perfectly suited to welcome the broadened offer of the show - 111 exhibitors, including weavers, tanners and accessories makers – some 1 266 visitors came to discover new materials for autumn winter 2019-20.
Launched two years ago by the Première Vision group, the trade fair dedicated to materials for fashion pre-collections is now the reference event for the sector, confirming the coherence of its strategic positioning, both in terms of its offer and its calendar:
• An ultra-selective international offer from 111 exhibitors – 73 weavers, 30 tanners and 8 accessory and component manufacturers - adapted to the exclusive needs of major fashion houses;
• Targeted, extremely high-quality visitors, whose numbers grew by 20% coming growingly from abroad- 1 266 visitors vs. 1,058 in July 2017, from 24 countries;
• A show timed to align with the calendar of pre-collections, and complementary to the Première Vision Paris* calendar, which targets main collections;
• An effective event, designed with an eye to creative interaction and discussion, to allow buyers to work with their usual suppliers while taking the time to discover new ones;
• A new unique location in the heart of Paris, the Carreau du Temple, ideal for the often Parisian luxury houses, but also central and inspiring for high-end international brands.x
• An experiential event: The show invited exhibitors and visitors to share a culturally inspiring moment, by organizing a private visit to the retrospective exhibition MARGIELA / GALLIERA, 1989-2009 devoted to Martin Margiela at the Palais Galliera.
* PREMIÈRE VISION PARIS: 19, 20 & 21 September 2018 at the Parc des Expositions de Paris Nord Villepinte. PLEASE NOTE: exceptionally, the show is being held from Wednesday to Friday, and not from Tuesday to Thursday.
A STRONG RISE IN A SELECT, GROWINGLY INTERNATIONAL VISITORSHIP
For 2 days, Blossom Première Vision welcomed 1,266 visitors from the most prestigious fashion and luxury houses, who came to discover and select new product developments and all the latest fabric and colour innovations to build their pre-collections.
Targeted by the show’s organisers for their high creative and quality positioning, the number of visitors rose by 20% vs. July 2017, and brought together leading French fashion houses (82% of visitors), as well as a growing percentage of leading international brands (18%).
Following France, Italy had the 2nd largest number of visitors, with attendance up by 50% over July 2017. In 3rd place, visitors from the United Kingdom also increased (+12%), as did Belgium , whose visitor numbers doubled.
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A.P.C / ACNE STUDIOS / AGNES B / ALEXA CHUNG / ALEXANDER MCQUEEN / ALEXANDRE
VAUTHIER / ALFRED DUNHILL / ARMORLUX / BABY DIOR / BALENCIAGA / BALIBARIS /
BALMAIN / BALZAC PARIS / BARBARA BUI / BENSIMON / BERENICE / BERLUTI / BEXLEY /
BONTON / BOTTEGA VENETA / CACHAREL / CALVIN KLEIN / CARVEN / CEDRIC CHARLIER
/ CELINE / CERRUTI / CHANEL / CHLOE / CHRISTIAN DIOR COUTURE / CHRISTIAN
LOUBOUTIN / CLAUDIE PIERLOT / COMME DES GARCONS / COMMUNE DE PARIS 1871 /
CORALIE MARABELLE / COURREGES / DE FURSAC / DICE KAYEK / DIOR / DIOR HOMME /
EDITIONS MR / ELEVENPARIS / ELSA SCHIAPARELLI / EMANUEL UNGARO / EMMANUELLE
KHANH / FENDI / GALERIES LAFAYETTE / GIORGIO ARMANI / GIVENCHY / GOYARD / GUCCI
/ HEIMSTONE / HERMES / INES DE LA FRESSANGE / ISABEL MARANT / JACQUEMUS /
JEROME DREYFUSS / JOHN GALLIANO / JOSEPH / KARL LAGERFELD / KENZO / KOCHE
/ LACOSTE / LANVIN / LEMAIRE / LEONARD FASHION / LOEWE / LONGCHAMP / LOUIS
VUITTON / LOUIS VUITTON HOMME / LOXWOOD / LUTZ HUELLE / LVMH GROUP / MAISON
AMELIE PICHARD / MAISON KITSUNÉ / MAISON LABICHE / MAISON MICHEL / MARINE
SERRE / MAX MARA / MISSONI SPA / MONCLER / NINA RICCI / PACO RABANNE / PAUL &
JOE SISTER / PAUL AND JOE / PAULE KA / PRINTEMPS / PROENZA / SCHOULER / REPETTO
/ ROCHAS / ROGER VIVIER / ROLAND MOURET / SAINT LAURENT PARIS / SALVATORE
FERRAGAMO / SONIA RYKIEL / ST DUPONT / STELLA MCCARTNEY / TARA JARMON
/ TARTINE ET CHOCOLAT / THE KOOPLES / THIERRY MUGLER / TOD’S / VALENTINE
GAUTHIER / VALENTINO / VERONIQUE LEROY / YVES SALOMON / ZADIG ET VOLTAIRE /
ZEGNA COUTURE
«We know some of the suppliers, and we discover others. That’s the advantage of a show like Blossom Première Vision. The offer is quite rich and varied, with lots of new products. It offers a great working opportunity. And the timing is ideal!»Claire Larnier, Assistant Product Head – HERMÈS
«I am very satisfied with the offer from the suppliers. Blossom Première Vision lets us position ourselves concretely in the next season and do targeted research. We can offer our first directions before September. The location creates for an intimate and pleasant show. The dates are perfect, right after the runway shows.»Amandine Billars, Head of Sourcing – CHRISTIAN DIOR HOMME
«Blossom Première Vision fits perfectly into our calendar and allows us to source new materials and tangibly step into new season. For us, this is an essential show, upstream from Première Vision Paris in September.»Lucie Briane, Leathergoods Designer – ROGER VIVIER
«This is my first visit to Blossom Première Vision. I am looking for leathers to develop new accessories. The offer is very high in quality. I f ind my usual suppliers with whom I can meet and discuss in a pleasant, intimate setting. July is an ideal time for us and the Carreau du Temple is both beautiful and practical. We will round out this visit with a trip to Première Vision Paris in September.»Florence Le Balc’h, Designer – JACQUEMUS
Head to our website www.blossompremierevision.com to find:
• Photos from the latest edition,
• Information about show exhibitors and a spotlight on their collections in the News section.
BLOSSOM PREMIÈRE VISION 12 & 13 DECEMBER 2018
CARREAU DU TEMPLE, PARIS 4 rue Eugène Spüller – Paris 3ème
blossompremierevision.com
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C O N TAC T S
PREMIÈRE VISION
Igor Robinet –SlanskyPress manager
T. +33(0)1 70 38 70 30M. +33(0)6 42 06 31 02
Claudie Le SouderCommunication director
PRESSE AGENCIES
2E BUREAUMarie-Laure Girardon
T. +33(0)1 42 33 93 18P. +33(0)6 82 40 73 27
MONET + ASSOCIÉST. +33(0)4 78 37 34 64
Véronique Bourgeois
+33 (0)6 64 22 55 [email protected]
Julie Adam
+33 (0)7 86 82 60 [email protected]
Mélanie Da Rui+33 (0)6 58 98 85 [email protected]
blossompremierevision.com
