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Shoppers of Portland, Oregon use Radio and Internet more than television during their media day. Portland, Oregon 2012

Parc Retail Radio 2012

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Page 1: Parc Retail Radio 2012

Shoppers of Portland, Oregonuse Radio and Internet more than television during their media day.

Portland, Oregon 2012

Page 2: Parc Retail Radio 2012

AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.

Source: Arbitron September 2012

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Compiled by:Portland Area Radio Council

2012