The official ceremonies of the evening saw the arrival of the brand’s Danish founder, Per Enevoldsen and International Sales Director, Kenneth Ramstrup, who officially cut the ribbon of the shop front with Danish Ambassador Susanne Shine.

The opening of the retail store marks the transition from wholesale jewellery distributor to a nationally recognised brand where the full product range is available, displayed in custom-designed Danish furniture. As Champagne and canapés were endlessly served, three live models effortlessly swept across the floor wearing signature collections of PANDORA Jewelry with Matthew Eager evening gowns. A five piece jazz band set a dynamic tone to the event, supported by three disguise opera singers that saw confusion on guest’s faces, followed by much laughter and

PANDORA Jewelry open first Australian flagship store A red carpet was rolled out in Sydney’s historic and stylish shopping destination, the Queen Victoria Building, as the Royal Danish Embassy officially welcomed the launch of the PANDORA Jewelry flagship store on Wednesday evening, 31st October, 2007...

surprise. Such guests included magazine and media partners, members of the jewellery industry, the Danish Trade Commission, as well as PANDORA Jewelry associates.Ian Hadessin, CEO of the Jewellery Assocation of Australia spoke of the impact PANDORA Jewelry has made on the industry,

The evening also saw the release of the brand’s anniversary collection, consisting of a 14carat gold ring, earrings, necklace and signature bead set with 0.25 diamonds to celebrate 25 years of unforgettable moments.

PANDORA Jewlery has seen a rapid growth since it’s launch in the Australain market and predicts even greater things to come. The flagship store is located at Shop 45, Ground Floor, Queen Victoria Building, Sydney.

Alison Veness, Karin Adcock, Per Enevoldsen, Kenneth Rampstrup, Jeff Burnes

Live models; Lauren, Kate, Georgie

Sydney Jazz Collective

Flagship Store Interior

Atmosphere

Atmosphere, Guests

PANDORA Jewelry • PO Box 906, Newport NSW 2106 • 02 9986 0660

• www.pandora.com.auOpera by Disguise Champagne

Kenneth Ramstrup, Karin Adcock, Danish Ambassador Susanne Shine

Guests; Gift Bags Catering

Brook Adcock