PAID MEDIA: THE BENEFITS OF AMPLIFYING INFLUENCER CONTENT

How can your brand benefit from influencer marketing amplification?

What’s the difference between micro, macro & mega influencers?

20% of marketers use influencer content

for social media ads

14% of marketers use influencer content for programmatic ads

Going beyond typical social shares, marketers are putting ad dollars behind influencer content to maximize their return on investment with paid media.

Amplifying influencer content has become increasingly common. Whether it be social media, programmatic, broadcast or even out-of-home ads, amplification provides ample opportunity to expand the reach of an influencer campaign.

INTRO

http://www.ion.co/essential-stats-for-influencer-marketing-in-2017http://www.ion.co/essential-stats-for-influencer-marketing-in-2017

Influencer marketing drives up to 16x more engagements than brand-led advertisements.

http://ripplelinks.com/blog/2016/11/10/influencer-marketing-where-it-wins-out-against-paid-advertising/

Ensure your influencer campaign is reaching the right audience with paid media’s advanced targeting abilities.

Unlike organic campaigns, digital advertising opens the door to a myriad of targeting opportunities, like location, age, interests, etc., that ensure every impression comes from your target market.

Guarantee your impressions are from your key demographic by coupling an organic influencer activation with a paid media strategy.

ADVANCED TARGETING

https://digiday.com/marketing/advertisers-start-placing-paid-media-behind-influencer-content

Unlike big production companies, influencers provide a cost effective model for content production without sacrificing quality.

If your brand is operating an influencer campaign, you are actively building a repository of engaging content tailored to your target market. Transforming influencer content into standard advertising units, creative can easily be repurposed for ads, from programmatic to broadcast, without breaking the bank.

CONTENT PRODUCTION

https://digiday.com/marketing/advertisers-start-placing-paid-media-behind-influencer-content/

The authenticity and relevancy of influencer content elicits consumer interaction at a high rate, driving the cost per engagement (CPE) down.

Evoking up to 16x more engagement than brand-led advertisements, influencer content naturally produces active participation at increased volumes. The high ratio of engagements to impressions results in a drastic drop in CPE, creating a more budget-friendly approach to driving consumer action.

LOWER COST PER ENGAGEMENT

https://digiday.com/marketing/advertisers-start-placing-paid-media-behind-influencer-content/http://ripplelinks.com/blog/2016/11/10/influencer-marketing-where-it-wins-out-against-paid-advertising/

With 76% of marketers listing measuring the return of influencer spend as their number one challenge, amplification greatly improves the ability to track influencer campaign’s performance.

Whether your key performance metrics are impressions, engagements or conversions, amplification provides the tools you need to measure campaign success without relying on influencers for data.

PREFORMANCE TRACKING

https://www.marketingdive.com/news/study-39-of-marketers-will-increase-influencer-marketing-budgets-in-2018/512178/

Amplify your influencer content. Amplify by Influicity makes it simple to transform influencer content (video/photo/blog) into IAB-approved ad units and run across the web.

•All major supply sources: Appnexus, Google Ad Exchange, Open X, Rubicon.

•Mobile and desktop sizes: 728x90, 300x250, 300x600, 160x600, 320x480, 320x50, native, video, expandable, rich media.

•Keep track of all influencer content, paid/organic performance, content IP rights, and more.

HOW DOES IT WORK?

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We are leaders in influencer marketing. Influicity is a tech company enabling marketers, agencies, and publishers to manage & scale their influencer operations.

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