Page 1. Page 2 Contents 1. Introduction 2. Key Opportunities for the Liverpool City Region 3. Strategic Linkage 4. Economic Priorities for the Liverpool

Page 1

Page 2

Contents

1. Introduction2. Key Opportunities for the Liverpool City Region3. Strategic Linkage4. Economic Priorities for the Liverpool City Region5. Liverpool City Region Collaboration6. The Liverpool City Region Economy – A Summary7. Headline Performance Indicators and Targets8. Summary Financial Information 2008 – 20119. Priority 1 – Enterprise Development10. Priority 2 – Business Infrastructure11. Priority 3 – High Growth Business Development12. Priority 4 – Skilled Workforce & Working Communities13. Priority 5 – Environmental Performance14. Priority 6 – Sustainable Communities15. Priority 7 – Premier Destination16. Strengthening the Capacity of the Sub-Regional Partnership (SRP)17. Risk Analysis18. Evaluation and Performance Management 19. Ensuring a Sustainable Action Plan

Appendices

Page NumberTitle

3456789

101114182124273033343536

37

Page 3

IntroductionThe Liverpool City Region is experiencing an economic renaissance. Significant private and public investment in physical regeneration is transforming the look, image, and business confidence in the area; employment is growing in a diverse range of sectors and the economy is continuing to grow strongly. In the past five years we have come a long way, growing 25% to an economy currently worth £17bn. Gross Value Added (GVA) per head of population stands at £12,448, with 26,655 VAT registered businesses and on both of these indicators we are showing growth above the rest of England.

There is growing commitment and investor confidence in the economy, underpinned by flagship investments in Liverpool City Centre, the Mersey Waterfront, and 2008 Liverpool European Capital of Culture. Alongside this, we are developing our internationally significant knowledge-based assets to create a leading R&D and innovation base through three universities, Daresbury Science and Innovation Campus, National Bio-manufacturing Centre, Liverpool Science Park, and Liverpool School of Tropical Medicine. Liverpool City Region has a unique portfolio of cultural, leisure and sports assets making it a destination of choice for growing national and international visitor markets, contributing nearly £1.2bn to the economy.

There is also real excitement about the scale of the opportunity to be realised within the City Region. Ambitious plans have been released for £10billion investment in Liverpool and Wirral Waters which will transform the Mersey Waterfront. The Mersey Gateway, a second Mersey river crossing will be delivered by 2014. Our natural resources, combined with opportunities in the environmental technology markets, provide substantial scope for investment, and the expansion of the Mersey Ports and Liverpool John Lennon Airport present an opportunity for an internationally significant Superport.

Yet despite these significant improvements, Liverpool City Region still has some way to go to achieve its ambition of being a premier European City Region by the year 2025. Our wealth per head figure, whilst growing, is still only 73% of the UK average, and having only 68.2% of the working-age population in work, the City Region still falls short of the UK mark. Our target over the next three years is to further accelerate our growth and add a further £4bn to the City Region’s economy whilst, at the same time, developing strong, sustainable working communities. The Action Plan for the Liverpool City Region sets out our

investment framework to deliver this growth over the period 2008 - 2011. For the purpose of this document the Liverpool City Region is defined as the six local authorities of Halton, Liverpool, Knowsley, Sefton, St Helens and Wirral.

The plan gives details of projects and programmes to be implemented across the Liverpool City Region over the coming three years. It demonstrates the growing confidence and investment of the private sector in Liverpool City Region. It also provides a framework for allocating public sector resources, identifying major public investments that have already secured funding as well as the additional resources required to further accelerate growth and develop the City Region’s asset base. The Action Plan gives a clear statement of priorities that will guide investment from the private, public and voluntary sectors.

This Action Plan has been coordinated by The Mersey Partnership, in its role as the sub-regional partnership, following detailed consultation and input from partners across the City Region. This includes:

The 6 Local Authorities of the Liverpool City RegionLSC Greater MerseysideLiverpool City Region’s three UniversitiesMerseyside’s Chambers of CommerceMerseyside Colleges AssociationJob Centre PlusMerseyTravel and the Local Transport Support UnitThe Voluntary and Community Sector

The Mersey Partnership has over 480 member organisations drawn from the public, private and voluntary sectors.

Page 4

Key Opportunities for the Liverpool City Region

The first steps of the Liverpool City Region’s economic transformation and the re-establishment of our status as a premier and distinctive European city region are underway. Building on a number of key and often unique opportunities will provide the platform to improve the competitiveness of the city region and make the necessary ‘step-change’ in economic growth.

Key O

pp

ortu

nities fo

r the

Liverp

oo

l City R

egio

n

Liverpool City CentreLiverpool City Centre is undergoing a radical and dynamic renaissance through a £2bn investment programme to restore its status as a premier commercial, cultural and retail centre. It is also the hub for the City Region’s knowledge-based assets.

Liverpool SuperportA vision of a Liverpool Superport has emerged from the opportunities presented by single ownership and plans to grow both the Port of Liverpool and Liverpool John Lennon Airport, major investment opportunities in freight and logistics infrastructure, and the delivery of the Mersey Gateway. It has the potential to create a leading global freight / passenger-handling gateway and national distribution and logistics centre.

Knowledge EconomyThe strong and developing knowledge economy includes biosciences, life sciences and a general science base. It encompasses outstanding existing assets such as the Liverpool School of Tropical Medicine, Science Park, Daresbury and the three City Region’s Universities.

European Capital of Culture Liverpool’s position as European Capital of Culture 2008 is predicted to produce direct economic impacts across the city region in 08 with a lasting regeneration and investment legacy over the years to come.

Mersey WaterfrontThe unique environment of the Mersey coastline is not only of outstanding natural and heritage value but also creates a major opportunity to accelerate regeneration. Peel Holdings have announced over £10bn of investment in Wirral and Liverpool Waters - 50-year projects that will transform the Mersey Waterfront and generate outstanding investment opportunities.

Distinctive mix of sports, leisure and cultural assetsThe scale and mix of the Liverpool City Region cultural and sports assets is both a magnet for visitors from all over the world and part of the area’s culture of creativity. We have a unique portfolio of assets including nationally significant museums, galleries and theatres; world class sports, leisure facilities and events.

Strong Economic Performance and growing confidenceThe Liverpool City Region is one of the fastest growing regions in the UK . It is growing by 6% Gross Value Added per annum: higher than any other region in UK except inner London. In addition, private sector confidence is growing, evidenced by major infrastructure investments, regeneration schemes and in enterprise generation.

Environmental Economy The City Region aims to maximise opportunities within one of the economy’s fastest-growing sectors. There are major opportunities to develop innovative solutions for waste management and recycling; renewable energy technologies; energy efficiency; green infrastructure; and cleaner production techniques. This includes the commercial opportunities to exploit the renewable energy potential of the River Mersey and Liverpool Bay.

Page 5

Strategic Linkage

Regional Economic StrategyThe Regional Economic Strategy is the overarching economic development strategy for the North West. Its three major drivers – to increase productivity and grow the market; to grow the size and productivity of the workforce; and to provide the conditions for sustainable growth – are shared by the Action Plan, which will deliver a number of key RES actions, provide a mechanism for monitoring RES progress in the Liverpool City Region and lay the strategic priorities for both investment and a RES update in 2009/10.

Regional Spatial Strategy

The Liverpool City Region Development Programme sets out a 20 year strategy to regain our position as a premier European City by 2025. Priorities within the LCRDP are consistent with those outlined in this Action Plan.

Liverpool City Region Development Programme

The Regional Spatial Strategy will set out the spatial framework for development and regeneration in the North West over the next 15 years. Within the Liverpool City Region, its priority is to maximise the economic potential of Liverpool City Centre and its surrounding area, by developing the role of Liverpool John Lennon Airport and the Port of Liverpool, and improving links between deprived neighbourhoods and areas of economic growth. A key part of the RSS is the Regional Transport Strategy which provides the framework for local transport plans.

The most up-to-date proposed policies for the Liverpool City Region are included in the appendices.

The Liverpool City Region Business Case is currently under development. It will outline a new model of collaborative governance for the City region and highlight the strength of the Liverpool brand. The proposals are based on our collective commitment to connect, compete and complete within the overall City Region Development Programme.

Liverpool City Region Business Case

Page 6

Sustainable Economic Prosperity

Macro Environmental

Factors (2)

Knowledgeable and Innovative

Business

A great place to live, work and

visitStrong Strategic Leadership (1)

Skilled Workforce & Communities

Premier Destination

Sustainable Communities

Strong Productivity,

Competitiveness, & Business Base

Environmental Performance

Enterprise Development

High Growth Business

Development

Business Infrastructure

Economic Priorities for the Liverpool City Region

Prioritisation within the Action Plan for the Liverpool City Region 2008 – 2011 is underpinned by a sound understanding and analysis of the economy. Our baseline performance is measured annually by the Merseyside Economic Review and supplemented by

specific studies for evidence base building or forecasting purposes. We have also incorporated a “value tree” technique to identify key priorities for the City Region economy over the next three years.

The Liverpool City Region has 7 priorities for development over the next three years. These are Enterprise Development, Business Infrastructure, High Growth Business Development, Skilled Workforce and Skilled Working Communities, Environmental Performance, Sustainable Communities, and a Premier Destination. Throughout the rest of the document we will present

programmes and projects by these priorities.

Priority Driver

(1) Strong strategic leadership is being progressed via the Liverpool City Region Business Case which highlights TMP’s role as the City Region’s Economic Development Partnership.

(2) Macro-environmental conditions refer to those economic factors that are outside of our control, such as global economic conditions

Liverpool City Region is also committed to ensuring equality of opportunity and environmental sustainability across the Action Plan. Further details can be found on page 36

Page 7

Liverpool City Region CollaborationThis Action Plan builds on the extensive collaborative work of partnerships within the Liverpool City Region over several years.

The following programmes provide the mechanism for ‘joining-up thinking’ across a range of policies and geographical areas, identifying and delivering key priorities. The approach in prioritising spend for 2008 – 2011 has been to build on those programmes that have already

been developed and have contributed to increased productivity for the City Region. In addition there are also some programmes in an embryonic state that have similar long-term potential. The 18 programmes named below (and summarised in more detail in Appendix 1)

fall into these two categories:

City Employment StrategyLiverpool City Region Single Inward Investment AgencySector Development ProgrammeDestination Management PlanLiverpool European Capital of Culture 2008Digital Opportunities for the Liverpool City RegionMersey Waterfront Regional ParkLiverpool City Centre Business PlanJoint Municipal Waste Management Strategy for MerseysideNewHeartlands Housing Market Renewal PathfinderLocal Transport Plan (LTP) Liverpool City-Region Housing Strategy

Enterprise Strategy for Liverpool City RegionEnvironmental Economy Programme SuperportKey Investment Sites Science, Innovation & Knowledge ClusterSports Infrastructure Investment

Existing ProgrammesThese programmes have collaborative delivery frameworks already in place.

There is a board structure managing each programme, giving accountability and a

mechanism for prioritisation

Emerging collaborationsThese are programmes currently under development within the City Region.

Page 8

Liverpool City Region Economy – A Summary

Key Economic Indicators for the Liverpool City Region (1) • Total GVA growth (5.6% 2003-04), keeping pace with the UK

(5.9%).• GVA per capita growth rate 5.5% (outpacing the North West)• Economic activity rate 73.1% in 2005 (an increase of 0.2%,

over the GB growth rate)• Business start-up rates 10.7% of stock (above North West

figure of 9.9%)• At 68.2% the City Region’s employment rate has increased by

0.1% since 2004, whilst GB has decreased by 0.2%.• Total revenue generated from tourism in 2005 was £1.2 billion

(up 22.9% from 2002)• Population 1.49 million in 2005 (0.1% increase 2004-05)

GVA Performance by spatial area

There is significant variation in the performance of individual boroughs within the Liverpool City Region.

Underlying the GVA performance figures special attention should be focused on a number of notable variations within the boroughs. i) LiverpoolLiverpool’s economy is expanding rapidly. With GVA per capita rising to 91% of the Merseyside average in 2003 it is closing the gap with the UK.Overall Liverpool GVA £6.9bn accounts for 41% of Merseyside total.ii) East Merseyside GVA up to £3,812 in 2004 from £3.6bn in 2003.GVA per capita up to £11,676 in 2004 from £11,155 in 2003.iii) SeftonGVA up to £3.2Bn in 2004 from £3.0bn in 2003GVA per capita up to £11,321 in 2004 from £10,742 in 2003.

Borough GVA Total £ billion

GVA Per Capita £

Liverpool 6.9 £15,530 Wirral 3.1 £9,891 Sefton 3.2 £11,321 East Merseyside (Knowsley & St Helens)

3.8 £11,676

Halton and Warrington* 5.4 (2003) £19,766 Total City Region 17.0 £12,448

Manchester 40.5 £15,934 North West 102.4 £14,994 UK 1,044.2 £17,451

Challenges

Liverpool City Region economic activity rates at 73.1% in 2005 are lower than any other metropolitan area, with the exception of the West Midlands (72.9%), and well short of the national rate of 78.3% 60.8% of the working-age population of the City Region are qualified to at least NVQ level 2, a rise on the 2004/05 figure of 59.5%, but the City Region is still adrift of the England rate, the North West and comparator areas. At 22 VAT businesses per 1000 population the City Region remains well behind the UK figure of 38.1 for 2006 (38.1 for North West).

(1) Statistics presented here are taken from the Merseyside Economic Review published in March 2007. Liverpool City Region is the six local authority areas of Halton, Liverpool, Knowsley, Sefton, St Helens and Wirral. GVA figures exclude Halton, as no exact data source is available for Halton alone.

Page 9

Headline Performance Indicators and Targets

Priority Current


22600 (5 per 10000

population

High Growth Bus. Develop.

795 (pa)39.2%

Skilled Workforce & Communities

21.2%61%

68.1%


254 (25.8%)4,470

31% (women)

£1,176M10.22M

1

4

6

Target 2011 *

23.11,000 (6.8 per

10,000 population)

Measure

Business density per 1000 peopleNet VAT registrations per annum

New jobs from Inward Investment% employed in high growth sectors

% working-age pop. at Level 4+% working-age pop. at Level 2Employment rate

No.and proportion of SOAs in the worst 5% nationallyNet growth in housing stock (pa)% inactivity rates for women, BME and disabled

Revenue generated from TourismOvernight stays by visitors

* Using current UK measure

Total £17,001M5.7%

£21,220M5.7%

GVA GVA Growth

The following table identifies Liverpool City Region’s current baseline position and key performance indicators until 2011. This is supported through detailed analysis of the economy which is undertaken through the Merseyside Economic Review on an

annual basis. The overall priority is to continue the City Region’s strong GVA growth above the UK average.

£1,362M11M

Improvement4,470

30% (women)

24.2%65%

70.6%

1400 (pa)44%

Targets based on time series analysis of years 1995-2005. Source: Nomis.

Based on Inward Investment forecasting information and recent employment growth trends. Source: ABI/ONS.

Time series analysis of data from 1995-2005. LFS, Nomis. Source: REFP, NWDA. To be updated using CES targets once agreed

Based on DMP 2010 targets.

Based on recent growth trends. NB: not price / population adjusted

2004 IMD rank by SOA.Targets to be updated from the LCR Housing Strategy.

Rationale


£20 per sq ft£5.50 per sq ft

2Commercial Grade A property valueIndustrial property value

Maintain levels of growth (c 32% over 7

years)


22.5%7.33 tonnes

Premier Destination

5

7

Municipal recycling and composting rateCarbon emissions (CO2) per capita

33%6.6 tonnes

JMWMS for Merseyside target NWCCAP target

3

Composite from various property market reviews, and City Centre Commercial Update

Page 10

Summary Financial Information 2008-2011

The following tables show headline figures based on our plans for investment over the next three years. This information is presented by headline priority and by programme. All figures are given in £ millions.

In order to deliver this Action Plan investments will be needed from a range of public and private stakeholders.

We are looking to secure an additional £305 from the NWDA over the three years of this action plan.

At present our ERDF requirements of the North West Operational Programme are £317million.

Strong partnership with the private sector is at the heart of our investment plan. The anticipated private sector investment levered into this programme is in the region of £1.54 billion.

Priority SIPNWDA

UnsecuredERDF

SecuredERDF

UnsecuredOther Public Private Other Total

Enterprise Development 0.10 18.65 - 49.80 16.01 6.39 - 90.95 Business Infrastructure 30.01 120.73 28.09 104.64 133.66 618.43 7.35 1,042.91 High Growth Sector Development 38.37 58.28 4.39 30.08 89.91 33.60 - 254.64 Skilled Workforce and Working Communities 2.36 12.87 0.44 13.48 404.95 12.10 13.55 459.75 Environmental Performance 1.65 6.04 - 7.16 224.74 4.18 1.33 245.10 Sustainable Communities 6.10 38.89 0.30 61.78 534.05 768.22 5.57 1,414.91 Premier Destination 35.50 48.77 9.92 51.05 98.44 102.48 3.87 350.03 Sub-Regional Partnership Development 0.60 1.50 - - - - - 2.10

Total 114.69 305.74 43.13 317.99 1,501.76 1,545.40 31.68 3,860.39

Programme SIP NWDA

Unsecured ERDFERDF

UnsecuredOther Public Private Other Total

Enterprise Strategy 0.10 15.20 - 49.51 17.30 3.25 0.35 85.71 Superport 3.80 - 0.90 2.00 0.20 289.10 - 296.00 Liverpool City Centre 34.13 18.45 18.00 16.68 50.02 104.21 - 241.49 Important Investment Sites for the LCR 7.50 84.44 8.30 54.68 19.81 223.95 3.00 401.68 Single Inward Investment Agency 0.70 2.30 - 3.00 2.40 0.60 - 9.00 Science, Innovation & Knowledge Cluster 35.89 48.62 3.11 18.78 53.48 31.55 - 191.44 Sector Development 0.95 7.37 1.02 9.50 35.24 2.05 - 56.11 City Employment Strategy 2.20 9.00 - 4.00 245.61 - 7.39 268.20 Higher Level Skills and Enterprise 0.16 2.07 - 2.60 2.09 1.92 - 8.82 New Learning Facilities - 1.80 0.35 2.50 152.58 9.44 6.17 172.83 Destination Management Plan 2.00 31.02 0.81 27.70 66.52 35.88 - 163.92 Mersey Waterfront 9.17 16.86 9.11 9.50 19.30 31.46 3.87 99.25 Joint Municipal Waste Management Strategy for Merseyside - - - - 220.00 - - 220.00

Environmental Economy 0.35 - - 1.95 1.71 0.68 - 4.68 Green Infrastructure 1.30 6.04 - 4.83 2.55 3.50 1.33 19.55 NewHeartlands HMR Pathfinder - - - - 382.10 244.90 - 627.00 Merseyside ChangeUp Programme 0.10 1.96 0.02 13.34 8.83 13.67 3.12 41.04 Spatial Regneration Projects - 22.01 0.29 25.78 136.54 154.50 - 339.12 Sports Infrastructure Investment 11.00 10.50 - 23.95 1.81 379.00 - 426.26 Local Transport Plan (LTP) 3.91 18.24 0.98 38.91 74.36 11.55 4.00 151.95 Digital Opportunities Strategy 0.84 7.02 0.26 5.56 6.25 4.10 - 24.02 Other Projects - 1.35 - 3.24 3.07 0.10 2.45 10.21 SRP Capacity Funding 0.60 1.50 - - - - - 2.10

Total 114.69 305.74 43.13 317.99 1,501.76 1,545.40 31.68 3,860.39

Page 11

Priority 1 - Enterprise Development


Raising Enterprise Levels

(Start-up)

Enterprise Growth and Sustainability

Availability of Funding

New Enterprise Opportunities

Initial Business Growth

Mature Business On going Support

Business Start-up Programmes

Business Start up - Quality

Evaluation

Entrepreneurial Culture

Generating Enterprise

Liverpool City Region has an acute deficiency in the volume of high value businesses needed to grow the economy to the UK average with only 22.2 firms per 1000 business density – significantly lower than the averages for the Northwest (32.1) and the UK (38.1). It is estimated that we need 11,000 new businesses to bring parity to the UK in terms of business density (26,655 VAT registered businesses - 2005 figures).

These efforts have manifested themselves in major Enterprise Development Programmes (c£28m), the awarding of LEGI status in two City Region areas and innovative pilots resulting from the MEC. We have seen short term gains by increasing the number of business start-ups, particularly those started by women and by 18-24 year olds.

The challenge in the short term is to grow the business base through increased business start-ups and improved survival rates. Alongside this we need to support business growth and increased productivity through links with the City Region’s key sectors, inward investors and wider national and international markets. Our long term goal is to develop an enterprise culture throughout the City Region.

Due to this deficiency, Liverpool City Region partners view enterprise generation as a key priority. Over the past 3 years, partners have stepped up their efforts both to identify and to rectify the problem. This has included a high level Merseyside Entrepreneurship Commission (MEC). The final report of the MEC was facilitated and produced by the City region’s Chambers of Commerce, to investigate causes and make recommendations on solutions, as well as significant financial investment and partnership arrangements to tackle the issues in a ‘joined-up’ way.

Page 12

Priority 1 – Enterprise Development Programmes and Links

Regional Enterprise and Business Growth ProgrammesThere is currently a complete restructure and simplification of business support provision on a national scale coupled with initiatives led by the NWDA to maximise regional enterprise development. This includes the provision a North West Business Link service. The NWDA are also commissioning three regional contracts to support business start-ups. So far, only one contract has been awarded and the current scale of targeted activity is not commensurate with the scale of the challenge across Liverpool City Region.

Liverpool City Region Enterprise StrategyIn 2008 – 2011 Liverpool City Region will need further investment in enterprise to continue to meet its challenge. This investment will build on recent successes under the Objective 1 and 2 Enterprise Development Programmes, funding from which will end in December 2007 in Halton and in July 2008 for the rest of the City Region. It will also extend work started by the Merseyside Entrepreneurship Commission and complement Local Enterprise Growth Initiatives.

Liverpool City Region Partners have commissioned an Enterprise and Business Strategy. This Strategy will direct investment, allowing us to gain maximum advantage from the current and future portfolio of funding streams available for enterprise activities, ensuring coherence and reducing duplication across the City Region.

Links with other priorities

High Growth Business DevelopmentStrong sector networks to provide accurate market information and link new enterprise with existing networks and potential supply chains. Inward investment will create markets for new businesses.

Skilled WorkforceChanging attitudes to ensure that enterprise is a viable route out of unemployment. Skills shortages addressed in key sectors to ensure that growing business have access to appropriate potential employees. City Employment Strategy links to pathfinder enabling programme on enterprise, and the LTP ensures access to employment via the Workwise programme

Business InfrastructureProvision of suitable incubation and ‘grow-on’ space as required. Digital connectivity is important to ensure maximum competitiveness of new business.

Sustainable CommunitiesSpecialist support required to promote enterprise in specific underperforming communities.

A Premier DestinationMarket opportunities arising as a result of expansion of the visitor economy.

Environmental PerformanceMarket opportunities arising as a result of expansion of the environment economy.

Digital Opportunities Strategy for LCRThis strategy aims to raise awareness within local businesses and organisations of the productivity growth which can be attributed to the exploitation of digital technology.

Rural DevelopmentOver the next three years we will continue good practice in rural economy diversification through the ICEP programme and Rural Economy Action Plan.

Page 13

Priority 1 – Enterprise Development Financial Tables (£m)

In compiling the action plan a number of projects have been submitted and these will be considered for inclusion in the strategy, taking into account balanced spatial provision and inclusive target groups. The list of projects submitted to TMP is found in the appendices.

1

1

A key priority for Enterprise development in Liverpool City Region is the provision of suitable business start-up, growth and venture capital funds. Much of this will be met by private sector provision, but further support is needed to meet market failure and provide additional incentive for high growth provision currently met via Merseyside Special Investment Fund working through a strategic regional approach.

2

2

Ref No Project Name NWDA SIP

NWDA Unsecured

ERDF Secured

ERDF Unsecured

Public Private Other Total

Enterprise Strategy912 Enterprise and Business Growth Strategy - 15.00 - 15.00 - - - 30.00 999 The Gender Agenda 0.10 0.20 - - - - - 0.30

316 MSIF - Venture/Mezzanine - - - 9.11 11.14 - - 20.25 286 MSIF - Seed Fund - - - 14.18 1.58 - - 15.75 317 MSIF - Small Firms fund - - - 2.53 - 3.09 - 5.63 318 MSIF - Running Costs - - - 4.89 - - - 4.89

Digital Opportunities116 ICT Investment Fund - 0.60 - 0.60 - 3.00 - 4.20 86 Flexible Working Programmes - - - - - - - - 243 Technology Hub - 0.60 - 0.30 - 0.30 - 1.20 23 Business Winning Business - St Helens Pilot - 0.90 - 1.84 3.00 - - 5.74

Rural Development Programme205 Rural Economy Action Plan - 0.75 - 0.75 0.30 - - 1.80 126 Integrated Countryside and Environment Programme (ICEP) - 0.60 - 0.60 - - - 1.20

Total Enterprise Development 0.10 18.65 - 49.80 16.01 6.39 - 90.95

Page 14

Priority 2 - Business Infrastructure


Sites & Premises

Gateway Infrastructure

Cost & Availability

Liverpool City Centre Demand

Digital Connectivity

Digital Knowledge

Digital Need

Growth Business Clusters

Grow on Space

Start-up Space

Ports Growth Strategy

Airport Masterplan

Mersey Gateway

Transport Infrastructure

Inter City Region

Intra City Region

Creating a Demand-Led Infrastructure

A well-connected City Region is essential to underpin our intended productivity gains. The Local Transport Partnership has worked collaboratively to identify key schemes for the City Region, including the Mersey Gateway, which we will deliver in 2014. Improved links are being created between the private sector and public sectors, and partners are continuing to lobby for better links nationally and internationally to drive up our competitiveness as a City Region.

Liverpool City Region’s port and airport infrastructure provides a major competitive advantage and a platform on which to base future growth. Long term plans are underway to expand the Mersey Ports to deliver £3.1bn to the economy by 2025. Furthermore, the increased capacity of Liverpool John Lennon Airport Masterplan will deliver 12.3m passengers by the year 2030. The combination of these plans, along with existing strengths in freight and logistics, will provide the City-Region with a major strategic opportunity to develop a Superport of international significance.

Liverpool City Centre

Substantial progress has been made over the past five years in providing a suitable supply of ‘investor-ready’ sites and premises, including high quality office and public realm improvements in Liverpool City Centre. A key challenge is to continue to provide the right conditions for further investment, both to new inward investors to strengthen our existing business base, and to speculative property developers.

Page 15

Priority 2 – Business Infrastructure – Programmes and Links

Liverpool City CentreLiverpool City Centre is the principal economic driver for the Liverpool City Region conurbation, generating benefits in terms of employment, leisure, transportation and culture for the whole sub-region. Over the next three years an extensive package of existing developments, including new high-quality commercial office space, Grosvenor's £1bn Liverpool One Development, the further development of the Liverpool Waterfront as an international visitor destination, development of cultural assets and a City Centre Movement Strategy will come on stream to strengthen Liverpool’s offer as both a premier destination and a compelling proposition for inward investment. In addition, further investments identified as part of a Business Plan for the City Centre Business delivered by Liverpool Vision will be progressed.

SuperportDelivery over the next three years will concentrate on existing plans for port and airport growth and the further development of the freight and logistics sector. This includes major private sector investments in multimodal facilities at Parkside, St Helens and 3MG, Ditton. Further collaborative work will be undertaken to explore the long-term opportunities afforded by the integration of air, port, logistics and other relevant facilities and assets. Influencing local, regional and national policies and the need to develop the core assets will be essential to the ultimate goals.

Delivery of Key Investment SitesFurther investment is needed to create the conditions for the private sector to develop and deliver important strategic and employment sites across Liverpool City Region.

Local Transport PlansLiverpool City Region’s internal transport links will serve and facilitate the priority areas of Liverpool John Lennon Airport, Mersey Ports, Liverpool City Centre and key important employment sites, particularly via the Workwise programme, as well as supporting the visitor offer around Liverpool Capital of Culture 2008.


Enterprise StrategyProvision of low cost incubation space for new enterprise.

High Growth Business DevelopmentSector needs and inward investment intelligence to guide the selection and prioritisation of sites. Appropriate space provided – including grow-on premises for science, high quality, flexible office space, and tailored creative industries and digital space.

Sustainable CommunitiesProvision of employment opportunities within deprived communities, or linked via good public transport.

A Premier DestinationCommercial components in key visitor economy schemes.

Environmental PerformanceInvestment in and promotion of public transport to reduce carbon footprint. Good practice in built environment, including all new industrial and commercial space provision. Negative impacts of port and airport growth.

Page 16

Priority 2 – Business Infrastructure Financial Tables (£m)

Continued overleaf

1

Details of projects to be delivered through the Liverpool Vision transitional programme are found in the appendices (p40)1

Ref No

Project Name NWDA SIPNWDA

UnsecuredERDF

SecuredERDF

UnsecuredPublic Private Other Total

Liverpool City Centre921 Liverpool Vision Transitional Programme 5.00 18.45 - 7.75 10.12 15.77 - 57.10 909 Liverpool Vision (Programme 1 Commitments) 9.80 - 18.00 - 28.00 77.30 - 133.10

Superport1 3MG - Mersey Multimodal Gateway Programme 2.80 - 0.80 - - 70.00 - 73.60 191 Parkside Rail Freight Terminal - - - - - 70.00 - 70.00 67 Dock Rail Freight Line Reopening - - - 0.50 0.20 1.10 - 1.80 173 Mersey Multimodal Gateway Highway Access 1.00 - 0.10 1.50 - - - 2.60 922 Airport Expansion Masterplan (figures to be confirmed) - - - - - - - - 942 Post Panamax Container Terminal - - 100.00 100.00 943 Seaforth Container Terminal Expansion - - - - - 15.00 - 15.00 944 Langton River Berth - - - - - 20.00 - 20.00 945 Liverpool Intermodal Freeport Terminal Phase - - - - - 13.00 - 13.00

Local Transport Plan - Existing Major Schemes172 Mersey Gateway Pre-Construction Phase 3.50 - - 2.50 5.50 - - 11.50 73 Edge Lane West - 0.50 - 2.00 16.50 - - 19.00 94 Hall Lane - - - 2.00 13.60 - - 15.60 10 Bidston Moss Viaduct - 7.00 - 4.00 - - - 11.00 241 Switch Island/Thornton Bypass - Preparatory Works - - - 0.30 0.91 - - 1.21 216 Silver Jubilee Bridge - - - 1.61 1.96 - - 3.57

Local Transport Plan 937 Merseyside Bus Improvement Package - - - 7.45 5.68 - - 13.13 938 Halton Bus Improvement Package 0.01 0.08 - 1.09 1.16 0.01 - 2.35 933 Merseyside Rail Improvement Package - 7.01 - 9.70 19.41 1.00 4.00 41.12 934 Merseyside Highway Improvement Package 0.40 3.25 0.89 4.26 5.47 10.39 - 24.65

Emerging Major Transport SchemesThese are pipeline projects with no funding figures as yet available

383 City Coach Facility (Emerging Major Scheme - Non LTP Status) - - - - - - - - 381 Daresbury Station (Emerging Major Scheme - Non LTP Status) - - - - - - - - 385 Northshore Rail and Highways Infrastructure (Emerging Major Scheme - Non LTP - - - - - - - - 387 M6 Widening (Emerging Major Scheme - Non LTP Status - Highways Agency ) - - - - - - - - 386 Access to the Port of Liverpool (Existing Major Scheme - Highways Agency) - - - - - - - - 384 City Centre Low Emssion Zone (Emerging Major Scheme) - - - - - - - -

Page 17

Priority 2 – Business Infrastructure Financial Tables (£m)

Important Sites for the City Region7 Atlantic Park Phase 5 Infrastructure and site servicing - - - 4.40 - - - 4.40 19 Business Crime - - - 0.09 0.09 - - 0.18 20 Business Crime Fighters - Crime prevention programme on business parks - - - 0.37 - - - 0.37 30 Chalon Way Enterprise Park - Phase 1 - 0.75 - 0.75 - 3.00 - 4.50 50 Creative Space - 0.21 - 0.21 - - - 0.41 51 Cronton Colliery 4.00 - - - - - - 4.00 72 Edge Lane Developments (office scheme) - 3.00 - - - 5.00 - 8.00 82 Ex Petrolite Site - Acornfield Road, Kirkby - 2.25 - 2.75 - - - 5.00 83 Ex Prysman Industrial Complex - Prescot (Roseland Property Investments) - - - - - - - - 88 Gerards Bridge Industrial Park - 0.75 - 0.75 - 4.50 - 6.00 98 Haydock Industrial Estate - 1.00 - 1.00 2.00 1.00 - 5.00 188 Northshore sites / premises - 10.00 - 6.00 6.00 - - 22.00 189 North Liverpool urban regeneration and sustainable initatives - 3.00 - 7.00 2.50 - 3.00 15.50 192 Peerless Site Development - 1.00 - 6.00 - - - 7.00 194 Pleasureland - Strategic Investment Site - 1.91 - 1.12 - - - 3.02 197 Ravenhead Glass Site - Acquisition, Reclamation and Servicing - 4.00 - 4.00 - - - 8.00 200 Removing Impediments to Growth - 0.40 - 0.40 0.20 - - 1.00 202 Roscoes Wood East, Huyton - - - - - - - - 206 RV Chemicals Site Wirral International Business Park - 6.50 - 2.10 - - - 8.60 224 Southport Commerce Park - 2.99 - 1.75 0.12 - - 4.86 242 Technology Campus New Business Space - 0.75 - 0.75 - 3.50 - 5.00 253 Trinity Park - - - 2.00 - - - 2.00 269 Web Complex, Admin Road, Knowsley Industrial Park, Kirkby - 3.50 - 3.50 - - - 7.00 274 Widnes Waterfront EDZ 2.00 1.50 0.30 - 0.50 23.00 - 27.30 339 Burton's Business Zone - 6.00 - - - 4.00 - 10.00 349 Birkenhead Enterprise and Business Zone - 6.50 - 3.50 - 25.00 - 35.00 350 Wirral Strategic Investment Site - 5.21 - 2.81 - 19.90 - 27.92 353 Wirral Waters - 5.00 - - - 10.00 - 15.00 354 Woodside Waterfront - 3.58 - 1.93 - 100.00 - 105.51 358 Dale Street/Water Street - 1.00 - 1.00 2.30 - - 4.30 359 Leeds Street Corridor - 0.50 - 0.50 0.30 0.20 - 1.50 362 Heysham Road Estate Redevelopment - 2.00 - - - - - 2.00 363 Bootle Town Centre Acquisition/Remediation/Public Realm Works - ph 1 - 4.60 - - - 20.00 - 24.60 364 Bootle Town Centre Acquisition/Remediation/Public Realm Works - ph 2 - 4.55 - - - - - 4.55 365 Port Hinterland Strategic Site Acquisition/ Remediation - 2.00 - - - - - 2.00 999 Liverpool Land Development Company Existing Business Plan 1.50 - 8.00 - 5.80 4.85 - 20.15

Digital Opportunities275 Wi-Fi Provision for St.Helens - - - 1.50 0.75 0.75 - 3.00

Enterprise Development233 Starter Units - - - 0.70 0.40 - - 1.10 222 South Sefton Investment Centre Fit out - - - 0.25 - - 0.35 0.60 89 Graduate Greenhouse - - - 2.85 4.19 0.16 - 7.20

Total Business Infrastructure 30.01 120.73 28.09 104.64 133.66 618.43 7.35 1,042.91

Page 18

Priority 3 - High Growth Business Development

High Growth business

Development

Inward Investment

Existing Business Base

Development

Investment Procurement

Investment -Positioning

Investment -Targeting

Access To Capital

Quality Employee Pool

Quality Supply Chain

Investment -Selling

Investment Proposition

Suitable Investment

Infrastructure

Local Procurement

Bespoke Market

Delivery Expertise

Value Chain

Market Positioning

Sectoring / Clustering

Innovation / Research &

Development

Catalyst Companies

In order to accelerate GVA growth in the City Region it is imperative to significantly increase levels of inward investment in our target high value sectors. This increase can only be achieved through a combination of product improvement and effective promotion and selling of this improved product in target growth markets where we can offer a competitive value proposition.

Investment Growth in High Value Sectors

Liverpool City Region’s ‘product’ has significantly improved over recent years with improvement in skills levels, development of key innovation, knowledge and science assets and a much enhanced property offering. It is critical that we continue to invest in the improvement of our product in order to maintain a competitive advantage.

Together these improvements will help not only to improve the offer to prospective investors, but also to sustain and grow the existing business base. We must harness the potential of our high-value clusters to enhance the economic performance of the City Region.

Alongside this we are also looking to strengthen our knowledge and innovation assets in the City Region.

The universities, local authorities, companies and intermediary agencies recognise that they can do more to develop this aspect of the economy and raise the profile of the Liverpool City Region as a leading centre for such investment in the North West. We will build on the Liverpool Research Alliance proposal to take forward a more broadly-based growth strategy which is coherent and unified.

Page 19

Priority 3 – High Growth Business Development Programmes and Links

Single Inward Investment AgencyA single inward investment agency, embedded within The Mersey Partnership, has been established to lead the challenge of growing the high value clusters in the Liverpool City Region through inward investment. Supported by the six Local Authorities, NWDA, LSC, three Universities and Liverpool Chamber of Commerce, this represents an outstanding opportunity to collectively champion the Liverpool City Region, both nationally and internationally. Inward investment is a highly competitive market, with substantial resources being committed in some of the City Region’s competitor locations. To secure the significant levels of investment required to grow the economy, this new investment vehicle requires a level of resources commensurate with the task.

Cluster DevelopmentCluster Development in the City Region’s high value science, knowledge and innovative sectors is an urgent economic priority. Effective cluster development requires investment in infrastructure, networks and skills to achieve a shared vision for each cluster. The Cluster Programme for Liverpool City Region aims to deliver this in association with regional programme and Business Link North West’s RES sector broker teams. Particular focus will be in high value-added sectors such as Life Sciences, Digital and Creative Industries, Maritime and Financial and Professional Services, whilst continuing to support high employment sectors such as Tourism, Food and Drink, Business Services and Automotive. The emerging Environment and Energy Technologies cluster will also be supported.

Science, Innovation and Technology AssetsA range of projects have been identified to develop our science, technology and innovation assets, based around our three Universities, Daresbury Science Park and the Liverpool Science Park sites at Liverpool’s University Edge and on Edge Lane. In addition, discussions are required with NWDA to shape further investment on the development of a strong and strategic programme of business facing activities, aimed at increasing the City-Region’s market share of opportunities aligned to its strengths in science and innovation.


Enterprise DevelopmentSub-regional Enterprise Strategy to place priority on development of new start-ups and growth initiatives that are focused on defined high value sectors.

Skilled WorkforceA City Region Employment and Skills Board will emerge from the existing City Employment Strategy to address the development skills in the growth sectors and, in particular, of level 4+ and improving graduate retention levels.

Business InfrastructureExpansion of Liverpool John Lennon Airport, the building of the Mersey Gateway and establishing improved air and rail links will each drive up the Inward Investment offer, as will a step-change increase in the stock of quality office space in the City Centre and space appropriate to the growth sectors.

A Premier DestinationThe further development of Liverpool City Region’s tourism, cultural and leisure assets, as well as an improvement in quality of life, will enhance our attractiveness to investors and potential employees. Major schemes such as the Arena and Conference Centre Liverpool and Liverpool One will also contribute to image improvements.

Page 20

Priority 3 – High Growth Business Development Financial Tables (£m)Ref No


UnsecuredERDF

SecuredERDF


Single Inward Investment Agency905 Single Inward Investment Agency 0.70 2.30 - 3.00 2.40 0.60 - 9.00

Sector Development287 Creative Design - 2.00 - 1.84 3.80 - - 7.64 904 Cluster Development Coordination 0.66 1.80 0.74 2.30 0.32 1.88 - 7.68 144 Lairdside Maritime Centre - - - - 0.80 - - 0.80 100 High Growth Sector Business location & investment support - 0.13 - 0.15 0.25 - - 0.53 17 Business and Law - - - 2.85 20.90 - - 23.75 65 Digital Screen School (Revenue) - 0.69 - 0.46 1.72 - - 2.87 117 ICT Sector Development Programme 0.10 0.85 0.10 - - 0.05 - 1.10 329 Food Port 0.19 - 0.18 - - 0.12 - 0.49 66 Digital Screen School (Capital) - 1.90 - 1.90 7.45 - - 11.25

Digital Opportunities Strategy64 Digital Academy 0.84 - 0.26 - - - - 1.10

Science, Innovation and Knowledge Cluster911 Daresbury Science Park Programme 23.87 - - - - - - 23.87 156 Liverpool Science Park Ph1b 4.07 - 1.61 - - - - 5.68 155 Liverpool Science Park Ph 2 - 8.00 - 2.00 - 10.00 - 20.00 211 Science and Technology Innovation Centre (Phase 2) - 1.78 - 1.19 11.53 - - 14.50 210 Science and Technology Innovation Centre (Phase 1) - 0.86 - 2.01 11.13 - - 14.00 209 Science & Technology Innovation Centre (Revenue) - - - 1.60 2.40 - - 4.00 11 Biomedical Research Centre - 6.30 - - 15.23 - - 21.53 84 Exploitation of Innovative Microporous Materials - 1.00 - 2.00 - 2.00 - 5.00 2 4GLS Research Centre 3.50 - - - - - - 3.50 400 Life Sciences Grow-on space 1.50 1.50 1.50 1.50 - 15.20 - 21.20 99 Health Development - 0.11 - - 0.11 - - 0.22 153 Liverpool Research Alliance - 0.60 - - 0.68 0.23 - 1.50 151 Liverpool Nano Investigation Centre - - - 0.38 1.35 0.35 - 2.07 148 Liverpool Clinical Trials Centre - 0.38 - 1.92 3.45 0.59 - 6.34 124 ICUBE - 2.84 - 1.54 4.28 0.60 - 9.25 320 Zoonosis Research 0.36 - - - 0.24 - - 0.60 190 Novel Laser Processes 0.31 - - - - - - 0.31 333 Innovation: The National Particulates Network - - - - 0.07 0.50 - 0.57 331 Centre for Materials Discovery 0.85 - - - 0.45 1.16 - 2.46 332 Cockcroft Institute for Accelerator Science and Discovery 1.43 - - - 0.10 - - 1.53 237 Supply Chain Innovation & Modelling - - - 0.83 0.99 0.33 - 2.15 61 Development of new products - 0.25 - 0.53 0.28 - - 1.06 256 Vaccines Centre - 25.00 - 2.08 - - - 27.08

Total High Growth Business Development 38.37 58.28 4.39 30.08 89.91 33.60 - 254.64

1

1

Subject to further discussions with NWDA to maximise investment in the Bio-medical research centre

Page 21

Priority 4 - Skilled Workforce & Working Communities

Skilled Workforce & Skilled working

communities

Development of the City Region economy is also hampered by acute concentrations of worklessness that rank as some of the worst in the UK (activity level of 73.1%).

Joining-up Employment and Skills

The Liverpool City Region has made significant improvements in its skills levels over the past five years, with consistently high growth in performance from school level through to Higher Education Institutions, which currently attract 50,000 students per year. In relative terms, however, our performance is poorer than the national average, with an above- average percentage of the population qualified at Level 2 or less, and a percentage at Level 4 and above which is below the UK average.

Significant progress has been made across the City Region to align and coordinate our response to skills and employment challenges. Close links between the City Region’s employment and skills agencies, including the LSC and Job Centre Plus, and key growth sectors in the economy have led to the development of good practice, including sector-specific skills initiatives, employment routeways and the operational success of the Skillworks programme. These have led to both gains in existing business competitiveness and a stronger inward investment package. Engagement with the private sector remains central to the City Region’s plans for skills and employment intervention over the next three years, alongside strong engagement with targeted local communities.

Retention & work based upskilling

Workforce Development

Age 14 – 19 Provision

Level 4+ Provision

Graduate Retention

Employability

Transition to Work /

Enterprise

Community Engagement &

IAG

Employer Demand and Engagement

The link between skills and productivity is clear – a message reinforced by the Government in its Leitch Review of 2007. Tackling worklessness and improving our skills levels across the whole range of qualifications is essential to underpin our move toward a knowledge- based and innovative economy and is one of our key priorities for the next three years.

Collaborative progress has also been made though the development of a City Employment Strategy. The strategy aligns efforts to address worklessness across Liverpool City Region’s most disadvantaged areas and provide a continuum for individuals to progress once in work. It is a forerunner to a wider Employment and Skills board that will coordinate efforts across the full range of skills and employment initiatives, including higher level skills.

Page 22

Priority 4 - Skilled Workforce & Working Communities – Programmes and Links

Sector DevelopmentLocal Skills Agreements have been developed in particular growth sectors, in collaboration with the Learning & Skills Council. Some are underpinned by infrastructure investments such as the Maritime Institute, Partnership for Learning and ICDC. Projects are needed to build on and support skills development across the 9 growth sectors and, in particular, those within the Science & Innovation cluster which is a critical productivity driver for the sub-region.


Enterprise DevelopmentNew business generation providing additional employment opportunities, including high growth sectors for graduates.

High Growth Business DevelopmentMeeting the skills needs of existing business and potential inward investors, particularly in LCR’s key sectors.

Business InfrastructureLocal Transport Plan links areas of high unemployment to key employment growth areas. Provision of key sites to stimulate employment opportunities.

Sustainable CommunitiesEngaging local people to meet skills needs of business, and take up additional job opportunities created by growth.

A Premier DestinationProvision of key sector skills requirements.

Environmental PerformanceProvision of key sector skills requirements.

City Employment StrategyDevelopment of the City Employment Strategy is a collaborative approach by partners in addressing worklessness. Programmes are being developed to support the three key objectives: -

• Increase supply of suitably skilled labour to meet demand from growth and for replacement labour.

• Build skilled working communities, eliminating child poverty and increasing opportunities for social mobility.

• Create opportunities for businesses and communities through European Capital of Culture in 2008.

LSC Mainstream ProgrammeThe LSC invests approximately £250 million per annum in employment and skills activities via its mainstream budgets. This includes investment in employer responsive programmes such as the Train to Gain service and provision for 16-19 via FE colleges and work-based learning and through Business Link North West’s core activity. In addition, LSC will add value to this mainstream provision via new ESF co-financing plans.

The City Employment Strategy will direct funding priorities for the ESF complementary strand, ESF via LSC and JCP co-financing plans, ERDF and a significant amount of Local Authority funding to deliver a co-ordinated package of skills and employment initiatives to agreed priority groups and areas

Page 23

Priority 4 - Skilled Workforce & Working Communities Financial Tables (£m)

A Single Investment Framework for the City Employment Strategy is currently under development. This will provide full details of projects to be prioritised and supported. Details of projects that were submitted to TMP in the compiling of this action plan are found in the appendices.

1

1

Reflects major capital investments by the LSC in learning facilities

3

These figures my differ from actual co-finance plans, as they take into account an estimate for 2011. Current plans include only spend until the end of 2010. Revised profiles will be developed from 2010 - 2013

2


NWDA Unsecured

ERDF Secured

ERDF Unsecured


City Employment Strategy916 City Emploment strategy Single Investment Framework 2.20 5.00 - - 64.08 - 7.39 78.67 940 LSC Co-finance plan (P1) - - - - 72.00 - - 72.00 918 LSC Co-finance plan (P2) - - - - 72.53 - - 72.53 941 JCP Co-finance - - - - 27.00 - - 27.00

919 Skillworks - 4.00 - 4.00 10.00 - - 18.00

Higher Level Skills & Enterprise920 Centre for Leadership Development - - - 0.29 - - - 0.29 293 Human Capital (formerly Higher Level Skills Development) - - - 1.00 0.50 0.50 - 2.00 328 Enterprise Zone: Internships 0.16 0.83 - - 0.99 - - 1.97 175 Merseyside Business Improvement &Graduate Retention - 0.81 - 0.41 - 0.97 - 2.19 291 INSPIRING POTENTIAL: MOVE ON, MOVE UP IN - 0.43 - 0.90 0.60 0.45 - 2.38

Science, Innovation and Knowledge Cluster292 Business Innovation and Knowledge Exchange - - - 1.20 1.21 0.59 - 3.00

Local Transport Plan (LTP)936 Halton Access to Employment - - - 0.73 1.18 - - 1.91 930 Merseyside Access to Employment - - 0.09 2.45 2.28 0.15 - 4.98

New Learning Facilities325 Liverpool Hope University - 1.30 - 1.50 8.90 2.80 - 14.50 232 St.Helens college final phase redevelopment - 0.50 - 1.00 0.50 - - 2.00 39 St Helens College New Build (LSC co-finance) - - - - 49.70 - - 49.70 914 Liverpool Community College - - - - - - - - 340 Liverpool Community College Phase 5b -Arts centre Extension - - 0.35 - - - 6.17 6.51 341 Carmel College Campus Redevelopment - - - - 16.30 - - 16.30 343 Carlett Park Campus Development - - - - 52.30 0.50 - 52.80 342 Hugh Baird College Redevelopment & New Build - - - - 24.88 6.14 - 31.02

Total Skilled Workforce and Working Communities 2.36 12.87 0.44 13.48 404.95 12.10 13.55 459.75

2

3

Page 24

Priority 5 - Environmental Performance

Improving performance, maximising opportunities

In addition, the review pointed out that the economic opportunities are substantial. Recent research shows that British business could benefit by as much as £30bn over the next 10 years, and the environmental technologies market alone could be worth £250bn globally.

In 2006 the Government commissioned an independent review to assess the evidence and build an understanding of the economics of climate change. The report found that the scientific evidence that climate change is happening is overwhelming, that the net benefits of strong early action are positive, and that the “Business as Usual” position could cost as much as 20% of global consumption.

The City Region shares the vision laid out in the North West Climate Change Action Plan to be “Low carbon and well- adapted by the year 2020”. The Action Plan sets a framework within which the Liverpool City Region will operate to address the challenges presented by climate change.

In this context the challenge for the Liverpool City Region is two-fold: To take action to address the causes and impacts of climate change, and to maximise the economic opportunities that mitigation and adaptation could present.

Conditions within the City Region are favourable to meet these challenges. Our carbon footprint is relatively low, in part due to our relatively low industrial base. We also have highly favourable natural assets that can be exploited to generate economic opportunities. A recent report from the Sustainable Development Commission “Turning the Tide” identified the Liverpool City Region as one of the top UK sites for tidal power, presenting strong opportunities for a number of tidal power projects. A Joint Municipal Waste Management Strategy for Merseyside provides the platform on which to realise the benefits from implementing sustainable waste management, including waste prevention, shifting our focus towards sustainable consumption and production and the recovery of more energy from materials which cannot be recycled. The Green Infrastructure of the North West already supports a wide and diverse range of jobs and business – worth up to £2.6bn GVA and 109,000 jobs. Liverpool City Region has a strong Green Infrastructure offer, and a well planned and managed GI strategy will provide a basis for good quality of life and set the scene for the City Region as a great place to live, work and invest.

Page 25

Priority 5 – Environmental Performance – Programmes and Links

Northwest Climate Change Action PlanThe Liverpool City Region is a partner in the delivery of the North West Climate Change Action Plan, and subscribes to the ambition for a low carbon well adapted economy by the year 2030. We are currently developing our own role for delivery of the plan in order to complement and add value to those initiatives being delivered regionally.

Environment Economy ProgrammeA working group of the sub-regional partnership has been established to develop the City Region’s approach to maximising the economic opportunities within the environment economy. This includes: Establishing a vision for the City Region, identifying key opportunities, undertaking feasibility works and ensuring partners are aligned in delivery. Initial investment by NWDA has been identified to develop this programme. Future investment will be required to make these ambitions a reality in future years, particularly to realise the benefit of the River Mersey, to enhance the environmental technologies sector, and to deliver green infrastructure improvements.

Green Infrastructure StrategyGreen infrastructure brings together organisations and agencies to work on agreed priorities, backed up by a sound evidence base and ongoing research. The proposals in this document include work to improve the image of the city region by reducing levels of derelict land and “grot spots” as well as taking full advantage of the tourism opportunities that our natural environment can provide – all of this backed up by a sector with increasing skills and productivity through better training and business development.

Joint Municipal Waste Management Strategy for Merseyside The benefits from implementing sustainable waste management need to be realised, including waste prevention, shifting our focus towards sustainable consumption and production and the recovery of more energy from materials which cannot be recycled.


Enterprise DevelopmentSound green business advice leading to more sustainable practices. Sustainable procurement potential to drive business growth.

High Growth Business DevelopmentSignificant productivity gains and inward investment potential through the environmental economy sectors, including waste management and renewable energy.

Skilled WorkforceEmployment potential in environment sector. Sector needs assessed and addressed within environment economy programme.

Business InfrastructureTransport is a major contributor to carbon footprint, The LTP travel wise programme is a key contributor to improving our performance, particularly on air quality. Sites and premises to meet the needs of a growing sector. Energy and waste considerations of capital investment. Negative impacts of port and airport.

Sustainable CommunitiesImproved green infrastructure and public realm. Behavioural change within households across Liverpool City Region.

A Premier DestinationSustainable practices with visitor economy businesses.

Page 26

Priority 5 – Environmental Performance Financial Tables (£m)

A green infrastructure plan for Liverpool City Region will be developed supported by the Natural Economy North West Programme.

1

Ref No


UnsecuredERDF

SecuredERDF


Joint Merseyside Waste Management Strategy923 MWDA Waste Management Strategy - - - - 220.00 - - 220.00

Important Sites for the City Region367 Fazakerly Green Business Park (Newlands Programme) - - - - - - - - 368 Bromborough Dock (Newlands Programme) - - - - - - - - 369 Rimrose Valley (Newlands Programme) - - - - - - - -

Environment Economy Programme907 LCR Environment Economy Programme Development 0.35 - - - - - - 0.35 289 Sustainability, Oil Depletion and Mitigation for Competitve Advantage - - - 0.25 0.25 0.13 - 0.63 290 Sustainable Construction Centre - - - 0.22 - 0.45 - 0.67 92 Green Businesses - - - 0.08 0.06 0.10 - 0.24 75 Energy efficiency grant scheme - - - 0.75 0.75 - - 1.50 71 Eco-capital Regeneration Activity - - - 0.50 0.50 - - 1.00 48 Corporate Social Responsibility - - - 0.15 0.15 - - 0.30

Green Infrastructure Strategy322 Setting the Scene Merseyside 1.30 0.97 - 0.97 - - 0.76 4.00 208 Safer Sustainable Streets Project - 0.75 - - 0.75 3.00 - 4.50 321 Green Infrastructure Skills and Business Development - 0.05 - 0.15 - - 0.10 0.30 122 Improving Derelict Land - - - 0.60 0.60 - - 1.20 344 Town in the Forest - 0.70 - 0.70 0.70 - - 2.10 326 National Wildflower Farm - 2.00 - 2.00 0.50 0.50 - 5.00 324 Leafing of Liverpool - 0.35 - - - - 0.10 0.45 323 Natural Economy Resources - 1.22 - 0.41 - - 0.37 2.00

Local Transport Plan931 Merseyside Travelwise Package - - - 0.15 0.24 - - 0.39 935 Merseyside Cycle Improvement Package - - - 0.24 0.24 - - 0.48

Total Environmental Performance 1.65 6.04 - 7.16 224.74 4.18 1.33 245.10

1

Page 27

Priority 6 – Sustainable Communities

Delivering Sustainable Communities


Place Making

Quality of Life

Quality Housing

Affordability

Location

Local environmental

quality

Local Services

Community Participation

Range

Safe Neighbourhoods

'Sustainable Communities' covers a range of social, environmental and economic issues. It includes both physical place-making – the things which make an area an attractive place to live – and ‘quality of life’ factors such as the range and standard of local services which affect people’s lives on a day-to-day basis.

The work currently being undertaken within Sustainable Communities across the City Region includes strategy development (e.g. Liverpool City Region Housing Strategy), broader area based investment programmes (e.g. NewHeartlands Housing Market Renewal Pathfinder) and project-led investment, such as the developments proposed for Kirkby Town Centre and Anfield.

Progress has been made in aligning and integrating service delivery through the Local Strategic Partnerships, although there is still work to be done in tackling the remaining areas of acute deprivation and empowering communities in these areas to develop and implement local regeneration for themselves. Development of the Liverpool City Region Housing Strategy Action Plan will prioritise interventions and set out detailed proposals to support economic growth with deliverable actions in the Sustainable Communities sector.

In addition to this, collaborative approaches are underway to build capacity within the voluntary and community sector, though programmes that strengthen the capacity of the exiting infrastructure organisations. This supports national government policy to provide an enabling framework to support front-line deliverers.

Page 28

Priority 6 – Sustainable Communities – Programmes and Links


Enterprise DevelopmentUtilising particular strengths within communities such as creativity, culture and digital skills to generate new business.

High Growth Business DevelopmentMeeting skills needs from within local communities. Linking communities to new employment opportunities, particularly inward investment.

Skilled WorkforceCity Employment to have a large impact on Communities - outreach and engagement activities targeted in specific deprived areas. Strategy also to addressing barriers to employment including financial inclusion, carer responsibilities and poverty.

Business InfrastructureProvision of employment opportunities within deprived communities, or linked via good public transport.

Environmental PerformanceImprovements in green infrastructure and public green space within communities. Raising awareness to affect behavioural change.

NewHeartlands Housing Market Renewal The NewHeartlands Housing Market Renewal programme aims to transform neighbourhoods in the inner core of Liverpool, south Sefton and eastern Wirral, improving the housing offer to meet the needs of local people, support economic growth, combat disadvantage, secure community cohesion and create increased opportunities for people to access support, training and employment locally.

Liverpool City Region Housing StrategyThis sets out the policies and interventions needed to support the economic growth ambitions of the City Region, to meet emerging household needs, and to plan for sustainable, balanced housing markets. An Action Plan (to be completed by the end of 2007) will prioritise the Strategy's proposals, and set out in detail the feasibility, timescales, costs and responsibilities for their implementation.

Sports Infrastructure InvestmentThe opportunity exists over the next three years to enhance Liverpool City Region’s sporting assets and, at the same time, provide wide-ranging spatial regeneration and improvements to the visitor offer. Public investments will be made in Anfield and St Helens to complement the work underway in stadium redevelopments, and discussions are at an advanced stage for a new stadium for Everton Football Club in Kirkby.

Merseyside ChangeupKey strategic projects for enhancing capacity within the voluntary and community sectors have been identified by Voluntary, Community and Faith sectors. This includes a proposal to add value to the Government’s Community Assets Fund over the next three years.

Digital Opportunities for the Liverpool City RegionThis project seeks to maximise the use of new technologies within communities, to provide greater access to public services and promote community engagement.

Spatial Regeneration SchemesA range of spatial regeneration initiatives have been identified for delivery over the next three years. These will maximise opportunities to lever in private investment, or to deliver required public realm improvements and regeneration via Local Authority Neighbourhood Renewal.

Page 29

Priority 6 – Sustainable Communities – Prioritisation


NWDA Unsecured

ERDF Secured

ERDF Unsecured


NewHeartlands HMR Pathfinder370 NewHeartlands Housing Market Renewal Pathfinder - - - - 382.10 244.90 - 627.00

Merseyside ChangeUp Consortium91 greater merseyside community accountancy service (gmcas) - - 0.02 0.61 0.43 - 1.87 2.92 219 Social Capital - - - - 2.90 - 0.50 3.40 403 Voluntary Sector Learning Consortia - - - - 1.35 - - 1.35 405 ChangeUp Consortia Development Package (Representation and Professionalisation) - 0.13 - 0.90 0.90 - - 1.93 6 Asset Based Development Fund - - - 10.00 - 10.00 - 20.00 257 Valuing Inclusion 0.10 - - - 3.25 - 0.75 4.10 265 Voluntary Sector Resource Centre (Liverpool City Centre) - 1.83 - 1.83 - 3.67 - 7.34

Digital Opportunities Strategy334 Community Digital Mapping Exercise - - - 0.02 - - - 0.02 335 Community Chest - 0.70 - 1.00 0.30 - - 2.00 337 CommUnity Grid - 3.92 - - 1.90 0.05 - 5.87 336 Community Participation Portals - 0.30 - 0.30 0.30 - - 0.90

Sports Infrastructure Investment135 Kirkby Town Centre Regeneration Programme - 10.00 - 10.00 - 135.00 - 155.00 183 New Anfield 6.00 - - 9.00 0.86 220.00 - 235.86 199 Region of Sporting Excellence - - - 0.45 0.45 - - 0.90

Spatial Regeneration Programmes24 Canal Leisure Quarter - Phase 1 - 0.50 - 0.75 0.25 0.50 - 2.00 182 Liverpool Neighbourhood Regeneration / Renewal & Liveability - 5.00 - 10.00 80.00 - - 95.00 41 Community Empowerment Networks - - 0.29 3.07 3.35 - - 6.71 27 Castlefields (Halton BC) - 5.90 - - 18.66 45.00 - 69.56 178 Merseyside Social Inclusion Observatory - 0.56 - 0.37 - - - 0.93 204 Runcorn Canal Quarter - - - - - 50.00 - 50.00 361 Anfield Plaza Regeneration - 2.00 - 2.00 1.10 - - 5.10 181 Neighbourhood Regeneration - - - 2.14 5.58 - - 7.72 52 Crosby Plaza (Cinema and Civic Centre) - 0.55 - 0.95 1.85 - - 3.35 115 Huyton Town Centre - 5.00 - 5.00 - 30.00 - 40.00 90 Greater Concourse Project - - - - 25.00 - - 25.00 70 Eastside and Canal Regeneration - 0.50 - 0.50 - 19.00 - 20.00 69 Duke Street, St. Helens - 0.50 - 1.00 0.75 - - 2.25 57 Destination Birkenhead - - - - - 10.00 - 10.00 186 North West Coalfields Communities Regeneration Programme (Merseyside allocation only) - 1.50 - - - - - 1.50

Other Projects366 Merseyside Police Neighbourhood Faculty - - - - 2.25 - - 2.25 213 Sefton Carers - - - 1.48 - - 2.45 3.93 288 Sustainable Communities KTC - - - 0.42 0.52 0.10 - 1.04

Total Sustainable Communities 6.10 38.89 0.30 61.78 534.05 768.22 5.57 1,414.91

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Priority 7 – Premier Destination

A Premier Destination

Liverpool Welcome

Events

Conferences

Other Events

Leisure Offerings

Access to and From Events

Information

Special Transportation Arrangements

Other Transformational

Projects

Tourist Attractions

08 Capital of Culture

Other Events

Attack Brand Development

Customer Services

Southport Classic Resort

Liverpool City Centre Attractions

Mersey Waterfront Park

Liverpool City Region has experienced considerable growth in the tourism sector in recent years and currently contributes £1.2bn to the local economy. Whilst Liverpool itself already has an international profile and major events such as the Open Golf continue to raise the profile of the City Region, in tourism terms it is now presented with the most significant opportunity to date with Liverpool’s status as ‘European Capital of Culture 2008’.

Grasping the Opportunities, Exploiting the Assets

2008 will showcase the City Region’s unique and outstanding cultural and sporting heritage. Part of the legacy of 2008 will be further investment in our cultural infrastructure, including new museums, theatres and sports-related infrastructure.

In addition, with the development of the Arena and Convention Centre Liverpool, coupled with extensive conference related developments in Southport, major new opportunities in the business tourism market are opening up for the City Region.

Furthermore, private sector driven proposals, not expressed through Priority 7, will also have a transformational impact within the visitor economy, contributing significantly towards the drive to become a premier destination. These proposals include Liverpool and Wirral Waters, Southport Pleasureland site and Hoylake Golf Resort.

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Priority 7 – Premier Destination - Packaging

Liverpool European Capital of Culture 08In addition to funding the actual delivery of the event for 2008 attention is needed in ensuring that there is a lasting legacy of cultural assets and job opportunities.


Enterprise DevelopmentA range of business start and growth opportunities within the fields of retail, culture and arts, entertainment and leisure and visitor economy.

High Growth Business DevelopmentImage improvements leading to the attraction of inward investors. Increased opportunities presented by business tourism around Arena and Conference Centre Liverpool.

Skilled WorkforceSector specific skills, including customer service. Increased employment opportunities.

Business InfrastructureComplementary transport infrastructure, particularly in and around Liverpool City Centre. Specific schemes include a commercial as well as visitor infrastructure.

Sustainable CommunitiesVisitor economy linkage with major sports facilities. Legacy of the Capital of Culture year to include creative arts within communities.

Environmental PerformanceImproved environment in key locations, including Liverpool City Centre, Southport and along the Mersey Waterfront.

Mersey Regional Waterfront ProgrammeThe £8.8M Commencement Programme has been implemented successfully, the £91m Succession Programme (including private sector investment) is currently underway. This includes the regeneration of New Brighton.

The recently published Mersey Waterfront strategic framework provides ambitious proposals for additional regeneration, leisure provision and development of environmental assets. This will require a further phase of investment in the Mersey Waterfront Regional Park Programme. As a forerunner to this, additional investments are required in a supplementary Open Spaces, Coastal Place programme, and feasibility study for a quality assurance scheme.

• Conferences and business visits• World-class leisure tourism destination• Event destination of international repute• The “Liverpool Welcome”

Destination Management PlanCollection of programmes to deliver the sub-regional tourism strategy, key components of which are: -

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Priority 7 – Premier Destination – Prioritisation

1

Details of the component parts of this bid can be found in the appendices. A list of project supported by the MWRP succession programme is available in the appendices

Projects for further consideration under this programme as listed in the appendices

1

2

2

3

3


NWDA Unsecured

ERDF Secured

ERDF Unsecured


Liverpool City Centre388 Museum of Liverpool - Mann Island 19.33 - - 8.92 11.90 11.14 - 51.30

See also the Liverpool Vision Transitional Programme for other City Centre based visitor economy / culture schemes

Destination Management Plan Priority 1932 Destination Management Plan Revenue Support 2.00 11.09 0.81 7.65 35.30 4.46 - 61.30 404 Lutyens Crypt - 1.00 - 1.00 1.00 0.40 - 3.40 399 Anglican Cathedral Approaches - 1.00 - 1.00 - 1.00 - 3.00 104 Everyman/Playhouse redevelopment - 7.95 - 9.75 - 15.70 - 33.40 929 Destination West Kirby - 0.48 - 0.10 2.62 10.20 - 13.40 215 Shakespeare North - The Cockpit (formerly known as Prescot Playhouse Centre) - 4.50 - 4.88 25.00 4.12 - 38.50 220 Southport Cultural Centre ph 1: RIBA architects brief and competition - 0.20 - - - - - 0.20 225 Southport Cultural Centre Phase 2 - 3.48 - 2.00 1.50 - - 6.98

Mersey Waterfront Regional Park926 Mersey Waterfront Succession Programme 9.17 - 9.11 - 11.23 27.98 3.87 61.35 927 Coastal Places Open Spaces - 2.26 - - 3.07 1.38 - 6.70 401 MW Quality Assurance Scheme (QAS) - - - - - - - - 900 Mersey Waterfront Regional Park Programme 3 - 14.60 - 9.50 5.00 2.10 - 31.20

Sport Infrastructure Investment402 Haydock Park Redevelopment - - - - - 2.50 - 2.50 59 Destination St.Helens Phase 1 5.00 - - 3.50 - 15.50 - 24.00 254 Destination St.Helens Phase 2 - 0.50 - 1.00 0.50 - - 2.00 108 Hoylake Golf Resort - - - - - 6.00 - 6.00

Destination Management Plan Priority 2327 Industrial Alchemy Channel 4 Big Art Legacy Programme - 0.32 - 0.32 0.10 - - 0.75 231 St Helens Town Centre Redevelopment - 1.00 - 1.00 1.00 - - 3.00

Local Transport Plan (LTP)251 Town Centre Coach Park - 0.40 - 0.40 0.20 - - 1.00 53 Culture Bus Coordinator - - - 0.03 0.03 - - 0.06

Total Premier Destination 35.50 48.77 9.92 51.05 98.44 102.48 3.87 350.03

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Strengthening the capacity of the Sub-Regional Partnership (SRP)The Mersey Partnership is a collaborative partnership of public, private and third sector in the Liverpool City Region. It has over 480 public and private sector member organisations and is the formal sub-regional partner of the NWDA. The Mersey Partnership is the single inward investment agency for the Liverpool City Region, and is also the the Official Tourist Board for Liverpool City Region. In addition, The Mersey Partnership provides the platform of collaboration across Liverpool City Region on issues related to economic development. It co-ordinates sub / city regional strategy and planning, and has a formal relationship as a partner of the North West Development Agency.

This section of the Action Plan for Liverpool City Region lays out an agenda and work programme for the Sub-Regional Partnership and The Mersey Partnership’s Economic Development Unit, following this years sub-national review of economic development by the UK Government. To deliver the work programme outlined below the Action Plan requires the existing commitment from the NWDA of £600,000 in 2008/09 and an additional £1.5m over two years 2009-11.

Developing the Evidence BaseIn 2008/09 the Partnership will agree a programme of work to strengthen its understanding of the economy, and to provide the basis for prioritisation of key schemes. Current proposed areas of evidence base development are:

Partnership strengthening.In 2008/09 The Mersey Partnership will strengthen its role in sub/city regional development and delivery of economic development. In particular it will: Develop its proposed role as the Economic Development Partnership for the Liverpool City Region.Develop the arrangements for the management of the Phasing-In element of the North West Operational Programme. Provide the basis for collaborative approaches to economic development as advocated in the recent sub-national review. This will include:

Promotion and awareness raising

Negotiations with the NWDA on the production of an integrated single regional strategy.

Working with stakeholders to develop a Multi-Area Agreement relating to the economy.

Where appropriate, sub-regional delivery mechanisms, including the use of new delegated funding arrangements.

In the light of these functions, the Partnership will continually review its composition and format to ensure that it is fit for purpose.

Comprehensive local sector strategies, in association with sector organisations, to ensure that opportunities for growth in particular high growth sectors are maximised, business needs are met and strong clusters can emerge.

The delivery of a new Enterprise Strategy. The continued development of Liverpool City Region’s Superport

opportunity. Development of an environment economy programme, to link the

NW climate change action plan, and Liverpool City Region’s environmental opportunities.

A review of the City Region’s key strategic spatial areas. Further work to enhance our understanding of the sustainable

communities agenda.

In addition the Partnership will produce its annual review of the economy The Merseyside Economic Review, and as part of this, will refresh the economic forecasting for the City Region developed by Cambridge Econometrics.

In 2008/09 TMP will continue to engage a broad range of stakeholders in the formation of economic development policy. This includes engagement with the private sector via relationship management and an annual policy forum.

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Risk Analysis

Please note:- This is an initial draft and requires further discussion with partners. Although most of the programmes that support the seven priorities have already a track record of success risk still do exist against each of them to varying degrees. The illustration below looks at these risks and assesses both impact and chance of occurrence. In addition it is important to note that a critical risk that is not linked to a particular programme, but nevertheless could undermine the whole action plan, is the non delivery of the new North West Operational Programme.

Imp

act

Probability

Hig

hLo

w

HighLow

Inward Investment:- Unequal funding compared to Manchester

Destination Management Plan:- Match funding does not materialise

Waterfront:- Planning and land ownership issues unresolved

Waterfront:- Match funding does not materialise

Enterprise:- Poor engagement from private sector

Local Transport Plan:- Unrestrained traffic growth

Digital:- Loss of key personnel

Environment:- Lack of partner commitment to the environmental agenda

City Centre:- Lack of new business and retail investment

Newheartlands:- Change in Govt policy

SIAs:- Key strategic sites fail to attract tenants

Superport:- Lack of national and local Govt. support for airport and port growth

Destination Management Plan:- Lack of stakeholder commitment

Local Transport Plan:- Lack of available finance for proposed schemes

Inward Investment:- Full support and collaboration of partners not secured

Sectors:- Funding post Sept 08 discontinued or significantly reduced

Science:- Failure of private sector investment to meet public commitment

Sports Infrastructure:- Failure to overcome barriers to starting developments

Housing Strategy:- Lack of governance at city region level

Newheartlands:- Reduced funding 2008-2011

City Employment Strategy:- Poor engagement from private sector

Med

ium

Medium

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Evaluation & Performance Management

The SRP need to be in a position to evaluate progress of the Action Plan on a periodic basis during its three year time horizon. In Feb 2007 Amion Consulting produced a framework for The Mersey Partnership specifically for use in monitoring and evaluating Action Plan. This has been considered and adopted by the SRP.

Recommended Approach

1. Project Monitoring - Development of a clear and simple performance management system to collect monitoring information for each individual Action Plan project ,assembling and updating information on each project identified in the Action Plan, including target / forecast data.

2. Strategic outcome indicator monitoring – Identification of appropriate strategic outcome indicators and targets.

3. Six monthly and annual monitoring reports – Six monthly report focused on priority/performance and and annual report that would help to inform strategic planning.

4. Research programme – Specific research to inform project, programme and strategy development.

5. On-going evaluation – Identification by The Mersey Partnership of what components of the Action Plan are working well and those that need attention.

6. Full Evaluation at the end of the Action Plan timeline – Thorough evaluation of the Action Plan at the end of the programme.

7. Integration of current RES monitoring requirements into the Action Plan framework.

Developing Activity Measures

It is our intention to develop a more robust targeting framework that will allow us to both measure and prioritise projects based on the impact that are likely to have on the economy. We have done much work to develop this framework, and will be working with our partners, including the NWDA, to develop this further over the rest of 2007/08. In particular we are looking to develop a methodology for measuring the contribution that individual projects will have on our key target of Gross Value Added per capita.

Our intention is to support the NWDA as it responds to the changes outlined in the Government’s Sub-National Review and Comprehensive Spending Review in terms of its own performance targets.

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Specific targets

Implementation of projects that directly

contribute

Project appraisal obligations

Monitoring and evaluation

Ensuring a sustainable action planThis Action Plan promotes the sustainable economic growth of the Liverpool City Region. To be sustainable in this context, the Action Plan is committed to ensuring that all its priorities, projects and programmes are designed, implemented and monitored to ensure all communities benefit equally from economic growth, and that the Action Plan as a whole is environmentally sustainable. The Action Plan has also identified specific actions and interventions to address acknowledged inequalities and encourage full participation of all groups in the Merseyside economy. A full sustainability appraisal will be completed for this action plan, and this will be made available upon completion. In advance of this the following table gives an indication of how the plan intends to fulfil its commitments

Environmental SustainabilityEquality, Diversity and Inclusion

Specific targets set to increase economic activity in target groups.

Specific targets set to reduce carbon footprint

Local Authority Equality and Diversity Strategies.Merseyside Gender Agenda ImplementationTarget groups of City Employment StrategyA range of female enterprise projects under development as part of the wider enterprise strategy.Sustainable Communities project to tackle disadvantage.Programme of capacity building measures under Merseyside ChangeUpEmerging work to link inclusion and economic growth.

NWDA single appraisal procedure to include equalities checkingEquality duty for all public sector funded projects

Annual tracking of key indicators by gender, race and disabled via the Merseyside Economic Review.Individual project monitoring broken down where appropriate.

NWDA single appraisal procedure to include sustainability checks

Annual tracking of performance via the Merseyside Economic Review.Individual project monitoring broken down where appropriate.

Implementation of the North West Climate Change Action Plan, including individual LAD strategies.Land reclamation via Green Infrastructure projects and key remediation schemes.Heavy programme of public transport enhancementMajor Joint Waste Management Strategy Implementation.Potential benefit of Digital Opportunities StrategyNegative impacts of Port and Airport growth minimised where practical.

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Appendices

1. Progress since MAP 2006-09

2. Background to Liverpool City Region’s Key Programmes

3. Spatial Priorities for Liverpool City Region

4. Projects to be delivered as part of an existing programme

5. City Employment Strategy Projects

6. Projects to be considered further

7. Local Transport Plan packages

8. Non-prioritised projects

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Appendix 1 – Progress made from MAP 2006 - 09

Governance and Management

Since the production of the Merseyside Action Plan in 2006-09 Liverpool City Region’s Economy has continued to grow strongly.

The past year has seen a GVA growth of 5.6% and GVA per capita by 5.5%, both strong results relative to comparator City Regions. A 2.3% rise in the business base represents 600 net new business in 2006.



High Growth Business

Development

Skilled Workforce and Working Communities



Premier Destination

City Governance Prospectus developed.Environment Economy Steering Group established.City Employment Strategy Group working towards Skills and Employment Board

Merseyside Enterprise Programme Pilot projects developed and now deliveringLEGI projects operational in St. Helens and South Sefton / LiverpoolCurrent Objective 1 & 2 projects delivering strong results

LJLA expanded to serve 64 destinationsPost-panamax terminal in Seaforth endorsedSuperport steering group formed11m sq ft industrial space, and 3.8m sq. ft of office space on-stream 06/07

1218 jobs created or safeguarded by Inward Investment Agency Bio-Medical Research Centre endorsedFacilities at Daresbury Science Innovation Centre and Liverpool Science Park openedCity Centre Property completions include 20 Chapel Street and The Plaza.

City Employment Strategy Developed7,500 business supported by Skillsworks since Jan 2005 Net increase in employment Continued improvement in skills across range of levels

Environment Economy steering Group formedGreen Infrastructure Plan developedIncreased recycling rates across the City Region

City Region Housing Strategy developedNewHearltands 2006/07 have re-furbished 2,300 properties, and demolished 770 low grade properties.

Impressive line up of events released for Capital of Culture 2008.Liverpool 800 birthday celebration impactACCL building nearing completionCruise Liner Terminal OpenedMersey Waterfront Regional Park succession programme agreed

Improvement Deterioration Improved DeterioratedGVA per capita

Employment

Unemployment

Activity Rates

Business Base

Population

School Results

Merseyside Economic Headlines 2006Absolute Change Vis-à-vis national

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Appendix 2 – Existing and Emerging Programmes (1)

Single Inward Investment AgencyThe Single Inward Investment Agency for Liverpool City Region positions the city region in the eyes of potential external investors, identifies likely target organisations and actively pursues leads in bringing new investment into the sub-region. It is supported by partner efforts in establishing a quality proposition around capital availability, supply chains, employee pools and suitable investment infrastructure.

Sector DevelopmentA number of key business sectors have been defined as critical to the future growth and productivity of the sub-region - Life Sciences, Automotive, Maritime, Food & Drink, ICT, Professional Services, Creative, Digital, Environmental Technologies and Tourism. The Sector Development Programme, which is NWDA and Government Office funded, is designed to stimulate growth, safeguard jobs and fund training in these growth business sectors.

Science, Innovation & Knowledge ClusterOne of Liverpool City Region’s most compelling competitive advantages is its existing Science & Innovation Cluster, which includes prized assets such as the Daresbury Science & Innovation Campus, The Cockroft Institute, Liverpool Science Park, National Bio-manufacturing Centre and the Liverpool School of Tropical Medicine, most of which are knowledge sources supplied by the Liverpool Universities and are deemed a significant draw for long-term inward investment.

Digital Development AgencyThe Greater Merseyside Digital Development Agency (GMDDA) is committed to ensuring that the region’s people and businesses benefit from the new opportunities created by the digital revolution. It aims to ensure that prioritisation is given to projects that create competitive advantages and close the current digital divide.

Enterprise StrategySub-regional strategy that addresses the prioritisation of future investment in enterprise development and aligns local initiatives with those at regional and national level. Builds on the work undertaken by the Merseyside Enterprise Programme which has already secured over £15m worth of funding for 11 partner programmes in developing new start-ups and creating an entrepreneurial culture and investments secured through Local Enterprise Growth Initiatives (LEGI). The strategy will also need to address the forthcoming gap in support to potential new businesses when the demand lead Enterprise Development for Merseyside programme comes to an end July 2008. This programme which commenced in June 2005 will have utilised £28 million of funded support over 3 years.

Liverpool City CentreLiverpool City Centre is an economic hot-house, generating benefits in terms of employment, leisure, transportation and culture for the whole sub-region. Extensive new office space , Grosvenor’s £1bn Liverpool One Development, the Arena & Convention Centre, development of cultural assets and a City Centre Movement Strategy have strengthened its offering as both a premier destination and a compelling proposition for inward investment.

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City Regionally Important SitesLiverpool City Region has earmarked a number of key strategic locations for developments which aim to create jobs and investment. They will help to develop the sub-regional business base and to encourage business start-ups steering the region towards a new future which builds on the demand for new and fast-growing sectors..

SuperportLiverpool City Region has a critical mass of port, airport and logistics infrastructure but most of the assets are independent of each other with few synergy benefits apparent. Liverpool Superport is a concept that explores how, through engaging stakeholders and influencing key policy, it can integrate these assets to dramatically enhance overall freight and passenger capability and provide new Superport related business developments on both sides of the Mersey.

Local Transport Plan (LTP)Statutory documents that set out proposals for improving transport in Liverpool City Region over the period 2006-2011, the LTP is committed to supporting key economic growth areas such as the City Centre, Liverpool John Lennon Airport, Mersey Ports and Important City Regional sites and key programme areas such as addressing worklessness and employment. It will also support the shared priorities of tackling congestion, delivering accessibility, safer roads and better air quality along with sustainable communities and Capital of Culture. The LTP will also ensure Liverpool City Region is well connected internally and beyond.

Essential to the success of regeneration, investment and tourism prospects is the quality of connection between Liverpool City Region and other parts of the UK and the world. Not only is this relevant from a passenger perspective but improved rail and air links for freight are needed as enablers for future Superport developments. Developments include both improvements to services such as air and rail links to London (and other centres) and also capital projects to develop and future-proof existing road and rail assets such as the Mersey Gateway in Halton and the upgrade and extension of the Mersey Rail Network.

Liverpool City Region Housing StrategyWith a multi-authority perspective and a need for an additional 115k houses to 2021, the Liverpool City Region Housing Strategy is centred around seven strategic enablers. They are: - Quality planning, Addressing spatial challenges, Prioritisation, Creating balanced markets, Delivering affordable housing, Creating quality neighbourhoods and Ensuring equality and diversity in the choice of housing initiatives.

NewHeartlandsOne of the government's nine housing market renewal (HMR) pathfinders covering around 130k properties in some of Liverpool City Region's most disadvantaged communities across Liverpool, Sefton and Wirral.


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City Employment StrategyThe recently produced City Employment Strategy sets out three key objectives for producing a demand-led flexible workforce. It will increase the supply of skilled labour to meet projected growth, build skilled working communities and capitalise on the opportunities from Capital of Culture.

Sports Infrastructure InvestmentLiverpool City Region has a critical mass of sports & leisure assets unrivalled across the UK. Separate and combined they act as major economic drivers, attracting millions of business and consumer tourists into the area and provide extensive employment opportunities over the whole of the sub-region. The three new stadiums planned for Everton FC, Liverpool FC and St.Helens RLFC will not only add to this portfolio but will act as critical regeneration agents for their respective spatial areas.

Environmental EconomyEmerging programme to maximise the opportunities presented by climate change. The programmes to cover waste industries, environmental technologies, sustainable procurement and creating green infrastructure.

Capital of CultureLiverpool’s status as 2008 European Capital of Culture not only offers opportunities around promoting the city region as a premier destination, through its extensive programme of events in 08, but is also intended to create a sound legacy of cultural assets, job opportunities and renewed optimism that will form a critical driver of the economy for years to come.

Destination Management PlanThe Destination Management Plan is a key instrument in identifying the actions and relationships that will deliver the sub-regional tourism strategy. It has outlined four key objectives in achieving this goal. It will create a class destination for conferences and business visits, promote Liverpool City Region as a world-class destination for leisure tourism, develop the city region as a major event destination of international repute and deliver a warm “Liverpool Welcome” through excellent customer satisfaction.

Mersey Waterfront The Mersey Waterfront Regional Park manages the development of the 135km Liverpool City Region coastline and the assets that adjoin it. Through its £8.8M commencement programme, subsequent £24.2M succession programme (now in progress) and future strategic framework, it aims to continue to be a major driver of regeneration, leisure provision and development of the sub-region’s environmental assets.


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Maximise economic potential and promote urban renaissance and social inclusion within the Liverpool City Centre and its surrounding Inner Area (the NewHeartlands Housing Market Renewal Area);

New housing development and renewal (and related social and environmental infrastructure) within the inner areas to meet the objectives of the Housing Market Renewal Initiative and make provision for an increase in the supply of affordable and market housing required to address demographic needs and to support economic growth and regeneration.

Promote economic development, urban renaissance and social inclusion, complementary to the programmes within Liverpool City Centre and the Inner Areas, in the remaining northern part of the Liverpool City Region;

Maximise the employment potential of the Strategic Investment Areas (SIAs) and Economic Development Zones (EDZs);

Encourage investment and sustainable development in Liverpool City Centre, to maintain and enhance its role as a regional centre, and in the surrounding towns in order to contribute to the growth opportunities identified in the Regional Spatial Framework.;

Improve the City Region’s internal and external transport links in line with the priorities for transport investment and management set out in Policy RT9;

Support and develop the roles of Liverpool John Lennon Airport and the Mersey Ports, especially the Port of Liverpool as the only Port of national significance for deep-sea trade in the North of England;

Develop the role of Liverpool as a key public transport interchange and gateway to the Region and enhance the accessibility of the Regional Centre, particularly by public transport, walking and cycling to support its role as the main economic focus for the City Region;

Enhance the accessibility by public transport of the NewHeartlands Housing Market Renewal Pathfinder Area and transport links between this and other disadvantaged areas and key employment, education and healthcare locations. Particular attention should be given to assisting with programmes to address worklessness.

Proposals and schemes should be directed primarily towards locations where they can contribute to these priorities.

Appendix 3 – Regional Spatial Strategy – Spatial Priorities for Liverpool City Region

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Appendix 4 – Packaged Projects

City Centre Transitional ProgrammeThe following projects are priorities as part of the existing

Liverpool City Centre Business Plan

The following projects form part of an existing approved programme that Liverpool City Region partners are committed to seeing through to completion.

Mersey Waterfront Regional Park Succession ProgrammeThe following programmes are identified as priorities and will be delivered via the

MWRP succession programme

Tourism Revenue Composite BidThe following projects are combined into a single tourism revenue composite programme. The programme will be subject to further

discussions by partners in Oct 2007

25 Capital of Culture228 Southport Visitor Economy Support249 Tourism Development Initiative372 Wirral Tourism Initative373 Food Tourism371 Destination Management Plan Co-ordination - Core costs

8 Baltic Triangle Creative Quarter26 Castle Street / Derby Square ph 128 Castle Street/Derby Square ph 232 Parker Steet and Elliot Street Public Realm40 Commercial District - Pall Mall Infrastructure/Public Realm49 Creative Ropewalks

103 Knowledge Community (Movement and Public Realm)105 Hope Street Quarter : Philarmonic Centre235 Strand Maritime Boulevard - Phase 2 355 Buddleia Ph 2356 University Square357 Waterfront Connections Ph 2915 Lime Street Gateway Development

14 Brand New Brighton267 WATER Centre

- River of Light (Phase 1)- River of Light (Tech Support)- Proms First Phase Tech Support- Proms Second Phase Tech Support- Otterspool- Other Liverpool Promenades - Dingle Esplanade- Egremont- Leeds and Liverpool Canal Corridor: Sefton- Interpretation Plan- Leeds and Liverpool Canal Corridor: Liverpool Crosby South- Runcon and Widnes Promenade- Kings Gap Gateway Phase 1 & 2- Another Place - Statue Purchase- Wirral Way Phase 2- Coastal Places Tech Support- Promoting Place- Riverlands- Ferry Terminal- Radar Tower Design Competition

248 The Sail - West Kirby271 West Kirby Public Realm Improvements - Phase 1 (public realm)272 West Kirkby Public Realm Improvements - Phase One (promenade)

Destination West KirbyThe following projects are combined into a single project

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Appendix 5 – City Employment Strategy Projects

City Employment Strategy

Map No

Project Name Map No

Project Name

33 Citadel/College joint venture - facilities 198 Re-Engagement Programme - Key strands of NEET Prevention Strategy34 Citadel/College joint venture - provision 217 Skills Development37 City Employment Strategy 218 Skills for Life38 City Employment Strategy Activity 234 Starting Point47 Construction Training Centre 246 Test the Town95 Halton Employment Programme 247 The Centre of Excellence for Skills CYPS (14-19 Strategy)

127 Intermediate Labour Market Project 262 Vocational Skills Centre132 JISC – VSM & LDFP 266 Warehouse to Wheels133 JISC e-Repository enhancement Project 273 Widening Horizons A58 CYPS (Adult and Community Learning)137 Knowsley Aspire 280 Wirral Employment for All141 Knowsley Works 281 Women into Construction142 Knowsley Works Plus 282 Women into Engineering145 Leonardo – Want2B 338 Transnational Employability and Enterprise Zone150 Liverpool Local Employment Initiatives 345 City Employment Strategy Continuum: Outreach and Engagement168 Make it Happen/Make it Work 346 City Employment Strategy Continuum: Pre-employment support169 Make Learning Work 347 City Employment Strategy Continuum: Transition to Work184 Get a new start 348 City Employment Strategy Continuum: Retention193 Personalised Learning Opportunities

Team (PLOT) - CYPS (14-19 Strategy)

A separate Strategic Investment Framework is being prepared by the City Employment Strategy Implementation team. This will show individual projects and programmes that are prioritised as part of the CES. The list below are simply those projects submitted to TMP through the development of the Action Plan with an employment / skills funding and are not presented for funding outside of the CES investment framework.

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Merseyside Enterprise StrategyThe following projects will only be supported if they emerge as

priorities from enterprise strategy development work undertaken Oct -Dec 2007

MWRP: Coastal Spaces Open PlacesThe following projects will only be supported if prioritised by MWRP

board as part of an extension to the Coastal Spaces Open Places Programme

Appendix 6 – Projects to be considered further

The following projects were submitted during the compilation of the Action Plan for the Liverpool City Region. They are not directly prioritised as they are the types of activities that should either form part of existing programme, or will

need to be considered as part of an emerging programme. The programme with which they are / should be associated is shown

5 Ainsdale - On - Sea - Improved Visitor Gateway42 Connect 2 High Quality Promenade

110 Hoylake Promenade - Phase One (Cycleway)111 Hoylake Promenade - Phase One (Environmental improvements)147 Lifeboat Road, Formby - Improved Visitor Gateway195 Potters Barn214 Sefton Coastal Path part of the Mersey Way259 Victoria Road, Formby - Improved Visitor Gateway268 Water Quality Infrastructure - Crosby Marine Lake277 Wirral Country Park Improvements374 Gateway Improvements375 Upper Mersey Valley Forest Park - Access and Interpretation

Mersey Waterfront Regional Park Future PhaseIts expected that the Mersey Observatory project (MAP no.174) will form part of the MWRP phase 3

77 Enterprise Development for Halton236 Streetwalkers125 Inspiring Leaders and Managers22 Business Support Initiatives in Liverpool

136 Knowsley £ - Procurement and intertrading185 Non-SLEGI Area Business Support177 Merseyside Single Procurement Vision85 Facilitating Enterprise97 Halton Neighbourhood Enterprise Development78 Enterprise Factory

212 Sefton / Liverpool Enterprise Growth Initiative (SLEGI)80 Enterprising St.Helens87 Fresh Start - Business Start Ups and Sustainability

276 Wirral Business First157 Liverpool Social Enterprise Initiatives81 Entrepreneur Kick Start79 Enterprise Zone: Student/Graduate Enterprise

285 Young Entrepreneurs Network176 Merseyside Entrepreneurship Campaign93 Growing Social Enterprise

999 Mersey Business Partnership - Liverpool Hope University999 International Centre for Female Entrepeneurship999 Female Entrepeneurship Start and Growth999 Employability HUB999 Positive Actions Initiatives for Disabled and targeted BE communities

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Appendix 7 – Packages of Local Transport Plan Projects

The following projects are part of the Local Transport Plans for Merseyside and Halton. They have been presented throughout this plan as packages and are presented here for information

Merseyside Access to Employment Package Merseyside Travelwise Package Merseyside Rail Improvement Package4 Knowsley Access to Employment 36 City Centre Travel Plan Coordinator 43 Connecting the Region internally and reducing congestion (Carr Mill Station & P&R)

139 Knowsley Neighbourhood Travel Team 140 Knowsley Travel Plan Advisor 44 Connecting the Region internally and reducing congestion (Garswood P&R)152 Liverpool Neighbourhood Travel Team 154 Liverpool School Travel Advisor 45 Connecting the Region internally and reducing congestion (Lea Green / St.Helens Junction P&R Strategy)239 Supporting Linkages to key employment areas - Lea Green/Haydock Estate Access packages) 303 Travelwise - Travel Plans, Employment/Tourism Access Guides 46 Connecting the Region internally and reducing congestion (Newton-le-Willows Station P&R)240 Supporting Linkages to Key Employment Areas - Transport Linkages to Jobs 112 Hoylake Station Gateway - Phase 2A (frontage)302 Access to Employment - 'Lets Get Moving' 113 Hoylake Station Gateway - Phase 2A (interchange facilities)304 SMARTCARD Development 295 James St Underground Station

296 Lime St Station Improvements

Merseyside Bus Improvement Package Merseyside Highway Improvement Package 297 Central Station Improvements

162 London Street/Hoghton Street - Bus Facilities and Public Realm Improvement 15 Brand New Brighton - Transport 300 Kirkby Interchange

223 South Sefton Public Transport Facilities and Access Improvements 56 Daresbury International Science Park - Highway Access Phase 2 305 Sandhills Revitalisation226 Southport Transport Facilities 58 Destination Birkenhead - Transport 306 Hamilton Square Station294 LSP P&R Extension (Including Garston) 68 Dock Road - Gorsey Lane - Duke Street Junction Improvement 307 Birkenhead North Station298 ICM (Red Route) Implementation - 86 109 Hoylake Golf Resort - Transport 308 Prescot Station Access / P&R299 ICM (Red Route) Implementation - 20/21 120 Improved road access to St Helens Linkway SIA 309 Woodside Ferry Terminal Redevelopment301 ICM Kirkby to Liverpool Regeneration Route 121 Improving public transport access to Parkside and Omega 310 Waterloo Station (Bus/Rail)312 ICM Corridor P 134 Junction Improvement - A5300/A562 roundabout 311 Newton-Le-Willows Station313 Bus Priority / AVL Corridor V 138 Knowsley Intelligent Transport System 314 St Michaels Station

- City Centre Bus Corridor Gateway Schemes 179 Merseyside wide Urban Traffic Control Enhancement 315 Bootle Oriel Road- Regional Improvements to Gateway Bus Routes RTPI Scheme 207 RV Chemicals Site Wirral International Business Park - Transport 376 Olive Mount Chord- Gateway Interchange and Park & Ride Improvements Bidston M63 284 Woodside Waterfront Development - Transport 377 Kirkby Headbolt Lane (Emerging Major Scheme)- Gateway Interchange and Park & Ride Improvements Broadgreen M62 378 Bootle-Aintree-Edge Hill Link (Emerging Major Scheme)- Gateway Interchange and Park & Ride Improvements Wirral Birkenhead North Merseyside Cycle Improvement Package 379 Borderlands Electrification (Emerging Major Scheme)

- Gateway Interchange and Park & Ride Improvements A Seaforth/Litherland 55 Cycling Missing Link - Horrocks Avenue 380 Halton Curve (Emerging Major Scheme)- Integrated Corridor Gateway LSP to LJLA - LTP Corridor F 180 Missing Knowsley Cycle Links- Integrated Corridor Gateway Scheme A580 LTP CorrIdor C- Integrated Corridor Access Scheme to LJLA Route 89 Halton Bus Improvement Package Merseyside Travelwise Package

- Public Transport Real Time Information Expansion 36 City Centre Travel Plan Coordinator

Halton Access to Employment - On Street Public Transport Information Units 140 Knowsley Travel Plan Advisor

- Young Persons Halton Hopper - Airport Express Bus Service 154 Liverpool School Travel Advisor- Door 2 Door accessible transport service - Shuttle Bus Service 303 Travelwise - Travel Plans, Employment/Tourism Access Guides- Travel support for 14-19 learners - Express Bus Service

- "Workwise" Initatives

- Conversion of Halton Hopper to SMART card platform- Further expansion of the "Door 2 Door" scheme - additional services- Business Staff Travel Plan Support

Page 47

The following projects were brought forward by partners during the compilation of the Action Plan for the Liverpool City Region. They are still viable projects, but, following discussions between partners are identified here as reserve projects. Some of these

projects will be considered for support as part of other emerging programmes, such as the Mersey Waterfront Future Programme, following further project development work.

Appendix 8 – Reserve projects

3 A565 Great Howard Street16 Brand New St.Helens54 Cycle Maintenance, Training , Hire and Tours

107 Hornby Centre149 Liverpool Intelligent Transport System158 Liverpool Waterfront164 Lord Street - Cambridge Arcade165 Lord Street - Coronation Walk Public Realm Improvement166 Lord Street - Scarisbrick Avenue Public Realm Improvement167 Lord Street South - Public Realm Improvement170 Marine Lake (Northern End)171 Mersey Forest - St.Helens196 Rainhill Trials203 Royden Park Visitor Facilities221 South Marine Lake and Kings Garden227 Southport Victoria Park229 Speke Access Study

252 Transport Museum Phase 2

258 Victoria Gallery & Museum260 Visitor Attraction - Hotel Walking Guide261 Visitor Management (and movement)270 Wesley Street/Market Street Public Realm Improvement319 Northshore - Vauxhaull Station

- Ten Business Zone

Documents

Page 1. Page 2 Contents 1. Introduction 2. Key Opportunities for the Liverpool City Region 3. Strategic Linkage 4. Economic Priorities for the Liverpool