Market Linkage Platform () Page - 1

Market Linkage Platform (www.efreshtrade.com)

Page - 1 www.eFreshindia.com

Electronic Market Linkage Platform for Agricultural Commodities and Processed Foods


•The Realization has dawned that incremental Agricultural Productivity alone will not suffice. The development of an effective Market linkage is very important to all the Farmers Groups, Primary Agricultural Co-operative Societies, NGOs , Traders, Retailers, Food Processors, Exporters and Importers.

•eFresh, with its goal of being the one stop provider of Agri intelligence, has launched eFreshTrade.com as part of its eFresh Portal


Why eFresh Platform? •The consumers are shifting towards consumption of safe food in view of food safety concerns worldwide. Therefore the buyers, food processors and food service providers are focusing on the suppliers with Nationally or Internationally recognized food safety certifications.

•Keeping this in view, eFresh has developed this innovative platform.


How eFresh Platform is Unique?

•eFresh Market Linkage Platform is unique for the fact that it provides exclusive information along with Food Safety Certification Status for Organic, Non-Organic Agricultural and Processed Food products which until now was unavailable


The portal facilitates:

•Food Safety Standard Search for Products•Product Specific Search,•Online posting Facility for the Suppliers and Buyers,•Urgent Buying postings,•Facility for Dealership network,•Knowledge base,•Daily Market Prices.


• eFresh has high visibility in search engines (Results on the very First Page) i.e. Google. Keywords related to Electronic Market Linkage Platform for Agricultural Commodities, Processed Foods, Food Safety Standards, Empowering Indian Agriculture, Good Agricultural Practices.


What are all covered on the Platform?

• Important Agricultural Commodities and Processed Foods both certified under Food Safety Certification and Non Certified are covered on the platform.


User Groups:

•Farmers/Farmers Groups,•Cooperative Societies,•NGO’s and SHG’s,•Retailers,•Exporters,• Importers,•Food Processers,•Traders.


Certification Standards Search: •eFresh Platform is the first of its kind in the world, where one can search for the suppliers of Agricultural Commodities and Food Products based on Food Safety Certification Standards .


Product Specific search: A unique product specific search facility where one can search for the products of his requirements: •Direct Farm Produce: Organic, Non-Organic Products•Direct Farm Produce without Certification •Processed Foods: Organic, Non-Organic Processed Foods•Processed Foods under Food Safety Certification: ISO 22000, HACCP,

BRC, KOSHER, HALAL etc.•Processed Foods without Certification


Simple and Advance Search Facilities are available on the Platform.


Online Registration Facility:

• Suppliers and Buyers can post their Product Profiles and Requirements online validated by eFresh or complete a simple form and eFresh will do the rest.• You will get a login ID and password for updating your profile on

an ongoing basis.


Urgent Buying Facility :

•eFresh has dedicated a facility for posting the requirements online. Your postings under this “urgent buying” will be highlighted in our portal and will attract potential suppliers.


Knowledge Base:

• Country wise Import and Export regulations,• Agmark Standards and Specifications,• Good Agricultural Practices,• ISO17025 Accredited Labs,• Maximum Residue Levels, • Plant Protection Chemicals.


Daily Market Prices- Access through eFresh: •Daily Market Prices of various Agricultural Commodities as sold in Agricultural Markets across India captured by AGMARK, and the prices of Agri Commodities traded in NCDEX are provided through respective links.


Advantages of Market Linkage Platform:

For Suppliers:

•Better Price for Produce through direct connectivity,•Connect with right Buyers,•Explore new Markets,•Visibility of Suppliers data to large number of Buyers,•Knowledge base.


For Buyers:

• Product specific search-Organic & Non organic Products,• Product specific search through Food Safety

Certifications,• Connect to New Suppliers& Markets,• Reduction in cost of procurement,• Better Buying rates through Multiple Suppliers,• Knowledge base.


“Get connected to eFresh Market linkage platform and enhance your business, become a part of Global Agri-Supply Chain.”


Documents

Market Linkage Platform () Page - 1