Package Design

Revised June 2010

Packaging.

It inspires…

…and protects.

It can be practical

and functional

or just make a statement.

It attracts customers

to buy your products

using color and copy

or even aroma.

It’s aboutmotivating customers

to inch their hands in your direction, choosing your product

over the competition.

When it comes

to that split-second decision,

the packaging design

will always make the difference

between sale and no sale.

…and now from:

Which packaging catches your eye most?

What audiences do each of these packages appeal to?

Which color combination – brown and red, or teal and pink – is most aesthetically pleasing?

Would you rather brush your teeth with “clean mint paste” or “dental cream with gardol?”

Which package best implies the message and purpose of Crayola crayons?

How does JELL-O use color to its advantage in packaging?