Pack 1- Welcome to the School Enterprise Challenge!

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    Pack 1:

    Introduction

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    Contents

    Welcome.................................................................................................................1Pack 1: Introduction ...............................................................................................1How to Use Pack 1 ..................................................................................................1Learning Outcomes.................................................................................................1About The School Enterprise Challenge.................................................................2What is a School Enterprise?..................................................................................2Benefits of Participating .........................................................................................35 Steps to Victory....................................................................................................4Route 1 vs. Route 2.................................................................................................5Country Level Competitions ...................................................................................6Judging Criteria .......................................................................................................7People, Profit, Planet..............................................................................................8Prizes.......................................................................................................................9Entrepreneurship Scheme of Work ......................................................................10About Teach A Man To Fish..................................................................................10School Enterprise Challenge 2011........................................................................11Lesson Plan 1: Welcome to the School Enterprise Challenge..............................12

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    Welcome

    Welcome to the School Enterprise Challenge! This pack is the first in a series that willguide you through the whole process successfully from forming your team and

    writing your business plan, all the way through to generating income from your

    enterprise and hopefully winning some great prizes!

    Before going any further, please ensure that you have registered your educational

    institution to participate in the Challenge at:

    http://tinyurl.com/c7tj698

    You must register before 2nd July 2012

    Good Luck!

    Pack 1: Introduction

    Pack 1 in the School Enterprise Challenge Guide is designed to introduce you and

    your students to the School Enterprise Challenge, help you to understand some of

    the key concepts, and give you some examples of how you might develop a

    successful school based enterprise. You will also find a suggested lesson plan to help

    you introduce the concept of entrepreneurship to your students, and a fun

    interactive quiz to help engage your students in the process.

    How to Use Pack 1

    When you receive any of the packs in the School Enterprise Challenge Guide, it is

    useful if you read it in its entirety before attempting to do any of the exercises or

    teach the lesson plans. When using Pack 1, we recommend that you:

    1. Read the whole pack2. Use the lesson plan at the end of the pack to introduce the School Enterprise

    Challenge to your students if you feel that it is appropriate. If you would like

    to adapt the lesson plan to a particular age group or subject, please feel free

    to do so.

    Learning Outcomes

    By the end of this pack, you should understand the following:

    1. What the School Enterprise Challenge is and what the benefits ofparticipating are

    2. How you can participate successfully i.e:a. What the judging criteria areb. What other schools have done to be successful

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    c. Which prizes you are eligible to wind.

    What the Five Steps to Victory are

    About The School Enterprise Challenge

    The School Enterprise Challenge is a global competition aimed at creating groups of

    globally aware, socially responsible young entrepreneurs. We want schools to set up

    student-led enterprises that:

    1. Generate real profits to help support their educational activities.2. Are student-led, and therefore provide the students that attend the school

    with the chance to gain hands-on experience of what it is like to run a realbusiness.

    3. Are sustainable, and will grow and develop year on year.There are two different ways of participating in the School Enterprise Challenge,

    known as Route 1 and Route 2. Route 1 is aimed at schools in developing

    countries, while Route 2 is aimed at schools in wealthier countries. Please see Page 5

    for more information on both Routes. If you are reading this pack, it is because you

    registered to participate in Route 1. However, if you would prefer to participate in

    Route 2, please contact us as soon as possible at

    [email protected]

    What is a School Enterprise?

    Before beginning, it is a good idea to be clear on what exactly a school enterprise is.

    A school enterprise is a business that is owned by a school but that is staffed and

    operated by the students that attend it. Enterprises should be sustainable, selling

    products or services on a consistent basis (i.e. not a one-off event), and at least part

    of the profits should be re-invested in the schools educational activities or growing

    the business further. Below you will find some examples of successful school

    enterprises

    Centro de Educacin Alternativa Agrcola (CEAA), Bolivia: Jam Production

    The students at CEAA have long been involved in

    growing and selling fruit at their school. However,

    they realised that a much better profit margin

    could be made from making jam (or jelly) from

    the fruit and selling that instead. The students

    conducted market research in the town in which

    they live, and found that there was strongdemand for such a product. They make, package,

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    market and sell the jam themselves, which generates income for the school, as well

    as teaching the students valuable skills.

    Ondati Girls School, Kenya: Mobile Phone Charging Business

    The girls at Ondati have founded a mobile phone

    charging business, the income from which helps to

    support their educational activities at school. They

    thought that this would be a good idea as many of the

    people in neighbouring villages depended upon their

    mobile phones but did not have facilities to charge

    them. The girls take it in turns to run the charging kiosk

    and have regular company board meetings to ensurethat the business continues to run smoothly

    Benefits of Participating

    Create a new and sustainable source of income for your educationalinstitution.

    Be in with a chance of winning a USD $5,000 Grand Prize or a runners upprize of $2,000 in Stage Two, or one of three $1,000 prizes in Stage One forthe best business plans. There is over $40,000 worth of prizes available for

    schools, as well as individual staff members and students.

    Empower your students with valuable skills and experience through offeringthem a hands-on education in the challenges of running a real business.

    Forge links with your local community through including them in the start-upand running of your enterprise.

    Generate publicity and recognition for your school locally, nationally andinternationally. Have the opportunity to develop relationships with schools across the world.

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    5 Steps to Victory

    STEP 1Form your School Enterprise

    Challenge Team and decide

    on a business activity

    STEP 2

    Research, Write and

    Submit a Business Plan.

    STEP 3

    Launch your School

    Enterprise and generateincome.

    STEP 4

    Share News about your

    school enterprise through

    regular blogs.

    STEP 5

    Create a Financial and

    Narrative Report to tell us

    how you did.

    ACTIONRegister your institution on our

    website.

    Select Teachers to be involved

    Select Students to be involved

    ACTION

    Have all Students & Teachers

    discuss Business Ideas

    Carry out Market Research

    Write out a Financial Plan

    ACTION

    Open your business to the public

    Generate an income

    Keep your Finances up to date!

    ACTION

    Set up a Blog

    Write regularly, e.g. weekly

    Upload photos

    ACTION

    Write a full Financial Plan

    Write a Narrative Report

    THINK ABOUT

    Introduce all participants to the

    concept of an enterprise

    THINK ABOUT

    Brainstorm

    The deadline for this stage is 31st

    July 2012. Full guidance and

    templates will be sent outlater

    in the competition.

    THINK ABOUT

    Raise awareness of yourbusiness before opening, e.g.

    hold promotional days

    Record all transactions

    THINK ABOUT

    Blog about problems, solutions,

    events, achievements

    Think about other social media

    that you could use, e.g.

    Facebook and Twitter

    THINK ABOUT

    The deadline for this stage is 3rd

    December 2012. Full guidance

    and Templates will be sent outlater in the competition.

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    Route 1 vs. Route 2

    There are 2 ways of competing in the School Enterprise Challenge: Route 1 andRoute 2. This pack is for those schools who have registered for Route 1, where you

    will not only write a business plan but also implement that plan and generate income

    for their school by launching a school-based enterprise.

    Route 1 is open to Schools in Developing and Developed Countries.

    Schools register online and we will send a full resource pack with information on

    how to create a business plan and start their enterprise. The competition then takes

    place in two stages:

    Stage I: Business plan competition. Students decide on their enterprise andresearch & develop a business plan outlining what they intend to do & how

    they will finance it.

    Stage II: Enterprise challenge: Schools elect a board to manage the business,assign roles, mobilize resources for start-up, and implement their enterprises.

    Schools will have the option of either (i) participating in the competition at their own

    pace or (ii) being taken through the competition on a week by week basis through

    emails, weekly online surgeries or guidance materials.

    Help and assistance will be provided to competing schools at every step of the way

    by Teach A Man To Fish - through surgeries with business experts, weekly emails,

    and advice from mentors. The most under-resourced schools will also have the

    option of receiving weekly communications via text message.

    Schools are asked to provide a short report and income figures once a month via

    online survey or text message and submit a final report and profit and loss statement

    at the end of the year.

    Route 2 is another way for schools in developed countries to participate in thecompetition this year. These schools will have the option of participating by writingand submitting a business plan aimed at a partner school in a developing country.

    The partner school can either be:

    A pre-existing partner school, or A new partner matched to them by Teach A Man To Fish

    Schools will be encouraged to interact with their overseas partner schools as much

    as possible, and to learn from each others experience of the business planningprocess.

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    If you are interested in forming a partnership with a school participating via Route 2,

    please let us know by emailing us at [email protected]. Please alsomention whether you already have a partnership with a school abroad and want to

    work with them, or whether you would like us to partner you with a school.

    Country Level CompetitionsA country level winner will be named in every country of the world that has

    participating schools this year. All country level winners will be awarded a certificate

    and will be named on our website. In some countries however, there will also be

    prize funds available. These countries are as follows:

    Nicaragua Paraguay South Africa Tanzania Uganda

    In addition to being eligible to win the global and regional prizes, schools in these

    countries are also eligible to win country level prizes there are prizes of $500 and

    $1,000 available in each of these countries for stages one and two respectively. In

    addition, there also may be workshops available for you to attend in these countries.

    For more details about country level competitions, please email us at

    [email protected]

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    Judging Criteria

    Throughout the course of the competition, it is important that you keep thecompetition judging criteria at the forefront of your mind. The full judging criteria for

    both Stage One and Stage Two are listed below. If you have any questions regarding

    this, please do not hesitate to contact Teach A Man To Fish for clarification.

    Stage One

    Business plans will be judged on the following criteria:

    Quality of research: You will need to demonstrate that your business plan iswell researched and show sound knowledge of your target market.

    Quality of financial plan: A clear financial plan is vital to ensure the success ofany business.

    Feasibility: You must prove that the business you have planned is feasible. Sustainability: Business plans must demonstrate that were they to be

    implemented, the business would be financially sustainable over time.

    People, Profit, Planet: Business plans should show that if implemented theywould:

    o Turn a profit (or at least demonstrate the potential to do so)o Have a positive impact on the local communityo Have a low or positive impact on the environment

    Stage Two

    School enterprises developed during the start-up phase will be judged on the

    following criteria:

    Return on Investment: Your enterprise will be judged according to theamount of income it has generated relative to the initial investment made.

    Entrepreneurship: You must show the ability to innovate, adapt, & persevere. Record Keeping: The judges will need to see that you have kept clear and

    consistent records of your finances and productivity levels.

    Communication: You must maintain regular blog updates (at least one percalendar month for the duration of the competition) on the progress of your

    enterprise.

    People, Profit, Planet: Enterprises should:o Turn a profit (or at least demonstrate the potential to do so)o Have a positive impact on the local communityo

    Have a low or positive impact on the environment

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    People, Profit, Planet

    Businesses must aim to meet one or more of the criteria of People, Profit andPlanet, as these will be taken into account when judging the winning enterprise.

    There will be a grand prize for best overall business, and global level prizes to

    recognise the best business in the categories of:

    People social enterprise, which aims to have a positive impact on thecommunity

    Planet green business, which aims to be environmentally friendly Profit which aims to generate the greatest profit relative to original

    investment

    You will find examples of school businesses which meet the separate criteria below:

    People: Indeco Community School, Zambia Uniform & Bag Making.

    Students at Indeco Community School in Zambia set up a business making bags and

    school uniforms, to be sold to the local schools.

    Their business has had a fantastic impact on the

    local community, employing four local

    members and organising taster days for other

    schools to introduce them to their business. Allprofits made have been used for the business

    itself and also in improving the school,

    including the installation of electricity,

    improving the Divine Hands students wellbeing

    and productivity.

    Planet: The Heritage School, India: Mushroom Cultivation.

    The Heritage School in India set up a mushroom

    growing business, called THS Mushroom, as ameans of generating a cheap, healthy food

    source in an ecologically friendly way. They

    grew the mushrooms on waste material from

    farms, such as straw and sawdust that is usually

    burnt, causing air pollution. The waste material

    from their production was then recycled,

    providing a more fertile base from which to

    grow their mushrooms. Students were involved from the planning to the cultivation

    and have developed and honed various management skills.

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    Profit: Gymnasium N4, Belarus: Furniture Repair

    The students at Gymnasium N4 in Belarus set up

    a business repainting and repairing school

    furniture, including tables and chairs. They

    immediately identified a niche in the market and

    offered their services to 37 secondary schools

    with over 10,000 students in total. By working

    together with the Education Department and

    local Job Centre they have been able to create a

    very successful business, teaching their students

    new skills and providing members of the local community with jobs. In spite of a

    challenging economy, with rapid inflation rates of over 100% a month, the students

    at Gymnasium N4 have managed to turn a sizeable profit. This money has been

    spent on providing breakfast to poor students for 5 months while the rest has been

    reinvested back into the business to continue its development.

    Prizes

    We are offering over $40,000 worth of prizes for the most enterprising schools,

    teachers and students in the 2012 competition. This includes $5,000 for the overall

    global winner, three prizes of$2,500 for the winners in each category (People, Profit

    and Planet), and six prizes of$1,000 for the Regional Winners.

    As well as this we will be offering individual prizes this year to reward the best

    students and teachers, such as $2,000 for the best teacher and $1,000 for the three

    runners up, a laptop for the top overall student and cameras for the runners-up.

    GLOBAL PRIZE = 5000

    PEOPLE, PROFIT, PLANET

    PRIZES = $2500

    STUDENTS

    Winner = Laptop

    3 x Runners up = Camera

    TEACHERS

    Winner = $2000

    3 x Runners up = $1000

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    Entrepreneurship Scheme of Work

    Throughout this competition you will be provided with a series of lesson plans whichare designed to be taught throughout the course of the School Enterprise Challenge

    in order to help your students gain the most educational benefit possible from

    participating. Although it is not strictly necessary to use these, you will probably find

    them helpful in incorporating the School Enterprise Challenge into school life. You

    should feel free to adapt them as you see fit, and will probably find them most useful

    during Steps One and Two.

    About Teach A Man To Fish

    At Teach A Man To Fish, we believe that education is the key to tackling global

    poverty. Our organization helps children from poor families across Africa, Asia and

    Latin America get the quality education they deserve. We work with schools to

    create new sources of income so that the poorest children can attend for free. All of

    our students gain hands-on involvement and learn practical skills and

    entrepreneurship.

    Since 2006 Teach A Man To Fish has

    successfully implemented its model of

    financially self-sufficient education in

    many schools across the developingworld. Our projects range from snail

    farming in Ghana to mango nurseries in

    Kenya, floriculture in Nepal to an Internet

    cafe in Uganda. By teaching students

    business and entrepreneurship skills

    alongside their government curricula,

    Teach A Man To Fish schools are sending a

    new generation of empowered young people out into the world.

    Please visit our website www.teachamantofish.org.uk to see how our model offinancially self sufficient education works in practice.

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    School Enterprise Challenge 2011

    In 2011, Teach A Man To Fish ran the first ever School Enterprise Challenge to an

    overwhelming response. This global educational competition saw over 600 schools register,

    and a huge variety of businesses developed from restaurants and school cafs to bag

    making and furniture repair, and even growing and selling mushrooms.

    Schools from 37 countries took part last year, with more than USD $75,000 in

    additional school net income generated through these student-led enterprises!

    Not only have the students who took part developed practical transferrable business

    skills, they have also gained in self-confidence and it is clear that many schools have

    found the competition a truly empowering experience. Participating in the School

    Enterprise Challenge has shown schools that they are all capable of running a

    business, regardless of how little resources they may have.

    The competition is set to be even bigger and more exciting in 2012, with entry nowopen to all schools worldwide.

    An example of what can be achieved is JR School, Mauritius,

    who won the global prize and $10,000 in last years

    competition:

    The students at JR school took on the task of rejuvenating a run-

    down caf by creating business plan and implementing new

    organisational systems to improve the efficiency of the caf.

    Students have learnt important management, marketing and

    sales skills and have been given the opportunity to gain adiploma in Food & Beverage handling.

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    Lesson Plan 1: Welcome to the School Enterprise Challenge.

    Time: 40 minutes

    Learning Objectives:

    To introduce students to the School Enterprise Challenge & motivate them toparticipate

    To give an overview of the stages involved in the competition. To introduce students to the concept of entrepreneur.

    Resources:

    Paper and pens for each group Student Handout Enterprise Quiz

    Learning Outcomes:

    The competition might sound daunting to your students, due to its global nature and

    the things we are asking them to do. This lesson should assuage any worries about

    taking part and explain the step by step nature in which the competition will

    progress.

    Procedure Rationale Interaction/Timing

    1. Introduce students to theSchool Enterprise

    Challenge explain what

    it is (see notes)

    2. Ask the class what theythink the benefits of

    participating in this

    competition are. Askstudents to should out

    suggestions.

    To introduce the

    competition.

    To motivate students to

    take part.

    To highlight the benefits of

    taking part.

    5 minutes

    Class activity, write

    suggestions on aboard. (5 minutes)

    3. Introduce the examples oflast years entrants (see

    notes). Ask them to

    comment on the

    businesses good idea?

    Could they do something

    differently? Etc.

    To show the students that

    the challenge is very

    achievable and that

    schools with very few

    resources have been able

    to excel.

    Students work in pairs

    to read the

    example/Work as a

    group and read the

    examples to the class.

    (10 minutes)

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    4. Explain the 5 steps tovictory students (seepage. 3 of this guide)

    5. Ask students what theythink of the competition.

    Is it a good idea? What

    skills do they think they

    will learn?

    Shows students how the

    competition will progress.

    To gauge interest of

    students in the

    competition.

    Class work (5 minutes)

    Class work (5 minutes)

    6. Distribute the studenthandout (see below) and

    ask students to complete.Ask students to

    remember their results

    for the future.

    Introduce students to the

    concept of entrepreneur.

    Individual work (10

    mins)

    Extra Activities:

    If they have access to the internet, ask students to visit the Teach A Man To Fish

    website and read about the rest of last years entries:

    www.teachamantofish.org.uk/school-enterprise-challenge.

    Also ask students to start thinking about potential business ideas that will be

    explored further in the next stage of the competition.

    Notes:

    What is the School Enterprise Challenge:

    A global, two stage competition for school aimed at creating groups of globally

    aware, socially responsible young entrepreneurs. We want schools to set up student-

    led enterprises using our step by step guides. These businesses can be anything,

    from bag making to mushroom growing to furniture repair and any school of any ageis eligible to take part.

    Benefits

    1. The school business will give students valuable hands on experience of whatit is like to run a real business. Developing skills, such as business planning,

    project management and sales, will give students greater opportunities to

    gain work in the business world after school.

    2. The business will generate additional income for the school to help supportmore educational activities and improve the welfare of students.

    3. Due to the global nature of the competition students have the chance to

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    develop partnerships with schools in other countries, exposing them to new

    experiences and cultures.

    4. Prizes! These including $5000 for the winning school and a laptop for the beststudent.

    Examples of 2011 Entrants

    JR School, Mauritius

    Business: Students Caf

    The students at JR School set up a Caf that utilises

    produce from the schools garden. It provides typical

    snacks and meals to the public, and markets itself as

    organic and sustainable. The Caf provides students withexperience in both Catering, (which covers gardening and

    cooking), and Business, (which involves the management

    and marketing of the Caf). A rota ensures that students

    experience each area of the business on a weekly basis,

    without disrupting the academic timetable. The school is

    optimistic about the future, and would like to expand the

    range of products that the caf sells, and would like to

    increase the production of the garden so they can increase

    their supply network.

    Participation has changed our lives and provided a new orientation for the future of

    the JR School, its students and customers, parents, trainers and the community at

    large!

    Indeco Community School, Zambia

    Business: Manufacturing Bags and School Uniforms

    The Indeco Community School in Zambia

    wanted to set up a business making

    school uniforms, to be sold to the local

    schools. However, they had no start up

    capital to buy the materials needed to

    make these uniforms. To generate this

    money they used donated pieces of

    material and rope to create bags that

    were sold to the local and tourist

    communities. With some successful

    advertising demand for the bags has rapidly increased and the School has now

    manage generate sufficient funds to buy the material and start producing school

    uniforms.Their business has had a fantastic impact on the local community,

    employing four local members and organising taster days for other schools to

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    introduce them to their business. All profits made have been used for the business

    itself and also in improving the school, including the installation of electricity,

    improving the Divine Hands students wellbeing and productivity.

    The fact that Indeco Divine Hands has a website and is a part of the School

    Enterprise Challenge has really brightened the spirits of the school community.

    Gymnasium N4, Belarus

    Business: Table & Chair Repair

    The students at Gymnasium N4 in Belarus

    set up a business repainting and repairing

    school furniture, including tables and chairs.They immediately identified a niche in the

    market and offered their services to 37

    secondary schools with over 10,000 students

    in total. By working together with the

    Education Department and local Job Centre

    they have been able to create a very

    successful business, teaching their students

    new skills and providing members of the local community with jobs. In spite of a

    challenging economy, with rapid inflation rates of over 100% a month, the students

    at Gymnasium N4 have managed to turn a sizeable profit. This money has beenspent on proving breakfast to poor students for 5 months while the rest has been

    reinvested back into the business to continue its development.

    My team is very grateful to have had the chance to participate in this competition

    and to have gained the new experiences of planning, starting and managing a

    business.

    The Heritage School, India

    Business: Mushroom Cultivation

    The Heritage School in India set up a mushroom growing business, called THSMushroom, as a means of generating a cheap,

    healthy food source in an ecologically friendly

    way. They grew the mushrooms on waste

    material from farms, such as straw and

    sawdust, that is usually burnt, causing air

    pollution. The waste material from their

    production was then recycled, providing a more

    fertile base from which to grow their

    mushrooms. Students were involved from the

    planning to the cultivation and have developed and honed various management

    skills.

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    Student Handout Enterprise Quiz

    This quiz is designed to get your students to start to think about the skills they willneed to be a successful entrepreneur. Dont treat it like a regular test though it is

    designed to be fun! It might even be best to allow them to grade their own tests to

    ensure that they are honest about the answers they are giving. Make sure you revisit

    their answers at the end of the year to see how they have progressed.

    1. How do you feel about running your own business?a. Excited! Id love to be a famous business person.b. I would like to run my own business, but Im not sure that I have the

    right skills.

    c. It seems really difficult and I think that working for someone elsewould be much easier and more enjoyable.

    2. Do you feel confident that if you ask someone to buy something, they will doso?

    a. Yes always! I think I would make a great salespersonb. I think I could probably get someone to buy something if I tried, but

    Im not really sure how to go about it.

    c. The idea of trying to make someone buy something makes menervous.

    3. Are you frightened about trying new ways of doing things in case they dontwork out the way you planned?

    a. Nob. Not surec. Yes

    4. How easy do you find it to take a decision quickly?a. Easyb. It depends what the decision isc. Difficult

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    5. When you hit an obstacle in reaching a goal, are you more likely to say toyourself:

    a. This isnt an obstacle its an opportunity!b. Maybe theres another way to reach my goal, and besides, Id rather

    try something new.

    c. If I just stick to my game plan, Ill get there.6. When you have to organise your own schedule, are you:

    a. Fine, because you are really organisedb. Late for a lot of things!c. Im not sure because I have never had to organise my own schedule

    7. How do you feel about leading other people in a group?a. I can get most people to go along with things without too much

    difficultly.

    b. People never like my ideas and dont listen to me so I dont like beingmade the leader.

    c. I cant be bothered to lead others. Id rather let someone else do itand go with the flow.

    8. How confident do you feel about your job prospects when you leave school?a. Pretty good Ive got lots of skills and Im sure someone will want to

    give me a job.

    b. I hadnt really thought about it yet.c. Nervous I dont really feel as if I understand the world of work very

    well.

    9. Which of the following best describes how you feel about your future career:a. I know what I want to do when I leave school and I know the steps I

    need to take to get there. Im sure I will make it if I work hard enough.

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    b. I have a fair idea of what I would like to do, but Im not really surehow Ill get there.

    c. I have no idea of what I want to do and Im not really sure what myoptions are.

    So how did you do?

    If you got.

    Mostly As

    Congratulations! You are a born entrepreneur! Work hard during the School

    Enterprise Challenge and you will be the next Bill Gates before you know it. Theres

    always room for improvement though, so make sure that you listen to your

    classmates and teachers for advice.

    Mostly Bs

    Youve certainly got potential to be a successful businessperson; you just need to

    develop your skills and your confidence in yourself. By the end of the School

    Enterprise Challenge youll definitely be getting there!

    Mostly Cs

    You might not be a natural entrepreneur, but dont sweat it you might discover

    your inner businessperson during the course of the Challenge! Even if you dont,

    there are lots of other jobs that could suit your skills and participating in the

    Challenge will help you to learn more about the possibilities that are out there!