PRESSPACK

#s

hoot

forth

emoon

with our partners

OUR MISSION

To deliver local work & business events which help ambitious mums re-train, find flexible work, start-up or grow a business

Mums enterprise will bring ambitious mums face-to-face with support, advice, services and opportunity from national & regional organisations.

ABOUT US

LINDSEY Fish LUCY CHAPLIN

“Someone once told me to

‘Shoot for the Moon’ because even

if I missed I’d land among the stars.

Now I have to chance to do just that and

help others do the same. I have never

felt more driven and happy as I do

working on Mums Enterprise.”

“Working with Lindsey has really inspired me.

The work we do could potentially help hundreds

if not thousands of women just like us. I am

genuinely ‘Over the Moon’ to be working on

a venture as inspiring as Mums Enterprise.”

Captain of the Ship

First Mate

With a well established and successful

background in Event Management and

Marketing Lindsey has a proven track

record for delivering excellent events.

Her passion for Mums Enterprise stems

from the experience she had after the birth

of her first child, Molly, age 1.

Lucy hails from a background of graphic

design and advertising. An all-round

creative with a love of design, illustration,

writing and fine art, she delights in being

involved with something as bold and

refreshing as Mums Enterprise.

With her first baby due November 2015 she

is looking forward to the chance to meet and

help other Mums with their careers.

OUR AUDIENCE

The events are aimed at women who:• Live in ABC1 households

• Are aged 25 – 45

They May • Have had a successful career

• Wish to completely retrain

• Currently be a stay at home mum

• Not wish to return to the same employer

• Have money to invest in themselves

• Have seen an opportunity/gap in the market

• Have a lifelong dream

• Already run a business but want to expand

EVENTformat

Roadshow: The aim is to take the roadshow to various locations throughout the UK making them local events. Each roadshow would seek to attract 200 - 250 ambitious mums.

Format: • 20 - 30 table top exhibitors

• Relaxed seating area for ‘meetings and conversations’

• Main speaker

• Panel Q&A sessions

• Hands on workshop sessions

WHEN & WHERE 2016

In year one we are planning two events:

Saturday 18th June 2016 – Paradise Wildlife Park, Broxbourne

Thursday 9th June 2016 – Moor Park Mansion, Rickmansworth

RESEARCH

• Marketing Audit – PESTEL, Competitor analysis

• Survey – with the help of Talented Ladies Club

• Phone calls to peers• Office of National Statistics• Focus Groups

SURVEYRESULTS

We conducted a survey of new, expectant and experienced mums to gauge the interest in and the need for, Mums Enterprise with exciting results.

88% very interested in attending a work and business event near them

12% interested in attending a work and business event near them

50% would like to launch their own business

40% already self-employed

10% seeking flexible work

41%

35%

53%

23%

41%

65%

53%

To meet potential employers

Career Advice

Start-up business advice

Advice to grow an existing business

To find out about funding available

To hear from women who have been there and done it

To network with other ambitious women

We asked each person to give their top three reasons to visit Mums Enterprise Roadshow:

SURVEYRESULTS

74%

26%

up to 20 miles

20-50 miles

How far would they travel? What day would they most likely attend an event?

47% Weekday

47% Saturday

35% Sunday

100% said in term time

supporters & exhibitors so far

Mums in Technology

A WORD FROm OUR PARTNERS

“Our website provides women (many of whom are mums) with support and inspiration to help them achieve their career and business goals. We are very excited about the Mums Enterprise events - from our own experience, and the results of the research we carried out on behalf of Mums Enterprise, we believe there's a real demand for local, face-to-face interaction and support. We love the sound of the Mums Enterprise Roadshow and are looking forward to participating in the form of exhibiting and conducting workshops. We have no hesitation in promoting the event to our audience and subscribers, and expect it to be very popular.”

Hannah Martin - Founder – Talented Ladies Club

“So many mums are considering starting a business which is why we are so excited to be a part of the Mums Enterprise Roadshow.

But balancing running your own business with raising a family is no mean feat. Now while ‘mums know best,’ Virgin StartUp are here to provide the tools, support and funding to enable mums to become mumpreneurs”

Alexis Liming - Head of Operations and Performance - Virgin StartUp

THANK YOUFor your time

www.mumsenterprise.eventsTel: 01923 592255Email: missioncontrol@mumsenterprise.events

Check out our video on the website!