12
#SupportYourVenue Supplements Advice & Sales

P 8836 askgym marketing materials 4

Embed Size (px)

DESCRIPTION

Once you get the customer onto your site it is important that they find the products they need. We have done our best to make it as easy as possible to for your customers to find the products searching by category, goal or even by sport/activity.

Citation preview

Page 1: P 8836 askgym marketing materials 4

#SupportYourVenue

Supplements Advice & Sales

Page 2: P 8836 askgym marketing materials 4

#SupportYourVenue

Once you get the customer onto your site it is important that they find the products they need.

We have done our best to make it as easy as possible to for your customers to find the products searching by category, goal or even by sport/activity.

There may be opportunities for you to assist or facilitate sales as the customer will have an idea that they need to use some sort of supplement but will look to you to guide them in order for them to choose a variety of supplements that work in synergy with each other in order to assist the customer in reaching their goals.

The elements below should help you explain and guide your customers through the site ensuring that whatever product they end up using, it is one that will maximise their potential and ultimately help them achieve their desired goal.

Where to get help? We know that supplements are our forte, and if you ever get stuck, have a question that you just don’t know the right answer to then get in touch, we are here to help.

For all supplement related questions contact:

Nathan Chan Telephone: 01926 477582 Email: [email protected] Twitter: @AskGym Facebook: www.facebook.com/AskGym

Supplements Advice Sheet

Page 3: P 8836 askgym marketing materials 4

#SupportYourVenue

Goal 1 – Health & VitalityThis is a goal with mass appeal that can and indeed should be marketed towards everyone. With lots of products such as Omega 3-6-9, Probiotics, Multivitamins, and healthy convenience meals this goal category has products that many of your membership and may recognise and may already be using. It may be that your customer is already purchasing these products from a major high street retailer so you may be able to them offer them a better quality and better value option.

Even this goal and category can be a minefield; a consumer can purchase Omega 3 oils at a hugely diverse price point. It is AskGym’s opinion that this is another area where it is important to be buying products from respected brands and manufacturers, as doses and quality of ingredients can fluctuate as diversely as the price point.

Many of the other health bundles will contain varying combinations of the theses products. These products were put together after lengthy conversations with fitness professionals about their needs and the needs of their clients. Digestive health was high on the agenda and the overwhelming view in our test group was the importance to prioritise digestive health with a viewpoint that once the gut is

Goal Specific BundlesWorking closely with people within the industry we have listened to the feedback and collated an evolving bank of bundles that the consumer demands. These goal specific bundles are designed to take some of the difficulty away from navigating the supplement minefield.

We have created an easy to understand guide to the onsite goals and the appropriate bundles to match. These bundles are ever evolving and we respond to the needs of venues owners/operators, personal trainers and sports coaches to create bundles that are both effective and profitable for you.

Page 4: P 8836 askgym marketing materials 4

#SupportYourVenue

functioning efficiently and healthily, it will enhance the absorption and effectiveness of any other products taken.

Udo’s Choice Digestive Enzyme Blend is a blend of ten active plant-based enzymes chosen to assist the breakdown of proteins, fats, carbohydrates, soluble fibre, starch, milk sugar and complex sugars aiding healthy digestion and nutrient absorption.

They do this by providing enzyme activity combinations which are precisely balanced to optimize the body’s absorption and use of food nutrients.

Probiotics are very popular these days with many people buying into daily yoghurt based drinks for their ‘friendly bacteria’. The specific strains used in Udo’s Choice Super 8 Hi-Count Microbiotics have been specially chosen for their value to upper bowel health and have been formulated to the appropriate viable count.

Udo’s Choice Beyond Greens has the best of what greens have to offer, plus a whole lot more. It brings together the finest green foods, essential fatty acids, fibre, whole food concentrates, phytonutrients and digestive enzymes in one formula. No other greens product offers such complete nutrition in one convenient formula, for a well-balanced diet.

A diet lacking in fresh, whole foods, and consisting mainly of convenience foods with little nutritional value, is unbalanced. To help achieve a balanced diet, it is important to eat fresh, whole foods.

Page 5: P 8836 askgym marketing materials 4

#SupportYourVenue

Beyond Greens can help support that healthy balance aiding digestion and elimination, as well as the immune system.

Beyond Greens comes in powder form and blends quickly and easily into food and drink, making it great for people on the run who need an instant, nutritious boost or a quick pick-me-up snack. Beyond Greens gives you premium greens from barley, alfalfa, oat and rye grasses, plus spirulina and chlorella.

These greens are rich in detoxifying chlorophyll and provide a spectrum of nutritional components, helping support optimum health. For example, barley grass contains many nutrients such as calcium, magnesium, zinc, copper, selenium, B-vitamins, carotene and vitamins C and E.

Udos Oil provides an o rganic blend of seed oils providing the Essential Fatty Acids Omega 3, Alpha Linolenic Acid (ALA) and Omega 6, Linoleic Acid (LA) together with the Fatty Acid Omega 9 in an ideal ratio of 2:1:1.  Every cell in our body requires these Essential Fatty Acids to operate at their best.  For optimum health they need to be consumed in enough quantity in our diet and be undamaged by processing or exposure to heat, light or oxygen.

Ultimate Oil Blend provides an easy and convenient way of getting enough undamaged Omega 3, 6 and 9 in an ideal ratio.  It has a mild nutty taste and easily mixes into food and liquids.

Page 6: P 8836 askgym marketing materials 4

#SupportYourVenue

Healthy Body BundleContains: Winter-x 75 capsules Vitamin D3 Mega Daily one plus Vitamin

This bundle has been put together predominantly for sale throughout the winter months in an effort to keep the consumers happy, healthy and training. A vigorous training routine can have an impact on people immune system at the best of times and even more so in the colder weather and in cold and flu season.

This combination of a Multi vitamin bundled with the Winter X combination of Echinacea, Zinc and Vitamin C utilises ingredient’s that have long been thought to have appositive effect on the immune system and improve tiredness and fatigue.

The final component of the bundle is Vitamin D3. Vitamin D3 is naturally produced when exposed to direct sunlight and can contribute to the regular physical function and immune health. We know that in the winter months peoples work schedule may mean that they actually see very little sunlight so may find it useful to supplement with Vitamin D3.

Healthy Bundle 1Contains: 18 x Performance meals Instant Whey 2.27kg Beyond Greens Udo’s Ultimate oil blend Digestive Enzymes Super 8 Probiotics

This bundle contains comprehensive digestive support bundle referenced earlier alongside a high quality whey protein supplement and a selection of convenience meals. Performance Meals are high protein convenience meals based on clinically tested research that clearly indicates diet rich in protein helps to maintain a lean, toned body.

These high protein meals are especially useful in the repair of muscle after exercise.  Performance Meals are designed by qualified sports nutritionists for individuals involved in sports and activities, such as football, rugby, bodybuilding and due to Performance Meals high protein, low fat ratio they are also suitable for fat loss and slimming.

 Foods packaged in a pouch, therefore, do not have to be refrigerated before opening, and can be stored in the same manner as traditional canned goods. 

One of the additional advantages that a pouch offers is that the preparation of the food is done by heating it within the pouch. The steam generated from water in the food kills off bacteria. No nutrient value is lost in the process of cooking the food either, as it is entirely self -contained. 

Page 7: P 8836 askgym marketing materials 4

#SupportYourVenue

Goal 2 – Lean MuscleThese bundles are predominantly aimed at men but many can be applicable to the female market as well with the right spin. Perfect for the person that aspires to that ‘cover model’ physique; adding muscle tissue but minimising the amount of body fat gained whilst putting on muscle.

Lean Muscle Stack Contains: Reflex One Stop 2.1kg Reflex 250g Creatine Reflex Diet MRP 2.4kg Reflex L-Glutamine 250g

Relex One Stop is a post workout product that usually appeals to those who understand the need for proteins and carbohydrates for recovery but are often frightened off by products with lots of carbohydrates. This product provides some carbohydrates which will aid the transport and absorption of the creatine.

Creatine is one of the most widely used and researched supplement around. An ingredient that thought to increase muscular endurance and can help the trainer achieve that extra rep. Creatine draws water into the muscle tissue which not only gives a fuller look to the muscle, it stretches the facia of the muscle potentially facilitating future growth. Creatine needs to be taken daily to maintain stable levels of the compound so this bundle comes with an additional source of creatine that can be taken on non-training days when taking Onestop may not be as appropriate.

The Diet MRP is a great product for those with a busy lifestyle who may potentially skip a meal. Typically a trainer may take one or two servings or even two half serving between the main three meals. L-Glutamine has a host of benefits, and is widely thought that a body that is placed under a lot of physical stress does not produce enough to meet the body’s needs. Glutamine stimulates the synthesis of new protein within your muscle, thereby facilitating new muscle growth, and increasing the size and strength of your muscles. Glutamine has also been shown to boost growth hormone levels which in turn can stimulate fat loss.

Page 8: P 8836 askgym marketing materials 4

#SupportYourVenue

Scitec Premium Muscle and performance BundleContains: MyoMax hardcore 1400g Hot Blood 300g Scitec Multipro (30 packs)

This bundle will appeal to the more knowledgeable consumer and those that are not as ‘afraid’ of carbohydrates as the consumer who would purchase the ‘Lean Muscle Stack’.

The star of the show here is the MyoMax Harcore. An awesome recovery product that is packed with L-Glutamine and creatine as well as a host of ingredients that can aid in promoting lean mass, and minimising body fat.

Bundled in with a pre workout designed to energise and stimulate the trainer enhancing their performance in the gym. If they are working harder they will be breaking down more muscle fibres and being closer to their goal.

The bundle contains a delicious protein solution so is ideal for those who like something tasty or those cutting a lot of their sweet intake. This additional protein allows the consumer to further supplement their diet with the protein essential to muscle growth.

The final product in the stack is a comprehensive vitamin and health supplement – Multi pro. This really is a comprehensive immune system boosting multi-vitamin that will support the body through the vigour’s of hard training.

Lean Gain/Low CarbContains: Reflex 2kg Micro Whey Reflex 2.1kg Diet Protein Reflex 500 cap BCAA

This is quite a high end bundle that works well for those who want high end products, maybe have specific dietary requirements (maybe calorie controlled) without wanting post workout carbohydrates. BCAA’s can be taken pre workout to minimalize muscle catabolism (loss of tissue). There is a very high end whey protein isolate (Isolate is quicker to absorb than the concentrates found in cheaper products) the lack of post workout carbohydrates makes this product suitable to those trainers that get enough carbohydrates in their regular diet to ensure glycogen replacement.

The Addition of Reflex Diet Protein in the bundle provides an additional protein source which if consumed in line with the directions provides the clinically researched daily doses of CLA and L-Carnitine, products strongly linked with weight management and fat loss. The Diet protein can be consumed between the three main meals; the slow digesting protein source ensures that enough proteins are consumed throughout the day.

Page 9: P 8836 askgym marketing materials 4

#SupportYourVenue

Goal 3 – Lose WeightMost people will very sensibly advocate the combination of a healthy diet and exercise in order to lose weight/drop body fat; whilst this is definitely ideal, there are products out there that can assist in weight management goals also, and the modern lifestyle can often make healthy and regular eating habits difficult.

These bundles are designed to assist the trainer in their goal facilitating convenience and the addition of potentially beneficial weight management products. The main aim of a lose weight bundle is for the trainer to lose bodyfat whilst minimising the amount of muscle tissue lost.

Many women are afraid of taking a protein as protein consumption has connotations of muscle building with connotations of muscle bound women often putting the female consumer off. It is becoming more commonly accepted that building a little muscle mass is very beneficial to dropping body fat and becoming a muscle bound bodybuilding female is unlikely.

The following bundles are specific to the goal of losing weight and are suitable to both men and women.

Lean Body Bundle Contains: Reflex L-Carnitine Diet MRP 2.4kg Thermo Fusion Green tea CLA

This bundle contains products all taken from Reflex nutrition’s Weight management range. Whilst everyone would always advocate a healthy diet and exercise meal replacements like Diet MRP® have become very popular; they replace a complete meal and provide a guaranteed balance of protein, carbohydrate and fat in conjunction with a broad spectrum of vitamins, minerals and antioxidants contains a shake that can be taken as a meal replacement.

The bundle contains a combination of L-Carnitine, Green tea, and CLA which represent the foremost used products associated with weight loss.

The addition of Thermo fusion makes this bundle different from many of the other weight loss bundles. The theory is that that products such this will potentially suppress the appetite, raise the body’s temperature while giving the user a caffeine hit which will potentially energise the trainer and could be useful pre-workout as well as in the morning.

Page 10: P 8836 askgym marketing materials 4

#SupportYourVenue

Scitec Bikini BundleContains: 2 x Restyle shakes (300g) 1 x Restyle capsules 1 x Satisfactor

This is a bundle marketed to the female market. It contains a 12 ingredient complex, stimulant bodyweight and body fat management product called Restyle, one of Scitec Nutritions leading female weight management products.

A female branded protein shake that can be taken after training and aid recovery. The final product is Satisfactor which is a product that may help to increase the levels appetite supressing peptides and potentially reduce the desire to eat.

Muscle Army Light weaponry stackContains: Carni Cannon Fire raid Warrior Juice

This is a bundle aimed more at the male market and contains a blend of proteins in Warrior juice; this blend of proteins ensures that protein is absorbed throughout longer periods of time, this may improve muscle building as well as minimise the muscle catabolism (loss of muscle) often associated with reducing calories etc.

With over 13 different ingredients that may raise body temperature and increase metabolic rate, Fire Raid is a stimulant complex.  FIRE RAID provides Chromium that contributes to normal macronutrient metabolism and to the maintenance of normal blood glucose levels.* 

Carni Cannon is a complex of different forms of L-carnitine with onne or more of the ingredients which may have benefits to the following*:

• Reduction of tiredness and fatigue

• Normal energy-yielding metabolism

• Normal macronutrient metabolism

• Maintenance of normal blood glucose levels

• Normal functioning of the nervous system

• Normal production of thyroid hormones and normal thyroid function

• Normal lipid metabolism and the maintenance of normal liver function

*These statements have been scientifically proven and authorized by the European Food Safety Authority.

Page 11: P 8836 askgym marketing materials 4

#SupportYourVenue

Goal 3 – Gain MassThere will be clients and members who either crave the bodybuilder look or just those who eat lots and lots and still find it hard to put any weight or therefore struggle to put on any muscle. Calories are key to this trainer but high quality calories. They need to be supplementing with high carb and high protein products, maybe a preworkout product, creatine, and potentially even a product designed to boost natural testosterone. We have a number of bundles to suit every budget.

These products supplemented into a high calorie diet can maximise the chances of the client achieving the mass they desire. The Mass gaining bundles should not be thought of as exclusively for ‘bodybuilding’ types, the combination of protein and carbohydrates makes them a good option for anyone wanting to put on a little muscle, it is the frequency, type and intensity of training as well as frequency and volume of supplement use in combination with diet that will ultimately dictate the impact on the consumers physicality.

Full Force Bargin MonsterContains: Full Mass 3000g Simple Whey 2.27kg Creatine 500g

This Full Force bundle represents a good value option to the client looking to put on some weight.

The Full Mass is a high calorie solution that can be taken on its own or mixed with the creatine becoming a great post-workout option. The whey protein element ensures that the consumer’s protein requirements are met.

Applied Nutrition’s Critical StackContains: Critical Mass 4.4kg Critical Workout

A simple stack that combines a great tasting and high quality blend of proteins, with a multiple carbohydrate blend including maltodextrin, fructose, waxy maize starch ensuring that both carbohydrates and protein are absorbed in stages. Critical mass is a moderately thick and delicious tasting shake that will assist the ‘hard gainer’ in their quest for calories.

Bundled with a research driven pre-workout formula designed to optimise blood flow and performance in the gym, the Critical Stack is a useful and reasonably priced mass gaining option.

Page 12: P 8836 askgym marketing materials 4

#SupportYourVenue

Muscle Army – Heavy Artillery BundleContains: Steel Rocket 120 cap War Machine 300g Tank 3000g

A wonderfully branded stack that contains a pre-workout stimulant, a product designed for hormonal support the body’s natural testosterone levels. As well as containing a dose of vitamin D 100% of a person’s RDA; contributing to the normal function of the immune system.

The final component in the bundle is, ‘Tank’. Tank is a creatine infused and vitamin fortified product that is carbohydrate heavy to try and maximise calorie intake, recovery, and muscle gain.

Reflex Muscle and Size BundleContains: Nos Fusion 720g OneStop Xtreme 4.4kg Micellar Cassein 909g

Another example of quality over compromise, this bundle contains a high end preworkout formula that focuses on quality ingredient’s rather than focusing on just giving the consumer a buzz. Reflex’s Onestop xtreme is a high protein post-workout formula that contains a high quality mix of 4 different proteins, creatine, and high quality complex carbohydrates to assist in optimal recovery.

The addition of the Micellar Cassein means the consumer can take a slower digesting protein before bed to ensure that his body is being fed protein into the usual fasting associated with sleep.

This product can also be used during periods when there may be an extended period of fasting.