Owner’s Guide

Giving you the personal attention

you deserve!

Our goals at Shoreline OBX are based on reputation…not size! We are selective when choosing vacation rental property listings.

Our experienced, reliable and committed employees all share the same philosophy… We all live and work at the beach, and we are here for the long haul.

We take a hands on approach, keeping in touch with our homeowners and guests on a consistent basis to ensure both you and your guests’ complete satisfaction.

We can give you and your guests the personal attention you and they deserve. We do not try to manage hundreds of properties and spread ourselves too thin. We are smaller, and will make certain that each and every concern is handled as quickly as possible to ensure smooth sailing.

We focus on 3 areas of the vacation management business–marketing, owners’ services and guest services. We feel these are the areas of most importance to homeowners like yourself.

Our Company Our MissionIn this tough economy, it is more important than ever to make sure you are maximizing the gross rental potential of your vacation home on the Outer Banks! At the same time, it is also imperative that you know that your investment is being properly taken care of, and that you have complete faith in your vacation management company. It is difficult for large property management companies to achieve both of these goals due to their expansive inventory and constant staff turnover.

At Shoreline OBX, we have no problem remaining true to our commitment to take excellent care of your vacation rental property while, at the same time, ensuring our owners are capitalizing on the highest possible rental weeks!

We have experienced employees with over 80 years of combined experience, so we know what owners and guests expect from a vacation rental company! Furthermore, you can always count on communicating (via email or phone) with a vacation specialist who is familiar with your property. Stability is something our homeowners can count on. Our owners know that when they call, they are going to be able to talk with an experienced, professional, accommodating, efficient person...they are going to talk with a friendly person that they have known and grown to trust for years.

We have access to all of the same tools as the larger companies and we have one of the biggest advantages of all! We are small and personable.

Our Mobi le App The number of people browsing the internet on a mobile device is growing every day. Guests of Shoreline OBX will receive an invitation to download the app before their arrival. The app contains all the information each guest needs to know before, during, and after his or her stay. From arrival tips, directions to the property, property tips, and area information, to restaurant, event, and activity recommendations. The App also allows guests to locate their rental property using their phone’s GPS. Leaseholders can also invite anyone in their party to download the app. This means that there are even more people that we can market to that we couldn’t before!

SEO & PPC Shoreline OBX has partnered with a leading vacation rental marketing company to ensure maximum results for Search Engine Optimization (SEO) and Pay Per Click advertising campaigns (PPC) on the major search engines such as Google, Bing, and Yahoo! These are monitored and adjusted as necessary.

Social Media Social Media is a great way to interact with both current and potential new customers. 74% of consumers rely on social media to guide their purchases. You’ll find Shoreline OBX on the following social media sites:

E-Mai l Market ing E-mail marketing is the #1 way to stay in touch with past clients. Our monthly E-blast is sent to our ever-growing database, which currently includes over 11,000 email addresses from our customers and all past inquiries!

The E-blast covers a variety of information including local news, events and happenings as well as any current specials that we are running.

Our Blog Search Engine Optimization (SEO) is based on an algorithm Google created. One of the key factors to this algorithm is fresh content. They look at how recent the content is and the consistency of fresh content.

Blogging is great because it not only created fresh and new content but quality content. Shoreline blogs once a week with information about Outer Banks events, Top lists of activities and restaurants, business reviews, travel insurance and anything that is reletive to the Outer Banks vacationer.

Check out our blog sometime at: www.shorelineobx.com/blog/

Print Advert is ing Outer Banks Visitors Guide Duck Corolla Guide

While still utilizing print marketing

such as newspapers and magazines,

the focus has quickly become

internet marketing in the vacation

rental industry. More and more

guests are searching vacation rental

accommodations online. In fact, over

90% of our reservations come from the

internet. Therefore, in 2014 Shoreline

OBX knew it was time for a website

makeover. Our brand new, state-of- the-art website features a fresh,

modern design with optimal viewing

on smart phones and tablets.

A sample of websites where you’ll find Shoreline OBX…

VisitOB.com | VisitNC.com | OuterBanksVoice.com | OuterBanks.org | CurrituckChamber.org

VisitCurrituck.com | OuterBanksChamber.com | HomesRetreat.com | TripRental.com

VacationRentals.com | RentABeach.com | VRBO.com

Marketing Your Vacation Property

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www.ShorelineOBX .com

Full Service Maintenance Program The Full Service Maintenance plan offers homeowner’s peace of mind regarding maintenance at their vacation rental home including general maintenance, plumbing, electrical and troubleshooting. Our maintenance staff is available 24/7 for your guests needs year round. This plan includes the following:

• FREE LABOR (up to 1 hour, 50% off each additional hour)

• No processing fee for outside vendor billing

• Basic winterization/de-winterization (upon request)

• Delivery of replacement propane tanks for gas grills (tank cost not included at $30)

• Filter replacement program (April–Sept.) • Monthly off-season security checks • Dump services at a reduced fee of $45 • Diagnosis to avoid unneeded repairs/

replacements for plumbing, electrical, audio/visual, etc.

• Light bulb replacements including appliance light bulbs

Examples of labor include but not limited to pick up trash/yard debris, clogged drains and toilets, replace indoor/outdoor faucets, change out ceiling fans, oil locks, keep slider/bifold doors on track, hammer down protruding deck nails, replace interior and exterior light fixtures and more!

Customized Property Management to Fit Your Needs

Shoreline OBX Maintenance Plans

Filter Replacement Program The heart of your heating an cooling system is your return air grill, which houses your system’s air filter. Keeping filters changed will keep your system operating at it’s highest efficiency, which means lower bills for you! This program includes changing your air filters 6 times a year, from April to September. The program includes the labor and filter cost.

Hourly Maintenance If you choose to forgo the Full Service Maintenance Plan, Shoreline OBX will be happy to assist you with maintenance on an as needed basis.

At Shoreline OBX we realize that

every homeowner has individual and

specific goals and expectations with

regard to their Outer Banks vacation

home. With this in mind, our mission

is to design our Management Program

around individual needs rather than

“force feed” policies. There are some

basic operation practices that are

designed around law, but we set our

company practices by listening to our

homeowners’ individual expectations

instead of implementing “service to the

masses” policies. We want a long lasting

relationship as business partners with

mutual goals for our mutual benefit…

as partners, we are confident we are

able to meet your personal goals and

expectations successfully through

regular and sincere communication.

• Marketing of your home on our website and additional websites and print ads

• Cleaning after each guest occupancy• Bed linens and bath towels

for full week rentals• Welcome gift bag with starter supplies• K Club membership for owners and

guests• Glad to Have You guest app• VRBO classic listing• Home inspections and pre-season

inventory• Arrange services on owner’s behalf• 24/7 emergency calls• Owner online access to reservations,

statements, etc.• Collect all rent and taxes• Maintain, file and remit all taxes and

governmental reports• Negotiate, execute and retain copies of

tenant leases on behalf of Owner• Inspect after guest departure for

damage and remit claims if needed• $250 credit for Vacation Rental Gear

for ALL Guests

Commission Includes:

What is the Shoreline Difference?The difference between Shoreline OBX and other companies is that our

company was started by an experienced

group of Outer Banks Vacation Rental

experts that worked for other companies

and found out what NOT to do. We are

driven because we all have a personal

stake in the process.

What makes us different is our people.

The company’s reputation is our

personal reputation and we all take it

very seriously. Your calls are returned

promptly, your house will be clean, your

guests will be treated like family and

your input is important; we are partners

with common goals.

Why do homeowners stay with Shoreline OBX once they s ign?When we bought our first beach rental home we “inherited” Shoreline from the previous owners. We’re very glad we’ve had Shoreline along for the ride as our friends, mentors and business partners. Renting through them allows you to know everyone in the operation. More importantly neither owner nor guest

is a number in a massive impersonal

conglomerate. We are now a multi home family and despite recruitment efforts from other agencies we have no plans to trade down to someone else. – The Carpenters

I just wanted to tell you how glad we are that we switched to Shoreline as our rental management company! The laxness of the larger company (after 15 years with them) has become even more obvious when compared to the personal and friendly service provided by you and your staff. Whether checking on the house for us at odd times, or finding reliable vendors for us, we have come to depend on the expertise of

Shoreline. Furthermore, we have been pleased with not only the numbers of bookings you have provided for us, but also with the quality of those visitors. Without you all, my life would run a lot less smoothly. – The Driggs

As homeowners who have been with Shoreline since their inception, we couldn’t be happier!

Our needs have always come first. All homeowners have an idea of how they want their house to present itself, some formal, some more laid back, Shoreline has NEVER interfered with our concept. Refreshing, as that was NOT the case with our first company, who has a HUGE presence on the beach, but totally out of touch with us! Shoreline is a smaller, not overloaded company, that can handle the weekend turnovers, repairs, MANY issues that arise every week and weekend during the in-season. They are a company that stays in touch with their owners, AND renters, so you don’t get lost in the shuffle with them, and that was JUST what we were looking for!!! All of the personnel at Shoreline are wonderful to deal with, trained professionals who know their job and are great at it! We were fortunate to find Shoreline OBX, as our Rental company! – The McLaughlins

Why do guests stay with Shorel ine OBX year after year?We rented The Sands - Duck 1 last year from your company and had a fabulous first OBX vacation. It was a truly special week for our family and Jennifer was so helpful with all of our questions and needs. We are in the hunt for a new rental home, and we would love to stay with your company again this year.

Thank you for your guidance. We are very grateful for the time and care you took for us. Your company is unbeatable. The service is personal, direct and responsive. Throughout our contacts at different times with different situations, everyone assisted in options. I am very happy and proud to recommend this company. Thank you again for your extra-mile effort!

Thank you so much for your patience and help! We can’t wait to go down to the OBX in July! It was really helpful for you to assist me in the rental search – I could have been looking for months with all of the properties that are out there! I will gladly recommend your rental agency to anyone looking

I would like to applaud the service and personal attention Shoreline gave me... from the reservation process to answering questions, to check in, to responding to concerns. We have been renting on the Outer Banks for 20 years, and I believe that your group has been the most polite, patient and responsive.

Property ManagementJennifer Hurd has a vast knowledge of the Outer Banks Vacation Rental Industry. She has many years of experience in property management, 14 of which were at the same company and 12 at Shoreline OBX, proving that commitment is very important to her. Jennifer was born in Franklin, Virginia and was raised in Western Maryland. She received her Bachelor of Science degree in English from Frostburg State University in 1990, and moved to the Outer Banks immediately after graduation. She earned her NC Real Estate Broker’s license in 1991.

Jennifer is an active member of the Outer Banks Association of REALTORS, having served as Chairman of the Property Management Committee in 2002, 2012 and 2015, and served on the Board of Directors in 2002, 2012, 2013, 2014 (as Secretary) and 2015! She’s a 2 time recipient of the Outer Banks Association of REALTOR’s Committee Chair of the Year Award! She has also attended, participated and lectured at National Vacation Rental Managers’ Association (VRMA) Conferences around the country! Jennifer has over 26 years of experience in Outer Banks vacation rentals from Carova to South Nags Head. She enjoys forming long lasting relationships with her property owners and vacation guests and believes this can be done through excellent communication and a positive attitude!”

Our team of knowledgeable and experienced professionals know the Outer Banks

and the vacation rental market. With over 80 years of combined experience, our

managers will allow you to maximize your vacation rental investment. In addition,

your property will be managed and maintained better.

Meet the Team

Top from Left: Patti Pen Housekeeping Manager

Laura Reid Guest Services

Kenny Reid Managing Member Owner of Shoreline Builders

Kim Henriques Accounting Shoreline Builders Assistant

Jennifer Hurd General Manager

Ashley Reid Marketing and Business Development

Bottom from Left: Mike Penn Maintenance Supervisor

Nick Hendley Maintenance Technician

Photo courtesy of Island Photography

Jennifer Hurd General Manager

Jo in the Shoreline OBX Family…where satisfaction is a SHORE thing!

Thank you for your interest in Shoreline OBX !

6475 N. Croatan Hwy., Suite 101 Kitty Hawk, NC 27949

800.449.2036 www.ShorelineOBX.com

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