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This survey highlights some of the behaviors people and companies have when participating to social networking and media
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Research done Feb-Mar 2010 Mic Adam
Vanguard Leadership
Vanguard Leadership (c) April 2010
Goal of the research:
• Getting an overview on which social media used • Getting insight on Social Media Practices and behaviours • Confirm worldwide numbers of lack of social media policies
Overview of the study
• Over 1200 people polled over 2 surveys • Business users • Geography: Belgium & Netherlands
Vanguard Leadership (c) April 2010
Personal use only
Business use only
Both
Personal use only 3.20% Business use only 34.40% Both 64.40%
Vanguard Leadership (c) April 2010
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
LinkedIn 97.80%
Facebook 60.00%
Plaxo 49.50%
Blogs 31.20%
Youtube 24.70%
RSS feeds 24.70%
Twitter 22.60%
Flickr 5.40%
Podcasting 4.30%
Gaming 2.20%
Virtual worlds 1.10%
Vanguard Leadership (c) April 2010
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Monthly
Weekly
Daily
Daily Weekly Monthly
Business (e.g. LinkedIn) 39.20% 42.70% 18.10%
Personal (e.g. Facebook) 33.30% 33.30% 33.30%
Multimedia (e.g. YouTube) 15.40% 43.80% 40.70%
Communication (e.g. Twitter) 26.50% 22.40% 51.00%
Blogging (e.g. Wordpress) 12.20% 34.40% 53.30%
Gaming (e.g. Farmville, WoW) 11.30% 13.20% 75.50%
Vanguard Leadership (c) April 2010
Real name Alias/pseudonym Not participating/Do
not know
Business Social Networks (LinkedIn, Plaxo, Xing, etc.)
97.50% 0.40% 2.10%
Personal Social Networks (Facebook, Bebo, Hyves, Netlog,
etc.) 64.70% 4.60% 30.70%
Communication Social Networks (Twitter, Wordpress, blogs, etc.)
26.50% 12.20% 61.30%
Multimedia Social Networks (YouTube, Flickr, Picasa, etc.)
23.50% 21.00% 55.50%
Collaboration Social Networks (Stumble, Digg, Wikipedia)
11.80% 7.60% 80.70%
Review and Opinion sites (GoogleAnswers, Yelp,
Mouthshut.com) 8.40% 7.60% 84.00%
Entertainment and Gaming (Second Life, WoW, Sims...)
3.40% 10.10% 86.60%
Vanguard Leadership (c) April 2010
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Not participating/Do not know
Alias/pseudonym
Real name
Vanguard Leadership (c) April 2010
Work PC
Home PC
Mobile Platform
Work PC 84.90% Home PC 72.00% Mobile platform 21.50%
Vanguard Leadership (c) April 2010
Personal Email
Business email
Personal Email
Business email
Not participating
Busines Social Networking • Business Email 57.50% • Personal Email 42.50%
Personal Social Networking • Business Email 12.10% • Personal Email 64.50% • Not participating 23.40%
Vanguard Leadership (c) April 2010
NO, I just press "ACCEPT"
YES, but only the first line
(5 sec view)
YES, briefly (30 second
view)
YES, completely
No, I just press “ACCEPT” 41.10% Yes, I read the first line 14.50% Yes, briefly (30 sec) 36.00% Yes, completely 8.40%
Vanguard Leadership (c) April 2010
Yes Sometimes No
Yes 44.90% Sometimes 23.80% No 31.30%
Vanguard Leadership (c) April 2010
Yes
No
Yes 41.60% No 58.40%
On what? • LinkedIn • Social media in general • Facebook • Twitter • Other
Vanguard Leadership (c) April 2010
Yes 17.30% No 82.70%
Yes
No
Vanguard Leadership (c) April 2010
Yes
Partly (Blogging)
No
Do not know
Yes 15.1% Partly (Blogging) 11.80% No 62.40% Do not know 10.80%
Vanguard Leadership (c) April 2010
Social media and more specifically social networking is popular with business people
Companies do not have rules of engagement and open themselves up to reputation and security risks
People are taking unnecessary risks due to ignorance and self confidence (= I-do-not-need-to-read-the-manual syndrome)
A social media/networking policy is the best way to address these shortcomings!
Vanguard Leadership (c) April 2010
For more information contact:
Mic Adam
Vanguard Leadership
email: [email protected]
Phone: +32 478 50 41 35
Twitter: @micadam
Skype: micvadam
Vanguard Leadership (c) April 2010
