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2018 Corporate Sponsorship Opportunity: Broad Street Run

OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

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Page 1: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Organizational OVERVIEW

& 50 Unique Ex

2018

Corporate Sponsorship Opportunity: Broad Street Run

Page 2: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Fairmount Park Conservancy exists to champion Philadelphia’s parks. Philadelphia has one of the largest urban park systems in the

world, providing residents with extensive health, environmental, social, economic and cultural benefits – including access to some of

the region’s most famous attractions.

Page 3: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

We fulfill our mission by leading capital projects and historic preservation efforts, fostering neighborhood park stewardship,

attracting and leveraging investments and developing innovative programs throughout the 10,200 acres that include Fairmount Park

and more than 100 neighborhood parks around the city.

Page 4: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

We are park champions. The Conservancy is a champion

of Philadelphia’s parks– it raises funds to develop and

promote the Park’s unique assets, accomplishments, and contributions.

We are park stewards. The Conservancy is committed to having a

positive and measurable impact in the neighborhoods and communities it serves.

We are park innovators. The Conservancy is a leader and supporter

of signature capital projects and innovative programs in support of

Philadelphia’s parks.

We are park partners. The Conservancy is a true collaborator

— it builds partnerships with other organizations that can bring

increased resources to and awareness of Philadelphia parks.

Page 5: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

An exclusive opportunity

Page 6: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run with Fairmount Park Conservancy

• With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and one of the most coveted races in Philadelphia.

• In recent years, demand has surpassed supply, resulting in sold out races.

• The lottery system that began in 2013, resulted in many local runners missing out on their favorite race.

• Fairmount Park Conservancy is offering an exclusive opportunity for corporate partners to ‘run with us’ while supporting Philadelphia’s parks, including continued work at the Belmont Plateau – a historic cross country trail and ‘mecca’ for distance runners in the Philadelphia region.

Page 7: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Unique Benefits

Page 8: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run Corporate Partners Receive:

• The ability to provide employees with guaranteed bibs for race day

• Numerous opportunities for team-building, including volunteer service days, member events and the race experience itself

• A rewarding partnership through which corporate partners can earn recognition through a high-profile event that unites the entire city, offer an exclusive benefit to their employees, and support Philadelphia’s beloved and under-resourced park system

Page 9: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run Funded Trail Improvements

Since 2014, support from the Broad Street Run has allowed the Conservancy to make the following improvements to this historic course: • A maintenance plan to guide physical

improvements, reduce hazards and sustainably manage course operations;

• A $70,000 signage program to guide runners through the 3,5 and 8K loops while giving the course a distinct brand;

• Erosion control projects to reduce uneven track conditions;

• Yearly application of 150 tons of stone to level and smooth the course;

• Engineering for larger projects such as improving the Army Road crossing.

Page 10: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run Funded Trail Improvements

• Proceeds generated by the Conservancy’s Broad Street Run team have also helped in building the first sections of the Trolley Trail—a planned 5 mile soft trail loop around West Park following the route of the former Fairmount Park Trolley.

• Additional segments, along with new bridge and wayfinding signage, are planned for the upcoming year.

Page 11: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run Corporate Partners Receive:

Sponsors at the $50,000 level receive: • Guaranteed entry and bibs for 100 Broad Street Run participants • Recognition as an official sponsor of the Conservancy’s Broad Street Run

campaign in press materials, media advisories, social media, and on t-shirts • Recognition and prominent logo placement on our website and newsletters • A custom volunteer park service day • One table (10 seats) at the Conservancy’s 2018 Centennial Celebration event Your team of 100 runners receives: • Individual memberships to the Fairmount Park Conservancy • Fairmount Park Conservancy technical clothing item • Broad Street Run t-shirt • VIP packet delivery in Center City • 10% off at Philadelphia Runner through May 6th • Training run on the Belmont Trails for your corporate team • Invitation to the post-race tailgate party at FDR Park

$50,000

Page 12: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run Corporate Partners Receive:

Sponsors at the $25,000 level receive: • Guaranteed entry and bibs for 50 Broad Street Run participants • Recognition as an official sponsor of the Conservancy’s Broad Street Run

campaign in press materials, media advisories, social media, and on t-shirts • Recognition and prominent logo placement on our website and newsletters • One table (10 seats) at the Conservancy’s 2018 Centennial Celebration event Your team of 50 runners receives: • Individual memberships to the Fairmount Park Conservancy • Fairmount Park Conservancy technical clothing item • Broad Street Run t-shirt • VIP packet delivery in Center City • 10% off at Philadelphia Runner through May 6th • Training run on the Belmont Trails for your corporate team • Invitation to the post-race tailgate party at FDR Park

$25,000

Page 13: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run Corporate Partners Receive:

Sponsors at the $15,000 level receive: • Guaranteed entry and bibs for 30 Broad Street Run participants • Recognition as an official sponsor of the Conservancy’s Broad Street Run

campaign in press materials, media advisories, social media, and on t-shirts • Recognition and logo placement on our website and newsletters Your team of 30 runners receives: • Individual memberships to the Fairmount Park Conservancy • Fairmount Park Conservancy technical clothing item • Broad Street Run t-shirt • VIP packet delivery in Center City • 10% off at Philadelphia Runner through May 6th • Training run on the Belmont Trails for your corporate team • Invitation to the post-race tailgate party at FDR Park

$15,000

Page 14: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Broad Street Run Corporate Partners Receive:

Sponsors at the $10,000 level receive: • Guaranteed entry and bibs for 20 Broad Street Run participants • Recognition as an official sponsor of the Conservancy’s Broad Street Run

campaign in press materials, media advisories, social media, and on t-shirts Your team of 20 runners receives: • Individual memberships to the Fairmount Park Conservancy • Fairmount Park Conservancy technical clothing item • Broad Street Run t-shirt • VIP packet delivery in Center City • 10% off at Philadelphia Runner through May 6th • Training run on the Belmont Trails for your corporate team • Invitation to the post-race tailgate party at FDR Park

$10,000

Page 15: OVERVIEW...Broad Street Run with Fairmount Park Conservancy • With over 35,000 annual participants, the Blue Cross Broad Street Run is the largest 10 mile race in the country and

Thank you!

For more information and to discuss the possibilities further, please contact: Elizabeth Moselle Associate Director of Business Development Fairmount Park Conservancy 215.607.3480 www.myphillypark.org [email protected]