Software startuppers took the media’s paycheck Media’s fightback happens through startup culture and abstraction shifts Outi Alapekkala and Juhani Risku

Experience paper

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Journalist, media industry innovator

Mobile network and smartphone professional

Outi Alapekkala • 10 years as journalist, consultant and

analyst in EU affairs • Science, research and innovation • Information technology • Healthcare • Sustainable development & Agriculture • Sports & Education

• 3 years media industry innovations • InterestMachine, Ecosystem ONE • New journalism

Juhani Risku •9 years at Nokia Corp. (Nokia Networks, Forum Nokia, Symbian UXD) • Network management UI/UXD, Operator

relations and sales, training for 3.5 million developers, convergence of 6 different

Symbians

•5 years media industry innovations • InterestMachine, Ecosystem ONE • Journalism at Risk – new journalism

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The front page of the final print edition of the Seattle Post-Intelligencer. Photograph: Marcus Donner/Reuters

From print to pixels 1

http://www.theguardian.com/media/2009/mar/17/seattle-post-intelligencer-last-day

Tuesday 17 March 2009

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From print to pixels 2

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1. What happened? 1. Why it happened?

2. What can be done?

Q&A

Questions

Ideas Answers Proposals

Media, Network operators, Network manufacturers

Media, Network operators, Network manufacturers

Startup culture, disruptive thinking & actions

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Newspaper advertisement revenue 1 all time high

1988 constant fall

2006

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Newspaper advertisement revenue 2

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2015 IoT 1200 bn $ to be created

2015 Media 1100 bn $ to be restructed

Comparison: IoT vs. Media 2015 Gartner November 10, 2015

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Network manufacturing – Zero sum game

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Network operators – Renewal or death 1

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Network operators – Renewal or death 2

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Network manufacturers Waiting for 5G & IoT

Power IoT with 5G connectivity

Huawei predicts first 5G networks will go live in 2020

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Journalists vs. startuppers

Journalists’ actions •Writing more and better articles •Concentrating on investigative journalism •Improving Web presence •Publishing quality photos •Visualisation

Startuppers’ actions •Creating new applications and solutions •Disruptive thinking •Taking over old industries (taxi, hotel, phones, media) •Monetising quickly

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Cynefin – positioning industries

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TAIC-SIMO – four components

Network

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TAIC-SIMO – structuring industries

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Discussion and development – Fourth Estate

The Clergy

The Nobility

Commoners

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French Revolution:

Constitutional Non-constitutional watchdogs

townsmen

Church

Aristocracy

Digital Revolution: 1789–1799 1989–2016–

Three-estate system

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Discussion and development – Internal start-ups

•Radical changes •Radical focus •Radical actions •Radical leadership •Radical products •Radical services

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Discussion and development – New abstractions

•New products •New services •New solutions • Patents •New Formats • Processes •New people •New businesses •New enthusiasm

The Trio

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Thank you!