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Kacy Littlehale | UXD 12 | 2016
94% of people do the same things each day.
Are you living a life or a routine?
—The Calendar Effect, by Kris Sturmey
9 professional sports teams and 10 colleges with athletic teams.
Sources: Wikipedia and WashingtonDC.org
More than 40 performing arts and theatre venues with over 31,000 seats.
More than 50 private tour companies that offer nearly 40 scheduled tours.
Over 200 farmers markets
In the DC area there are...
Organizes local events efficiently to help users explore new adventures quickly and easily.
Go Native: /ɡō/ ˈnādiv/ Used humorously, to “go native” means to take on some (or all) of the culture traits of the people around you, often said of people who go to foreign countries or far away cities.
Source: Urban Dictionary
What’s in a name
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Initial Assumptions
The average user has to search through multiple websites to find new event ideas.
Users are always looking for something new to do.
Users would like to have more of their vacation time planned around scheduled events.
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User InterviewsThe average person user has to search through multiple websites to find new event ideas.
Users learned about events after they already happened through friends, news, driving by.
Users stuck with their regular routines because it was easy and familiar.
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Users are NOT always looking for something new to do.
Users would NOT like to have more of their vacation time planned around scheduled events.
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Competitive Analysis
MVP Features
FEATURE PRIORITIZATION: NOW NEXT LATER
LATER • Before/after party
suggestions • Friend event
notifications • Camera enabled
photo sharing
NEXT • Event advertising • Social media sharing • Trending events
NOW • Event search • Scheduling • Filterable results • Event
recommendations based on user preferences
User Flow
Lo-fi Wireframes
C. User searches for city and connects to #2
C
A. Menu A
B. Profile view
1. City Search 2. Event Search
B
D. User search for events. Search bar auto populates as user types.
D
Lo-fi Wireframes
E. Minimize eventsE
3a. Event List Page 3b. Event Search Filter
A. Search Filter. Links to 4f
A
B. Event Listings B
C. User ratings C
F. Search radiusF
G. Select event details
G
Lo-fi Wireframes
A. Event information A
B. Add event to calendar B
C. Event description C
D. Event reviews by users D
E. Share eventE
F. Rate eventF
E. Event MapF
4. Event Detail Page
Additional features.
More user testing!
Next Steps
Funding through event advertising
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Kacy Littlehale | UXD 12 | 2016
Q&A
