M E S S E F R I E D R I C H S H A F E N

15 - 18 JULY 2015

OUTDOOR 2GOTHE TRENDBOOK

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The “Hall of Vision” presents a fascinating view of the future in 2016. More than one aspect is brought into focus. The three themes to watch are: Sustainability, Authenticity, Innovation.

SustainabilityOutdoor is sensitised and gives focus to sustainability. Brands un­derstand the importance of treating nature with greater respect. Only nature gives us what we can no longer find in our daily lives: Adventure. Energy. Balance. Brands today produce in a sustain­able manner, consider the whole production chain from the fibre through to the textile. Recycling old materials is essential to rid the environment of ballast.

AuthenticityA growing need, originating with young people. The coming genera­tion asks questions, wants answers: What endures in our fast­ paced digital world? What does the future look like? Where will the journey take us and what role do I play in it? A faint longing for values, a yearning for constancy, a wistful glance back at tradition – all this is reflected in the collections, colours, brand statements.

The

INTRO

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InnovationTechnologies are the soul of outdoor products. Nowhere else do we need more performance based on fibres, fabrics, materials. A sea of innovations, and always there are new ones. Outdoor will continue to grow, albeit in a different direction. Ecological inno­vations are required. Not everyone needs everything. We need appropriate finishes suited for the urban lifestyle and the 8,000m peak in the Himalayas. Responsible stewardship of chemicals is the new tagline. A real challenge – a wide scope for new innova­tions, the first of which are introduced at the OutDoor.

The Trend ShowDaily at 11:00, 14:00 and 16:00 (Friday, 17 July at 16:30), the Trend Show reveals where the journey will take us in 2016. Taking part in the Trend Show: Kailas, Marmot, RedFox, Schöffel, Shimano, VAUDE.

The Trend WindowsScenically staged to perfection, the four Trend Windows “City Life & Travel”, “Hiking & Trekking”, “Mountaineering & Climbing” and “Trail Running & Biking” take us into the different worlds of outdoor culture. Each of the Trend Windows offers visitors inspi­ration, food for thought and trend information.

The TrendbookThis booklet gives insight into the trends of 2016: Colours, themes, brands and materials. Opinions shared by international retailers and statements by bloggers and opinion leaders round off the informa­tion content.

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Designer Nora Kühner is a seasoned profes sio n ­al working in the sports industry. A member of the IDEAS Active Sports Design Network for many years, she produces seasonal trend and colour forecasts that give product developers for international sports labels valuable inspira­

tion for their collections. At the OutDoor she will present the colours and trends for outdoor clothing/summer 2017 in a talk at the Confer­ence Centre East, Berlin/ Paris Room, on Thursday, 16 July 2015 at 13:00.

Many of the collections introduced at the Out­Door are based on the IDEAS Colour Card for summer 2016. Its tagline, “Feeding the Plan­et, Energy for Life”, was inspired by the univer­sal exhibition Expo Milano 2015, where the question was raised, “Where do we draw the energy from for our increasingly fast­paced dig it al life?”

Nora Kühner used this inspiration and applied it to her work. Her aim is not to present clearly documented facts. Colour cards require highly creative and intuitive work. The social zeitgeist plays into it as do thoughts that occupy our minds, technological developments and their effects on our life. It all sounds rather abstract in places, hard to follow. But then you hold the colour cards in your hands and see how tex­

Interview

NORA KÜHNER

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tiles, backpacks and shoes at the trade fair match in colour and are surprisingly new, and suddenly it all makes sense.

Her work requires Nora Kühner to follow closely the tendencies in our society to recollect and return to what once was, noting that traditional values are high on the agenda again. People ask, what matters to me? what do I believe in? Traditional values stand opposite fast­paced activity, sustainability contrasts consumerism. Natural balance is needed. But recollection does not mean nostalgia for days gone by. “What we need, rather, is an appropriate trans­lation of our recollections into the modern world. Not retrospective and vintage; what we lack is a sensible balance between the conflict­ing priorities in our lives. Nature plays a crucial role here. It is where we recharge our batter­ies, boost our emotional strength and energy, find peace”, the trend expert confirms.

As Nora Kühner says, no one can, or wants to, turn back time, even if today’s world moves at an ever faster pace and the balancing act between digital age and inner stability becomes more difficult. To be fair, we enjoy the modern comforts of our day and age that

make our lives so much easier. We live in a season fraught with tensions, searching for balance between moving forward and return­ing to old values. “It’s not about a vintage move ment, but rather, taking what is impor­ tant to us as humans and giving it a modern interpretation”.

In her opinion, so the designer, people lack vi­sions of the future. How will the digital world develop? What will our Planet Earth look like tomorrow? What will endure? “We are faced with quite a problem, for sure”, Kühner states, “how will we solve it? While we are making technological quantum leaps, we must start to protect our planet from ourselves”.

Nora Kühner, Designer

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Energy for LifeThe colour mood is active, vital and dynam­ic. Colours sound like keywords. Deep red tones represent vibrant vitality. Warm and earthy nuances like burgundy and salmon softly resonate with the vibrating intensity of a bright red. Navy blue, soft lilac and pale mint add accents. They underline the vital energy of these striking summer col­ours.

Double RealityContrasts as we see them in real life: Abun ­ dance versus shortage. Flooding versus dry, arid land. Deep, saturated colours seem to mirror our blue planet in vibrancy. The warming yellow of the sun sets itself against the earthy brown and green fresh ­ness. They are joined by refreshing tur­quoise tones.

Acid BluenessThe complex science supports us in the development of radical and new ideas. The laboratory of acid blue tones symbol­ ises endless possibilities. This colour palette is defined by shades of blue. They stand for clarity, precision and purity. Accents are added by pale colours such as lemon, their hint of acidity making the colours ap­pear somewhat surreal.

.... mirrors the new awareness of nature that is growing in us. The col­ours are inspired by nature. Tradition stands next to modernity. Typical outdoor colours catch the eye, such as deep burgundy, traditional dark blue, rich green. The trend is moving away from colour blocking to a focus on new harmonies. The aim was to create colour spaces, combi­nations that range within individual colour families.

THE IDEAS COLOUR CARD 2016 ...

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Fragile FusionsFleeting beauty enters the picture. Recol­lection. Moments, as if frozen in time. Hold­ing on and losing again. Nostalgia brings scraps of the past to mind and for a mo­ment overrides modern knowledge. This colour scheme is slightly matted. Cool lime stands next to creamy mint and blu­ish mist. Contrasts are created with dark berries, plum and pale ochre.

TastyThese colours stimulate the senses like a menu of aromas, scents and a plethora of textures. This colour range is based on opulent green tones, reflections of nature. Enriched with nuances of deep red to sweet pink. The colours tell the story of natural diversity in nature, such as we come across on our outdoor expeditions.

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Jeffrey Bowman EnglandPhotographer, creative director, orator, authorIncreasingly, there is the tendency to tell authentic stories. People share real outdoor and travel experiences. It’s not just about the products. The new generation is inclined to seek out labels that communicate credible values. Sustain­ability will be increasingly important. A number of labels al­ready promote this aspect. That’s great. The information we are given today makes it easier for us to decide on one or

another product. We know what im­pact a product has on the environ­ment. It is essential to understand how important longevity is in prod­ucts. This matters today more than ever.I notice that labels are begin­ning to realise that outdoor enthusiasts want something that works just as well in the

city, looks good and offers the same freedom and high per­formance you need in the mountains without sacrificing aes thetics and style. Some labels have internalised the ethos of “The Outsiders” and develop products that are in line with the new outdoor culture. This is more than just a passing trend. www.jeffrey-bowman.co.uk

Hendrik Morkel FinlandFreelance journalist, blogger, photographer

I expect the development over the last few years to con­

tinue.I would think that generally in the outdoor sector we will see more eco­sensitive materials. Sustainable production is in­creasingly important. Labels today already have eco­ friendly textiles available to them that are not made from petroleum­ based fibres. More and more consumers want that. They are clued up about the various certifications and labels, and I’m sure it won’t be long before we see these standards enforced across the board.The trend towards light equipment will continue. Thanks to lightweight and hard­wearing textiles manufacturers can offer robust products of little weight. I believe we will also see more multifunctional clothing suited for more than one type of sport. The consumer will need just this one multi­purpose outfit then to practice all sorts of sport.In terms of colours, I think the sector will move away from the rainbow scheme of the last years and towards more muted, less loud colours. Black will dominate in 2016, alongside rus­set, green and yellow tones. So if you are into neon colours, you’d better grab them now while you still can! www.hikinginfinland.com

Trend

STATEMENTS

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Corinna Bendereit GermanyBloggerIt’s all about power, about passion, but also about looking the part! I see the greatest potential in us ladies. Surfing the web, I can see that women are increasingly interested in the outdoors, are keen to push the envelope and don’t care about getting dirty in the process! I think that’s brilliant and I can’t wait to see a larger female contingent in the outdoor community.The women’s MTB or winter sports camps that we see everywhere now are another sign that we women have become braver. We want to have a crack at things, but preferably among women. Be it trail running, via ferrata or stand­up paddling (SUP), our interest in sport and exercise knows no bounds. Women appreciate good products, with

so little out there for us. This ranges from femi­nine outdoor clothing and sports equipment to gimmicks such as pink outdoor cams.We are ready to conquer the outdoor market.The industry has finally understood that wo­men have their own unique needs, in regard to style, details, everything! A survival hair grip with integrated knife and Allen key therefore will have the gadget heart of a real outdoor lady beat all the faster. And when the adventure is over? Typically, we will want to indulge in a wonderful well­ness treatment at the end of the day. To­tal cliché, I know, but just the ticket! www.outdoormaedchen.de

Ulligunde / Erika Spengler Germany More and more, people are drawn to the mountains. Understandable, the fresh air, the tranquillity, mesmerising nature, the element of danger our normal lives no longer hold, being confronted with your­self … But how many would in fact do this regularly, take to the moun­tains, if they could not then post photos of it on the Internet?The desire to define yourself and to promote your image seems to me to be a primary need in many people. This is confirmed in many ways, such as the com­ pletely overprized t­shirts you get – at least in rock climbing – with some sort of saying or art design printed on them purely for attention­seeking purposes.I find it interesting that the “real” rock climbers, and by that I mean those who have been in the game for a long time, are seen wearing completely normal, even slightly worn, clothes. They don’t seem to care much for flashy outfits. They practise their favourite sport for themselves, out of true passion. For no one else. I sometimes wonder who this new generation wants to impress with their climbing? Why do we do it – for whom? For us? Or maybe also a bit for others? For a pat on the back? To get attention on the social web? “For me, obviously!” some may instinctively say. But … is it true? www.ulligunde.com

Blogger statements

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Jochen Schnell GermanySenior Executive at IntersportOutdoor remains a comprehensive category. The experi ence in nature, the sense of tranquillity in the mountains, the exer­cise all have a positive impact on health and wellbeing. It is a social megatrend and it’s still going strong – even if the outdoor boom has levelled off distinctly in recent years.Big sellers in the future, we believe, will be products that are quick and easy to pack. They hardly take up space, weigh little and can easily travel in the backpack, on the bike or in the car. No fuss.Also in right now are materials and looks that reflect the ur­ban lifestyle but offer high­performance and water­repellent properties. Young families in particular are increasingly drawn to the cities and they are keen to exhibit this lifestyle. Again, this is a megatrend.Trend products today must also be designed to allow optimum combination.Colours and categories of a collection must be coordinated so they can be worn to suit person­al preference. Which takes us to the next megatrend – individu­alisation. These are the very trends that we will focus on in sports retail.

Jakob Oberrauch ItalyGF Sportler AGThe primary outdoor trend here in Italy I see as trail running. Not new, but still very much on the up. Running has grown in popularity over the years, you can do it anywhere at any time, without much preparation. Trail running, or in the hills, hill running, came about much at the same time as the run­

ning boom. Both combine intense ex­periences in nature with a real athletic challenge.From a commercial point of view, I no­ti ce that climbing gear today is increas­ingly trendy. The climber has always been a cool kid, had his own style. But that was laid­back and casual, wearing oversized cotton shirts. Now you get snazzy climbing outfits inspired by run­ning and fitness.We also see the young generation re­

discovering mountain climbing. They go out into nature again. Young people take pleasure once more in using their hands to scale walls and climbing outdoors.Youngsters these days have developed an awareness of sustainability and the preservation of nature. Compared to Germany, Italy is way behind in sustainability, especially the older generation. The younger ones are different, that’s ob­vious from talking to them. They come into the shop already well­informed, want to know exactly where a product comes from and how it is made. In my opinion, this is a very positive development in the interests of nature.

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Rainer Angstl GermanyMD and CEO of Sport Schuster, MunichLooking at the retail sector today, I believe outdoor remains a difficult market. The textile branch offers far too little inspiration in terms of style and fashion. Purely functional clothing, our traditional DNA, is ailing. This is an opportunity for smaller labels without traditional looks. Promotions at our store have confirmed that a label is successful not when it adds high­performance features to its textiles, but because it prompts the right feelings in the consumer.Unfortunately, in my opinion, the new idea of a multifunc­tional approach that combines active sports with outdoor elements, as seen in collections like “Mountain Athletic” by The North Face or the Terrex “lightweight issue” by Adidas, was not implemented well enough to find a ready market. We are firm believers in comprehensive collections suited to several fast forward types of sport. The consumer today pieces these outfits together from various departments, it’s unusual to find them in one place. We as retailers need to rethink this and create such areas. Much more informing needs to be done by the brands, and we all will need to go the distance.Colour, especially for shoes, is the vogue, much like sleek and stylish outlines. The traditional climbing boot is still sell­ing, but the big bucks in impulse purchase business are made with lightweight multifunctional shoes for climbing. These can easily scale up to 2,000m, but cut as neat a fig­ure with shorts on a city tour of Venice.

Thomas Lipke GermanyCEO Frilufts Retail Europe AB, Sweden, GF GlobetrotterFrom my vantage point I look at two major markets and see here urgent need for consolidation, better margins and a stabilisation of prices at the point of sale. Price monitoring in on­ and offline retail is vital in times of complete price instability.The trend is towards technical improvement of the cooper­ation between trade and industry. Focus is given to more effective information on availability and networking thanks to modern IT projects. Systems need to be networked so information on products flows much faster in real time for the outlets, wholesale and the labels. Better logistics means happier customers. In times where everything can be purchased online, issues such as emotional ties with the customer and prompt deliveries are extremely important.Both the Swedish and the German market are harmonious in principle. There are few marked differences, except that the winters in Sweden are still winters. Longer and colder. It would be time for us to think outside weather and sea­sons, to ensure better coordination of the sales mix and a more exact posi­ tioning of the products, and to create new ranges. We need joint concepts with the industry. And let’s face it, whe­re better to do this than in the outdoor sector with its performance clothing sys­tems and layering principle?

Retail statements

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Trend theme

CITY LIFE & TRAVEL

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Summer feeling in the cityMeetings all day, deadlines, activities. Everything always needs to be quick, as if in a con­stant race against the clock. We are in the city, but we long for tranquillity, a break, to give our souls room to breathe. Nature is out there somewhere, out of reach for now. So we seek out green oases in our environment, nestled between rows of houses and street­ scapes. An outdoor climbing wall or a climbing centre, a sports field or the waterfront for a run to alleviate the stress. The cities are changing. Designers create urban oases, small parks, naturally styled inner courtyards, lawns made to chill.Green spaces in urban areas have become essential in the hectic pace of our daily lives. This may even carry over to our travels. We visit places, interesting cities and modern strongholds of our civilisation, go on expeditions, and in the midst want a place to rest and relax in the sea of houses. Urban life in summer can be hot and sticky, and it can be windy and cold: it drizzles, it rains or the sun shines relentlessly. The streets are paved or tarred. The scorching sun reflects off the black tarmac, thrown back like bright light on hot desert sand. Outdoor also happens here in the city. People walk instead of taking the bus, car or taxi, and so are exposed to the natural weather conditions.Urban outdoor clothing is more than a trend, it is sensible apparel. Light performance jack­ets, wind and water resistant, weatherproof shoes that accommodate the office look as much as a stroll through the park or the pedestrian zone. Well equipped, but not over­dressed in performance aspects, when caught off guard by a rain shower, when braving the elements while out shopping, or if the coat needs to be slipped on over the jacket on the way to work, as the temperatures in the morning are still on the cool side.

Urban Life for city adventuresUrban Life Collection is the label manufacturers give their lines that meet the requirements both of city life and travelling. A bit of fashion. A tad performance. A spot of casual non­chalance. Clothing for active people, pure and simple. It must be comfortable to wear, look and feel right even off the mountain or the hiking trail.

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Sustainability features large here, hydrostatic head and breathability do not need to meet the standards of mountaineering apparel. All that is required is water­repellent finishes that can be reproofed after a few washes. Ecology made visible. Fabrics are made of natural fibres or a blend with synthetic fibres. Natual look cleverly disguises technical performance aspects. Recycled fibre materials are worked to provide soft fabrics and flowing jerseys made of cotton, Tencel, viscose and linen.City Life & Travel is arguably the trendiest theme of the Outdoor collections. Comfortable sportswear, cool styles and a diversity of designs and details that are as practical as they are clever. Some playful, some somber or casual, some young or feminine. The shapes remind only vaguely of the performance wear of mountaineers, catering more to the ideas of vision­ary globetrotters, explorers and urban adventurers. Outdoor look with a hint of fashion, practical details, wash­and­wear properties, and a few sporty aspects are commonplace in the city. Clothing that’s as practical as it is stylish and comfortable. The designs are sporty, trendy, casual, and ideal for all types of activities. Robust jackets, casual trouser shapes, a large selection of t­shirts, linen shirts, and blouses. Comfortable garments that easily sur­vive transport even in a tightly packed suitcase without leaving wrinkles. Urbanised fashion and functionality are not mutually exclusive.

Hidden performance for more fashionPerformance fabrics promote casual aesthetics with a hint of sportswear and cleverly disguise their qualities. Downproof fabric structures, permanent antistatic properties, moisture­wicking fibre blends, invisible UV protection, cooling and thermal effects for a new form of tempera­ture regulation, reflective details for improved visibility at dusk and dawn are only some of

15TRENDcolours

these features. Colours follow the rule that it must be neither shrill nor bland. Colours come in pairs: royal blue and mustard, coral red joins dark turquoise, apricot and aqua blue match surprisingly well. Brown tones have always been an expression of urban chic and now are married with pastel nuances. Vibrant blues create fresh depth. Aubergine or plum adds inten­sity to neutral grey or a deep moss green with ecru. Fresh colour duos such as apricot and aqua, ocean blue and maple, or dark plum and walnut brown give garments a feminine note.

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Trend themeMOUNTAINEERING & CLIMBING

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Summit in the mountains Mountaineering and rock climbing require solid experience, great athletic abilities and keen technical knowledge to maintain safety in rock and nature. Strength. Courage. Smart moves, clear thinking. A sense of danger. Mountaineering is exertion, challenge and escape all at once. Exertion, because you will need to push yourself to the limits of physical and mental endurance. Challenge, because mountains and nature are unpredictable. Escape, essential­ly for the mind, as you leave behind the daily grind in today’s fast­paced digital world with all its cares and concerns. The head becomes clear. The view of the world from the distance atop the mountain helps anyone regain their balance. Mountaineers, climbers and hikers find in mountaineering what they cannot get elsewhere in daily life. What could be better than the feel of rough rock beneath your hands, to arrive at the summit and believe you can touch the sky? It’s like a spiritual moment of purity and beauty.Alpinism has its own rules, requires equipment and functional clothing. The glamorous world of fashion, the perfumed air of international catwalks, the rich ambiance of haute couture – these all have no place here. Rather, focus is given to classic clothing systems, sensible multilayer look and precisely coordinated features that complement each other to keep the alpinist warm in ice cold or changing temperatures, or dry when sweat pours from every pore while climbing the rock, and to protect from the biting wind at dizzying heights. De­signs and details leave no room for experiments, preference is given to the tried and trust­ed, good aspects are improved to make them even better. Inspiration comes from newly developed, innovative fabrics and modern fibres, worked into high­performance materials with properties that make the experience easier and safer. A mountaineer must be able to rely on his gear. One hundred per cent. It makes his adventure in unpredictable nature not only more pleasant, in extreme situations it may even save his life.

Sophisticated performance in clothingThe styles and silhouettes change only marginally. Mountaineering requires classic jacket concepts made of wind­ and waterproof materials and functional details including hoods

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that fit over the helmet. Details such as drawstrings, adjustable cuffs and high collars are indispensable as protection against penetrating wind and moisture. Outdoor apparel in the coming summer of 2016 will be lighter still. The designs offer unrestricted freedom of move ment. Young concepts will be climbing to new heights alongside fibre blends with natural fibres, combined with moisture wicking high­performance fibres. The more extreme the tour or expedition, the more precisely the clothing system and the various layers must be planned so items can be exchanged or added quickly and flexibly in changing weather conditions. That they all need to be complementary in functional terms goes without saying, because each layer must transport the moisture outwards without holding it.Textiles have become lightweights, downproof materials for ultralight insulated jackets and waistcoats and for the insulation itself. But even laminates for breathable, waterproof shells, mostly made of nylon, polyester or polyester blends bonded with waterproof membranes, weigh increasingly less. ‘Lighter is better’ has been around as a trend for a while, but 2016 will see fabrics up it a notch with weights of 50­80g per square metre. Many jackets, even 2.5 layer laminates, can be folded to minimal pack sizes and carried individually in the back­pack.

Classically new colours Surprising new colours for mountaineering and climbing! Classic dark blue features in the mountaineering apparel especially of men, taking us back for just a moment to the olden days. Jackets and trousers remind of grandpa’s closet. A new understatement. At second glance, though, we recognise a modern interpretation. The colour combinations for climbers are fresh, modern, young. Yet dark blue runs like a golden thread through all the labels. Aston ishing how perfectly most of the products from textiles to backpacks, shoes and ac­cessories are colour coordinated. A rich palette of different blues appears in the high­per­

19TRENDcolours

formance lines for both ladies and gents. They are combined in fresh and stylish designs, mostly within the same colour group, and paired with just one other colour accent. These may be delicate or fresh, surprising or traditional, depending on brand statement and appli­cation. Generally, though, accents are used sparingly. No bold colour blocking here. Nothing flashy.Aquamarine is combined with earthy red. Pearl partners with fresh Tiffany blue. Hydro­blue complements vibrant green. Granola looks almost elegant next to understated grey. For the ladies there is also magenta or plum red blending with pale turquoise. Coral red creates a dynamic bond with candy pink. A well­woven tale of colours. Their names are as avant­ garde as designated by each manufacturer.

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Trend themeTRAIL RUNNING & BIKING

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Trail runningThe running boom continues unabated. Trail and mountain running have become athletic alternatives to road races, competitions or even marathons. Be it in flat terrain or the moun­tains, running along narrow paths off comfortably spacious tracks requires stamina and strength. Those who have watched mountain runners in a competition or like to blaze their own trail onward and up on narrow paths know we are talking extreme sport here. An inde­scribable feeling of energy, endurance, adventure and oneness with nature. Pushing yourself far beyond your own limits is part and parcel of the whole experience. Every muscle is engaged to breaking point. Every bump in the ground forces a quick reaction. Uphill. Downhill. Gentle slope, round the bend, and up again. Leaping across stones and streams, navigating branches and manoeuvring with sure­footed steps in narrow spaces through dense vegetation. Sweat pours from every pore. The heart pounds like a drum. The pulse explodes with every step. Nothing compares even remotely.Soft forest soil underneath means less impact on the joints. The scent of wood travels up the nose. Exciting like a new designer perfume compared to the exhaust gas inhaled when running in the city. In direct contact with nature at its closest. Never mind that the singing of the birds and the sounds of nature barely register for all the thumping in the ears with exertion, they are still there. Lodged in the subconscious and rendered as feelings of elation that spreads through every exhausted cell of the body at the finish line.

Run where you like There are less extreme alternatives, even in the city. Go for a run on less frequented paths along Munich’s Isar, Hamburg’s Elbe or in areas around Berlin before the crack of dawn and

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you will get similar feelings. A positive way to start the day is a rendezvous with nature. Or bring it to a close in like fashion and so leave behind the stresses of the day. Let your body sweat it out, your mind relax. The new trail running apparel is inspired by the world of running as much as the outdoors. It must bear up to dynamic movements. Features such as light weight, optimum moisture wicking, quick drying, extreme elasticity, a certain measure of compression, and sleek fit are influences from running. Outdoor complements whatever else is required to run off the beaten track. In the first instance, this is all the essentials that prevent chills through heavy sweating in wind and weather or cool temperatures. Every­thing on the body must be light. Each excess gram means unnecessary dead weight. Opti­mum breathability is a must, as the body generates a great amount of heat. Useful details are added as much as necessary and fitted as sparingly as possible.If the forecast is for rain, ultralight rain protection is worn in a belly bag round the waist or in the designated back pocket. Super lightweights tip the scales at roughly a couple of energy bars. Apparel features abrasion­proof and elasticated inserts, functional hybrid designs for jackets and waistcoats with intelligent ventilation holes. This is rounded off with carefully conceived little pockets that can hold important items such as car keys and coins.

Colours radiate vitalityUnsurprisingly, the colour scheme is as explosive as trail running itself. Red and orange through to pink, matched in all possible combinations, feature loud and clear in a range of vibrant shades. Matched with black they take on a new vitality. Brilliant colours, comple­mented with warm and earthy nuances such as burgundy and salmon, subtly tone down any flashy tendency to a rather more interesting vibrancy of colours with matt intensity.Pink continues to charm the ladies, but it’s all in the new blend: sidestepping cute, it pre­sents itself in sporting synergy with green, blue or onyx. Green and blue side by side just

23TRENDcolours

as effectively deliver a fresh and powerful statement. Navy blue, soft lilac tones and pale mint underline the dynamic energy of this sporty range of summer colours.In terms of fabrics, most of the collections offer a purely functional yet highly versatile selection, always taking account of the required properties. The fabrics may have a light aspect to them, as if made from natural fibres, hiding valuable inner qualities. Generally, however, they have more of a reflective shine, structural effects result from the type of knit or weave. Sleek­fitting layers hug the body with single­ or double­faced jersey of differ ing volume. Dynamic compositions of semi­transparent and opaque layers create a sense of movement and three­dimensionality.

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Trend themeTREKKING & HIKING

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Hiking & trekking trendAdventure in unspoilt nature. Exposed to the elements, challenged by wind and weather, surrounded by scents, sounds and colours – that’s what trekking feels like. Step by step, mile by mile, altitude metre by altitude metre. The journey is the destination. No haste. On your feet, far from modern civilisation. Fanned by a whiff of exploratory spirit. Consciously discovering lands and landscapes. Hiking draws the focus away from the whole and onto small details. In a constant rhythm – almost ruminant – we take step after step, find inner peace along the way, recharge our batteries, experience harmony. Once out and about we understand the importance of nature as a place of retreat that allows us to escape the stress es of life for a while.Hiking is an escapade where speed is of no consequence, indeed becomes entirely irrele­vant. Equipped with map, GPS and backpack, we leave civilisation far behind. We ramble along hiking trails, enjoy blue skies and absurdly beautiful sunrises and sunsets. Hiking clears the head. Trekking is the trend. It matters not whether we trail the wilderness of Scandi­navia, the harsh mountains of Nepal or the soft seascapes in European regions – nature always takes centre stage. Whatever we need in products and clothing for multi­day tours and trekking holidays must measure up to specific functional expectations.

Equipment with different prioritiesWhen all belongings are carried on the back, hikers and trekkers must limit themselves to the bare minimum. Lightweight, practical, durable and, preferably, quick to wash on the go, these are the basic attributes. Clothing must protect from the wind, keep sudden rain showers from soaking the body and balance fluctuating temperatures early and late in the day. Durability and longevity. These garments are often our only textile companions. This leaves no room for compromise and nothing must be left to chance. Reliability is the name of the game.A well­fitting backpack with the right packing volume accommodates the necessary, and especially lightweight, equipment. It decides on the success of a tour. Backpacks today

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are incredibly functional. It is interesting that most manufacturers offer them much like a fashion accessory in the same colour scheme as the clothing. Once a simple backpack, today it is defined by a set of exceptionally clever functions and has advanced to become a stylish companion.The collections for 2016 include a wide selection of jackets, trousers, shorts, shirts, t­shirts and hiking blouses. Most are made of moisture wicking, fast drying fabrics. Now and then you may find various cotton blends. It depends where and in what temperature regions the tour takes you. In tropical countries, for instance, cotton and cotton blends have a refreshing and pleasant cooling effect that cooler regions will not require.Trekking is popular at any age, and so the styles are fashioned accordingly. The collections range from young to traditional, fresh or muted, understated or casual. What you will not find is garishly loud colours that vie for attention.

Brilliant summer sun coloursThere are some really nice colour combinations, appealing prints, stylish designs.Always, the material is enhanced with special finishes for a variety of attributes. Treat­ments so they dry quickly with antibacterial properties, that offer a certain level of UV protection or make them resistant to pilling. Finishes improve their performance and make them suitable for use in different weather conditions. Citrus yellow like an explosion mix­es into the colours for men, blue and green tones are more on track for appealing to wo­men. Dark turquoise contrasts with lead grey, royal blue with sand, basil with coffee brown. Coral red and moss green complement the summer palette. Colours come over as abstract, vaporous shapes, gentle waves or fragile veins. Many a time, the mood is shaped by

27TRENDcolours

opulent green reflexes. These are joined by deep raspberry red with candy pink. The new fabrics focus on the haptic perceptions of feel and fall. They may hide cleverly defined performance but play with surfaces and weights. Coatings and lamination reinforce the water resistant properties, but give equal distinction to visible textures. Classic, everyday elements like twill, gabardine and ripstop make an appearance, translated into the modern equivalent of high­performance fabric. Where prints or patterns are used – these are graphic, borrowed from nature such as rough geological rock formations or botanical motifs as all­over prints.

28

I‘m not good at being static. I have to be climbing a mountain. Michael Ovitz

Participants

TREND SHOW

29

KAILAS Outdoor Trend 2016

“The biggest trend we’re seeing is the variety expected by consumers in their mountaineer­ing and climbing gear today. It has to meet all the requirements of high­Alpine expeditions while also being suitable for everyday wear,” says Selene Zhu from Kailas. “We’ve achieved this with a material that everyone loves: denim.” In stark contrast to most outdoor trouser designs, Kailas has focused its attention on a material familiar to us all. Although denim is typically associated with being “bulky” and “inflexible”, Kailas knows better. “Thanks to modern threading technologies, we can modify jeans in such a way that they retain their typical feel while being suppler, lighter, more breathable and, most importantly, more stretch­able. Since it is incredibly durable, denim is suitable for all extreme requirements.” Cordura is also attracting special attention; used in the right places, this fabric offers high abrasion resistance on cliffs and climbing walls. “We have a distinct philosophy when it comes to colour. We’re inspired by nature, not colour charts. We design products that inspire people to get outside and enjoy nature’s bounty. One of our brand’s special hallmarks is that we add Asian religious and cultural elements to our apparel in the form of embroidery, prints and detailing, which means we design products with stories.”A key Kailas garment is climbing trousers. Perhaps the most sophisticated ones are the Niu C Denim Rock Climbing Pants. These trousers are made from four­way stretchable fabric, which is fast­drying and durable thanks to Coolmax blending and Cordura. Featuring subtle embroidery of the Chinese character for “Qi” and accents in contrasting colours, the climbing trousers have an enigmatic Asian feel. Designed for warmer temperatures, the three­quarter length Niu C 3/4 Men’s Climbing Capris offer more legroom with the same great functionality. A special stonewash treatment gives them a light patina and a subtle retro look. The trousers could quickly become part of every climber’s favourite gear, naturally featuring Cordura to reduce abrasion to the knees, inner leg and seat. The gently curved, ‘o’­shaped inner leg, developed by Kailas, is field­tested and offers virtually unlimited freedom of movement for straddling when climbing. www.kailasgears.com

Hall A2100

30Highest of heights, I climb this mountain and feel one with the rock and grit and solitude

echoing back at me. Bradley Chicho

31

MARMOT Outdoor Trend 2016

“Bouldering and climbing is a big trend that we’ve expanded on with our Sportswear Rock range”, says Marc Wachter at Marmot. “For us, ‘outdoor’ literally means being outdoors. With our collection, we give a nod to all activities from traditional hiking to extreme mountain sports – because between these two extremes there are a lot of trends for many activities. In our core competency – sleeping bags and tents – we’ve also upgraded all our products with innovative and sophisticated technology and have even developed a few new ones. In doing so, sustainability and responsible manufacturing were a top priority”.Marmot is taking things to the next level at Outdoor with the latest version of its proven Marmot NanoProTM technology, first developed in 2014. The result is a diverse range of innovative waterproof garments. NanoPro is a highly breathable, extremely waterproof membrane technology that offers even greater comfort thanks to its enhanced breathability. A new, three­layer version of the membrane can now be found in the Red Star Jacket for men and the Starfire jacket for women, as well as in the matching three­layer trousers. These breathable, yet durable jackets and trousers allow the wearer to enjoy unlimited out­door activities – whatever the weather. At Marmot, our motto for waterproof technical gear is ‘the rain stops here’!The Red Star and Starfire jackets are made from stretchy material with 100% sealed seams. They boast a range of sophisticated details like a hood that fits your head perfectly with a laminated brim and backpack­suitable front pockets. The Angel­WingTM cut developed by Marmot delivers a perfect fit with every movement and gives the wearer additional, all­round comfort. “Take a look at our colour palette and you’ll see that we’re bang on trend,” says Marc Wachter. For men, this season’s popular dark blue is combined with lighter nuanc es. The gear is a little more colourful for women, with bold shades like bright orange paired with a variety of berry and mint tones to inject a little colour into your outdoor image. www.marmot.com

Hall B4100

yxwre

32We are now in the mountains and they are in us, kindling enthusiasm, making every nerve

quiver, filling every pore and cell of us. John Muir

33

REDFOX Outdoor Trend 2016

“We see ‘light, but durable’ as one of the biggest outdoor trends, brought to life with materials and constructions that weigh next to nothing, but can stand up to the harshest requirements of outdoor sports”, says Monika Rausch from RedFox.“This is achieved thanks to hybrid construction. Hybrid construction is nothing new, but for us it’s still a trend topic. Thanks to modern materials, we can precisely target specific functions to different parts of the body. This means we don’t just develop products for polar opposite leisure activities; we’re able to occupy the grey area between two extremes. We’ve therefore ex­panded our product range for all kinds of activities and target groups”.At RedFox, function comes first. The perfect fit and reliably functional material are key ele­ments of the brand’s philosophy. The entire fitting system has been re­engineered, starting with a superior fit as a basic requirement. Functionality is also found in the details: “We work intensively to optimise every detail in terms of construction and material choice.” Once a product is developed, it’s very hard to improve upon it. If new trends emerge that call for different features and functions, these can serve as a basis for further development. “We particularly focus on the details, because we believe that remarkable innovations are often found in the details, not the bigger picture.” RedFox’s colours of choice for its collec­tions are informed by international colour trends, which are then integrated into its designs. Ultimately, the colours are those that reflect the emotions of outdoor sports and the unique character of this technical brand. The company has to capture the needs of different mar­kets while offering a timeless, striking colour palette.Two of its most notable outdoor jackets include the X6 GTX and the Quasar. The Storm Jacket X6 GTX, the shorter of the two, is made with Gore­Tex and represents RedFox’s most technical waterproof hardshell. Meanwhile, the Quasar is a beautiful, lightweight Pri­maLoft jacket with precisely crafted details, superior functionality and the best possible fit. redfoxoutdoor.com

Hall B4101

yxwre

34One of the first conditions of happiness is that the link between Man and Nature

shall not be broken. Leo Tolstoy

SCHÖFFEL Outdoor Trend 2016

“We consider ourselves to be hiking experts. This summer’s motto is ‘Modern Hiking’, which sees us placing the perfect products for hiking, hill walking and all kinds of outdoor and on­the­go sporting activities at the top of the agenda. It’s our goal to use innovative, technical materials, develop successful designs and cuts, and offer top functionality in gar­ments that are equally suited to everyday wear”.These aims are embodied in three collections, Everywear, ZipIn! and Urban Travelling, all of which combine ease and independence. With the new 120 (140)­gram Everywear Super­ lite Windbreaker, Schöffel has added another winning garment to its successful Every­ wear collection. Clothing for leisure and hiking – in the mountains and the lakes. The jacket is super­light, windproof and has a rolled­up hood and an adjustable hem. It can be folded down to the size of an apple for easy packing, and is sure to be an unassuming, yet indispensable companion on your adventures. The new Urban Travelling range can do anything and every­thing on the go. Functional, stylish, and suitable for everyday wear, the bluesign­certified Channing (ill. right) is a super­lightweight, elastic, water and windproof, 2.5 layer all­weath­er jacket for men made from waterproof Venturi material. It folds into itself and packs small. The jacket features all­new P4Dry printing on the interior, a sustainable technology that uses recycled coffee grinds. It features a dry touch and is quick­drying, odour­resistant, and super breathable, while also offering UV protection. Channing is also ZipIn! enabled, which means that the matching reversible quilted jacket, quilted vest, and micro and medium fleeces can be added with ease. “For summer 2016, we’re working on fluorine­free wa­terproofing treatments (impregnations) in PFC­free jackets and trousers, all while retaining the usual Schöffel quality performance. In addition, these products are bluesign­certified, which is very important for us”, adds Schöffel. The collections are available in the fresh and summery colours of nature, including up­to­the­minute berry shades, light blue, fresh green and yellow shades from bright to mustard and gold, all paired with dark, earthy tones. They symbolise joie de vivre and the joy of movement, expressing energy and vitality while demonstrating our emotional connection with nature. All of the colour concepts were de­veloped by Schöffel’s in­house designers. www.schoeffel.de

Hall A3300

35

36It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up

the hills and coast down them. Ernest Hemingway

37

SHIMANO Outdoor Trend 2016

“Our trend is Transalp, crossing the Alps with a mountain bike. We call this new movement Cross Mountain, and its popularity is growing,” says Martin Ilg from Shimano. “Mountain bikers looking for a challenge beyond tarmac roads are our main focus, and we’ve developed rucksacks, MTB shoes, shorts and sweatshirts especially for them. These gar­ments are intended to help Cross Mountain bikers achieve their athletic goals. This is reflect­ed in details like the padded hip panels in the Explorer Shorts and the integration of func­tional materials like WINDSTOPPER fabric in the XM Glove. We’ve placed a high priority on top­quality materials and have carefully designed each and every detail of our apparel.” Top functionality is combined with ultra­modern colours, with a popular deep blue, in this case Aegean blue, paired with blue tones like lightning blue and black. This calming colour scheme for men sharply contrasts with bright orange for women and a rich viridian green with black accents.The collection’s highlights include the Explorer Shorts, which comfortably adapt to sport­ing challenges thanks to the integration of protective features. Padded hip panels reduce impact in the event of a fall or collision with obstacles in narrow terrain. The strategically positioned padding reduces pressure and rubbing on the hips, even when you’re wearing a fully laden rucksack. There’s more shock­absorbent padding in the lower back. The integrat­ed inner shorts have a thick, breathable seat cushion for an extra­comfy ride. The Explorer Shorts are made from four­way stretchable fabric, making them extremely comfortable to wear. They have plenty of pockets and the waist can be individually adjusted. 360­degree reflective strips provide enhanced visibility in low light and at night.The WINDSTOPPER XM Glove is another interesting development. Hands are delicate and need to be well­protected on wild bike trails through rough terrain. To protect the backs of the hands, the Cross Mountain Bike Glove features WINDSTOPPER technology, one milli­metre­thick EVA padding and a Shimano­developed extra­compression structure that fits the hand snugly thanks to a velcro wrist closure. The integrated grip pad ensures a good grip even in the wet. www.shimano.com

Hall B4402

www.vaude.com

38We do not see nature with our eyes, but with our understandings and our hearts. William Hazlitt

39

VAUDE Outdoor Trend 2016

“In summer 2016, we’re focusing on lightweight apparel. We aren’t just haggling every gram; we’re looking for the best possible compromise between lightness and durability using innovative, sustainable materials. We’re delighted that sustainability has become a lasting megatrend that’s going from strength to strength in the outdoor industry. We see ourselves as a pioneering brand and will continue to pursue innovation in the future”, says VAUDE. In fact, the well­established, fresh­faced company has long shown the outdoor industry that an ecological approach to choosing materials, production and business man­agement can be successful over the long term. The company uses modern processes and innovative recycled materials such as those made from reconditioned fishing nets, which are appearing for the first time in its Scopi SYN jacket. In addition, its latest collections include organic cotton, certified leather from Germany and feather­light down with an ethical manufacturer’s guarantee. In the Trend Show, the label will showcase a cross section of products from its Mountain, Trek & Hike and Urban Life ranges.One of the highlights, the Scopi SYN jacket (ill. right), boasts an intelligent material mix in a hybrid construction, providing excellent temperature control in the breast, stomach and back panels thanks to highly breathable, insulating Polartec Alpha. The jacket features 60­gram quilting for the first time. The slightly stretchy, insulating fleece helps to maintain the perfect body temperature while protecting against unpleasant cooling from the wind chill factor using wind­resistant Pertex Microlight material. The sleeves, side and back panels are made from jersey fabric, and quickly wick away moisture from the body while offering unlimited freedom of movement. As for the colour scheme, the company is more or less following international trends, with a focus on natural colours of all kinds. For summer 2016, VAUDE has opted for rich turquoise and fresh green tones, combined with ruddy apricot and bordeaux shades. For its Urban Life collection, it has gone in a light, summery direction with airy pastel shades. Importantly, this colour and design concept is universal, meaning gar­ments from every collection can be combined with colour­coordinated rucksacks and bags.www.vaude.com

Hall A1300

40

Manufacturers have evolved to develop new functional materials – and with good reason. Indeed, waterproofing, breathability and moisture wicking are no longer enough to impress consumers. This season’s buzzwords are top func­tionality with aesthetics, feel, lightness, and wear comfort. A soft, natural feel is now expected to go hand in hand with performance materials and have a pleasant, natural fibre look. And all this has to be manufactured as sustainably as possi ble; with long­lasting, eco­friendly products made in fair work ing conditions. This is no easy task, but many manu­facturers have succeeded in adding some truly exceptional material properties to their collections.

The latest authentic­feel garments are produced by blending natural fibres with functional fibres made of

polyester (PES), polyamide (PA) or polypropylene (PP). These are combined with regenerated cellulose fibres

like Tencel, Lyocell and viscose, as well as pure silk, fine merino wool and cotton, which lend the materials a natural feel while enhancing their hang and tactile qualities. Typically worn directly against the skin, light­weight summer jerseys are often made from a single layer of fibres with a synthetic core wrapped in a natural fibre. Two­layer versions usually feature functional fibres on the skin­facing interior, while the exterior is made from a natural fibre material for a pleasant and comfortable fit. Meanwhile, fine merino wool has con­quered both summer and winter and can be found in base layers as well as the mid and shell layers.Lightness is a hot topic at the moment, and an unspoken competition is on in the outdoor industry to see who can make the lightest rain coats or the most insulating sleeveless jackets. Of course, the real winner here is the consumer, because lightweight weather protection is usually kept in your backpack and only used when the temperatures drop and the heavens open.Added benefits are nothing new in textiles, but these have evolved, too. The UV protection needed in the scorching sum­mer sun has become more or less standard fare in textiles, which is certainly a welcome development. Meanwhile, new, cooling elements, created by integrating mineral particles or reflective additives into fibres, are also turning heads.

Trend theme

MATERIAL

41

Colourkind by BerghausAccording to the World Eco­nomic Forum, water scarcity is one of the biggest global environmental risk factors in 2015. With its Colourkind proj­ect, Berghaus has developed an innovative process for dyeing textiles that uses sig­nificantly less water. Com­pared to conventional proc­esses, its new coloured yarn goes through fewer steps in the dyeing process. By adding colour when melting the polymer, i.e. during the spinning process before the fibre has been extruded, dye quality is enhanced, colours are more intense, and products stay looking new for longer. Ac­cording to manufacturers, the process consumes 89% less water, 63% less chemicals and 62% less CO2, and requires 67% less oxygen. The British brand has therefore already saved 2,000,000 litres of water in the production process in 2015. The economically coloured threads are used in the Explorer ECO collection, comprising short­ and long­sleeved shirts, shorts and trousers for men and women. These prod­ucts are enhanced with argentium silver finishing technol ogy, which leaves fabrics feeling fresher for longer. This means garments have to be washed less often, resulting in further reduced water and energy consumption in private households.

ColumbiaIf the impregnation of a membrane jacket isn’t sealed proper­ly, the wearer will soon experience an unpleasant wet feeling and wonder if the membrane really works. Now, according to membrane manufacturers Columbia and OutDry, all this has come to an end. For the first time, the Italian manufacturer has joined forces with Columbia to apply the new OutDry Extreme technology to textiles. This has turned conven ­ t ional laminate structures for breathable, waterproof jackets on their head, placing the membrane not on the inside or between two fabrics as usual, but on the outside. That means there’s no need to laminate an outer shell, which can become soaked with water if the impregnation is applied incorrect ly or washes out. For outer protection, the membrane is coated with a specially developed synthetic fabric layer, which is abrasion­resistant, windproof and waterproof, yet highly breathable. Rain drops simply bead up and roll off. Of course, all seams are still carefully sealed with seam tape – but this is done from the outside. The inner

shell is made from a light, breath­able fabric that’s lam i nated for a pleasant, tactile feel. This wicks away moisture straight to the outer membrane. This new prin­ ci ple therefore delivers opti­mum wetness protection on the outside and a high water vapour permeability on the inside.

42

HaglöfsHaglöfs has employed a newly developed Gore­Tex laminate in its new, three­layer, waterproof Herakles hardshell. A key feature of the jacket is an espe ­ c ially soft inner lay­er that boasts ex­cellent tactile quali ­ties. Their so­called C­Knit technology is based on a soft, knitted mesh cons­truction, meaning the feel of the ja­cket is more remini­scent of a soft­shell than a tradition al shell. This results in excellent breathabili­ty, while retaining Gore­Tex’s hallmark properties like wind­ and waterproofing and breathability. All this amounts to dramatically reduced noi­se, with the typical rustling of a three­layer jacket now a thing of the past.

Maier Sports A waterproof long­distance hiking jacket with a cape: the Maier Sports jacket has been awarded Europe’s biggest innovation award, the Plus X Award for High Quality, De­sign and Function, and outdoor Magazine called it “simply bril liant”. The Jacob (men) and Solveig (women) designs don’t just wow wearers with wind and waterproofing, and a breath able mTEX­20,000 membrane laminate; they also feature super­smart construction. The company took a pragmatic approach to jacket design and invented a com­pletely new solution. The basic idea is to keep what little is in your backpack as dry as you are. A clever backpack cape patented by Maier Sports (patent number DEDE102013019515) is attached to the jacket and offers dual wet weather protection for hikers and their backpacks. The cape is made from a featherlight 2.5 layer mTEX­20,000 material and can be connected to the jacket in four ways: by zipper at the back of the collar, with push fastenings on the chest panel in the front, and to the left and right at the hip using adjus­table straps and push fastenings. The cape thus drapes over the shoulder like a Bolero and can be fitted to va­rious backpacks ranging from 35 to 60 litres, meaning absolutely every­thing stays dry.

43

PolartecIn July, Polartec recycled its one billionth PET bottle. In 1993, the company began manufacturing with recycled materials. Back then, it was a rudimentary technology, pro­ducing scratchy materials in dull colours that were never really that popular. However, Polartec’s visionaries worked hard to perfect the quality of their manufacturing process­es. In 2009, its share of recycled materials rose to 30%. A year later, the brand launched Repreve 100, a yarn made of 100% recycled PET bottles. From then on, it no longer had to make concessions on production, performance or aes­thetics. The quality could no longer be distinguished from that of fresh ly spun polyester fibre – a major milestone for the brand. Today, a number of well­known labels use Polartec materials made from Repreve 100, including Eider, Millet, Montane, Mountain Equipment, Rab, The North Face, Ternua, Vaude and more. In the meantime, the share of recycled materials at Polartec has risen to 60%, and the brand will recycle its one billionth PET bottle in July 2015, just in time for Outdoor. In gen­eral, it would make more sense to use glass bottles instead of plas tic. How­ ever, Polartec refuses to drop its mate­rial of choice; over 1,500 plastic bott­les are used per second (!) in the USA alone, while 800 million PET bottles are in annual circulation in Germany.

Outdoor ResearchFor Outdoor Research, the new Precipice Jack­etTM is a world first, as the company presents its waterproof Ascent­ShellTM 3L­laminate with electrospinning for the first time. The hard­ shell weighs just 308 grams and every seam is sealed. The jacket’s light weight is paired with an exceptionally soft feel and excellent breathability of 30,000 g/m2 / 24h. Combined with the stretchy rip stop outer material made of 20 denier fibres, the highly elastic Dynamic Reach material under the arms guaran­tees complete freedom of movement, whether climbing in the Alps or doing some serious mountaineering. Suitable for use with a helmet, the hood can be individually adjusted thanks to the Halo­Hood­construction and moves with you. The AquaGuard zipper on the breast pockets and the smooth AquaGuard Vislon front zipper, both from YKK, are also comp­letely watertight.

44

PrimaLoftPrimaLoft’s latest innova­tion, PrimaLoft Silver Insu­lation Active, is now blue­sign and OEKO­TEX Standard 100 approved. Silver Insulation Active was launched at the start of 2015 and, ac­cording to the manu­facturer, is the only insulation solution that offers such high breathability in combi­nation with the same, unbeatable thermal properties. The soft, compressible, water­ resistant iso lation fleece provides high thermal comfort even in high­aerobic, fast­ forward outdoor sports. The unbeata­ble warmth­to­weight ratio delivers the lightest possible jacket design, which wicks away excess moisture and body heat and offers a dry feel for maximum wear comfort. The awarding of these important European standards will help to reassure consumers and manufacturers that PrimaLoft meets all the relevant sustainable quality requirements.

VAUDE With Green Shape, VAUDE is guaranteeing its customers environmental friendliness, high quality and functionality. Each product bearing this label is made of sustainable ma­terials and produced in a fair and resource­efficient manner. The label’s strict assessment criteria are reviewed at regu­lar intervals and comprise the entire product life cycle, from development and production to maintenance and recycling after use. The brand’s latest innovation is Coffee to Bike!, a comfy advanced cycling eco seat cushion featured in its lat­est cycling shorts. The cushion’s outer layer contains recy­cled S­Cafe polyester, a skin­soft foam layer of S­Cafe oil. Both are made from recycled coffee grounds. But where do they come from? Nespresso is just one coffee producer that collects and recycles its capsules from countries all around the world – including South Africa (though not yet in Germany). The cycling shorts’ shell layer is made of old, repurposed nylon fishing nets, tons of which can be found floating in the oceans and pose a signifi­cant threat to the marine ecosystem. The material is used in the Bike Shorts Advanced Pants and the SCOPI SYN Jacket, for instance. It’s a genuine “re­cycling” project!

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46

NotesTalk’Seeding Brand Longevity’

Wednesday, 15 July and Thursday, 16 July 12:00 and 15:00Trend Show stage, Hall A2

By Jenni Arksey, Great BritainManaging Director of Goose Design

Goose Design have collaborated with over 70 global brands and over the years have identified the key genetics that give a brand its own persona. Here we will give some insight into

how we delve into the soul of the brand with the objec tive of evolving products with a longer lifecycle and iconic status, and how brand DNA can tell those genuine sto­ries to provide defined messages that ultimately engage with consumers, despite the ever­changing trends.

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HALL OF VISION

Ideas, conception, realisation Felix J.P. FelixineShow Zone, Heidelbergwww.showzone.euTextsUlrike Luckmann, journalist, Munich luckmannpr.de, www.trends­of­sports.comColour consultingIDEAS – Active Sports Design Networkby Nora Kühner Fashion – Design – Consultingwww.norakuehner.deTrend SuppliersRainer Angstl, Corinna Bendereit, Berghaus, berrystone, Jeffrey Bowman, Columbia, Everest Textile, Goose De­sign, IDEAS, Haglöfs, Kailas, Nora Kühner, Thomas Libke, Ulrike Luckmann, Maier Sports, Hendrik Morkel, Jakob Oberrauch, Outdoor Research, Polartec, PrimaLoft, Red­fox, Marmot, Schöffel, Shimano, Jochen Schnell, show­zone, Sigg, Ulligunde / Erika Spengler, VAUDE.

Trendbook OutDoor 2Go

PublisherMesse Friedrichshafen GmbH Marketing Department Neue Messe 1, 88046 FriedrichshafenPhone + 49 7541 708 ­ 0Fax + 49 7541 708 ­ 110EditorsUlrike Luckmann, luckmann@luckmannpr.de, MünchenLayout and graphics Berthold Müller, berthold.mueller@druckhaus­mueller.dePrinting Druckhaus Müller, Bildstock 9, 88085 Langenargen www.druckhaus­mueller.de

FRIEDRICHSHAFEN, GERMANYwww.outdoor-show.com

2015 15 - 18JULI