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Course Syllabus MKTG 4611 – Internship in Social Media Marketing
Fall Semester, 2019
3.0 Credit Hours
Instructor: Dr. Tracy Cosenza, Marketing Department, Director, Social Media Marketing
Programs
E-mail: Tracy.Cosenza (Please do not email through eCourseware) Closed Facebook Group: MKTG 4611 Office: FAB 319 LinkedIn: Tracy Cosenza
Course Overview
MKTG 4611 Internship in Social Media Marketing gives you the opportunity to work for an
organization to gain on-the-job experience. MKTG 4611 Portfolio Project will be approved and
supervised by Tracy Cosenza, PhD. Credit allowed upon acceptance of final portfolio.
Pre-Requisites/Co-Requisites
You have to have taken MKTG 3340 and have taken or are currently taking MKTG 4630.
***Students must also read, sign, and return the Intern Code of Ethics to Dr. Tracy Cosenza BEFORE you start your internship.
Required Texts and Related Materials
All forms and instructions for completion of MKTG 4611 are included in this document.
Course Objectives
By successfully completing this course, students will be able to
Acquire hands-on experience applying classroom knowledge to a real-world work experience.
Verify career path choice by experiencing different career opportunities.
Validate theoretical principles in an actual work environment.
Develop career connections, learn professional development skills, and enhance career options for the future.
Fogelman College Learning Outcomes for Your Degree
This course is designed to help you to meet the overall learning objectives for the BBA degree offered by the Fogelman College. You should take the time to become familiar with the overall learning objectives as a student in the BBA degree program.
The Fogelman College has established the following learning goals for all students successfully completing the BBA degree:
Graduates will be effective communicators. Graduates will demonstrate critical thinking skills. Graduates will be knowledgeable about ethical factors in the business environment. Graduates will be knowledgeable about the global business environment. Graduates will be proficient users of business presentation and analysis technology.
Course Methodology
The course requires 150 hours of actual work at the approved internship site. You are expected to meet the requirements of the academic course as well as the requirements of your internship supervisor. Specifically, you are to submit prior to starting your internship:
Your offer letter
Your social media internship description for review for credit
Your work schedule (hours per week)
Unofficial transcript
Read and sign Intern Code of Ethics [last page of this document]
Activate your internship course permit – after you have the above, forward to me and I will navigate you through the permit process.
Once you are approved for internship credit, you will be given your learning goals for the course. We will meet virtually unless you feel you need face-to-face interaction. The incremental projects and final presentation have due dates noted as a “week due.” Beginning with the week school starts as Week 1, the due date is the Friday of the week noted in the Learning Agreement Contract.
Professor’s Expectations of Students
Specifically, I expect that you complete the MKTG 4611 Internship Portfolio in its entirety. The purpose is to help you develop the necessary skills for social media marketing management and consulting.
Student's Expectations of the Professor
In my role as your instructor, there are certain things you can expect from me including responding to your email within 24 hours (Note If I have not returned your email within 24 hours, I did not receive your email. Please check the address and re-send your message), to provide feedback, and to be available to help you—however I need to hear from you as to the type of help you may need. I need clear questions in your emails—please be sure to identify the course information carefully.
Grading and Evaluation Criteria
Over the semester, you will have a variety of opportunities to earn points towards your final (overall) letter grade in this course. This section of the syllabus describes the assessed work you will be doing and how overall (final) letter grades will be computed.
Final Course Grades
Final course grades are earned according to the following table
Point Range Assigned Grade
90-100 Points A
80-89 Points B
70-79 Points C
60-69 Points D
Under 60 Points F
Your overall grade for the semester is based on how well you complete the following
1. Learning Agreement Project Activities - All requirements are met. Content is easy to read and understand. There are little to no mistakes.
2. Video Presentation - Content expands on your project and internship experience. Overall appearance is professional and visually appealing.
3. Supervisor’s Evaluations – Based on job performance.
A detailed description of each of the assessed activities can be found after the scoring summary table below.
Summary of Graded Activities
Points earned on the assessed activities will be distributed as follows
Deliverable Total Percentage
Project Portfolio 60%
Video Presentation 30%
Supervisor’s Evaluations 10%
Deliverable Total Percentage
Total 100%
List of Formal Assessed Activities
Although this course is based on gaining relevant experience during your internship, the
following deliverables must have been completed by due dates.
1. MKTG 4611 Learning Agreement activities (document follows).
2. Internship Video Presentation.
3. Midterm Evaluations (both student and supervisor evaluations located at the end of this
document).
4. Final Evaluations (both student and supervisor evaluations located at the end of this
document).
Final Exam Schedule
There is no Final Exam for this course.
Course Policies
All students are required to maintain and access their University of Memphis (@memphis.edu) email account. You will receive all official course correspondence at this email account. Any inability to receive incoming mail in a timely fashion (e.g., not regularly checking your email, having a “full mailbox” condition, etc.) is the student’s responsibility.
Attendance
When you are at your internship site, you are not only representing yourself but you are also
representing the Fogelman College of Business and Economics. We expect you to be on time to
work, abide by your internship site’s workplace policies, dress professionally or according to the
site’s standards, and demonstrate respect and integrity to your colleagues and your
supervisors. Remember that this internship is your opportunity to potentially have a career
transition either with your current internship employer or future referrals from your internship
supervisor. Make a positive and professional impression.
Adding / Dropping
If for some reason you cannot complete the internship, it is your responsibility to contact your
advisor and drop the course, just like you would drop any other academic course. Failure to do
so will result in a failing grade and possible financial penalties. Please take note of
drop/withdrawal deadlines and plan accordingly to avoid any financial and course registration
penalties.
Academic Integrity
The University of Memphis has clear codes regarding cheating and classroom misconduct. If
interested, you may refer to the Student Handbook section on academic misconduct for a
discussion of these codes. If you have any questions about academic integrity or plagiarism, you
are strongly encouraged to review the Fogelman College's Website on Academic Integrity
(opens in new window).
Course/ Jobsite Behavior
All participants in the course should be considerate of the other course participants and treat them (as well as their opinions) with respect. The class will operate under the assumption that any and all feedback offered is positive in nature and that the intentions of the person(s) providing feedback are strictly honorable. Insensitivity in this area will not be tolerated. If you have any questions about online communication, you should review the Fogelman College's Netiquette website (opens in new window).
Late Assignments
Assignments and projects may be submitted anytime up to and including the date due. As a regular rule, I do not accept late assignments. If you have a major life issue such as severe illness, death in family, etc., please contact me individually. In the workplace, we’re not allowed to miss deadlines due to time management and this course is a preparation for that career transition.
Extra Credit
There is no extra credit offered in this course. Your final grade will be computed based on your work on the formal/assessed activities described in this syllabus.
Reporting Illness or Absence
Due dates and deadlines have been established for each graded assignment. In this course, deadlines are taken very seriously. Please do not wait until the last day to submit assignments. If an emergency should arise, it is the student’s responsibility to contact the instructor prior to the deadline to discuss the matter. A deadline extension will be considered only if all of the following conditions are met: (1) Extreme emergency and (2) Instructor contacted prior to the due date.
You will need to review the employer’s policy for reporting illness or absence.
Inclement Weather
You will need to review the employer’s policy for inclement weather.
Syllabus Changes
The instructor reserves the right to make changes as necessary to this syllabus. If changes are necessitated during the term of the course, the instructor will immediately notify students of such changes both by individual email communication and posting both notification and nature of change(s) on the course opening page.
Student Services
Please access the FCBE Student Services (opens in new window) page for information about
Students with Disabilities
Tutoring and other Academic Assistance
Advising Services for Fogelman Students
Technical Assistance
Evaluation of Work
1) A mid-term evaluation will be required for your internship. This evaluation form is included at the
end of this document. You will complete one as well and your supervisor will complete on as well. Turn
these into me, mid-term. Email this to me.
2) A final evaluation will be required for you at the end when the work is completed. Your site
supervisor should complete one as well. This evaluation is also in this document. Email this to me.
For both forms, download or cut/paste from this packet and type. It is your responsibility to download
the forms and email to your site supervisor. Be sure that you schedule a meeting with your supervisor
to discuss each evaluation. Particularly with the mid-term, this gives you a chance to make some
adjustments if he or she feels you need to do so.
3) Completed work log – be sure your hours tally to 150 clock hours (for 3 hours credit verification). You
may use the form included in the document or another verification process suggested by your on-site
supervisor.
4) Internship Learning Agreement activities
5) Internship Video Presentation
Internship Portfolio Checklist
Please use this checklist to ensure that you have included all requirements in your portfolio:
1. FCBE Internship Learning Agreement projects Due Completed
a. Competitive Map ___3____ ________
b. Inter-competitive SMM efforts ___6____ ________
c. Use of SM Analytic Tools ___8____ ________
d. SMM Objectives ___10___ ________
e. SMM Marketing Plan ___13___ ________
f. Audience Segments/Content Themes ___13___ ________
g. Challenges ___14___ ________
2. Final Video Presentation ___14___ ________
3. Mid-Term Evaluation – submit at midterm ___8____ ________
4. Final Evaluation – submit at semester end ___14___ ________
5. Hours Log ___14___ ________
LEARNING AGREEMENT – MKTG 4611
Academic Supervisor [AS] On-Site Supervisor [OS] Your Company [YC]
Goals - Internship Program
Tasks To Be Accomplished - Learning Objectives
Evaluation Process %
1. Create a competitive map for SMM competitive evaluation.
Create a competitive map for [YC] “competition” including rationale for why they are considered competitors.
Is rationale appropriate? AS evaluation
5
2. Examine inter competitive SMM efforts. (Looking for Best Practices).
Examine the social media marketing efforts of each competitor on the competitive landscape map, and:
a) Write a descriptive analysis of the platforms used and what SMM competitive strategy they are using for differential advantage.
b) Listen carefully to the dialogue in the social platforms they are using in their SMM. Write up a discussion of any Pros/Cons/Issues relevant to competition between [YC] and other similar competitors.
c) Create a SWOT table for [YC] with the name of the competitor or the trend in the business environment that is related to the SWOT elements.
AS discussion and evaluation. Completeness? Thoroughness? Used the learning outcomes from SMM courses, and other related classes to develop the inter- competitive analysis.
20
3. Use of SM analytic Tools Analysis of [YC] and two (2) well chosen “competitors” from 1 above and perform an analysis using Rival IQ (see me for access).
Incorporate analysis/documents in Portfolio for AS grading.
5
4. Develop a well thought out set of social media marketing objectives to achieve, for example, brand recognition,
Complete a summary table with rational for inclusion of these objectives.
Discuss Summary with AS for criticisms. Incorporate objective development process
10
engagement, extend reach, and [YC] outcomes (provided by OS).
model into portfolio for AS evaluation.
5. Develop and write-up a complete/workable social media marketing plan for [YC] that interfaces with their integrated marketing communication plan to achieve the stated objectives in #4 above.
Table of Social Media Platform Inclusions, rationale. Complete a well-written social media marketing plan, including implementation time frame (use a Gantt chart or some other type of project plan for timeline), and evaluation criteria (including evaluation time points stipulated in project plan).
Discuss Summary with AS for criticisms. Incorporate planning process model into portfolio for OS evaluation, AS grading.
15
6. Identify audience segments (target) and content themes relevant to these audiences for SMM plan.
Complete a summary table. Incorporate into portfolio for OS evaluation, AS grading.
10
7. Challenges of Implementing the Plan
Written discussion Incorporate implement and observe process model into portfolio, AS grading
5
8. Internship Video Presentation Presentation of 1-6 above to OS, AS.
AS analysis of presentation content, technology, and presentation skills. [due by last class day]
20
p. 1
LOG OF HOURS WORKED
Date Hours Worked Work Completed Student’s Signature
Internship Supervisor’s Signature
p. 2
LOG OF HOURS WORKED
Internship Supervisor ____________________________ / _____________________________ __________
Print or Type Signature Date
Student ________________________________________ / ______________________________ ___________
I have discussed the internship with the internship supervisor and confirmed that this student worked a minimum of 50 hours for
each semester hour of credit. (3 credits = 150 internship experience hours; 6 credits = 300 internship experience hours).
Faculty Advisor
____________________________________ / __________________________________ _________
Print or Type Signature Date
p. 3
Evaluation Forms
***Please download the following forms found on the next six pages for your mid-term and final evaluations
and email to your supervisor. Turn these into me at the appropriate weeks.
Please type your comments for both forms. Return the forms as attachments to me in email,
Your final grade for the internship will not be posted until your Learning Agreement, Hours Log, and Final
Evaluations are complete.
p. 4
Student Mid-Term Evaluation
Complete and return as an email attachment by the midpoint of your internship period.
Name of Intern _________________________________email_________________
Name of Field Supervisor_________________________ email_____________________
Internship Location________________________________________________________
1. Based on your experience to date, how do you feel you are progressing in your internship?
Low High
1 2 3 4 5
2. Identify new knowledge, skills or attitudes you have acquired in your internship.
3. Describe successful activities or accomplishments in your internship.
4. Analyze your response (s) to challenges or problems you have confronted in your internship.
5. Identify assistance needed to successfully complete your internship. Do you need assistance from the
Internship Office?
**Please ask your supervisor for a short meeting to review your mid-term evaluation**
p. 5
Supervisor Mid-Term Evaluation
Complete and return as an email attachment by the midpoint of the internship period.
Name of Intern _________________________________email _____________________
Name of Field Supervisor_________________________ email_____________________
Internship Location________________________________________________________
1. Based on activities to date, how would you rate this interns progress:
Low High
1 2 3 4 5
2. Identify new knowledge, skills or attitudes the intern has acquired in the internship.
3. Describe successful activities or accomplishments in the internship.
4. Analyze intern’s response to challenges or problems confronted in the internship.
5. Identify assistance needed by intern or supervisor to successfully complete the internship.
**Please ask your supervisor for a short meeting to review your mid-term evaluation**
If you need more information or assistance, please contact:
Dr. Tracy Cosenza @ [email protected]
p. 6
Student Final Internship Evaluation
Complete and return as an email attachment at the end of your internship. A copy should be
in your final portfolio. Download and type this document for submission.
Name of Intern _____________________________ E-mail ____________________________
Name of Field Supervisor _____________________ E-mail ____________________________
Internship Location ________________________________________________________
1. Identify new knowledge, skills or attitudes you have acquired in your internship.
How did this experience help you apply what you had learned in your major courses?
2. Identify the accomplishments in your internship that you feel will benefit your career.
3. Rate the overall internship experience from 1-5:
1 = an unsuccessful experience; 5 = an exceptional experience
1 2 3 4 5
Explain your rating above:
4. What courses prepared you well for this internship?
p. 7
Evaluate the following areas by putting an “X” in the appropriate column
Strongly
Agree Agree
Neither
Agree or
Disagree
Disagree Strongly
Disagree
My internship site was well-suited for me.
My supervisor provided appropriate
instructions.
My supervisor included networking and
mentoring in my experience.
My supervisor provided helpful feedback to
help me be successful.
My work schedule was reasonable.
I would recommend this organization to future
interns at The U of M.
Include a copy of this form in your portfolio as well as submitting to your faculty advisor.
p. 8
MKTG 4611 Internship Supervisor Final Evaluation
Complete and return as an email attachment at the end of the internship period. A copy of this
document should also be in your intern’s final portfolio. Please type this evaluation.
Name of Intern _____________________________ E-mail ____________________________
Name of Field Supervisor _____________________ E-mail ____________________________
Internship Location ________________________________________________________
Evaluate the student on the following statements by putting an “X” in the appropriate column:
Strongly
Agree Agree
Neither
Agree or
Disagree
Disagree Strongly
Disagree
The quality of the student’s work was
consistently excellent.
This student was reliable about fulfilling the
requirements of the internship.
This student reported to work on time
consistently.
This student never had an unexcused
absence.
The student demonstrated professional
behavior and appropriate dress for the
organization.
The student contributed positively to your
organization.
The student meshed well with your
organizational culture.
p. 9
If a position was open in my organization, I would extend a job offer. Yes ___ No ___
Would you recommend this student to another employer as an intern? Yes ___ No ___
Would you be willing to write a letter of reference for this intern? Yes ___ No ___
What recommendations would you make to the student for his or her next work experience?
Additional Comments and Suggestions for The Fogelman College of Business and Economics
Internship Program:
p. 10
Intern Code of Ethics As a business intern, I represent Fogelman College of Business & Economics and University of Memphis. My
actions affect my own reputation as well as that of the University and the company where I work as an intern.
I agree to abide by this Code of Ethics and verify that I am not supervised by a family relative.
As an intern, I will:
• Communicate and present myself in a positive, professional manner.
• Provide accurate, timely, honest information to my company supervisor and UofM internship supervisor.
• Follow my company’s rules and its code of ethics.
• Maintain confidentiality of company and client information both during and after my internship.
• Refrain from posting information about my internship, my colleagues or my employer on any social
networking sites, and comply with any communications or social media policy at the internship worksite.
• Obey the law. Act with integrity.
• Dress and behave professionally.
• Decline inappropriate or questionable gifts or favors.
• Use company equipment, especially the Internet, only for work-related tasks. Use supplies and resources of
the company as instructed including computers, office supplies, and other resources.
• Ensure that personal conversations and emails do not interfere with work.
• Talk to my university internship supervisor about any uncomfortable or potentially unethical situations.
• Check my @memphis.edu email throughout the term of the internship.
• Notify my university internship supervisor immediately if I resign from my internship position.
International Internships
I will be respectful of my workplace policies, cultural traditions, and workplace activities.
I will be responsible with my social media presence while interning internationally, maintaining a positive
and professional social media brand for the duration of my internship.
As a scholarship recipient, I will be a good steward of my scholarship funds and provide a detailed
presentation of my experience for respective donors.
I understand that violating this Code of Ethics may result in my being removed from my internship and receiving
a failing grade for my internship credit hours.
Signed ___________________________________________ Date ______________________
Printed Name _________________________________________
Interns, please return a signed Code of Ethics to the School of Business and keep a copy for yourself.
