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thedubs.com
OURSERVICESExperts in Finance Content Marketing
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OVERVIEW
STRATEGY We identify and build relevant audiences and drive them down through the sales funnel.
Through the production of sustainable, scalable global content marketing programmes.
DISTRIBUTION & PAID MEDIAWe plan, purchase, optimise and measure social media amplification.
Through the targeted distribution of content, optimised to deliver the greatest return on investment.
TECHNOLOGYWe ensure the digital platform is fit for purpose as a content destination.
From website design, journey pathing, data visualisation, web and mobile application development and hosting facilities.
CONTENT CREATIONWe produce high quality, compelling content with impact.
Utilising a variety of content formats from short and long-form editorial, white papers, videos and podcasts, to arresting imagery, impactful social posts, infographics, interactive charting and animation.
SEOContent programs and SEO are inherently linked and keywords/phrases are at the heart of good SEO.
We ensure content is found by the target audience and we use search activity to inform the topicality of the content created. Our approach means content is seen but we also find gaps in conversations for our clients to own.
RESEARCH We develop global insights to inform the strategies, tactics and approaches for our clients.
Bespoke research reports are created to provide comprehensive global insights into both clients and industries.
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STRATEGY
We develop sustainable, scalable global content marketing programmes to align with the sales funnel through the utilisation of content and social media.
Bringing together your business knowledge and industry data to determine exactly what your audience needs and how you can fill the gap. Armed with this knowledge, and supported by our own comprehensive research, we develop a strategy that marries your audience needs and ambitions with that of your business.
Strategic services include:
• Content strategy • Social media strategy • Social media governance • Employee advocacy strategy
1EMEA socialmedia strategy
March 2019Version 1.0
EMEA content strategyApril 2019Version 1.3
INSET SHOWS ALLIANCE BERNSTEIN CONTENT STRATEGY DOCUMENTS
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CONTENT CREATION2 We produce high quality, compelling content with impact. Being a financial services specialist we inherently understand the industry is bound by tight regulations and complex subject matter. We create compelling content that is creative within the confines of compliance, delivering value to your customers and your brand. We utilise a variety of content formats from short and long-form editorial, white papers, videos and podcasts, to arresting imagery, infographics, interactive charting and animation.
Content creation services include:
• Editorial writing and sub-editing (including editorial guidelines) • Social posting creation • Image sourcing (including image guidelines) • Video and podcast production • Interactive chart production • Infographic and animation
INSET SHOWS ABERDEEN STANDARD INVESTMENTS ARTICLE IMAGERY
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DISTRIBUTION & PAID MEDIA3 An integral part of our offer is the targeted distribution and amplification of content across social and digital channels. Covering social media publishing, amplification and measurement we establish a scalable framework to ensure consistent, sustainable and risk-appropriate social media distribution and amplification. The targeted distribution of content is optimised to deliver the greatest return on investment.
Distribution services include:
• Organic social media publishing guidelines • Paid media planning (audience targeting, budget planning) • Paid media execution (creative execution, budget optimisation) • Reporting (KPI planning, social media reporting)
INSET SHOWS ALLIANCE BERNSTEIN PAID SOCIAL MEDIA
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4 SEO
Content programs and SEO are inherently linked and keywords/phrases are at the heart of good SEO.
To ensure your content is found by your target audience we identify the short and long-tail keywords that are popular and relevant to their needs, using this search activity to inform the topicality of the content we create. This best practice SEO approach means you will not only be seen but will also find gaps in the conversation to own.
SEO services include:
• SEO gap analysis • Keyword/phrase list generation to inform content creation • Competitor SEO analysis to help rank your content against competitors • SEO guidelines for best ‘on-page’ SEO practices • SEO consulting for website refreshes or rebuilds to maintain SEO ranking
INSET SHOWS KEYWORD AND GAP ANALYSIS FOR MONEYME
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5 TECHNOLOGY
The publishing platform is heart of any strategy with the focus being ROI with end-to-end experience for your customers. From website UX and journey pathing through to application development and full-scale custom website development, we ensure the digital platform is fit for purpose as a content destination.
Technology services include:
• Website design and user experience • Journey pathing • Search engine optimisation • Application development • Hosting
INSET SHOWS FIRST STATE INVESTMENTS GLOBAL WEBSITE DESIGN
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RESEARCH6 We develop global insights to inform the strategies, tactics and approaches for our clients. Bespoke research reports are created to provide comprehensive global insights into both clients and industries and can benchmark our clients’ performance and digital activities against their competitors.
Research services include:
• Industry reporting • Competitor benchmarking • Trend analysis
INSET SHOWS THE DUBS INDUSTRY BENCHMARKING REPORTS
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GET IN TOUCH
Barnaby HobbsGeneral Manager [email protected]+44 (0) 7760485706
Justin BuckwellGeneral Manager [email protected]+61 (0) 404225939
London126C, Parkshot House 5 Kew Road, RichmondSurrey, TW9 2PR [email protected]+44 (0) 203 488 0011
SydneyWeWork, Level 3100 Harris StreetPyrmont, [email protected]+61 (0) 2 8247 8700
GET IN TOUCH
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