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End User ServicesOn the Road to Ultra Mobile Broadband
March 27, 2007
Pepe Lastres Director of CDMA & IMS Solutions Marketing
Motorola Networks & Enterprise
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Agenda
Service Layer
UMB Enabled New Services
Service Differentiation
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Operator Challenge:
Foster the demand for new rich interactive applications without degrading quality of experience for today’s services.
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Battle Ground for Service DifferentiationThe Changing Landscape for Service Providers
Operators who successfully navigate technological advances and the plethora of new IP-based applications will be better positioned for long-term success.
The Need for Differentiation
Applications and End User Services are key to operator differentiation
Convergence is changing the competitive landscape.
Non-traditional service providers are entering the market.
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
UMB is Optimizing ROI for End User Services
Service Providers’ RequirementsUMB answers the call
Reducing Cost of Delivery
Higher Capacity: Reduced cost per bit
Simplified Access Layer: Simplified operations
Increasing Revenue
Higher Throughput: Improved end user experience
Lower Latency: Improved interactive services
Guaranteed Service Levels: Tiered pricing
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
music
Consumer InsightsClear Opportunities for End User Services & Applications
Today
Widely used Applications:
messaging communications imaging
Less widely used Applications:
productivity connectivity convenience
Under-used even though supported:
e-mailingsurfing the Internetvoice commandsconnection to work server
office programsWi-Fi / WLANvideo conferencing
Future
Widely desired Applications:
Mobile TV seamless services
Highly PersonalizedEntertainment, M-Commerce, and Enterprise Experiences.
Varying amounts of previously less widely used and under-used applications
UMB will foster next generation applications and drive adoption with the enhanced end-user experience
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
UMB Access LayerEnables End User Service Differentiation in Multiple Environments
IMS RESOURCE MANAGEMENT
BILLING & PROVISIONINGSECURITY
PRESENCE/IDENTITY
MANAGEMENT
QUALITY OF SERVICE
MANAGEMENT
MACRO MOBILITY
MANAGEMENT
APPLICATION SESSION
MANAGEMENT
HOMEMOBILE ENTERPRISE PUBLIC SAFETY
IP/MPLS CORE TRANSPORT
M-Commerce Mobile TV VoIP Gaming Enterprise
Environments
Application Layer
Control and Service Layer
Transport Layer
UMB Access Layer
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Service Layer
UMB Commercially Viable New ServicesEnabling Applications on Service Layer
applications & solutions
security & DRM
formatting & encoding
business integration infrastructure
service creation enablement
intergrated mobile marketplace
enablers – location, presence, messaging,
video
EnterpriseWorkforce CollaborationHealth CareUtilitiesVideo Conferencing
M-CommerceAdvertisementMobile CommerceAuction / TradingFinancial Services
EntertainmentMobile TV & Music DownloadGamingSocial NetworkingUser Generated Content
UMB stimulates richer interactive service experiences and drives mobile data penetration
UMB Applications & Services March 27, 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
UMBEnabler for Motorola’s Seamless Mobility Vision
Truly Mobile
Connected
Informed
Entertained
Secured
Empowered
SeamlessMobility
Experience
