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The “dot com” of Mobile Media

Our iZigg presentation press kit

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Page 1: Our iZigg presentation press kit

The “dot com” of Mobile Media

Page 2: Our iZigg presentation press kit

We Are 90210Our VisionHARNESSING THE POWER OF PEOPLE

iZigg is building the largest worldwide mobile media community where businesses and people can now stay connected through the world’s most recognizable Mobile Media gateway - 90210. With iZigg, connecting and interacting with individuals on the go has never been so simple, powerful, or fun!

Our Company

iZigg empowers the largest team of passionate mobile media agents coast-to-coast to present and educate our clients.

Mobile is upon us and through iZigg we will continue to deliver easy to use services that will allow our clients and agents to profit from mobile.

Based in Atlanta, GA, iZigg connects millions of subscribers with the information, offers and content they request from their favorite businesses and organizations.

“As the future of mobile evolves and develops, iZigg and its leadership plan to be there every step of the way and will continue to be the pace setter in the mobile media revolution.”

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A Mobile Revolution!Changing TrendsWE PUT YOU WHERE THE EYES ARE

Communication and branding are changing before our eyes.

Businesses and individuals alike are quickly realizing the power of realtime communication on the go.

It’s no secret today that we use our mobile phones for just about everything. People carry their mobile phones with them everywhere. Whether you’re a business professional or busi-ness owner, if you’re not communicating via mobile, you are not communicating effectively with today’s consumers.

“4.2 billion people are active users of SMS text messaging worldwide. SMS is three times larger than email.”

SOURCE: Communities Dominate Brands by Toni Ahonen

52,083 texts sent per second. Text messages have grown to exceed 1.56 Trillion annually in the United States alone. That’s more than double last year. Source: CTIA

80% of Americans across all age groups feel they will get a quicker response from a text message than from email, phone call, or voice message. Source: CellSigns

June 2000 - June 2011

12 million

196 billion

75 billion# of Text Messages Sent per Month in US

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Why Mobile? Why Now?We are a nation, a world, of texters with no end in sight. Mobile is the future. The future is now.Through the use of mobile marketing, a business now has the opportunity to con-nect with its prospective and existing customer base through the one device that is connected to over 95% of US consumers...their mobile phone. iZigg provides the consumer with interaction and control. iZigg provides professionals and business owners with the platform to brand and connect, like never before in history, on our world-famous 90210 Mobile Media Platform. The iZigg 90210 Mobile Media Plat-form can be effectively utilized by individuals, businesses, and organizations alike.

Mobile Marketing combines the wide reach of television and the precision of direct marketing, with the tracking power of the Internet. Source: cellular-news

Over 5.2 billion mobile phones are in use around the world. That’s double the amount of people that use the Internet and more than any other electronic de-vice in history including email. Source: digital buzz

97% of all SMS messages are opened: 83% are opened within one hour. Compare this with email of which today is 90% SPAM and unread by the recipient. Source: New York Times

“Mobile is a channel, not a strategy”

“2010, the year people stopped talking and started texting”

“Companies big or small that can nail down their SMS marketing strategy, especially when the space is still ripe for innovation, can open up a number of opportunities.”

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We are the “dot com” of Mobile Media

Why iZigg?

Cutting EdgeKeeping businesses ahead of the curve and in front of their competition with Mobile and Social communication. We deliver what your customers expect.

PowerfulOur permission based platform ensures that customers only receive the information they want, providing businesses an accurate and attentive database.

Easy Our turn-key platform allows businesses to launch a full mobile campaign in minutes. No need for a marketing executive or a computer wiz, we’ve simplified the process for everyone.

Cost EffectiveDetailed reporting combined with flat rate plans and no setup fees or contracts provide businesses with everything they need for calculating a strong ROI. When compared with other marketing you’ll find the strongest results. 90210

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So how does it work?

Build your personal or business brand with your own keywordSimply choose your personal name, business name, or desired keyword at 90210.

Instantly build a mobile databaseShare it with the world. Tell everyone. Put it in your store. Display it on your website. Build your own opt-in database that you can instantly connect with!

Provide real-time offers & information to your subscribersControl your marketing. It’s game time. Create your message or special offer, select your group, and hit send.

3 Play1 Personalize 2 Promote

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It works for everyone!iZigg is the Dominant Player in the Mobile Media market!

Who’s using 90210?

• Realtors

• Doctors

• Lawyers

• Restaurants

• Schools

• Stores

• Night Clubs

• Casinos

• Spas

• Golf Courses

• Entertainers

• Churches

• Promoters

• Ad Agencies

• TV

• Radio

• Magazines

• Dentists

• Florists

• Fitness Centers

“Thanks for joining Palmetto Bay Cold Stone Mobile VIP Club! Show text for a FREE Like It Creation (PLU#38). Look for other great deals! Offer expires in 7 days.”

Cold Stone Creamery

“Lone Star Nightclub 11/25/11 Come in after the parade & party with PROFESSOR D playing LIVE in The Stage! Get in Free ‘til 11 with this text. See you there!”

Lone Star Nightclub

“You’re going to look and feel amazing! Call Power Smiles Dental Spa 555-0280 today and schedule your FREE facial. Your face will thank you!”

Power Smiles Dental Spa

“Show this text by 11/30/11 and get a FREE T-SHIRT when you join. Come experience the Odyssey difference! Odyssey Fitness 555-5555”

Odyssey Fitness

“We want your car, will pay you top $ for it and give you a $500 gift card from now until Sunday at 6pm call 555-5555”

Rick Hendrick Chevrolet Gwinett & Buford

“1 FREE bankruptcy consultation at the law offices of Glen Lerner & Associates. Show text for a $100 discount and free credit report. Call 555-1500 today.”

Glen Lerner & Associates

“Welcome to the NEW Smashburger Cincinnati Mobile VIP Club Watch your phone for offers, events and VIP only specials! Tell your friends!!”

Smashburger

“Reminder: PTSA Meeting tonight @ 6:30pm. There will be a presentation regarding Math Options for the 2011-2012 school year immediately after.”

Miller Grove High School 90210

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Industry Examples

“By far our most effective marketing program, we’ve seen over a 20% response from our campaigns and customers love it!”

Sonic, Texas

“iZigg has given me a way to instantly connect with potential buyers. I’m able to provide a higher level of service and reach more clients.”

Harry Norman Agent

“The iZigg platform offers all of the tools we were looking for and gives us the flexibility to do what we need to do, when we need to do it.  Our mobile campaigns really set us apart from the competition.“

Main Street Theaters

Dining Real Estate Entertainment

Industry Uses:

• Mobile Couponing

• Daily Specials

• Lower Advertising Expenses

Industry Uses:

• Instantly Connect with Buyers

• Virtual & Photo Tours

• Open House & Listing Announcements

Industry Uses:

• Event Schedules

• VIP Passes

• Discount Tickets

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Industry Examples

“We have better communication with our parents and students than ever before! Its simple for us to use and the parents absolutely love it.”

Miller Grove High School

“We’ve never seen a more powerful marketing tool. Within the first 3 weeks we saw over 25% increase in new traffic as a result of iZigg 90210.”

Palm Beach Tan

“iZigg has provided us with the ultimate tool to communicate with our custom-ers and promote our services. What did we do before there was texting? ”

ELM Landscaping

Organizations Health & Beauty Services

Industry Uses:

• Emergency Alerts

• Meeting Reminders

• Fundraising & Announcements

Industry Uses:

• Appointment Reminders

• Special Offers

• Fill Cancelled Appointments

Industry Uses:

• Customer Surveys

• Appointment/Service Reminders

• Discounts & Promotions

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“iZigg offers a phenomenal product and I’m very excited about the future of Mobile Marketing .”

-Robert Eggers, Owner

Case Study: DiningPapa John’s Pizza – Athens, GAMobile More Viral than Social!

Papa John’s Pizza in Athens Georgia has multiple locations serving the city and University of Georgia Students. Their target demographic would prove to be technically savvy and extremely connected via Mobile and Social Media. Owner, Robert Eggers is always trying to find the best way to reach and mobilize customers to increase business. After years of growing their Facebook presence, Robert discovered the iZigg Mobile Marketing platform and was ready to take his business to the next level.

Campaign Highlights• One poster in each store promoted

their Mobile VIP Club and produced 109 subscribers in 2 weeks

• Thefirstmobilecouponsentwentviral and generated 537 orders

• After 26 weeks they have 3500 subscribers as growing.

Results

After using iZigg for 26 weeks it is clear that Text Marketing can go viral, often faster and further than Social Media, especially in a college town. Papa Johns Athens worked for 3.5 years to acquire 2000 likes on their Facebook page. With iZigg, they were able to build their subscriber list to 2000 in only 10 weeks.

Their Mobile VIP Club produces immediate results! At any given time, managers can push out a special offer and sales skyrocket. Their customers are always excited to eat, save and share their experience with friends. Text market-ing has proved to be the most cost effective form of adverting executed to date for Papa Johns.

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Case Study: AutomotiveJ.D. ByriderA New Road for Driving Sales

J.D. Byrider is a national used car and finance company that’s been in the automotive business for over 20 years.

Utilizing many channels of advertising is a critical part of each franchise locations success. Several franchisees charged Eric Stevens Marketing (ESM) with the task of reaching potential customers through new media. After evaluating email campaign results, it was revealed that over 40% of the recipients that read the email were on their mobile phone. ESM set their sights on a text marketing campaign that would soon change the way these locations gather and communicate with leads.

Campaign Highlights• Over 40% of target customers

check email via mobile phones• Call to action produced immediate

leads and measureable ROI across multiple advertising channels

• One campaign procured 6 sales at a single location

Results

In September/October 2011, text campaigns were launched for J.D. Byrider stores in 16 markets. The results far exceeded expec-tations. Every campaign generated leads, increased store traffic and sold vehicles.

Store managers love the instant opt-in notifi-cations, allowing them to immediately contact the customer. Mobile Marketing has provided an excellent experience with real-time results from their advertising investments.

“Our text program has created new leads and brought old ones back to life. In our world, it’s all about opportunities and generating sales. One of our stores turned 6 cold or conditioned leads into sales. It works.”

- Derre Buike Owner of 7 J.D. Byrider stores

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Case Study: Health & BeautyStep It Up FitnessMobile Makes for Happy & Healthy Campers!

Step It Up Fitness is a multi-location outdoor fitness boot camp. While experiencing a great amount of growth over the past five years, they were continually faced with the challenge of how to better and instantly communicate with their campers about last minute changes and cancellations.

Knowing that happy campers would be returning campers, the founders of SIU were determined to find a solution that would better serve their customers and enhance their marketing efforts.

Campaign Highlights• Monthly re-enrollment up by 35%• Sweepstakessignificantlyincreased

their mobile database • 65% redemption on Mobile Coupons• Launched social media pages and

gained instant followers with contin-ued growth

Results

iZigg’s mobile platform has provided SIU with a solution to their communication challenges and it has created new ways to engage past customers and maximize on marketing oppor-tunities. They saw positive results after the first month of use. After one year of utilizing iZigg’s mobile service they have increased re-enroll-ment by 35%. The ability to collect customer feedback with mobile, then implement changes based on that feedback, has been the key to their success.

- Ryan Byers, Co-Founder & Lead Instructor

“This service has been a huge success for our business and we continually find new ways to use it!”

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“We do a lot on Facebook, Twitter and we do Four Square check-ins. But out of all of them, iZigg generates the most business.”

– Scott Harris, Andretti K&GAs featured in the Atlanta Business Journal

Case Study: EntertainmentAndretti Indoor Karting & GamesText Marking Brings Big Returns

Recently featured in the Atlanta Business Chronicle for providing customers with ways to save, Andretti Karting & Games utilizes all types of advertising and promotions to increase traffic and sales at their Roswell location. From radio to print, email to local deal services, they’ve tried it all. After a brief introduction to iZigg, they decided to implement a text marketing campaign with a unique approach for acquiring subscribers for their Mobile Club. They promoted their keyword in local movie theaters with a call to action, like Text and Save. This method provided Andretti with the best medium for their target audience.

Results

By far text marketing has been the best chan-nel to reach customers and increase business for Andretti in Roswell, GA. After 8 months of use, this location can attribute $50k in sales to their mobile campaigns. This locations suc-cess has prompted other Andretti locations to start using the iZigg service. They continue to have great success and build their mobile database.

What they said...

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iConnect Plans

Money Back Guarantee - We want you to fall in love with text marketing. If you are not satisfied with the iZigg Platform after 30 days simply email us and we’ll return your money in full.

Message Match Guarantee - Not sure we offer the best value on the market? If you happen to find a service that offers a better rate plan just let us know and we will be happy to match their message plan at our equivalent rate plan.

Refer 3 & Yours is FREE!We know when you see this work you’ll

want to share it with everyone you know. So as our “Thank You” we will provide your service for FREE when

you refer three clients that use the same or greater plan as yours so

long as you use the service!!

*Custom mobile programs available for larger accounts*Additional keywords $199.95/annualy

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mCard

Build your personal or business brand with your own keyword.

Instantly build a mobile database.

Provide real-time offers & information.

Connect to Facebook, Twitter & Linkedin. 90210

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Making Mobile Easy!Support & ResourcesiZigg is backed by a world class support team, trained to deliver outstanding customer service and technical assistance. We offer online tutorials, training documents, and scheduled live assistance.

FAQ’sWe know you have them, so we’ve put together a few of the most commonly

asked questions. If you have more, please ask your iZigg representative,

check our website www.izigg.com, or email our support team.

Mobile Marketing is new to me, is the iZigg platform easy to use?

iZigg provides a turn-key solution for your Mobile Marketing needs! The iZigg plat-

form is user friendly and easy to navigate. Once your account is activated, you will

literally be minutes away from launching your first mobile campaign.

Does iZigg have a set-up fee or a time commitment to establish an account?

No, all packages are month-to-month on a flat rate. For customer convenience, ac-

counts auto renew each month. This can be controlled by the customer in the online

account management system. No contracts, No set-up fees.

What if I exceed my monthly text limit, will I receive additional charges?

No, the iZigg system will not allow overages so you won’t receive additional

charges. The dashboard will notify the sender when credits are depleted. You can

always upgrade to a larger package in the online account management system if

you need additional messages.

TermsWith New Media comes a lot of new technology and terminology for everyone

to learn. Sometimes it can sound confusing, but it’s actually really simple once

you know the definitions. Here are few words you will hear often when discussing

Mobile Marketing:

SHORT CODES - 4, 5 or 6 digit numbers that allow mobile texting software to

work with all cell phone companies. They are short and easy phone numbers that

allow customers to enroll. Our famous and easily recognized short code is 90210.

KEYWORDS – Words used to identify a business (or a specific category for that

business) when used with our short code 90210. You text a specific keyword

(ex. Connect) to 90210 to “opt-in” and allow our partners to send text messages

and special offers direct to you and others who have also opted in – all at the

same time.

TEXT MESSAGING - also known as “texting”, refers to the exchange of brief

text-written messages between mobile phones over cellular networks. The term

most often refers to messages sent using the Short Message Service (SMS).

www.izigg.com/mobiletraining [email protected]

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The “dot com” of Mobile Media