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Our Identity Quick Guide Version One: Issued April 2015

Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

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Page 1: Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

Foundation North Quick Guide | Version 1: Issued April 2015

Our IdentityQuick GuideVersion One: Issued April 2015

Page 2: Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

Foundation North Quick Guide | Version 1: Issued April 2015

We are Foundation North, we are proud to be supporting major community events, projects, facilities and not-for-profit organisations in Auckland and Northland since 1988.

The word ‘Foundation’ not only says what we are, it describes how we help build communities.

‘North’ not only says where we are it also says where we are heading. We are heading towards a better future for our communities.

Together the name reflects:‘Te Kaitiaki Putea o Tamaki o Tai Tokerau’(The guardians of Auckland and Northland)

DescriptorWho we are

Page 3: Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

Foundation North Quick Guide | Version 1: Issued April 2015

SMALL SCALE - Limited UseThis version of the identity has been graphically simplified to allow scaling to very small sizes.

It is limited to scenarios where the identity is being used between the following size range:

Largest: 25mm wide Smallest: 15mm wide

ONE COLOUR This version of the logo should be used in situations when full colour printing is not available.

FULL COLOUR This is our primary logo. Show it confidently and reproduced well so it is always clearly legible.

15mm

Our LogoHandle with care!

Page 4: Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

Foundation North Quick Guide | Version 1: Issued April 2015

Business Cards

Pull up banner

Full colour logo Examples

As you can see we have a strong graphic system which helps communicate our brand thought of “Behind every grant there is a story”.

We trust you will take care of our brand and represent it with as much pride and care as we have.

Page 5: Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

Foundation North Quick Guide | Version 1: Issued April 2015

T-shirt

Sponsorship document

One colour Examples

Small scale Examples

Page 6: Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

Foundation North Quick Guide | Version 1: Issued April 2015

Dark green C100 M20 Y100 K50

R0 G86 B40

Forest green C100 M0 Y100 K0

R0 G166 B81

Grass green C40 M0 Y100 K0

R166 G206 B57

Sea green C70 M0 Y55 K0R60 G187 B150

Teal green C45 M7 Y35 K0R143 G195 B176

Stone C6 M3 Y10 K0

R237 G238 B227

Light grey C17 M10 Y16 K0R210 G215 B210

Pantone Cool Grey 2C

Dark grey C65 M55 Y55 K30

R84 G87 B87Pantone 425C

Yellow C0 M33 Y85 K0R248 G177 B64

Orange C0 M80 Y95 K0R240 G90 B40

Colours

Page 7: Our Identity Quick Guide · R166 G206 B57 Sea green C70 M0 Y55 K0 R60 G187 B150 Teal green C45 M7 Y35 K0 R143 G195 B176 Stone C6 M3 Y10 K0 R237 G238 B227 Light grey C17 M10 Y16 K0

Contact Susana Guttenbeil

E [email protected] P +64 9 360 0291

Allendale House 50 Ponsonby Road Ponsonby, Auckland 1011

PO Box 68-048 Newton, Auckland 1145

foundationnorth.org.nz 0800 272 878