OUR APPRENTICESHIP COURSES · Creative Alliance is an Independent Training Provider that operates ... analytics, making conclusions and making recommendations to move forward). Typical

OUR APPRENTICESHIP COURSES

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Apprentices love their jobs and enjoy learning from industry experts, and knowledgeable development coaches and line managers. Apprentices welcome the precise feedback on their work, and this encourages them to produce a high standard of work that helps their employers and clients. Apprentices become competent digital marketers and content producers for businesses and entertainment venues. They value the highly effective support and guidance from staff and employers.”

What is it like to be a learner with this provider?

This is the opening judgement of our Ofsted Report published in November 2019

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ApprenticeshipsThe following range of apprenticeships are available to both upskill existing people and bring new talent into your team.

Digital Marketer Level 3

Marketing Executive Level 4

Junior Content Producer Level 3

Creative Venue Technician Level 3

Events Assistant Level 3

Broadcast Production Assistant Level 3

Software Developer Level 4

Business Administrator Level 3 & 4

Customer Service Specialist Level 3

Team Leader Level 3

WelcomeCreative Alliance is an Independent Training Provider that operates as a social enterprise. We specialise in enabling talented people from different backgrounds and experiences to succeed. We help them get into and then get on in creative, digital and marketing roles within any company. We do this by providing careers education, apprenticeships and training courses for people to help them get their foot in the door.

We provide Work Based Learning and apprenticeship programmes for a range of different roles including digital marketers; digital content producers; graphic designers; theatre technicians; event organisers; photography assistants; customer service practitioners and many more.

Since 2005 Creative Alliance have worked with hundreds of employers to help grow their businesses. This includes providing advice for employers about employing an apprentice or training existing staff to strengthen the skills within their organisation.

We have successfully linked the right talent with the right workplace creating sustainable employment for people and providing businesses with access to the next generation of creative, digital and marketing talent.

DIGITAL MARKETER LEVEL 3Level 3 Apprenticeship

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The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Structure of the apprenticeship:Rather than the learner just being in a classroom environment, the apprenticeship is learning within the workplace. So our training is based around your workplace and the job they are being paid to do!

Summative Portfolio:The portfolio is most of their learning, it is three major projects that are tailored around your workplace.

Project 1Plan a marketing campaign (learning planning, social marketing, website management, creative ideas and developing ideas.

Project 2 Deliver and implement a marketing campaign (learning how to advertise on social, web and with search engines).

Project 3 Analyse and report on a marketing campaign (understand ROI, how to report on marketing, Metrics and analytics, making conclusions and making recommendations to move forward).

Typical Job Roles:

• Digital Marketing Assistant

• Digital Marketing Executive

• Digital Marketing Co-ordinator

• Campaign Executive

• Social Media Executive

• Content Co-ordinator

• Email Marketing Assistant

• SEO Executive

• Analytics Executive

• Digital Marketing Technologist.

Introduction

Seminars and Qualifications:Throughout the 15 month qualification there 15 seminars which the apprentice has to attend. These are either at the centre or delivered via a webinar.

Training session 1 - Preparing for your apprenticeship Developing an understanding of the expectations of the apprenticeship

Training session 2 Preparing for your employerUnderstanding, knowing and developing their knowledge, skills and behaviours

Training session 3: SocialUnderstanding and identifying the appropriate social media content for

business

Training session 4: BrandProducing and presenting a great pitch from a set brief.

Training session 5: Content Marketing Understanding and identifying content for a business

Training session 6: Mobile MarketingUnderstanding and demonstrating appropriate knowledge of mobile marketing

Training session 7: Search Engine Optimisation Understanding appropriate knowledge and considerations for Search Engine Optimisation

Training session 8: Measurements and Analytics Understanding appropriate knowledge and considerations for Measurement and Analytics

Training session 9: Ad TechDevelop the basic knowledge of Ad-Tech while covering programmatic and analysing data for prospect and retarget

Training session 10: Programmatic Understanding appropriate knowledge and considerations for Programmatic

Training session 11: Customer Relationship Management (AM)Overview Developing an understanding and the considerations of Customer Relationship Management

Training session 12: Digital Eco SystemUnderstanding appropriate knowledge of the infrastructure included in a digital eco system

Training session 13: Coding Seminar: Principles of Coding 101Understanding the basics of coding language in relation to the internet

Training session 14: Coding Seminar: Languages and Coding Investigating the Languages and logic for website use and development

Training session 15 Coding: Languages and LogicUnderstanding what the functions are and how to recognise HTML, CSS, Java and JavaScript.

End Point AssessmentFor the digital marketing there is an end point assessment.This is done in the final part of the apprenticeship and is how the apprentice is judged of their learning. There are three sessions but this is completed over a month.

Apprenticeship journey:

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Months 1 - 3

• Preparing for your apprenticeship

• Preparing for your Employer

• Principles of coding Seminars- 3 days

Months 3 - 6

Months 7 - 10

Months 11 - 12

Months 12 - 15• Project 1 – Planning Marketing strategy and campaign

• Vendor Qualification in Dot Native continues

• Project 2 – Digital Marketing campaign implementation

• Project 3 – Digital Marketing Campaign Analysis

• End Point Assessment preparation

• On programme Training completion

• End Point Assessment.

Training session 16 Coding: SEO, cookies and governance Understanding from a coding perspective on SEO, Cookies and Governance

The Digital Marketer End Point Assessment (EPA) involves the following:- Portfolio - Submission of the three projects- Synoptic project (3-5 day exam where the learner has to complete a marketing brief)- Interview with an assessor (remote meeting)

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JUNIOR CONTENT PRODUCERLevel 3 Apprenticeship

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A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print.

Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns.



Project 1Content planning, development and pitching – looking at how to develop your ideas for real projects and pitching them professionally

Project 2 Content Development – The learner will have to show technical skills in developing content – looking at video, images and copywriting

Project 3 Content Production and Analysis – In this project the learner will produce content, be part of distributing the content and then reflect on how it performed.

Typical Job Roles:

• Digital Content Producer

• Junior Content Producer

• Digital Designer

• Graphic Designer

• Video Producer

• Web Designer

• Copy Writer

Introduction

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Seminars and Qualifications:Throughout the 15 month qualification there 14 seminars which the apprentice has to attend. These are either at the cen-tre or delivered via a webinar.

Training session 1: Preparing for your apprenticeship Developing an understanding of the expectations of the apprenticeship

Training session 2: Preparing for your employerUnderstanding, knowing and developing their knowledge, skills and behaviours

Training session 3: Content planningA session about the first stage in content, planning. We will cover how to interpret a client/customer brief, how to turn the brief into an idea, appropriate

mediums and platforms.

Training session 4: Content planning part 2: The pitchProducing and presenting a great pitch from a set brief.

Training session 5: Content development: InitiationDeveloping your ideas using tools such as storyboards, developing any copy for the content for non-linear mediums, understanding production workflows, legal requirements and intellectual property.

Training session 6: Content development: ProductionWorking on how to create content for multiple channels and platforms that work together as a cohesive campaign. Using industry standard tools to develop content and produce a detailed content plan.

Training session 7: Digital graphics: Learning the toolsPhotoshop, Illustrator & InDesign training: Learning the basics of the Adobe Suite Digital Graphics packages.

Training session 8: Digital graphics: Producing contentUsing one or more industry standard packages you will produce a piece of content relating to the digital graphics that you have outlined in the content development session.

Training session 9: Video production: Capture and storingGoing out and filming content. Importing content and effective filing using metadata

Training session 10: Video production: Editing and exportingTraining on video production software such as Premiere and After Effects. Focussing on how to import, edit, grade and export content.

Training session 11: Web designBasics of coding. Learning HTML and CSS, producing a simple webpage using meta titles and descriptions.

Training session 12: SEOCovering the basics of SEO and how it relates to online content. The producing a simple Wordpress website and managing content through this.

Training session 13: Content distribution/engagementUtilising the previous weeks training sessions and portfolio evidence this session will concentrate on how to distribute your content. Uploading to social media, using a CMS

Training session 14: Analysis and feedbackResponding to feedback and analysing the effectiveness of your campaign.

End Point AssessmentFor the Junior Content Producer there is an end point assessment.

This is done in the final part of the apprenticeship and is how the apprentice is judged of their learning. There are two session’s but this is completed over approximately month.


Months 1 - 3

• Preparing for your apprenticeship

• Preparing for your Employer

Seminars Start

Months 4 - 6

Months 7 - 10

Months 11 - 12

Months 12 - 15• Project 1 – Content Planning, developing and pitching

Seminars finish

• Project 2 – Content Development

• Project 3 – Content Production and Analysis

• End Point Assessment preparation

• On programme Training completion

• End Point Assessment.

The Junior Content Producer End Point Assessment (EPA) involves the following:

Observation at work – An assessor visits the workplace and assesses their skills and knowledge

Set test and interview – The learner is given a blank brief and has to develop a pitch and idea for that brief. They then have to pitch and speak about it in an assessed interview. This is completed over approximately month.

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SOFTWARE/WEB DEVELOPERLevel 4 Apprenticeship

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The primary role of a software developer is to build and test simple, high-quality code across front end, logic and database layers.

A developer will typically be working as part of a larger team, in which they will have responsibility for some of the straightforward elements of the overall project. The developer will need to be able to interpret design documentation and specifications.

The customer requirements will typically be defined and agreed by more experienced or specialist members of the team, such as a business analyst or technical architect.

Structure of the apprenticeship:

Rather than the learner just being in a classroom environment, the apprenticeship is learning within the workplace. So our training is based around your workplace and the job they are being paid to do!


Project 1Design, protoyping/development – Re-designing and developing an existing product/part of a product that the company already has live.

Project 2 - Planning, design, prototyping/development & testingA more substantial project to include planning the project and utilising experience from the workplace and methodologies qualification.

Project 3 - Five month projectThe full project involving all stages – planning, design, development, testing, deployment and analysis.

Typical Job Roles:

• Web Developer

• Application Developer

• Mobile App Developer

Introduction

• Games Developer

• Software Developer

• Database Administrator

Seminars and Qualifications:There are three elements of seminars within the 18 months of this training programme.

Section 1

Section 2 - Software Methodologies

Section 3 - Microsoft Certification: MTA/MCP

Training Session 1 – Preparing for your apprenticeship.

Developing an understanding of the expectations of the apprenticeship.

Training Session 2 – Preparing for your apprenticeship.

Understanding, knowing and developing their knowledge, skills and behaviours.

1. The software development cycle2. Activities in the life cycle3. Deliverables

1. Overview of HTML and CSS2. Creating and styling a HTML 5 page3. Introduction to javascript4. Validating data on HTML forms5. Server communication: fetch API6. Creating objects and methods by using javascript

7. Styling HTML5 by using CSS38. Creating interactive pages by using HTML5 API’s9. Offline Support to web applications10. Implementing an adaptive user interface11. Advanced graphics12. 2d and 3d animations/transitions using CSS

Within the Software Developer apprenticeship the learner will have to complete two professional qualifications:• BCS Systems Development Essentials• Microsoft Certification: MTA/MCP programming in HTML5 with Javascript and CSS3

4. Waterfall and agile introduction5. An iterative approach6. Revision and Exam

Professional Qualifications

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End Point AssessmentFor the Software Developer there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged of their learning. There are three sessions but this is completed over a month.

Mon

ths

1 - 4 • Off-the-Job Training - Towards your 20% target

• Training with Creative Alliance

• Project 1 - Design, protoyping/development

Mon

ths

5 - 8

Mon

ths

9 - 1

2M

onth

s 13

- 15

Mon

ths

16 -

18The Software Developer End: Point Assessment (EPA) involves the following: • Portfolio - Submission of the three projects • Synoptic project (5-day exam where the learner will complete the project using a breif)

• Interview with an assessor (remote meeting)

• Off-the-Job Training - Towards your 20% target

• Training with Creative Alliance• Software Development Methodologies Module• Project 2 - Planning, design, prototyping/development & testing



• Project 3 - Five month project


• Training with Creative Alliance• Vendor Qualification in a language of your choice• Project 3 - Five month project•End Point Assesment preperation


• Training with Creative Alliance•End Point Assesment - Decison made

Apprenticeship Journey

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EVENTS ASSISTANTLevel 3 Apprenticeship

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An Event Assistant is an entry level position, typically working within a team of people in an events company or within the events department of a larger organisation. The role would usually provide support to a number of Event Planners or Project Managers by carrying out a diverse range of tasks necessary to plan, organise and deliver an event: for example, searching for the right location and venue for the event; working with the design team on the look and feel of the event; or organising logistics like transportation and catering.


Summative Portfolio:The portfolio is most of their learning, with the events assistant they will be submitting this as part of their end point assessment. This will be structured in the training plan as three major pieces of work:

Project 1 - Assisting with an event with some responsibilityThe learner will have to keep a diary of evidence of how they assisted the running of an event. They will have to collect evidence of the work they do – including understanding the brief, communications with clients and colleagues, logistics and working with suppliers, assisting at the event.

Project 2 - Managing a part of an event or running a small eventThe learner will now have to be responsible for a part of the event looking at planning, communication, suppliers, venue management, budget and running the final event.

Aswell as this there will be additional work assessments to support these projects:

- Monthly diary- Written work- Workplace observations- Case studies- Development plan content

Final Project – Delivering an event.This can be something small but the responsibility of running the event will be completely up to the apprentice. This is part of their final assessment and the learner should have grown to a point where they are confident to complete an event with some assistant from the employer. Gathering evidence of all elements covered in the previous projects.

Introduction

Seminars and Qualifications:There are two elements of seminars within the 18 months of this training programme:

Training Session 1 – Preparing for your ApprenticeshipDeveloping an understanding of the expectations of the apprenticeship

Training Session 2 – Preparing for your EmployerUnderstanding, knowing and developing their knowledge, skills and behaviours

1st section - Softskills

How to communicate with clients, how to interrogate a brief, how to manage expectations.

End Point AssessmentThe end-point assessment is synoptic and takes place at the end of the apprentice’s learning and development. The requirement is that the end-point assessment is completed within 3 months from the start of the end-point assessment period.

End point Assessment involves the following:

• Submission of final Project and Portfolio of evidence

• Professional discussion looking through portfolio of evidence and final project

Apprenticeship Journey:

Months 1 - 3


Months 4 - 7

Months 8 - 11

Months 12 - 15

• Training with Creative Alliance• Seminar

• Training with Creative Alliance• Project 3 - Delivering an Event.

• Seminar

• End point Assessment

• Off-the-Job - Training towards your 20% target

• Project 1 - Assisting with an event with some responsibility



• Project 2 -Managing a part of an event or running a small event

Seminar 1 - Understanding why you have an event Seminar 2 - Expectations of customers and clients What are the reasons that events are such an important part of our culture and now an important part of marketing.

Seminar 3 - Logistics and event preparationWhat is needed to plan an event, how do the theories work alongside the practicalities.

Seminar 4 - Policies and regulationsHealth and Safety, Insurance, Noise Levels and Radio Communications outside.

Seminar 5 - StakeholdersWho is involved with managing an event, how will managing these people mean a successful event for you.

Seminar 6 - Technology/softwareWhat softwares are out there to help you plan and project manage and how to use them.

How do you know if your event has been successful? We look at how to break down the success of an event a properly analyse for future work.

Seminar 7 - Analysing an eventFor you final project you need to manage an event. This a support session to help you plan for this and make sure you collect the evidence right for your End Point Assessment.

Seminar 8 - Planning for your event

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CUSTOMER SERVICE SPECIALISTLevel 3 Apprenticeship

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The main purpose of a customer service specialist is to be a ‘professional’ for direct customer support within all sectors and organisation types. You are an advocate of Customer Service who acts as a referral point for dealing with more complex or technical customer requests, complaints, and queries.

You are often an escalation point for complicated or ongoing customer problems. As an expert in your organisation’s products and/or services, you share knowledge with your wider team and colleagues. You gather and analyse data and customer information that influences change and improvements in service. Utilising both organisational and generic IT systems to carry out your role with an awareness of other digital technologies. This could be in many types of environment including contact centres, retail, webchat, service industry or any customer service point.



Project 1Business Knowledge and understanding – Covering continuous improvement and business strategy.

Project 2 Customer Journey – Covering the stages of the customer journey from start to finish.

Project 3 Customer service and environmental awareness – Covering service culture and the importance of environmental awareness.

Typical Job Roles:

Project 3 Working with your customers – Covering how to understand and work effectively with customers.

• Customer service representative

• Front desks agent

• Call centre representative

• Support specialist

• Customer support representative

• Desk top support technician

Introduction

Seminars and Qualifications:Throughout the 15 month qualification there 15 seminars which the apprentice has to attend. These are either at the centre or delivered via a webinar.

Training session 1: Preparing for your apprenticeship Developing an understanding of the expectations of the apprenticeship

Training session 2: Preparing for your employerUnderstanding, knowing and developing their knowledge, skills and behaviours

Training session 3: Business Knowledge and UnderstandingUnderstand what continuous improvement means in a service environment.

Training session 4: Business Knowledge and Understanding P2 Understanding leadership styles in a customer service environment.

Training session 5: Customer JourneyUnderstand the customer journey.

Training session 6: Knowing your customers and their needs/Customer InsightUnderstand internal and external customers and how their behaviour may require different approaches.

Training session 7: Customer service culture and environment awarenessUnderstand regulatory considerations, drivers and impacts.

Training session 8: Customer Service culture and environment awarenessUnderstand your business environment and culture and the position of customer service within it.

Training session 9: Business focused service deliveryContinuous improvement and future focussed approach to customer service.

Training session 10: Providing a positive customer experienceThrough advanced questioning, listening and summarising negotiate mutually beneficial outcomes.

Training session 11: Working with your customers / customer insightsManage challenging and complicated situations within your level of authority.

Training session 12: Working with your customers / customer insightsProactively gather customer feedback, through a variety of methods.

Training session 13: Customer service performanceMaintain a positive relationship even when you are unable to deliver the customer’s expected outcome.

Training session 14: Service improvement Analyse the end to end service experience, seeking input from others where required, supporting development of solutions Develop self.

Training session 15: Developing yourselfMake recommendations based on your findings to enable improvement

End Point AssessmentThe end-point assessment is synoptic and takes place at the end of the apprentice’s learning and development. The requirement is that the end-point assessment is completed within 3 months from the start of the end-point assessment period.


Months 1 - 3

• Introductory Project Part 1: Business Knowledge and Understanding

•Introductory Project Part 2: Business Knowledge and Understanding

Months 3 - 6

Months 6 - 9

Months 9 - 12

Months 12 - 15

• Project 1: Customer Journey knowledge & Knowing your customers and their needs/Customer Insight

• Project 2: Customer service culture and environment awareness & Business focused service delivery

• Project 3: Working with your customers / customer insights & Service improvement

• Project 3: Working with your customers / customer insights

• End Point Assessment: Preparation

• End Point Assessment: Final Decision Made

The Customer Service End Point Assessment (EPA) involves the following:- Practical observation with Q&As. - Work based project, supported by an interview. - Professional discussion supported by portfolio evidence.

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OUR APPRENTICESHIP COURSES · Creative Alliance is an Independent Training Provider that operates ... analytics, making conclusions and making recommendations to move forward). Typical