OTS Hospital Training Solution Pitch Deck

7/28/2019 OTS Hospital Training Solution Pitch Deck

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Omkar Training ServicesPrivate Limited


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Hospital Training SolutionsMaking unemployed rural Indians 'industry ready'.

Omkar Training ServicesPrivate Limited


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OTS - Hospital Training Services

Wants to bridge the gap betweenthe high demand for quality workers

in hospitals and shortage of theirsupply by providing world classdigital training material at very low

price to unemployed illiterateIndians in their native language.


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The Market Problem

India faces an acute shortage of over 6.4million workers in the health sector with Uttar

Pradesh alone accounting for a shortfall of 1

million professionals, according to a studyundertaken by the Public Health Foundation of

India for the Ministry of Health and Family

Welfare reported in The Hindu. Reference

One billion people are affected by global

shortage of healthcare workersReference
http://www.bmj.com/content/342/bmj.d696http://www.staffingindustry.com/eng/Research-Publications/Daily-News/India-Healthcare-worker-shortage-24130http://www.bmj.com/content/342/bmj.d696http://www.staffingindustry.com/eng/Research-Publications/Daily-News/India-Healthcare-worker-shortage-24130


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Our Insight

Technology driven graphical (picture based) contentalong with local language voice overcan be used to helpilliterate unemployed rural population to get betterequipped for hospital industry jobs can solve this

problem.

Rapid decline of Internet, computer, mobile &smartphone prices in recent years has resulted in its

skyrocketing penetration in India (including rural areas)US NGO MyHERO has been using technology to deliver

healthcare education to rural population. Reference
http://www.ncbi.nlm.nih.gov/pubmed/21995854http://www.ncbi.nlm.nih.gov/pubmed/21995854http://www.ncbi.nlm.nih.gov/pubmed/21995854


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Accelerated shortage of workers

With increasing lifestyle related ailments as well asincreasing awareness & progress in modern medicines,

the load on already overloaded healthcare industry isexpected to grow steadily.

With increase in choice of occupation in urban and rural

areas, its important to make getting into health careindustry simpler, easier, cheaper and quickly rewarding.


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Our Business Proposition

Is to solve the workforce shortage problem by

enabling Governments, NGOs , Hospitals to come onsame platform via our solutions comprising of : Mobile & desktop interactive Training delivery Cloud based centralized analytics Job boards

And create this offering by using funds for : Cost of detailed research of hospital needs Creation of training material & local language

voice over instructions

Technology development Marketing Efforts

In short its a highly scalable, quickly deployable &sustainable lean business solution, perfectly targeted.


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How the business process will work

Identifypotential pilot

Hospitals,NGOs and

Govt bodies

Pitch our

services andproducts toHospitals &

others

Make Trainingmaterials

available to the

potentialworkforce

Generate

money via Products Services Analytics


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Proof of Concept

Rural self study experiment with Ethiopian children

have been learning without teachers.

This is a similar training model by the One Laptop Per

Child organization that has shown encouraging results.

Reference
http://www.technologyreview.com/news/506466/given-tablets-but-no-teachers-ethiopian-children-teach-themselves/


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Increasing MedicalTourism for low cost

as well as betterquality in India

Market Size & Potential

There will be massiveneed for technology

driven trainingsolutions in health

care Industry

Our Target : 18-24

age group has thehighest incidenceof smartphone

users (13%)

Our Apps /

software will beoffline and will not

depend onunreliable dataplan / internet.

Decreasing cost totravel abroad and

increasing demandand pay for

workforce abroad

Increasing

population andurbanisation in

India

Increasing career

options within healthcare industry &

speciality hospitals

Everaccelerating

developmentsin medicineand hospital

technologies

Shortage oftrainers inhealth care

domain

CD & DVD playershave reachedvirtually every

village household


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Competition Mapping

There are few NABH Accreditation trainingorganisation in India but their focus is mid or

large urban hospitals.

Some international NGOs are targeting thisdomain but none of them have dedicated

pan India presence and neither is their focus

on rural workforce training specifically for

hospitals.

We will have an early mover advantage and

potential opportunity for sector dominance.


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Go To Market Plan

Identify potentialpilot Hospitals,

NGOs and Govtbodies

Pitch ourservices andproducts toHospitals &

others

DevelopTraining

Products andfreeze service

offerings

Research andData Collection

Make Trainingmaterials

available to thepotentialworkforce

Generate money via

Training

TargetAdvertisements

Analytics Placements


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Core Strategy : Why will this work? Industry driven desperate need of time.

Proven model for content delivery (one laptop per child)

Extremely Scalable.

High unemployment rates in rural India

Future needs are expected to be even higher

Virtually no competition

Technical deployment infrastructure already in place in

most geographical areas (CD/DVD Players,Multimedia

Desktops & Smartphones)

Hospitals have been willingly paying for training of

existing staff & new hiring of quality staff.


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Financial Model

Invest upfront in market research, training module

development and technology

Earn quickly

by selling digitaltraining

products

Earn gradually

via placements& trainingservices.

Earn also via in

app advertising,sms, co

branding, etc

Build Long term profitable partnerships - withHospitals, Hospital Equipment Makers, Hospital SuppliesProviders, Hospital Infrastructure creators / maintainers,

Pharmaceutical Manufacturers, Specialist Doctors,

Medical Colleges, etc


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What are we looking for?

US$847,800

This covers the basic CapEx

&

3 years of Cash Cost


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Utilization of Funds over 3 years

Cost HeadCost PerMonth in

US$

Cost for 36Months in

US$

Notes

Salary Cost of two founders 5000 180000 Two Directors

Occupancy Rate 1000 36000 Office Rent

Office overheads 250 9000 General office

Technology Cost 300 10800 Bandwidth, Hosting, Maintenance etc

Engineers / Developer 3, UI/UX Designers1, Content writers creators / editors 4,Marketing 3, admin/account 1

12000 432000 Averaged at 1000$ per person permonth

Travelling & Accommodation 3000 108000 Travel for research, marketing andpartnerships

Advertising & Promotions 2000 72000Test Marketing, PR Cost, MediaPublicity etc.

TOTALS 23550 847800 CapEx + Costs for 3 years


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Breakeven Plan

Revenue Medium US$ PerInstance

MultipleInstancesper entity

Multipleentities

Total

Advertisements within thetraining Content (2/5th)

0.0033912 100 1,000,000 339,120

Training material sale (2/5th) 0.34 1 1,000,000 339,120

Retainership & Data accessfees from Hospital (1/5th)

16.95 1 10,000 169,560

1. 8,000,000 is known shortage of ward boys as of today. RefUndocumented needcould be even more.

2. Assuming 10,000,000 as wardboys shortage today and about 10% reachout =1,000,000

3. 2,400,000 is known shortage of Nurses as of today. Ref4. Currently 25+ million people are unemployed in rural India Ref5. Additional possible sources of income not considered in this conservative projection.

Notes
http://www.onemint.com/2010/11/10/indias-unemployment-rate-stands-at-9-4/http://www.navkarskills.com/About_sector.htmlhttp://www.onemint.com/2010/11/10/indias-unemployment-rate-stands-at-9-4/http://www.who.int/bulletin/volumes/88/5/10-020510/en/http://www.navkarskills.com/About_sector.html


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Projections with better pricing & numbers

Revenue MediumUS$ /

InstanceInstances / entity Multiple entities Total

Advertisements within thetraining Content

0.0011 100 1,000,000 110,000

Training material sale 5 1 1,000,000 5,000,000

Retainership & Data accessfees from Hospital

33 3 10,000 990,000

Revenue (Total - 847,800) - - - 5,252,200

Investor share of net profitcalculated as per 30% equity

- - - 1,575,660

1. 5$ (INR 300) is a reasonable price for training material + membership for much betterjob opportunities even in rural India

2. 33$ (INR 2000) is easily affordable by even very small hospitals per year for gettingworkforce who are trained at least little bit. Hospital can also have particular user'sdetailed self-training statistics before hiring.

3. It should be very easy to get 50 companies to spend 2200$ (INR 1,32,000) toadvertise to at least 1 million rural Indians - at least 100 times each, @ 0.11 cents

/impression4. Additional possible sources of income not considered in this projection.

Notes


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Probable Threats

International NGO / CSR funding similar project.

Indian Union Govt deploying similar project in alliance

with BSNL and/or local governments

IT / Pharma industry syphoning our workforce.

Automation of manual work by robots and computersin hospitals.

Piracy of software & apps


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From an IPO we create massiverural - urban channel for HospitalIndustry as well as other related

industries like pharma,recruitment, etc.

Acquisition by mobile app

development companies, trainingcompanies as well asplacement/recruitment

companies who want to get intorural India market

Acquisition by Hospital chainslike Apollo, Fortis or Sahyadri for

sourcing people and even tocreate exclusive competitive

advantage.

Acquisition by

International Chain of hospital

who wants to enter/expand intoIndia, especially rural markets.

Mutual funds may buy outInvestor stakes

Advent has invested heavily in Care

Outcome of Business

Exit via M&A or IPO
http://www.reuters.com/article/2012/04/02/advent-international-investment-idUSL3E8F23K320120402http://www.reuters.com/article/2012/04/02/advent-international-investment-idUSL3E8F23K320120402http://www.reuters.com/article/2012/04/02/advent-international-investment-idUSL3E8F23K320120402


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The Founders and Team

Omkar S. Nisal,Director , OTS Pvt Ltd

He knows how to make business happen.

Chaitrali O. Nisal, Director , OTS Pvt LtdShe knows how to architect and make technology

happen.

They both have experience of numerous previous startupsincluding hospital training services & IT Services.

Various business mentors and guides across age-groups,

geography and Industry.


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Why OTS?

OTS has been training workforce in many small & midsized hospitals and thus are aware of some painpoints first hand. We already had conducted somepilot tests for using technology for training the staff.

OTS founders come from technology background andalso have partnership with other technologycompanies as well.

OTS is in process of creating joint venture with othersuccessful partners who specialize in marketing, inrural solutions deployment arena and in working withNGOs & Govt of various emerging economies in Asia

& Africa.


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Did you have these questions in mind?

Q: How will to tackle Piracy issue?

A: Assuming we will have 20 to 25% market share eaten bypiracy, it still is a profitable proposition. Moreover piratedsoftware means hospitals would not be able to track thetraining stats and we can charge the user (plus penalty)

from user at the time of recruitment.

Q: What will you do when there is a competition?

A : User experience and speed of placement based on

training statistical data would be our differentiator and valueproposition. We of-course are expecting competition by theend of the first year. Yet its a huge virgin market, and evenif we have 20 competitors, every one should be able tothrive.


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Thank you for your attention.Omkar Training Services Private Limited

P22, Indrangari, Dahanukar Colony,Kothrud, Pune, India 411029

Omkar Nisal (Director)

+919850230070

Documents

OTS Hospital Training Solution Pitch Deck