OSSO Book.pdf

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    Table of Contents Executive Summary - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2

    Situation Analysis - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3

    Objectives - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 5-10

    Implementation - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 11-14

    Timeline - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 15-16

    Budget - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 17

    Research - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

    Evaluation - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 19

    Conclusion - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 20

    Target Audience - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 4

    Future Goals - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 21-23

    Our Team - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -24

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    Orphanage Support Service Organization (OSSO) is set on blessing the lives of children who are not fortunate

    enough to live in a home with loving parents. There are many children who are given love, support and hope of a

    promising future because of OSSO’s eorts.

    We hope to contribute to this organization’s eorts with a series of objectives tailored to OSSO’s needs. The structure of our plan includes increasing community awareness of OSSO, generating greater interest for volunteer

    participation, and acquiring donors to support orphanages. The Fall season will be the focus of this campaign.

    “Hold a hand, change a life.” This powerful message shared on the OSSO website can have a worldwide eect. As our agency unites with Orphanage Support Service Organization our goal is the organization’s goal and this is our

    common message.

    Executive Summary

    3

    Orphanage Support Services Organization has great capacity and desire to benet the lives of children throughout the world. The children served by OSSO are in need of loving hearts and helping hands in th e form

    of volunteers who will give quality time and generous donations to provide basic needs. A mission to provide love, food, shelter, and many other necessities cannot be fullled without community. There are so many strengths within OSSO that we recognize and would like to develop.

    We are impressed with OSSO’s powerful messages, social media management, and faithful alumni. Written

    content and images shared on this organization’s media sites are clear and impactful. We love the quote on the

    OSSO webpage “Hold a hand, change a life.” Social media platforms like OSSO’s Facebook and Instagram

    pages have a strong base of followers. Target audiences are provided with frequent posts to stay updated with

    OSSO’s activities. The connections alumni have built with this organization are deep and long lasting. These

    strengths enable us to develop strong objectives to address improvement.

    In order for OSSO to reach its full potential, it needs commitment and support from outside sources.

    There is great brand potential with the amazing content OSSO has written. “Hold a hand, change a life” can

    be a tag line and key message for the OSSO brand. this line is catchy and inspiring. As the brand is developed, community presence will be enhanced. Local involvement is a crucial element for success and will expand the

    OSSO community. Social media platforms used by OSSO are strong in that they are used frequently and have

    a strong base of followers. We will discuss ways that the messages put out on these mediums are tailored to the

    target audience. Awareness and support from the community will be increased as we make adjustments.

    The past struggle to secure adequate volunteers and donors for the Fall season are battle scars

    that can make OSSO stronger. This is truly a worthy ght and it can be won. Failure is always a possibility, but we can combat the diculties that come with the Fall because we have a solid plan of execution.

    With our help, this incredible organization can thrive and continue to support children all over the world.

    Situation Analysis

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    Primary Audience:

    Female high school students and College students between the ages of 18 to 24 in the

    Rexburg, Idaho area.

    Secondary Audience:

    Female high school students and College students between the ages of 18 to 24 in the

    western United States and part of Canada.

     

    Local businesses and families in the Rexburg area.

    Target Audience

    5

    Objective 1:

    Create greater awareness and community presence.

    Rationale: We conducted research on a small scale to provide

    anecdotal information regarding the community awareness of OSSO.

    Based on the results of our survey research (detailed in the research

    section) we determined that awareness needs to be increased. This

    objective is very important to create a local presence.

    Strategy 1:

    Implement media strategy that will increase awareness particularly

    among students between ages 18 and 24.

    Objectives

    Tactic 1:

    Recruit alumni to share photos, videos, and stories about thier

    experience. On all social media where OSSO has a presence, there could

    be weekly volunteer spotlight. The spotlight’s purpose is to encourage

    others to volunteer based on the experience of others their age.

    Using a hastag such as, #holdahand

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    Tactic 2:

    A connection to the children in orphanages would draw interest. A  volunteer could interview one of the children and post a spotlight

    on social media like Facebook and Instagram. This would allow

    a special connection to form with followers without the need of a

    photo. (As seen to the right)

    Using a hastag such as, #changealife

    Strategy 2:

    Alumni will be a great resource to help generate interest.

    Tactic 1:

    Involve alumni in local activities that promote OSSO. For the

    months of October and November, use a spokesperson in schools to

    promote volunteerism, awareness, and donations.

    Tactic 2:

    Prominently display program alumni testimonials on OSSO website

    to generate new volunteer interest. Videos displayed on the OSSO

    homepage, Facebook, and Instagram will increase interest of site

     visitors.

    Objectives

    7

    Objective 2:

    Increase donations in the Fall.

    Rationale: Company experience has proved that donations and volunteers

    decrease drastically in October and November. These strategies will help

    combat this drop.

    Strategy 1:

    Implement October for Orphans community challenges.

    Tactic 1:

    Involve local schools with a coin-collecting project lasting for two weeks. An alumni video could be shown at the beginning of this challenge in classrooms to

    promote excitement.

    Tactic 2:

    Make company apparel easily accessible for purchase online. The sale of

    products would help raise funds during the Fall. Advertising products on social media will increase sales.

    Objectives

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    Strategy 3:

    Implement November Orphan Awareness Month activities.

    Tactic 1:

    Record success of activity in Rexburg during October for Orphans.

    Experiences from the month could be shared on OSSO’s social media

    pages to create excitement during Orphan Awareness Month.

    Tactic 2:

    Post educational messages and facts on social media to spread awareness.

    Objectives

    9

    Objectives Objective 3:

    Increase OSSO volunteer interest for the Fall

    Rationale: OSSO has experienced a drop in volunteers during

    the Fall season. The following strategies will help increase volunteer

    numbers.

    Strategy 1:

    Provide opportunities for local involvement.

    Tactic 1: 

    Local volunteer opportunities would be benecial in helping with community awareness and involvement. This would provide

    manpower to carry out projects like the shoe collections.

    Tactic 2:

    Create an OSSO oce internship that will allow students to implement ideas for fundraising that are cost eective and repeatable. Interns could develop material on the webs

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