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Emil Capital Partners Presentation

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Page 1: Oromia kaffa presentation

Emil Capital Partners Presentation

Page 2: Oromia kaffa presentation

Mission

Creating an exclusive coffee brand in the US and on an international basis

Providing an exceptional return for all of our investors

Advancing our environmentally-friendly green systems

Becoming a responsible steward and good corporate neighbor

Promote Fair Trade and Best Business practices across the globe

Page 3: Oromia kaffa presentation

Investment Advantages

Inside track to an exceptional business opportunity

An international bank lender in place for up to $10 million

Potential for $73.5 million in cumulative revenues over the next 4 years

Positioned to market the first organic naturally grown decaffeinated product

Page 4: Oromia kaffa presentation

Investment Advantages

Low capital investment, innovative business model and products

Cumulative EBITDA profit of $20.1 million over 4 years

Rapid USA and international introduction and penetration potential

Potential for leadership in an $18 billion United States market annually

Experienced management team

Page 5: Oromia kaffa presentation

Products

100% Organic Arabica Beans

Specialty Grade

Proprietary Flavors

Enhanced Wet & Dry Process

Packaging (Closed Loop)

Geographical Brand Recognition

“Taste Ethiopia’s Fine Cup of

Coffee History”

Page 6: Oromia kaffa presentation

Products

Sidamo™ (floral with lemon)

Yirgacheffe™ (orange blossoms)

Harar™ (blueberry /blackberry)

Page 7: Oromia kaffa presentation

Future Products

Limu™ (sweet spicy & winey)

Ghimbi™ (chocolate)

Organic Crop (decaffeinated)

Page 8: Oromia kaffa presentation

Markets

Americans consume 400 million cups of coffee per day making the United States the

leading consumer of coffee in the world.

Arabica coffee imports in the US have increased

94% in the past 5 years.

Specialty coffee markets continue to grow

annually 20%.

Coffee consumption continues

to increase worldwide (China,

Brazil, Japan & India).

Page 9: Oromia kaffa presentation

Markets

Target markets:

Luxury cruise ships, five star hotels & fine dining restaurants

First-class airline beverage service providers

Airport specialty-grade gourmet coffee shops

Oromia Kaffa Coffee Tasting Centers

Brand promotion and channel line distribution:

Global importers, brokers, distributors, roasters & wholesalers

Page 10: Oromia kaffa presentation

Social Impact

Our "Profit for Purpose" philosophy results in greater profitability because it

removes the shackles of small thinking to liberate untapped innovation and

imagination for real change. Our vertically integrated bean-to-cup organic

gourmet coffee enhances the coffee drinking experience and connect the

consumer to Ethiopia through:

- Fair Trade

-Employment,

- Training

- Sustainable Business Opportunities

- Micro Loans

- Schools

- Infrastructure

Page 11: Oromia kaffa presentation

Management Team

Terry Montgomery – Founder, Chairman, Chief Executive Officer

Frank Stokes – President, Director

Martin Cortes – Chief Financial Officer

Mark Machuszek – Vice President, Business Development

Michael Pooley – Vice President Sales & Marketing

Robin Holmes – Vice President, Marketing & Public Relations

Page 12: Oromia kaffa presentation

Strategic Partners

Development Bank of Ethiopia – International Banking Lender

Overseas Private Investment Corporation (OPIC) – US Development Finance Institute

Jima National Coffee Research Center – Coffee Research Adviser

Tuskegee University Agricultural Research and Development

Multilateral Investment Guarantee Agency – World Banking Group

Moredocofe Farm– Supplier / Consultant

Page 13: Oromia kaffa presentation

Financial Plan * **

* Assumes $5.0 million in equity investment

** US wholesale sales only

YEAR 1 YEAR 2 YEAR 3 YEAR 4 %

After Funding After Funding After Funding After Funding

Total Revenues 932,568 7,890,963 23,070,675 41,644,182 100%

Cost of Goods Sold 399,800 3,935,093 10,118,180 17,737,988 43%

Gross Profit 532,768 3,955,870 12,952,495 23,906,194 57%

Controllable Expenses 1,412,100 3,137,830 7,121,463 8,969,177 22%

EBITDA -930,532 723,540 5,609,732 14,675,416 35%

Net Income -922,477 451,095 3,461,962 8,567,758 21%

Page 14: Oromia kaffa presentation

Oromia Kaffa

Los Angeles, CA

310.619.4297

www.oromiakaffa.com