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Original VIP Original VIP Intranet Intranet Template Template The original The original (state (state approved) approved) template used template used a two-column a two-column layout and layout and bright bright red/blue red/blue color color combination combination The colors, The colors, while bold, while bold, did not align did not align with the new with the new DHS branding DHS branding initiative initiative

Original VIP Intranet Template The original (state approved) template used a two-column layout and bright red/blue color combination The colors, while

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Original VIP Original VIP Intranet Intranet TemplateTemplate

The original (state The original (state approved) approved) template used a template used a two-column layout two-column layout and bright and bright red/blue color red/blue color combinationcombination

The colors, while The colors, while bold, did not align bold, did not align with the new DHS with the new DHS branding initiativebranding initiative

Draft of Suggested Revised Draft of Suggested Revised IntranetIntranet Layout Layout(Landing Page Seen Here Is Template For All Pages. Content In Development.)(Landing Page Seen Here Is Template For All Pages. Content In Development.)

The color-scheme of The color-scheme of the new design the new design reflects the soothing reflects the soothing gray palette that is gray palette that is outlined by the new outlined by the new DHS branding DHS branding standardsstandards

This new layout also This new layout also successfully successfully integrates the State integrates the State and VIP logos while and VIP logos while maintaining brand maintaining brand consistencyconsistency

Rounded corners, Rounded corners, subtle drop shadows subtle drop shadows and background and background fades make the site fades make the site look modern and look modern and invitinginviting

This initial image rejected – new image under review

Draft of Suggested Revised Draft of Suggested Revised IntranetIntranet (cont.) (cont.)

Features include a Features include a “flyout” style menu “flyout” style menu that makes that makes navigation of the site navigation of the site easy and quickeasy and quick

Also note the News Also note the News box in the left box in the left sidebar that puts the sidebar that puts the most current most current information right on information right on the front pagethe front page

This initial image rejected – new image under review

Sub-page (Level 2) exampleSub-page (Level 2) example

All sub-pages will All sub-pages will have a layout have a layout consistent with the consistent with the landing pagelanding page

Magazine-style titles Magazine-style titles and iconographic and iconographic imagery will draw the imagery will draw the reader’s eye and reader’s eye and invite interest while invite interest while maintaining maintaining consistency of styleconsistency of style

Other graphics (such Other graphics (such as this page’s as this page’s progress bar) will progress bar) will convey information convey information visually as well as visually as well as textuallytextually

Original Newsletter Design - Fall ‘06Original Newsletter Design - Fall ‘06

Original state Original state provided template provided template borrowed its look borrowed its look from original Intranet from original Intranet looklook

Original Audience Original Audience was VIP Project was VIP Project TeamTeam

Draft of Suggest Revised Draft of Suggest Revised NewsletterNewsletter Layout Layout(All Content Still In Draft Form)(All Content Still In Draft Form)

Overall Goal: Provide continuity in design Overall Goal: Provide continuity in design across all Communications Vehicles across all Communications Vehicles (Intranet, Newsletter, Training Materials)(Intranet, Newsletter, Training Materials)

Goal: Color scheme to align with new VIP Goal: Color scheme to align with new VIP LogoLogo

Goal: Enhance LayoutGoal: Enhance Layout

Goal: Expand Audience reach. Include Goal: Expand Audience reach. Include section that supports Change Readiness section that supports Change Readiness (Brining It Home)(Brining It Home)

Broadcast graphic will try to be manipulated Broadcast graphic will try to be manipulated with newly purchased Photoshop Software with newly purchased Photoshop Software to more closely match logo color schemeto more closely match logo color scheme

Original Approved Original Approved Training Guide CoverTraining Guide Cover Layout Layout

State Approved Training State Approved Training Guide Cover (New Image Guide Cover (New Image Forthcoming)Forthcoming)

Based on Training’s Based on Training’s experience in approval experience in approval process, decision made to process, decision made to redesign other campaign redesign other campaign materials for branding materials for branding purposespurposes

Draft VIP Communications PiecesDraft VIP Communications Pieces

VIP Project Intranet (New Image Forthcoming) VIP Newsletter VIP Training

Guide Cover (New Image Forthcoming)