VIDEO BOOK A CASE STUDY

Iwus International Group Unique product solutions & Brand understanding

• Index 1• Ten Reasons 2• Wat do we get 3 • Faq 4 • Bruno Mars 5-6• Cravendale 7-8• BBC 9-10• YouTube 11-12• Heineken 13-14• Jaguar 15 • Royal Mail 16• Zoggs 17• Bonparan 18• Black & Decker 19• Atos 20

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1. It’s a showstopper VideoBook is cool, slick and stylish. Everyone loves it.

2. Endorsed by the best brand In 2013, 75% of the World’s Coolest Brands, including Google and YouTube used VideoBook in their marketing mix because of the way it super-powers a message.

3. It’s modern and interactiveBy combining print and video, it delivers a digital message and a physical product straight into the hands of your customers or prospects.

4. Multi-sensory for extra impactAppealing to more than one sense at a time, is a highly effective way to communicate. With VideoBook, your customers can watch and listen to your message. They’re immersed in the brand and gain an immediate feel for your product or service.

5. It’s impressiveBy presenting your message in an unexpected format, VideoBook helps you stand out -in a way that print can’t- and will give you the edge over your competitors.

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TEN REASONS TO LOVE VIDEOBOOK

6. Boosts recallAs VideoBook is both original and customisable, people are more likely to remember your brand and message. This increases the likelihood of you gaining the attention of hard-to-reach audiences and important, highly discerning prospects.

7. It’s hyper-personalisedThe size, shape and screen size of every VideoBook is designed to your precise requirements. You can also include a personal message for each customer in both the VideoBook text and video.

8. Scalable and sophisticatedYou can order VideoBook in very low quantities, from as few as five copies, so you can focus on targeting your top customers and prospects as well as produce extended runs for wider campaigns.

9. It has breakthrough qualityVideoBooks achieve cut through like no other target-marketing product. In fact, the response to Vodafone’s highly successful VideoBook direct mail campaign is credited as resetting “the benchmark for all future campaigns.”

10. It’s the intelligent choiceVideoBook will transform how your customers perceive and react to your business. And in a world of banal marketing messages, VideoBook will make sure you’re remembered.

•  Industry studies have shown that VideoBook wings purchase decision of 72% compared with ordinary advertorials.

•  VideoBook increases the understanding and the customer retains more than 50% of what was displayed.

•  75% of customers / consumers prefer video presentations in front of the plain text display.

•  A direct mail campaign using Video Book can produce an astounding 60% response rate compared to 13% for common printed materials.

•  A survey by Forbes magazine did turned out that 60% of people surveyed would rather they looked at promotional video than reading a promotional leaflet.

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WHAT DO WE GET OF A VIDEOBOOK

What is a VideoBook..? A video screen cleverly fused into print and packaging. It is a high quality, premium multimedia marketing product.

What does it do..?It allows you to watch a video (with sound) as well as reading printed pages. It is small, portable and cool communications device thatis at the cutting edge of direct marketing.

What makes it special..?It is new, customisable, impressive and it will always grabpeoples attention. Without fail.

In short....VideoBook is a clever little product designed to communicate important video messages, to important people in a highly engaging way.

How mutch memory.. ?128mb (abt. 2minutes), 256mb (abt. 4minutes), 512mb (abt. 8minutes), 1gb (abt. 12minutes), 2gb (abt. 30minutes), 4gb (abt. 60minutes) of playing film.

How long playtime.. ?A full charged 1000mah Li-battery has a playtime of abt. 90minutes (Usb cable are supliedfor charging)

Wath size can it be made in.. ?A-4 & A-5, 4-pages in soft & hard cover, A-4 & A-5, 6 pages in soft cover, A-4 & A-5, 4-pages With envelope pocket, A-4, 4-pages as ringbinder ( All this normaly use 5 inch or 7 inch 0r 10 inch lcd screen) - And a small Namecard book, 4-pages 57 x 97mm, 4-pages ( 2,4 inch lcd screen).

Can i remove and change Video etc. in the unit.. ?Yes you can remove, insert new Video or add Video into the unit (just use the Usb cable)

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FAQ

Bruno Mars

The challenge:  Warner Music had an event where they were showcasing one of the worlds fastest growing music sensations - Bruno Mars. At this event there were VIP’s that needed to be impressed and amazed by the show. At the end of the showcase, they wanted to give these important and influential people something special and unique that would leave them feeling WOWED and remind them of the Bruno Mars magic.

They wanted an audio/visual product that was highly engaging, novel and bespoke and in-line with the cutting-edge Bruno Mars brand. The product needed to be slim and easy to distribute yet robust and have a long advertising life.

Equally as important, Warner Music needed something that could be turned around quickly as the event was just 12 days away!

The solution:

Warner Music decided to produce a batch of VideoBook to leave with the VIPs at the event. Three videos were selected to best showcase Bruno Mars on the high quality LCD/Speaker technology of the VideoBook. Artwork was quickly created for the printed elements and it was decided that a high quality Matt Lamination would be used to finish the packs.

The VideoBook were produced in just 7 days and delivered in time for the important event!

 

 

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The  benefits  and  results:    The  VideoBook  that  Warner  Music  gave  to  the  VIPs  provided:  a  high  quality,  premium  product  that  communicated  key  messages  to  important  people  in    a  powerful  and  exciIng  way.    •  a  promoIonal  tool  that  is  impressive  and  brand  new  to  the  market.  It  helped  Warner  Musicstand          out  from  their  compeIIon  because  they  dared  to  be  different  and          try  something  cuMng  edge  but  low  risk.  •  on-­‐going  adverIsing  that  will  be  passed  around  due  to  its  engaging  and  unique  appearance.  •  a  long-­‐life  product  that  is  re-­‐useable  and  easy  to  distribute.  •  a  bespoke  printed  pack  that  delivered  maximum  impact  to  a  targeted  audience.  •  a  deluxe  yet  environmentally  friendly  product  turned  around  very  quickly  and  within  budget  

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Cravendale

The challenge:    Cravendale had linked up with Disney’s The Muppets and they were showcasing their biggest TVcampaign to date; something they were extremely proud of and spent a lot of time and effort on.They wanted to be sure they really created a buzz about the launch, both physically and online, bygetting their TV advert in front of journalists beforehand.

It is always difficult to grab someone’s attention with a new advert, no matter who it’s by, and bythinking outside the box Cravendale came up with new ways to bring the press release into the21st Century

The solution:

By using VideoBook, Cravendalewere able to physically put theTV advert in their key targetaudiences’ hands and ensureit was watched. They usedthe VideoBook as a way to givejournalists a first glimpse ofCravendale’s latest TV advertwhich then allowed themthe opportunity to view itconveniently and quickly.The design was keptsophisticated and simple;something VideoBook´s designteam helped with during theproduction process.

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The benefits and results: •  Journalists were surprised and very impressed when the VideoBook came through the post.•  The Business Editor at the Daily Mirror (Graham Hiscott) tweeted out pictures of the VideoBook commenting on how refreshing it was and suggesting he’d ‘never seen this before and it wasn’t long before pieces soon started appearing in The Daily Mirror, The Daily Record, TheGuardian, The Drum and Marketing Week to name just a few (Ref Cow PR).

•  The Metro’s technology writers published an article on the VideoPak and the modern day benefits it has. (http://www.metro.co.uk/tech/888770-video-cards-to-change-the-face-ofgreetings-cards)

•  It helped Cravendale to push the underlying messages they had through to journalists and it was a very unique way of physically putting a press release and a video in their key target market’s hands.

•  By using a very innovative presentation style Cravendale were able to stay ahead of their competitors and stand out in a highly populated industry.

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BBC    The  company:    The British Broadcasting Corporation (BBC) is a British public service broadcaster headquarteredin London. It is the largest broadcaster in the world, with about 23,000 staff. Its main responsibilityis to provide impartial public service broadcasting in the United Kingdom, Channel Islands and Isleof Man.

The  challenge:  This VideoBook project was in assocciation with London Calling (the name given to BBC WorldNews’ and BBC.com’s 2012 coverage that included the Olympics, Queen’s Jubilee and CulturalOlympiad). Both World News and BBC.com are only available outside the UK and are funded byadvertising. The team wanted to show off the new videos that had been produced for these eventsand get the best possible ROI from the video poduction cost.The aim was to privide a VideoBook as a sales tool for the sales team to help increase business aswell as mail out to key clients

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The solution:

The BBC knew that the VideoBook would have a certain wow factor when they sent them to theiradvertising agencies and clients around the world. The BBC Marketing Director who commissionedthis project also liked the fact that they pretty much guaranteed people would watch all of thevideo content (3 videos), which you can’t guarantee when you send out E-DMs. In addition as theBBC is a broadcasting organisation, they thought it made sense to showcase their content in aunique and engaging way.

The results and benefits:

Comments from key clients included:

• “Great brochure with the mini screen – love it!”• “Have to say that this is the best piece of DM I have ever received from a media owner”• “Just spotted the London 2012 mailout you recently sent and it’s a really captivating format (along with the content too!) Can you let me know who produced this for you?”• “ Received the videopak this morning… very cool! A really unique idea….”• “Very swish, thanks”• “Great, insane technology”

100% of the follow up feedback received was positive94% at the time of calling had watched the Videos and directly related to the message84% remembered the message that was being delivered

“The VideoBook we produced for BBC World News and BBC.com had amazing standout withthe media agencies and clients we sent them to. As these are still a relatively new format, theyhave a massive wow! factor with recipients. I like the fact that in this age of everyone sendingout e-mails to market themselves, these are direct-mail pieces which physically land on people’sdesks and guarantee interaction, plus will get passed around the office. As a broadcastingorganisation we will definitely be looking to use these again in the future as they are perfect toshowcase our content.”

Marketing Director, BBC World News

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YouTube

The company:

YouTube was founded in 2005 and was acquired in 2006 by Google. YouTube provides a platformfor you to create, connect and discover the world’s videos. Partners from major movie studios,record labels, web original creators, viral stars, and millions more all have channels on YouTube.YouTube is predominantly an ad-supported platform, but also offers rental options for a growingnumber of advertsYouTube (market share = 20.24%) is in second position on the Media Networking sites market,behind Facebook (62.15%). The number of videos viewed every day has increased by 50% in 2010(4 billion) and the uploading of video in hours has increased by 37% over the last 6 months (morethan 60 hours). More than 400 million views per day on mobile devices, tripling in the past year.

The challenge:

YouTube were looking to increase sales for their online advertising system and wanted toencourage incremental business from existing clients as well as new business from newprospects. They wanted a clear and engaging way to communicate how their advertising platformcan help build their brand and amplify their TV campaign, by showing that the right people see thead at the right moment. YouTube’s aim was to turn viewers into fans, and fans into new customers.

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The solution:

YouTube’s VOD provides incremential reach and improves cost efficiency to the campaings of TVadvertisers, by driving frequency against TV light viewers. YouTube advertising reaches exactlywho they want, with more targeted options.They used VideoBook to equip their sales team with an interesting and engaging sales tool toassist in their demonstration of how the YouTube advertising platform works and how effective itcan be.They also mailed out a percentage of the VideoBook directly to clients and prospects.VideoBook was seen to be the best way to engage and interact with clients and showcase theircutting edge and highly successful service.

The results and benefits:

• 100% of the salesteam fedback that the VideoBook was extremely successful in delivering the results required – communicating an important message clearely and effectively• 79% of follow ups made to mailed prospects received their VideoBook and requested a meeting with a sales adviser

As a communications and engagement campaign, there was no direct ROI available for thiscampaign

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Heineken

The challenge:

Heineken were showcasing a TV advert featuring their new product variant at a critical event tokey contacts. The product is essentially a mini-keg of beer that can be stored in the fridge andbrought out and poured directly; perfect for parties and group events.It was vital that these people were impressed and took note of the launch. Within the pack eachindividual was supplied a VideoBook; that was pre-loaded with the new TV advert.They wanted an audio/visual product that was highly engaging, novel and bespoke and in-linewith the brand. The product needed to be slim and easy to distribute yet robust and have a longadvertising life.Equally as important, Heineken needed something that could be turned around quickly as theshowcase was just 3 days away!

The solution:

Heineken decided to produce a batch of VideoBook to provide at the showcase. The advert waspre-loaded on to the packs; and the high quality screens and audio clearly demonstrated thecool new ad. Artwork was quickly created for the printed elements and it was decided that a highquality Matt Lamination would be used to finish the packs.

The VideoBook were produced in just 5 days and delivered in time for the important event!

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The benefits and results:

The VideoBook that Heineken distributed provided:

• a high quality, premium product that communicated key messages to important people in a powerful and exciting way.• a promotional tool that is impressive and brand new to the market. It helped Heineken stand out as they dared to be different and try something cutting edge but low risk.• on-going advertising that will be passed around due to its engaging and unique appearance.• a long-life product that is re-useable and easy to distribute.• a bespoke printed pack that delivered maximum impact to a targeted audience.• a deluxe yet environmentally friendly product turned around very quickly and within budget

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Jaguar

Jaguar, the luxury brand British prestige car manufacturer wanted to impress VIPs at the New YorkMotor Show. They chose to give them a customised A5 VideoBook that had a pocket so that theycould insert new printed booklets.

The VideoBook contained 3 videos, each with impressive marketing videos about their cars.It was supplied in a beautifully constructed cardboard mailer that was foiled stamped to offer aluxurious finish.

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Royal Mail Royal Mail is the government-owned postal service in the United Kingdom of Great Britain andNorthern Ireland.

In 2012 Royal Mail launched Market Reach, the agency made up of expert planners, topcommunicators, skilled consultants, leaders in data and marketing professionals.Market Reach specialises in Direct Mail and wanted to launch in style. What better way than topass prospects a VideoBook loaded with video content and printed information detailing theirservices.

The VideoBook we handed out at their launch event at the prestigious Victoria and Albert museum.

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Zoggs

Zoggs, the famous Australian swilling goggles brand and their marketing agency chose to use abespoke produced VideoBook presentation box for the global launch of their Predator Flex ReactorGoggles.

The technology-focused movie that highlighted the product’s key features was presented toglobal distributors and the key aspect of the video was to communicate the product USP’s andtechnological features and to show how the product works in context such as anti fog and flextechnology. The new movie was uploaded onto bespoke VideoBook presentation boxes and givento distributors at the global sales meeting.

The VideoBook presentation box was created in a beautiful, attention grabbing print that was rigidboard and matt laminated. A custom fitment was used to hold the goggles and a 3” screenselected to showcase the video in bright, crisp audio visual.The product was designed, prototyped and manufactured to a very tight budget and incrediblyshort lead time – all of which was achieved.

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Boparan

Boparan, the UK based children’s charity that provides financial support to disadvantaged childrenliving in the UK, were the world’s first Charity to produce a VideoBook to invite high net worthindividuals to their charitable fundraising event.

A customised pack was designed and manufactured in A5 size but with a pocket to allow otherrelevant leaflets and event information to be neatly inserted within the pack.

The VideoBook played 3 videos introducing the company and the event to the recipient.A 4.3” screen was selected and as always, charger cable was supplied.

VideoBook produced these packs under special conditions for this worthy cause.

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Black & Decker Black & Decker Corporation, the American manufacturer of power tools and accessories, hardwareand home improvement products, and technology based fastening system, chose VideoBook toincrease awareness and impress important contacts about their new Steam-mop product.

The VideoBook was mailed out to VIPs within the industry and allowed the privileged contacts theopportunity to be the first to see the new TV ad which was soon to air on national TV.

VideoBook not only produced the VideoBook but mailed them out internationally. The product wasturned around in just 3 days from receipt of artwork and video. It reached the VIPs the followingday in the UK and in Europe.

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Atos

Atos is an international information technology services company with annual 2012 revenue of€ 8.8 billion and 76,400 employees in 47 countries. It is the Worldwide Information TechnologyPartner for the Olympic and Paralympic Games and is quoted on the Paris Eurolist Market.

Atos wanted to really impress! They wanted to tell important clients about their range of servicesand their association with the Olympic Games. They chose VideoBookk to do this, with an A4 sizedpack and 4.3” screen.

The video was an engaging and informative sales tool that used infographics and eyecatchingimages to really demonstrate their capabilities.

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us International Group

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