VIDEO BOOK

Iwus International Group Unique product solutions & Brand understanding

•  Industry studies have shown that VideoBook wings purchase decision of 72% compared with ordinary advertorials.

•  VideoBook increases the understanding and the customer retains more than 50% of what was displayed.

•  75% of customers / consumers prefer video presentations in front of the plain text display.

•  A direct mail campaign using Video Book can produce an astounding 60% response rate compared to 13% for common printed materials.

•  A survey by Forbes magazine did turned out that 60% of people surveyed would rather they looked at promotional video than reading a promotional leaflet.

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WHAT DO WE GET OF A VIDEOBOOK

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Screen Size

Resolution: 320×240���Aspect Ratio: 4:3���Battery Options: 90 minits playing���Touch Screen: No

Resolution: 480×272���Aspect Ratio: 16:9���Battery Options: 90 minits Touch Screen: Yes (Option)

Resolution: 800×480���Aspect Ratio: 16:9���Battery Options: 90 minits Touch Screen: Yes (Option)

•  All video brochures are available with either 128mb, 256mb, 512mb, 1gb, 2gb or 4gb of storage.

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Programming, Sequencing and Controls:

Each video unit can hold up to six videos in sequence. There are three ways of controlling the functionality of your video brochure:

•  Auto-play on opening: The video loads on opening once a magnetic control switch embedded in the cover is activated; the sequence then plays or loops according to your requirement. As the video is loading a .jpeg image can be displayed, usually a company logo or product shot.

•  Button controls: We can incorporate up to six buttons into the printed carrier that activate the video sequence, play, volume or other features you would like to include as an option.

•  Touch screen functionality: Both 5” and 7” screens have touch screen options.

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Artwork Requirements for the Printed Carrier

Video brochures come in standard A6, A5 and A4 sizes either portrait or landscape with varying apertures to accommodate the screen options:

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Design Checklist

In order to ensure a high quality video brochure is delivered it is important to check artwork conforms to the following design requirements:

•  Each carrier option is provided with a design template. This should be set-up as a layered file (5th colour) in your design program.

•  Ideally we would like to receive artwork as a high resolution print-ready .PDF with the design template switched off. We also accept .EPS, InDesign, illustrator and quark files with imbedded images and linked fonts.

•  Please ensure all images are a minimum of 300dpi.

•  Prior to outputting your .PDF please check that all RGB and special colours (not charged as extra) are converted to four colour process.

•  It is essential that a minimum bleed of 3mm is added to all template trim lines.

•  Don’t place important text or images within 3mm or trim or crease lines.

•  Button placement – ensure buttons are not placed within 1.5cm of the page extent, screen or other buttons.

•  Opening image. As the video loads a .jpeg can be shown to avoid a few seconds of white screen.•  •  This should be provided at the same resolution and aspect ratio as the screen requirement

•  Upload artwork using our complimentary digital courier. If you would like to take advantage of our free recycle and returns programme, please inset the following text on your carrier.

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Iwus International Group Unique product solutions & Brand understanding Lilla Drottninggatan 3 – 411 08 Göteborg - 031 – 788 15 70 - info@iwus.se - www.iwus.se

AB Iw

us International Group

Est. 1984