Organizational Culture, Creativity, and Innovation · 1. Define organizational culture, and identify its core characteristics and the various functions it serves in organizations

Organizational Culture, Creativity,

and Innovation

Chapter 14

14-1 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Learning Objectives

1. Define organizational culture, and identify its core characteristics and the various functions it serves in organizations.

2. Describe the four forms of organizational culture specified by the competing values framework.

3. Explain the factors responsible for creating and transmitting organizational culture, as well as those for making it change.


Learning Objectives

4. Define creativity and describe the basic components of individual and team creativity.

5. Describe various approaches to promoting creativity in organizations.

6. Identify the basic forms and targets of innovation and the stages of the innovation process.


Organizational Culture

A cognitive framework consisting of

attitudes, values, behavioral norms,

and expectations shared by

organization members


Organizational Culture’s Role


Organizational Culture Forms


Transmitting Organizational Culture

Symbols

Slogans

Stories

Jargon

Ceremonies

Statements of principle


How Organizational Culture Changes

Composition of workforce

Mergers and acquisitions

Strategic cultural change

Responding to the Internet


Creativity Components


Creativity-Relevant Skills

Break mental sets and take new perspectives

Understand complexities

Keep options open and avoid premature judgments

Follow creativity heuristics

Use productive forgetting


Creativity Process


Training People to Be Creative

Encourage openness to new ideas

Take time to understand problem

Promote divergent thinking


Developing Creative Work Environments

Provide autonomy

Provide exposure to other creative people

Allow ideas to cross-pollinate

Make jobs intrinsically interesting


Developing Creative Work Environments

Set own creative goals

Support creativity at high organizational levels

Have fun!

Promote diversity

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 14-14

Innovation Targets

Product

Service

Process

Marketing


Supply chain

Business model

Organizational

Organizational Innovation Process


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Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 14-17

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Organizational Culture, Creativity, and Innovation · 1. Define organizational culture, and identify its core characteristics and the various functions it serves in organizations