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Order the featured book of the day
• Estimated effort: 2
Shopping cart
• Estimated effort: 2
Check out
• Estimated effort: 1
Order any book
• Estimated effort: 3
Show "in-stock" status
• Estimated effort: 3
Search for books
• (Needs clarification - 3)
• Simple and complex searches.
List books by category
• Estimated effort: 2
List a featured book in each category
• Estimated effort: 1
List books by the same author
• Estimated effort: 1
Send email to customers
• Needs clarification: • Customer preferences,• email out, • bounced mail.
• Estimated effort: 3
Add new books when the distributor lists them.
• Needs clarification: • Connect to distributor, • send query, • get response, • add to database.
• Estimated effort: 3
Coupons
• Estimated effort: 1
Identify related purchases
• "If you're interested in this, you might also be interested in these...“
• Estimated effort: 2
Recommend a book to a friend
• Estimated effort: 2
Wish list
• Estimated effort: 2
Smart discounts
• Estimated effort: 3
• If many people browse this book, but few buy, offer a discount.
Track user ratings and reviews
• Estimated effort: 2
User accounts
• Estimated effort: 2
Show order status
• View last/all orders,
• maintain backorder status,
• track shipping info.
• Estimated effort: 3
Accept email from customers
(to customer service)• Dispatching,
• agent management.
• Estimated effort: 3
Automatic recommendations
• see Envelope 1 for detailed story cards
Analyze buyer habits
• see Envelope 2 for detailed story cards
Handle returns.
• see Envelope 3 for detailed story cards
Envelop 1 Contents
• Details of “Automatic recommendations”
Track which books were purchased together
• Part of “Automatic recommendations”
• Keep in Envelope 1 until asked for
• Estimated effort: 2
Track books ranked high by the same person
• Part of “Automatic recommendations”
• Keep in Envelope 1 until asked for
• Estimated effort: 2
Link similar clusters together for customer
• Part of “Automatic recommendations”
• Keep in Envelope 1 until asked for
• Estimated effort: 2
Envelope 2 Contents
• Details of “Analyze Buyer Habits”
Identify most popular and most active books vs. promotion type
• Part of “Analyze Buyer Habits”
• Keep in Envelope 2 until asked for
• Estimated effort: 2
Identify "most wished for" books
• Part of “Analyze Buyer Habits”
• Keep in Envelope 2 until asked for
• Estimated effort: 1
Determine customer demographics
• Part of “Analyze Buyer Habits”
• Keep in Envelope 2 until asked for
• Estimated effort: 1
Correlate activity, promotion, and demographics
• Part of “Analyze Buyer Habits”
• Keep in Envelope 2 until asked for
• Estimated effort: 2
Envelope 3 Contents
• Details of “Handle Returns”
Log received return
• Part of “Handle Returns”
• Keep in Envelope 3 until asked for
• Estimated effort: 1
Re-stock returned item (update availability)
• Part of “Handle Returns”
• Keep in Envelope 3 until asked for
• Estimated effort: 1
Adjust customer record. (1)
• Part of “Handle Returns”
• Keep in Envelope 3 until asked for
Apply return credit to credit card
• Part of “Handle Returns”
• Keep in Envelope 3 until asked for
• Estimated effort: 2
Send return acknowledgement to customer
• Part of “Handle Returns”
• Keep in Envelope 3 until asked for
• Estimated effort: 1
