Oracle Solution & Initiatives for Communciations Communications, Media & Utilities Industry Business Unit

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Oracle Solution & Initiatives for Communciations

Communications, Media & Utilities Industry Business Unit

Solutions and Initiatives Updates

• Oracle End2end Communications Solution (Barcelona Projects)

• Applications Integration Architecture (AIA)• Service Delivery Platform (SDP)• Carrie-Grade Framework (CGF)




Oracle Telecommunication Suite

En

terp

rise

An

alyt

ics

Service D

elivery Platfo

rm

OF

MW

| EM

CustomerManagement

Business ApplicationsEnterprise / Financial

Management

Billing and Revenue Management

Charging &Rating Billing Revenue

Management

Network ApplicationsService Provisioning

Inventory Management

Activation Mediation

Technology Stack

EM, Middleware and Data Hubs

Carrier Grade Framework (DB, RAC, etc)

1 Concept Creation

• Customer insight

• Behavioral and revenueanalytics

• Segmentation analysis

• Concept generation

The concept to cash value chain

2 Service Design & Configuration

• Service definition & configuration

• Service pricing, bundles and promotions

• Service network deployment

• Service trials and release

3 CampaignExecution

• Campaign Management

• Sales Execution

• Real-time up sell/cross sell

• Order Capture and Commit

4 Service Fulfillment

• Inventory assignment

• Order orchestration

• Provisioning

• Service Activation & Configuration

5 Service Usage & Charging

• Service Delivery & Usage

• Service Mediation

• Real-time charging and billing

• Discounts and promotions

• Customer and invoicing

• Trial billing

• Receivables and G/L

• Collections

• Partner settlements

6 Billing & Collections

Process Billing Order - Oracle BRM

Process Order- BPEL

Convergent Order & Promotion Mgmt

– Siebel CRM

Convergence Solution Demo Flow

• Account and subscribed service plans are created at billing customer center

• Network service plans are in-active, waiting for service provisioning complete

• CSR Corey creates an order for Alice Batson: selects a phone, up-sells headset, and offers a quad-pay bundle promotion

• Corey helps Alice customize wireless service plan with “Starbucks” and “Friends” proximity service

• Corey submits the order to back-end applications

• Order data is sent in parallel to both Metasolv Provisioning and Oracle BRM for service provisioning and billing enrollment

Service Delivery

- Oracle SDPService Provisioning

– Metasolv P6

Convergence Solution Demo Flow

• BRM rates the usage of proximity service, deducts credit points and updates balance

• Provisioning tasks have been orchestrated and processed for each service (IPTV, Wireless, …)

• Status update to CRM & Billing

• Alice receives notification call for Proximity service when she is nearby Starbucks or her friend

• Alice redeems credit points for Starbucks service

• SDP bridges the call between Alice and her friend

Real-time Charging & Rating

- Oracle BRM

End-to-End Convergence Solution Flow

View Customer

Profile

View Customer

Profile

capture order/ Convergent Bundle

promotion


promotion

Submit Order

Submit Order

Sie

bel

C

RM

Fu

sio

n

BP

EL

Met

aso

lv

Pro

vis

ion

ing

Create Account

Check Credit

Decompose Convergent

Bundle

End Consumer

Call

End Consumer

Call

Cu

sto

me

r

ATP Check

Process Order

Confirm Order

Confirm Order

Ora

cle

BR

M Create Account & Inactive Service

Plan

Ora

cle

EB

S Check Credit

Inventory Check

Order Status Update

Credit Check

Update Order Status

Update Order Status

Provision Each Service

Active Service Plan and Start Billing Cycle

Update Status

Trigger Rating Event

Rate Usage

Update Balance

Use Proximity Service


Notification Call

SMS notificatio

n

Ora

cle

SD

P Create Account &

service

Aggregate Presence


View Customer

Profile

View Customer

Profile


promotion


promotion

Submit Order

Submit Order

Sie

bel

C

RM

Fu

sio

n

BP

EL

Met

aso

lv

Pro

vis

ion

ing

Create Account

Check Credit


Bundle

End Consumer

Call

End Consumer

Call

Cu

sto

me

r

ATP Check

Process Order

Confirm Order

Confirm Order

Ora

cle

BR


Plan

Ora

cle

EB

S Check Credit

Inventory Check

Order Status Update

Credit Check

Update Order Status

Update Order Status



Update Status


Rate Usage

Update Balance



Notification Call

SMS notificatio

n

Ora

cle

SD

P Create Account &

service

Aggregate Presence• Credit Check (integration to Oracle EBS)

• Browse and Select Product

• ATP Check (integration with Oracle SCM)

• Create and configure Order

• Cross-sell, promotion, and dynamic pricing

• Submit order (integration with Oracle’s Billing & SDP applications)

• Credit Check (integration to Oracle EBS)

• Browse and Select Product

• ATP Check (integration with Oracle SCM)

• Create and configure Order

• Cross-sell, promotion, and dynamic pricing

• Submit order (integration with Oracle’s Billing & SDP applications)


View Customer

Profile

View Customer

Profile


promotion


promotion

Submit Order

Submit Order

Sie

bel

C

RM

Fu

sio

n

BP

EL

Met

aso

lv

Pro

vis

ion

ing

Create Account

Check Credit


Bundle

End Consumer

Call

End Consumer

Call

Cu

sto

me

r

ATP Check

Process Order

Confirm Order

Confirm Order

Ora

cle

BR


Plan

Ora

cle

EB

S Check Credit

Inventory Check

Order Status Update

Credit Check

Update Order Status

Update Order Status



Update Status


Rate Usage

Update Balance



Notification Call

SMS notificatio

n

Ora

cle

SD

P Create Account &

service

Aggregate Presence

• Credit Check

• ATP Check

• Process Order

• Notification Call

• Trigger Billing Event

• Credit Check

• ATP Check

• Process Order

• Notification Call

• Trigger Billing Event


View Customer

Profile

View Customer

Profile


promotion


promotion

Submit Order

Submit Order

Sie

bel

C

RM

Fu

sio

n

BP

EL

Met

aso

lv

Pro

vis

ion

ing

Create Account

Check Credit


Bundle

End Consumer

Call

End Consumer

Call

Cu

sto

me

r

ATP Check

Process Order

Confirm Order

Confirm Order

Ora

cle

BR


Plan

Ora

cle

EB

S Check Credit

Inventory Check

Order Status Update

Credit Check

Update Order Status

Update Order Status



Update Status


Rate Usage

Update Balance



Notification Call

SMS notificatio

n

Ora

cle

SD

P Create Account &

service

Aggregate Presence

• Create Account & Service Objects (integration with Siebel)

• Search and View Account and Service Plans

• View Billing Balance

• Real-time Partner Service Plan Change and Billing Balance Change


• Search and View Account and Service Plans

• View Billing Balance

• Real-time Partner Service Plan Change and Billing Balance Change


View Customer

Profile

View Customer

Profile


promotion


promotion

Submit Order

Submit Order

Sie

bel

C

RM

Fu

sio

n

BP

EL

Met

aso

lv

Pro

vis

ion

ing

Create Account

Check Credit


Bundle

End Consumer

Call

End Consumer

Call

Cu

sto

me

r

ATP Check

Process Order

Confirm Order

Confirm Order

Ora

cle

BR


Plan

Ora

cle

EB

S Check Credit

Inventory Check

Order Status Update

Credit Check

Update Order Status

Update Order Status



Update Status


Rate Usage

Update Balance



Notification Call

SMS notificatio

n

Ora

cle

SD

P Create Account &

service

Aggregate Presence


• Proximity Notification Call

• Trigger Billing event (integration to Portal)

• Proximity Servicea


• Proximity Notification Call

• Trigger Billing event (integration to Portal)

• Proximity Servicea


View Customer

Profile

View Customer

Profile


promotion


promotion

Submit Order

Submit Order

Sie

bel

C

RM

Fu

sio

n

BP

EL

Met

aso

lv

Pro

vis

ion

ing

Create Account

Check Credit


Bundle

End Consumer

Call

End Consumer

Call

Cu

sto

me

r

ATP Check

Process Order

Confirm Order

Confirm Order

Ora

cle

BR


Plan

Ora

cle

EB

S Check Credit

Inventory Check

Order Status Update

Credit Check

Update Order Status

Update Order Status



Update Status


Rate Usage

Update Balance



Notification Call

SMS notificatio

n

Ora

cle

SD

P Create Account &

service

Aggregate Presence

• Create Order (integration with Siebel)

• ATP Check (integration with Siebel)

• Perform Credit Check (integration with Siebel)

• Select shippable item and ship physical inventory

• Network service provisioning

• Create Order (integration with Siebel)

• ATP Check (integration with Siebel)

• Perform Credit Check (integration with Siebel)

• Select shippable item and ship physical inventory

• Network service provisioning


View Customer

Profile

View Customer

Profile


promotion


promotion

Submit Order

Submit Order

Sie

bel

C

RM

Fu

sio

n

BP

EL

Met

aso

lv

Pro

vis

ion

ing

Create Account

Check Credit


Bundle

End Consumer

Call

End Consumer

Call

Cu

sto

me

r

ATP Check

Process Order

Confirm Order

Confirm Order

Ora

cle

BR


Plan

Ora

cle

EB

S Check Credit

Inventory Check

Order Status Update

Credit Check

Update Order Status

Update Order Status



Update Status


Rate Usage

Update Balance



Notification Call

SMS notificatio

n

Ora

cle

SD

P Create Account &

service

Aggregate Presence

• Order Decomposition (integration with Siebel)

• Service Activation

• Network resources assignment

• Update Network order status (integration with Siebel)

• Order Decomposition (integration with Siebel)

• Service Activation

• Network resources assignment

• Update Network order status (integration with Siebel)

Delivering Value with Integrated Processes:Solution Areas of Responsibility

Account Management and Customer Care Account Creation,

Synchronization, and Survivorship

View Invoices and Balances Create Payments,

Adjustment Requests, Disputes

Offer and Order Management Product and Catalog

Management Offer/Bundled Pricing Contract and Order Lifecycle

Management

Billing and Revenue Management Rating Billing and Invoicing Component/Discount

Pricing Balance Tracking SIM Card and Number

Management Payment & Collection

Processing Dispute, Adjustments,

Dispute Settlements Processing

Order Fulfillment Order Provisioning Inventory Management

and assignment Service Activation Network Mediation

• Oracle products-based approach to service delivery

• Maximize existing investments with hot-pluggable components and standards-based interfaces

• Speed-to-market through out-of-the-box services and pre-integrated service capabilities

Concept to Cash with Oracle Solutions

End-to-End Customer Benefits




Top Five Takeaways

Oracle’s Application Integration Architecture (AIA) is the foundation to how Oracle is integrating it’s suite of applications; AIA 1.0 is available today.

1

2

3

4

5

AIA is an open, standards-based platform (leveraging Oracle’s SOA suite) that is extensible (users can add/modify bus processes and integrations) and sustainable.

Process Integration Packs (PIPs) leverage AIA, and are pre-built integrations for ERP, CRM, BRM and other industry apps. Barcelona is first set of PIPs for Comms industry.

PIPs enable rapid implementation of business processes (improving time-to-market) while reducing the cost and burden of integration, meaning customers derive faster ROI.

PIPs for Communications enable sales to position individual best-of-breed apps as a best in class suite, all of which are supported by one company (Oracle).

Announced at Collaborate 2007

All Oracle Applications Extensible to Third Party and Legacy Applications Built on Open, Standards Based Middleware Upgradeable Common Object Model Process Integration Packs

4 Acquisitions

17 Acquisitions*

LegacyApplications ISV Partners

Products

Customers

Employees

Suppliers…

Oracle Application Integration Architecture

• World’s best selling CRM solution• Best-in-class billing and revenue

management product• #1 enterprise software company• First combined end-to-end

enterprise software suite for the communications industry

• Ability to integrate Oracle and non-Oracle applications

• Upgradeable to Fusion applications

End-to-end support for critical business processes

Process Integration Packs for Communications Barcelona Phase 1

AIA

Oracle Application Integration Architecture

• Sustainable integration connects current applications

• Industry best practice processes optimize your business

• Pre-built SOA provides a framework for continuous innovation

AIA Components

• Industry Reference Models • Documented best-practice processes• Pre-defined standards based enterprise business objects and

services

• Process Integration Packs• Pre-built integrated orchestration flows – Example: Order to Cash

(Siebel to E-Business Suite)• Extensible enterprise business objects and services associated with

Oracle Applications

• Methodology for building and extending Process Integration Packs and Industry Reference Models

• Combination of Oracle Fusion Middleware, common object /service definitions, best practice designs, extension methodologies and life cycle management tool add-ons

Leveraging the Oracle SOA Suite

Apps Legacy

AdaptersAdapters

Partners

B2BB2B

RFID

SESSES

DB

EVENTS & CONNECTIVITYMulti

ProtocolRouting

XSLTTransform

Enterprise Service BusEnterprise Service Bus

NativeBPEL

Business Rules

Human Workflow

BPEL Process ManagerBPEL Process Manager

ROUTING & ORCHESTRATION

J2EE Application ServerOracle AS

Messaging

UDDI

Policies

Security

Web Services Web Services ManagerManager

RegistryRegistry

GOVERNANCEEvents AnalyticsBusiness

MonitoringSystem

Monitoring

Enterprise Enterprise ManagerManager

BAMBAM BIBIMANAGEMENT

&MONITORING

App DevFramework

JDeveloperJDeveloper

Analyst Tools

BPA SuiteBPA Suite

Industry Reference Models

Enterprise Business Services Enterprise Business Objects

Adaptable to Your BusinessSustainable integration

• Substitute with your existing applications

• Alter or extend process steps

• Add steps to the process

SiebelCRM

3rd

Party

OracleBRM

IdentifyCustomer &Opportunity

ValidateEligibilityValidateOrder

SubmitOrder

Fulfillment

Productized Integrations That You Can Extend to Meet Your Needs

PeopleSoft

OracleFulfillmentManager

Planned Availability

• Planned availability for Phase 1 PIPs for Comms -- 2H 2007• Four Process Integration Packs currently planned

• Concept to Launch (product synchronization between CRM & BRM)• Order to Cash (order management process between CRM & BRM)• Billing Care (Billing management between CRM & BRM)• Financial Control & Reporting (GL integration between BRM and ERP)

• Release Targets• Siebel 7.8.2• Oracle Communications BRM release 7.3.1• Oracle Financials 11.5.10

• Re-certification with newer releases post phase 1 GA• Required Technology

• For CRM & BRM integration• Oracle SOA Suite 10.1.3*• Oracle Application Server EE 10g Release 3*

• For GL integration• Oracle Data Integrator (ODI)

• Availability of BRM Analytics is TBD

* Solution will only support (be certified with) Oracle Fusion middleware in phase 1 of project Barcelona.

Oracle E-Business SuiteOracle E-Business Suite

General General LedgerLedger

4. Financial Control and Reporting; provides the GL integration between BRM & ERP

BR

M D

ata

BR

M D

ata

An

aly

tics

An

aly

tics

ER

P D

ata

ER

P D

ata

CR

M D

ata

CR

M D

ata

5. Billing Intelligence (BRM analytics) across CRM, BRM, & Financials (availability TBD)

2. Order to Cash; integrates the order management process between CRM & BRM

Siebel Self Siebel Self ServiceService

eBPP & eBPP & CollectCollect

6. Integrated Self Service for Revenue and Invoice Mgmt between CRM and BRM(Phase 1 POC only – solution requires professional services)

Integrated Solution Overview

3. Billing Care; integrates the billing management process between CRM & BRM

Oracle CommunicationsOracle CommunicationsBilling and Revenue MgmtBilling and Revenue Mgmt

RatingRating Billing & Billing & InvoicingInvoicing

Balance Balance TrackingTracking

1. Concept to Launch; automates product & price synchronization between CRM & BRM

Siebel Call CenterSiebel Call Center

Customer Customer Order Order

ManagementManagement

Billing Billing ManagementManagement

Sales Sales CatalogCatalog

• Contract Commitment and Penalty

• Bundle Upgrade• Bundle pricing• Early Termination Charges

with Proration• Contract based pricing

Wireless Bundle (one-year contract)

•Wireless Main Line Service •Wireless Add-On Service•Early Termination Charge: $120, prorate linearly over 12 months

Define MarketingBundles

• Product selling rules• Eligibility rules• Up-sell/Cross-sell reco• Bundled Pricing• Attribute Adjustment• Discount Matrices for

segmentized pricing

Define ServiceBundles

Wireless Add-On Service•Add-on Line Monthly($10/mon)

•Call Waiting ($5/mon)

Wireless Main Line Service•Main Line1000 ($50/mon)

• Activation ($60)•Call Waiting ($5/mon)•50% Discount on first 3 months

• Decompose products w/ multiple price types

• Construct billing bundles

• Update Price List Line Items

CRM Products:

CP: Main Line 1000 ($50/mon)• SP: Activation ($60)

SP: Add-on Line ($10/mon)

SP: Call Waiting ($5/mon)

SP: 50% Discount on first 3 months

SynchronizeProducts & Price Lists

Concept to Launch Process

SynchronizeProducts & Price List

• Rates and Rate Tiers• Currency and non-currency

resources• Product charging rules• Discounts• Discount exclusion rules

Billing Products:•Main Line 1000 (activation $60, monthly $50, 1000 Anytime Mins, usage $0.40/min)

•Add-on Line (monthly $10)•Call Waiting (monthly $5)•Discount: 50% Discount for first 3 mnths on mnthly charge

Define Billing Products

Oracle BRM Siebel CRM

* Fulfillment not part of phase 1

• Automates order management process between CRM and BRM *

• Provides transformations and enterprise business services that

• Validate CRM order with BRM • Generate enterprise business object

from the CRM order• Create new or update existing

customers within both applications• Initiate billing on fulfilled services• Create and update CRM assets

• Supports new & change orders (e.g., upgrade, disconnect, suspend, etc.)

• Supports advanced CRM & BRM features (e.g., multiple billing profiles & balance groups per account, etc.)

Enables service providers to reduce implementation costs, enhance customer visibility, and improve lifecycle management efficiency

Order to Cash Process

Siebel CRM

OracleBilling and Revenue

Mgmt


ValidateEligibility

SubmitOrder

BusinessServices

Repository

Get BalanceBusiness Srv.

Item (product)Business ObjectSales Order

Business ObjectCustomerBusiness Object…

Create OrderBusiness Srv.Create Customer

Business Srv.…App.BusinessConnector

App.Business

Connector


Process Integration PacksSiebel CRM

Siebel CRM


Mgmt


Mgmt


ValidateEligibility

SubmitOrder

BusinessServices

Repository


Item (product)Business Object

Item (product)Business ObjectSales Order

Business ObjectSales Order

Business ObjectCustomerBusiness Object

CustomerBusiness Object…

Create OrderBusiness Srv.Create Customer

Business Srv.…App.BusinessConnector

App.BusinessConnector

App.Business

Connector

App.Business

Connector


Process Integration Packs

Unit of MeasureRequest Amount Percent Requested Line Item Detail Id Balance Id Invoice Line Id Asset Id

Billing Profile

Approved AmountUnit of MeasureRequest Amount Percent Requested Line Item Detail Id Balance Id Invoice Line Id Asset Id

Billing Profile

Approved Amount

• Enable common interface (Siebel CRM) to access CRM & BRM data

• Siebel Billing Mgmt module enhanced to:• View balance groups & balance details for

account across multiple billing systems• Enable real time display of unbilled usage• View invoice and invoice details• View payment and adjustment history• Capture payments for an invoice• Capture new adjustment requests

Helps reduce call center handling time as well as call agent training time; enables agents to provide

better customer service

Billing Care Process

Siebel CRM


Mgmt

IdentifyCustomer

GetBalance

MakeAdjustment

BusinessServices

Repository


PaymentBusiness ObjectInvoice

Business ObjectCustomerBusiness Object…

Get InvoiceBusiness Srv.

Get CustomerBusiness Srv.…App.

BusinessConnector

App.Business

Connector


Process Integration PacksSiebel CRM

Siebel CRM


Mgmt


Mgmt

IdentifyCustomer

GetBalance

MakeAdjustment

BusinessServices

Repository


PaymentBusiness Object

PaymentBusiness ObjectInvoice

Business ObjectInvoice

Business ObjectCustomerBusiness Object

CustomerBusiness Object…

Get InvoiceBusiness Srv.

Get CustomerBusiness Srv.…App.

BusinessConnector

App.Business

Connector

App.Business

Connector

App.Business

Connector


Process Integration Packs

Financial Control & Reporting Process

• Point-to-point integration between Oracle BRM and E-Business Suite (GL integration)

• Optimized for frequent batch loads and high volumes of data

• Leverages Oracle Data Integrator (ODI) for high performance transformation and loading

• Enhancements to Oracle BRM• New Scheduler to automate GL report

generation• Ability to customize reports as well as

regenerate specific reports• Enhanced reports that include currency or non-

currency resources (or both)• Enhanced reporting capability to provide

incremental reports and cumulative reports


Mgmt

XML GL Data

ODIOracle

E-BusinessSuite

Reduces implementation and maintenance costs of deploying billing to general ledger integration, and helps improve operational control

• New analytics app utilizing CRM & BRM data • Leverages Oracle Business Intelligence Suite EE• ETL tools and pre-built dashboards to answer

questions relevant throughout an organization• Sales & Marketing

• Who are my high-value customers?• What are my top performing services, price plans? What

are the variances by region, customer segment?• What are the top reasons for churn? Which customers

are likely to churn?• What kind of plans or promotions will increase retention?

• Services• How can I improve my dispute handling processes?• Are my collection programs effective?• What are the adoption trends of cost saving processes –

self-service billing, automated payments?• Finance

• How much revenue is being shared with partners? • What is the revenue lost due to billing errors? • What is the impact on revenue due to delayed

payments?

Usage & Subscription

Revenue Analysis

Customer Behavior

BRM Analytics

BRM Analytics DashboardsDetailed Bill & Usage Analysis

Bill break-up by type of charge (monthly,

usage, taxes)

Event records analyzedfor usage

consumption by units (minutes,

# messages)

• Higher usage in these regions… • Create new plan with more usage

and higher monthly fees…• Increase amount of fixed revenues

Furtherdrill down

Integration RoadmapRelease Candidates for Subsequent Phases

• MetaSolv Integration for Provisioning and Network Activation• Order Orchestration

• Order Capture across CRM, Inventory, and Provisioning• Order Fulfillment across CRM, Provisioning, Billing

• Product Transformation• Order Decomposition• Order Lifecycle Management across multiple systems• Order Status Updates• CRM Asset Creation and Updates

• Master Data Management• Customer Master• Product Master

• Self Care Integration• Order Lifecycle Management Analytics• CRM & Billing Integration Enhancements• Billing & Financials Accounts Receivable Integration

Packaging

• Customers will need to purchase or already have• One or more edge applications

(e.g., Siebel CRM, Oracle Communications BRM, E-Business Suite, etc.)

• Process Integration Packs will bundle and include• Pre-built integration content (enterprise business services, enterprise

business objects, and application business connectors)

• Required application patches

• Use of required SOA suite components (restricted use license)

• Supporting documentation

• PIPs sold by Application Sales Reps (e.g. CRM, ERP, and CGBU)• Fusion Middleware can be sold as an uplift by Tech Sales

• Required if customers want to extend the pre-built integrations




Technical Inflection Point

Pa

rlay

/XS

IP

Standard-Based Service Delivery

Platform

Standard NetworksInterface

s

IT Domain

IP Networks

PSTN

Wireless

Standard Interfaces with BSSSubscribers DB

Billing

CRM

Network Domain

Expose Networkand Services to

PartnersRevenueSharing

3rd PartyContent Providers

MVNOs

1. Emergence of IMS and Standards-based Network interfaces

2. Emergence of new generation Carrier-grade IT-Based Service Delivery Platforms

4. Emergence of new Business Models (Content, Virtual Operators…)

3. BSS-OSS Consolidation and Integration always a key concern

SOA

SOA SOA

SIP/Parlay

Oracle SDP Product Approach

IT-Based Platform(J2EE)

Subscribers DB

BillingProvisioning

CRMERP

3rd PartyContent

Providers

MVNOsEnablers

PSTN Wireless IP Networks

Network and Gateway Layer

VoIPVirtualPBX

CarrierGrade

ContentDelivery

ISV1 ISVn…

1 Start with standards-based IT platform (J2EE)

2 Extend it in ways appropriate for Telco environment

3 Provide Revenue-Generating Services

4 Embrace SOA for Policies, Service Composition and OSS/BSS Integration

3a. Enable Third-Party Services

2a Make SIP and presence first class platform citizens

SIP Server/Presence

Carrier-Grade IT-Based Telco Middleware

• Telecomm Carrier• High scalability• High availability (99.99% or better)• Predictable latency• Billing integration• Leverage existing networks• Out-of-the-box services• Adoption of IMS

• Information Technology• Maturity• Agile infrastructure• Ease and Speed of service

development• Familiar user experience• Ease of system integration • IT standards

The Best of Both Worlds – IT+Network

CA

RR

IER

-GR

AD

E J2E

E

OperationalSupport Systems

Business Support Systems

Billing and Revenue

Management

PSTN Wireless IP Networks

Network and Gateway Layer

Ena

bler

Fra

mew

ork

SIP Servlet ContainerOSA App Server

Charging - Media Server Control

Identity Management

Unified User Profile

Oracle SDP Architecture

ISVService 1

CustomService N

WebCenter

OracleTimesTen

Oracle SDP

Call Control - Presence - Messaging

VoIPVirtualPBX

MultimediaMessaging

CRM

ProvisioningInventory

Enterprise Service Bus - BPEL- SOA – BAM – Policy Management

Element Manager

Parlay/XOthers (Custom) SIP Diameter HTTP

OSE/SDP (J2EE)

IMS

IMS Session

Control layer(X-CSCF, HSS, ...)

Adapter / Integration Framework

Service Layer

S-CSCF

ISC

SIP-AS

Enablers

OSA

OSA-AS

Applications

IMS Resources e.g.

SOA

& IMS Lower layers

Vanilla SIP and otherSIP deployments

Resources

SIP, HTTP

Lower layers

Resources

JCA 1.5: Standards and

proprietary

Parlay SCSs

Legacy / Other networks

Parlay

Lower layers

Integration with IMS and Legacy networks

Follows: OSE, IMSinOMA and ParlayinOSE

Oracle Service Delivery Platform

Co

re

Pla

tfo

rm

Oracle Communication and Mobility Server (OCMS)*

SIP Server (JSR116)(Proxy/Registrar, Location,

IMS Support, Diameter)Presence Server/Communicator

Ou

t-o

f-th

e-B

ox

Ser

vice

s

*Shared Enablers. Utilized as appropriate.

Oracle SDP Products

SOA Suite

VoIPTelephony Application

Virtual PBX

Standards-based Orchestration (ESB, BPEL, BAM…)

Oracle Application Server 10G

Oracle Network Connectivity Server (ONCS)*

JCA Adapters, OSA AS(Parlay JRand Parlay/X)

Carrier Grade J2EE

Note: Dedicated tool support and ongoing integration with Oracle tools. Oracle offering include like additional OFMW suites (Web Center, Identity management, …), OSS , BSS

SDP Positioning with Respect to IMS

Media Gateway

PSTN/PLMN Internet/IP NetworksWireless

SGSNGGSN

IPTransport

Plane

S-CSCF(Serving Call Session Control Function)

I-CSCF(Interrogating Call Session Control Function)

P-CSCF(Proxy Call Session Control Function)

HLR (Home Location Register)

HSS (Home Subscriber System) ControlPlane

BGCF/MGCF SEG

PDF

SGW

MRF

SCIM(Service Capability Interaction Manager)

Telephony A/S SIP A/S (SDE) Presence ServicePlane

GLMS/RLS

Ena

bler

Fra

mew

ork

OSA App Server

Call Control - Presence - Messaging - Charging - Media Server Control

Oracle SDP

VoIP

SIP Servlet Container

VBPX VBPX

SOA Suite

Presence Server

Key Customer Benefits

• J2EE-Based Platform• Lower Development cost • No Vendor Lock-in and Faster time to market

• Carrier-Grade Performance and Reliability• Deploy network services on IT-systems with confidence• Cut hardware costs using commodity HW, scale using grid

• Generate Revenue Now• Oracle Communicator=Standards-based Skype

• IMS Support• Ready to be deployed within IMS as SIP or Presence Server

• SOA-Based and Pre-integrated with Oracle Telco Apps• Faster time to revenue

Sample SDP Reference Customers

• IMS Rollout (Video Mail Services)• Broadband Multimedia Communications• Televoting Service• DNA Virtual PBX• Presence Server in IMS Pilot• Residential VoIP• Instant Messaging on Desktop, Mobile Phones• 30+ Trials, Multiple production deployments

Proven Infrastructure and Services

ComplementaryInfrastructure

Applications & Enablers

Systems Integration

Oracle SDP Partner Ecosystem




Rack Mounted Servers, Blade Servers, Storage

Carrier Grade O/S, Hardware Drivers

Clustered Disk-based database

In-Memory database

High-Availability Services Cluster Manager

Network Applications

Oracle Carrier Grade Framework: Application Ready Foundation

Hardware

Operating System

Oracle’s Carrier Grade

Framework:

Applications

HLR, HSS, AAA, Billing, Network Management, Value Added Services, etc

Oracle Database RAC

Carrier-Grade Capabilities:• Blade / grid optimized• Extremely scalable• Very large databases• Automatic failover / HA• Capacity-on-demand• Online operations



Applications: Subscriber

provisioning data Network

management data

Value-added services

Billing HLR/HSS

backend store

Oracle TimesTen In-Memory Database

Carrier-Grade Capabilities:• Extremely low latency• Embeddable architecture• Advanced replication for HA• Flexible persistence• Cache Connect to Oracle

In-Memory database

Applications: Call processing &

session state Network status &

QoS Real-Time

Charging Location &

presence data Reference data

In-Memory database

Highly Scalable / Highly Available

Oracle TimesTen + Oracle RAC Instantly Responsive / Highly Available

Tightly Integrated



Combined Performance

Tangosol Coherence Industry Coverage

Top 10 Product in Network World Next Generation Data Center Product Review

’With Coherence, performance has improved by as much as 100 times …’

Network World, March 2007

Coherence … ensures data is “closer” to the applications issuing transactions against one or more databases/data stores … The result is almost linear scalability from 2 million to more than 60

million “aggregations” per second, according to a joint investment-bank benchmark

February 2007

Tangosol Product Line

Coherence™Data Grid

Edition

Coherence™CachingEdition

Data Client

Coherence™Application

Edition

RealTime Client

SOA EDA

Compute Client

Oracle Fusion MiddlewareNatural Integration Points

Coherence Grid and ClustersData Caching, Extended State Replication, SharedIn-Memory Infrastructure

Session Sharingand Data Caching

Shared Service forJava, .NET, PHP, Ruby …

AcceleratedStateful Business

Processes

ClusteredBAM Infrastructure

Oracle DBMS, TimesTen, Berkeley DBNatural Integration Points

Oracle Berkeley DB(Java Edition)

Oracle TimesTen

Oracle RAC

Middleware Infrastructure

Oracle RAC

Middleware Infrastructure

Coherence

Berkeley DBCache Overflow

Oracle RAC

Middleware InfrastructureCoherence

ApplicationServers

ApplicationServers

Times Ten

Coherence

Times Ten

Coherence

Cache Overflow Integrationwith Coherence

Clustered Caching with Coherence

Persistence QoSwith Coherence

Value Proposition for Telecom Equipment Manufacturer (TEMs)

CGF embedded into Network Element level:• Modular, Open, Dynamic and Standard-based framework of

services• Provides Scalability, High-Availability with In-Memory speed• Reduces Development time, Cost and Risk• Enables TEMs to focus on core competencies

Applications & Integration

Lower Total Cost of Ownership

• Pre-integrated, pre-certified application services:

• Significantly reducing upfront development• Less software integration

• Economic Results from customer case studies

• saved 30% of development effort• Shorten development time by 6 months

resulting in a 9 month time to market

Oracle CGF Reference

Documents

Oracle Solution & Initiatives for Communciations Communications, Media & Utilities Industry Business Unit