Options for using megatrends in innovation workshops

frederic de meyer founder institute for future insights frederic@i4fi.com www.i4fi.com www.fredericdemeyer.com

@fdemeyer

Mind opener:

What advantages would it have to have

planes land upside-down?

Trends to take into consideration

• Demographic trends Ageing population GenerationY at work Widening talent gap Global mobility and new migration patterns Universities in emerging countries getting popular Increasing urbanization Gap rich-poor widening

• Environment and natural resources Global warming Scarcity of natural resources Water scarcity Volatile food production and prices ‘Cradle to cradle’ and ‘upcycling’ to reduce waste Smart cities Biomaterials

• Geopolitical forces Increasing weight of emerging countries Globalization 3.0 Rising middle class Increasing free-trade zones and market unions Energy dependence The Market State

• Consumer trends Mass customization Ethical buying

‘Buy Local’ as a sales argument Radical transparency and Life Cycle Assessments Social and group buying Personalization

• Technology trends The ‘Internet of Things’ Augmented Reality Consumerization of IT Technology ‘as a service’ Green technologies 3D Printing NBIC Technologies Digital divide

• Business trends Disintermediation Crowdsourcing Open Innovation Gamification Shared Value and Corporate Social Responsibility Social Business Innovation Cause Marketing Social Entrepreneurship ‘Do it yourself’ as added value Social Business through social networks The drive towards virtualization of the company

Option 1 story building

• breakout groups 4-5 people • generate discussions, all ideas welcome • aim = generate new insights, prepare for future • build a story

Resources Value proposition Customer segments

Go-to-market

Step 1: list trends that have an impact on industry X

Resources Value proposition Customer segments

Go-to-market

Step 2: choose the trend with the single biggest impact

Resources Value proposition

Customer segments

Go-to-market

Step 3: determine relationships and impact on company

… build a story…

Option 2 impact assessment

• breakout groups 4-5 people • generate discussions, all ideas welcome but need to be company-specific • aim = decision driven, innovation • brainstorm

Step 1: list trends that have an impact on company (or industry)

Threats Opportunity

Step 2: single out the top 3 opportunities and threats

Threats Opportunity

Step 3: determine potential added value of company

Things we can do to help prepare for these threats:

Things we can do to help benefit from these opportunities:

… discuss…

Option 3 business modeling

• groups either size • generate discussions, company-specific • aim = innovation, new ideas • search for relations

Business model canvas – Public Health Step 1: build business model canvas for company (or industry)

Business model canvas – Public Health Step 2: map major megatrend influencers

Business model canvas – Public Health Step 3: redesign key business model elements

° (mega)trend impact assessments

° competitive benchmarks

° keynote speeches and workshops

° publication (available on )

www.i4fi.com

www.i4fi.com www.fredericdemeyer.com

additional questions: frederic@i4fi.com

The future cannot be predicted …but it can be made !

(ancient African saying)