THE HOTTEST SHOW AROUND!International Trade Show for Trends in Optics

13 – 15 January 2012New Munich Trade Fair Centre

www.opti-munich.com

1. A who’s who of the industry: the different specialist areas Page 03

2. opti ’12 – finger on the pulse Page 04

3. The heart of the trade show: all about opti visitorsPage 05/06

4. Ways you can participate at opti Page 07

5. Dialogue under the spotlight Page 08

6. We’re working hard for you Page 09

7. Munich – a venue of superlatives Page 10

CONTENTS

opti ’12 – YOUR SPRINGBOARD TO SUCCESSGroundbreaking, successful and dynamic – opti is the only European trade fair for the optics industry that’s on the up. In other words: three spectacular days of exceptional innovations, a highly qualified specialist audience and an impressive supporting programme at a modern trade fair venue.

Why should you exhibit at opti? Read on to discover more about this successful trade show, which is constantly growing and attracting extensive international interest …

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1.A WHO’S WHO OF THE INDUSTRY: THE DIFFERENT SPECIALIST AREAS

Glasses manufacture IT/software Frames Lenses

Hearing devices Instruments Children’s eyewear Contact lenses

Shop fittings Low vision solutions Sunglasses Sports eyewear

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2.Top brands, designer labels, innovative manufacturers, start-

up businesses and international market leaders have the chance

to promote their activities to an attentive audience. opti draws

attention to the industry right at the beginning of the year. So

it’s a great start to your new, successful business year.

You can be sure that this trade show is a safe investment for

you. It’s not for nothing that opti is hailed as a leading inno-

vative trade show for the optics industry in German-speaking

countries. It is also highly praised on all the international

design markets. You can look forward to visitors from German-

speaking countries and beyond, and an exhibition area the size

of approximately six football pitches.

At opti you can meet the most important people in the indus-

try – whether that’s opticians, wholesalers or decision-makers.

Use this opportunity to showcase your products and brands,

and to generate profits.

We would be delighted to support you!

40,000 m2 of the best in the optics industry: as the number one annual industry highlight, opti pro-vides the ideal platform for its 470 exhibitors from 26 nations. That’s because here they have the opportunity to present new trends, innovations and technologies in a unique environment.

opti ’12 – FINGER ON THE PULSE

22,700 visitors from 64 countries and 470 exhibitors from 26 different nations.*

Visitors’ top interests**

Frames

Design & trends

Glasses

Contact lenses

Instruments, IT & miscellaneous

Shop fittings and furnishings

* Source: visitor registration. ** Source: all results are taken from the Gelszus Messe-Marktforschung GmbH

independent visitor and exhibitor survey (2011).

70 %

48 %

37 %

32 %

48 %

14 %

International and national distribution*

Exhibitors: 62 % national (Germany)

38 % international

Visitors: 78 % national (Germany)

22 % international

The optics industry from A to Z**

75 % opticians

5 % industry

6 % training and further training

4 % wholesalers

10 % other

The success of a trade show depends on its visitors. That is why opti is committed to providing an extra-ordinary service for its visitors, which is relevant to both a national as well as an international audience. The result is a clear positive image across Europe. The figures from opti ’11 speak for themselves. Whoever exhibits here can’t help but be noticed ...

** Source: all results are taken from the Gelszus Messe-Marktforschung GmbH independent visitor and exhibitor survey (2011).

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3.THE HEART OF THE TRADE SHOW: ALL ABOUT opti VISITORS

94 % of visiting industry professionals rate opti ’11 as very good or excellent!**

66 % of visiting industry professionals are decision-makers.**

82 % of visitors come because they are given an invitation.**

91 % of trade visitors rate the range of products/services at the trade show as between good and excellent!**

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The key figures from opti are checked by FKM (Society for Voluntary Control of Fair and Exhibition Statistics).

International appeal:The international focus of our trade show makes it well worth a visit – visitors to opti come from 64 countries spanning four continents. Alongside industry professionals from western and eastern Europe visitors from Scandinavia, Asia and America are also very much interested in opti.

Individual participation

You want to have your own trade fair stand? We can offer you

one of the most modern trade fair locations in Europe including

large halls and the most up-to-date technology. It doesn’t mat-

ter how creative you are in building your stand – everything is

possible, even a two-storey stand.

YES! – YOUNG EYE STYLES

This special area has been set aside exclusively for “private

label” manufacturers. Unusual details, a unique stand design

and unconventional ideas are a must. Application documents

can be found at www.opti-munich.com

Walk of Frame

Get yourself noticed in and around hall C1, either with your trade

show stand and your own or licensed brands or alternatively

by showcasing a new product in the rows of glass cabinets.

opti-Box

Have you got a revolutionary new idea? Has your company

been on the market for only two years? Do you have a special

frame design? We can support you with an attractive complete

starter package.

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WAYS YOU CAN PARTICIPATE AT opti

With your opti exhibition stand you will have the perfect surroundings to reach the right target group from the word go and will awaken some serious interest in your products. In our trade show halls you will have even more opportunities to increase awareness of your products.

Have you got any questions? If you contact us on +49 (089) 949 55-154 we will be delighted to help you further!

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As an exhibitor at opti you are in the right place at the right time. opti is where the most important minds in the optics industry come together. Make the most of this collection of “who’s who” and “what’s what” in the industry. opti offers you several opportunities to engage in dialogue and successfully increase awareness of your company.

opti-Forum

Live industry debates present a great opportunity to actively

share your knowledge with a specialist audience. You can show-

case your first-class knowledge through inspiring talks and

podium discussions. Your advert on the forum advertising space

will also give you an exclusive opportunity to gain exposure.

opti-Campus

This is the presentation area for training and further training

institutes. At opti-Campus and during the alumni meeting, you

can cultivate contacts with the scientific field and the industry’s

next generation – the decision-makers of tomorrow.

Trendy

This awards ceremony celebrates the best marketing ideas in

the optics industry. It is the perfect platform to get to know

your most innovative and energetic customers and colleagues –

and to get inspired by them too.

A broad programme of supporting events

Find out about our comprehensive programme at

www.opti-munich.com and take advantage of this efficient

form of live communication.

5.DIALOGUE UNDER THE SPOTLIGHT

** Source: all results are taken from the Gelszus Messe-Marktforschung GmbH independent visitor and exhibitor survey (2011).

81 % of trade fair visitors rate the opti-Forum and presentations as excellent.**

Simultaneous interpreting is available once again!

Together with our international representatives we support

your visitor marketing activities in Europe, Asia and North

America by posting adverts in national and international spe-

cialist magazines. Furthermore we use our comprehensive data-

base to invite more international industry professionals to the

trade fair.

With our “Trade Fair Success Initiative” you can ensure you

are as best prepared as possible for opti:

• live – trade fair workshop including a tour of the venue

• online – knowledge transfer via webinar and other tools to

make organising your trade fair visit easier

What’s more, because you need to think about what happens

after the trade show before the trade show, you will receive

from us, within four weeks, all the important information

you need for action after opti is over. This will help you measure

your success better and optimise your next trade show visit

easier.

We’ll do our best for your success.

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6.WE’RE WORKING HARD FOR YOU

To help you achieve your goals, opti offers you much more than just space in a hall.

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* Newsweek Image source: Munich tourist board

... and “one of the world’s 10 hottest cities!”* You will see that Bavaria’s capital has plenty to offer, both from a tourism and economic perspective. Take advantage of the trade show and let yourself be inspired by the traditions and character of the area.

The perfect location

• The headquarters of many leading international optics

providers are located in Germany

• In German-speaking countries there are around 12,000

opticians – and this figure is climbing

• The Munich region accounts for EUR 5 billion of the

annual turnover for the industry and has therefore

the largest purchasing power in Germany

• Munich is counted as a prosperous high-tech and

economic location

Rich in culture

• Countless top restaurants and eateries

• Art and culture in 45 museums, 2 opera houses and

58 theatres

• Famous sights and generous green spaces

For a stress-free journey

• Germany’s second largest airport with around 34 million

passengers a year guarantees perfect connections to

countries all around the world

• Direct motorway access

• Direct underground rail connection to the trade show

venue – only 20 minutes to the city centre

7.MUNICH – A VENUE OF SUPERLATIVES

The right hotel

You can find practical tips at

www.opti-munich.com

Go to: Travel & accommodation

GHM Gesellschaft für Handwerksmessen mbHWilly-Brandt-Allee 1

81829 Munich, Germany

Your opti-Team looks forward to welcoming you to opti ’12:

Lidia Ricco (Project Coordinator)

Telephone: +49 (089) 949 55-154

Telefax: +49 (089) 949 55-159

Email: ricco@ghm.de

Sandra Furthmüller (Project Assistant)

Telephone: +49 (089) 949 55-151

Telefax: +49 (089) 949 55-159

Email: furthmueller@ghm.de

Contact person in your country:

Please refer to the “Representative offices abroad” tab on our

website www.opti-munich.com/Auslandsvertretungen

opti ’12 International Trade Show for Trends in Optics

13 to 15 January 2012

13 January 2012 Friday 9 a.m. until 6 p.m.

14 January 2012 Saturday 9 a.m. until 7 p.m.

15 January 2012 Sunday 9 a.m. until 5 p.m.

Claudia Weidner (Project Manager)

Telephone: +49 (089) 949 55-150

Telefax: +49 (089) 949 55-159

Email: weidner@ghm.de

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