TABLEOF CONTENTS

TABLE OF CONTENTS

about Qatar

about INFDEXthe exhibitionwho will exhibitwhy exhibitevent schedulesupport

visitorswho will visitwhy visit

sponsorship opportunitiessponsorship programssponsors benefitsextra sponsorship opportunities

book your spacebooth categoriesfive steps to book your space

registration form

terms and conditions

infdex 2011 awards

official catalogue

about the organizers

messe frankfurt

INFDEX 2011 contacts

05

06

19

20

22

24

25

27

28

08

0607070707

161717

10101013

0809

infdexEXHIBITORS BROCHURE

ABOUTQATAR

ABOUT QATAR

5

Already the world’s wealthiest country with a per capita GDP of US$84,000, Qatar’s successful bid to host the FIFA World Cup 2022 will speed up a US$265 billion commercial, industrial and residential construction program designed to increase the country’s hotel, healthcare, industrial, education and real estate portfolio.

Don’t wait until 2022. Now is the time to do business in Qatar and establish business relationships that will remain profitable far beyond 2022.

ABOUTINFDEX

ThE EXhIBITION Celebrating our 10th anniversary, the International Furniture and Design Exhibition & Awards (INFDEX) 2011 at the 15,000 sq m Doha Exhibition Center is Qatar’s only major trade event where local and international designers and manufacturers meet the Qatari interior design market face-to-face.

ABOUT INFDEX

7

whO wILL EXhIBIT • Office Furniture• Kitchen / Kitchen Accessories• Interior Design• Flooring• Antiques• Artists/Frames• Lighting• Ceilings• Home Entertainment• Wall Furnishings• Children’s Décor• Window Treatments• Fabrics• Collectable Dealers• Art Galleries• Glass, Ceramic & Silver• Linen• Architect & Designer• Landscape

why EXhIBIT • Create awareness of your products & services• Generate customer preference and foster brand loyalty• Reinforce loyalty with current customers• Highlight your company to senior decision makers in your

market• Win new business as GCC economies continue to grow• Access to exhibition trade visitor database• Targeted approach to promoting your image• Fully integrated, strategic marketing, advertising and PR

campaigns that provide maximum brand leverage in local and regional markets

• Increase your brand awareness and media exposure.

EvENT SChEDULE MOVE IN HOURS:

Sunday 2 October starting 12 pmMonday 3 October 24 hoursTuesday 4 October until 12 am

SHOw HOURS:

Wednesday 5 October 3 p.m. – 9 p.m.Thursday 6 October 9 a.m. – 1 p.m.(Business Networking Lunch) 1:30 p.m. - 3 p.m. 3 p.m. – 9 p.m.Friday 7 October 3 p.m. – 9 p.m.Saturday 8 October 3 p.m. – 9 p.m.

BUMp OUT:

Saturday 8 October after 10 p.m.Sunday 9 October 24 hours Monday 10 October till 12 p.m.

SUppORT INFDEX will support exhibitors by:

• Introduction to local market decision makers• Media invitations to product launch• Sponsorship Opportunities• Yearlong exposure on our website until the following year’s

show• Award Ceremony• Full Media Coverage before and during the event • Exclusive Interviews• Photo and Video coverage

vISITORSvISITORS

INFDEX attracts the high quality audience you want to meet:

• Nearly 40% are director level and above• 25% are managers• 70% are involved in the decision-making process• Nearly 60% said INFDEX 2010 was good or excellent in

achieving their business goals• 25% said it exceeded their expectations

All are realistic prospects, each authorised to make purchasing decisions and actively looking for your products and services. They attend INFDEX to decide on immediate and future investment, which means that if you’re not there to meet them, you’re unlikely to be on their shortlist.

• Real Estate developers• Government organizations• Trade Agents• Construction companies• Consultant companies• Designers & Architects• Trade Visitors• Public Visitors• Special invitations will be offered to local, regional and

international buyers and decision makers.

whO wILL vISIT?

The INFDEX team has traveled the world sourcing exciting companies to ensure INFDEX 2011 becomes more than ever a magnet for the finest designers, manufacturers and retailers eager to reach new markets. An estimated 20,000 trade and public visitors from 26 countries are expected to come from:

• Qatar • Middle East • United States • South America

• GCC• Europe• Asia• Africa

The combination of new design talent, established designers and international brands are three principle reasons why INFDEX 2011 will be the only furniture and design show you need to attend.

why vISIT?

SpONSORShIpOppORTUNITIES

SpONSORShIp OppORTUNITIES

SpONSORShIp pROGRAMThe INFDEX Sponsorship Program is carefully prepared to offer a range of sponsorship opportunities to help you communicate key marketing messages to your target audience.

INFDEX sponsors are exposed to the highest caliber industry professionals in addition to local and international trade and public visitors. This offers you the opportunity to win your next client, strike a deal with a new partner, build new business relationships...or all three.

SpONSORS BENEFITSINFDEX 2011 is the region’s #1 trade event for cutting-edge interior design and architecture, furniture, art, lighting, fabrics, textiles and landscaping.

INFDEX 2011 offers local, regional and international companies unrivalled opportunities to align their brands with today’s leaders in the global furniture and design industry, foster new business partnerships and affirm existing relationships.

Qatar’s economy continues to defy the global financial crisis, achieving record GDP figures for 2009 due to the country’s extensive oil and gas reserves. This has created a real estate and construction boom with more than 1,000 office and residential blocks, hotels, hospitals, schools and a host of other construction projects under development.

11

MAIN hOST SpONSOR $120,000• Prime location 100 sq m raw exhibition space• Recognition as “Main Host Sponsor”• 2 Page advertisement in the Exhibition Catalogue• 1 Page editorial feature in the Exhibition Catalogue• Logo displayed on all outdoor and indoor advertising materials• Logo displayed on all marketing collaterals• Logo highlighted on the top left of Floor Plan• Logo displayed on official website (for 1 year)• Link from Qatar Expo website to sponsor website• Press release announcing your participation as

Main Host Sponsor• Press Conference announcing your sponsorship• 2 speaking roles at Sponsor Press Conference• Branding at Sponsor Press Conference• Head Table seats during the Sponsor Press Conference• Exclusive Interviews with the media during the Exhibition • Branding at the Exhibition Center: 4 Hall Banners / 6 Roll Up

banners• Access to INFDEX 2011 Visitors Data• 2 Branded tables during the Networking Lunch• Recognition Award during Networking Lunch• 20 VIP invitations for the Networking Lunch• 100 VIP Invitations for the Opening Ceremony

pREMIER SpONSOR $80,000• Prime 80 sq m raw exhibition space• Recognition as “Premier Sponsor”• 2 Page advertisement in the Exhibition Catalogue• 1 Page editorial feature in the Exhibition Catalogue• Logo displayed on all outdoor and indoor advertising• Logo displayed on all marketing collaterals• Press release announcing your participation• 1 speaking role at sponsors press conference• Branding at the press conference• Logo displayed on official website (for 1 year)• Link from INFDEX website to sponsor website• Logo highlighted on the bottom left of Floor Plan• Interview with the media during the Exhibition • 10 Networking Lunch invitations• 1 Branded Table at the Networking Lunch• Recognition award during the Networking Lunch• 50 VIP invitations to the Opening Ceremony

infdexEXHIBITORS BROCHURE

12 > EXHIBITORS BROCHURE

pRESENTING SpONSOR $40,000• Prime 50 sq m raw exhibition space• Recognition as “Presenting Sponsor”• 1 Page advertisement in the Exhibition Catalogue• 1 Page editorial feature in the Exhibition Catalogue• Logo displayed on all outdoor and indoor advertising materials• Logo displayed on all marketing collaterals• Press release announcing your participation• One speaking role at INFDEX press conference• Logo displayed on INFDEX website• Link from the INFDEX website to sponsor website• Opportunity to invite your own special guests• 10 invitations to the Networking Lunch• Branded Table at the Networking Lunch• Recognition award during the Networking Lunch• 50 VIP invitations to the Opening Ceremony

SUppORT SpONSOR $20,000• Prime 25 sq m raw exhibition space• Recognition as “Support Sponsor”• 1 Page advertisement in the Exhibition catalogue• Logo displayed on all advertising materials / marketing

collaterals• Press release announcing your participation• 1 speaking role at INFDEX press conference• Logo displayed on the INFDEX website• Link from INFDEX website to sponsor website• 5 Networking Lunch invitations• Recognition award during the Networking Lunch• Branded Table at the Networking Lunch• 20 VIP invitations to the Opening Ceremony

13

To take avantage of these exclusive infdex 2011 sponsorship opportunities please contact:

MENAT-ALLAH GOMAAMarketing Coordinator Tel: +974 4465 0211Fax: +974 4467 4506Mobile: +974 5507 3325P.O. Box 8019, Doha, State of Qatar

LANyARD SpONSOR $20,000Worn by the very people you want to reach, company branded lanyard ensure that every visitor is aware of your presence at the exhibition. Branded lanyards feature your logo and company name and are handed out during registration.

• Approximately 20,000 lanyards will be produced• Sponsor will receive any extra lanyards not used at the

exhibition• Recognition signage as lanyard sponsor in registration area.• Logo and company name printed on the lanyard• 5 Networking Lunch invitations

NETwORkING LUNCh SpONSOR $40,000Take advantage of INFDEX’s pivotal position within the GCC interior design and furniture industry to give your company significant promotion and presence to manufacturers, vendors, government officials, media and industry leaders.

• Networking Lunch Host status• 10 Networking Lunch Invitations• 10 complimentary VIP Guest Invitations• Welcome Speech by Sponsor Executive• Logo and hyperlink on website linked to sponsor’s website• Web Banner for Sponsor website• Branding in Networking Lunch Ballroom and Main Entrance• 1 Page advertising in the Exhibition Catalogue• Sponsor Press Conference – logo representation• Sponsor logo only appears on all Networking Lunch Invitations

ShOw BAG SpONSOR $30,000The official Show Bag sponsor can make a huge splash by providing a convenient service to show attendees. These bags will be in the hands of every attendee, who will hold the entire show in your bag. Branded Show Bags are certain to make an impact at the show and for many months afterwards.

• Each Show bag will include a branded gift item to be selected by the organizers

• Sponsor’s Company Name and Logo placed on the show bags and gift item

• Insert marketing material inside the show bags• 300 Show Bags handed to you for personalized promotion to

your target market• 5 Networking Lunch invitations

EXTRA SpONSORShIp OppORTUNITIES

BOOkyOURSpACE

BOOk yOUR SpACE

17

* yOU wILL RECEIvE BOOkING CONFIRMATION ThE NEXT BUSINESS DAy

BOOTh CATEGORIES

RAw SpACE

Raw space will be presented as open clear space for custom-made stands. Contact us for our preferred custom stand contractor details.

Raw space does not include: • Electricity • Fascia Name• Lights • Tables• Carpet • Chairs

FITTED STAND

The following items are included in each 12 sq m fitted stand:

• 1 stylish table• 2 comfortable chairs• Spotlights located behind the fascia name• Wall electrical plug• Unique colored carpet as per the organizer’s decision• Fascia name listed along with the stand number• Exhibitors country of origin flag

pRICES

• Raw Space: US$ 275 per sq m• Fitted Stand: US$ 310 per sq m

5 STEpS TO BOOk yOUR SpACETo book your space at INFDEX 2011 please follow these steps:

1. DETERMINE yOUR STAND SIzE 2. ChOOSE yOUR pREFERRED LOCATION ON

ThE FLOOR pLAN3. DETERMINE yOUR STAND CATEGORy A. FOR ShELL SChEME ThE MINIMUM BOOTh SIzE IS 12 SQ M B. FOR RAw SpACE pLEASE CONTACT US TO ASSIST yOU wITh yOUR BUDGETING 4. COMpLETE INFDEX REGISTRATION FORM

( pAGE 19 ) 5. FAX ThE REGISTRATION FORM (wITh ThE

TERMS AND CONDITIONS SIGNED) TO +974 4467 4506 OR EMAIL INFDEX@QATAR-EXpO.COM

19

REGISTRATION FORM

Please reserve _______ square meters of premium INFDEX 2011 exhibition stand space.

Raw space @ $275 per sq meter Fitted stands @ $310 per sq meter

Company: ______________________________Stand Number:___________________________________________

Address:________________________________________________________________________________________

City: ___________________________________Country:_________________________________________________

Tel.: ____________________________________Fax:_____________________________________________________

Contact Name:___________________________________________________________________________________

Contact Title: ____________________________Contact Email:___________________________________________

WE WILL DISPLAY THE FOLLOWING EXHIBITS (please provide a brief description of your products and services) ________________________________________________________________________________________________

SPONSORSHIP

Would you like to know more about the Sponsorship opportunities? YES NO

Name: Signature of Director/ Manager:

Date:

* EXHIBITOR’S MANUAL WILL BE MAILED TWO MONTHS BEFORE THE EXHIBITION

The Exhibitor hereby agrees with the Organizer to take and occupy during the 1. course of the exhibition the space specified above.This license to participate is personal to the Exhibitor and is not transferable, 2. the Exhibitor shall not assign or sublet the stand space or any part thereof and the exhibitor may not assign or transfer any of its right or obligations under this Agreement without the prior approval or written consent of the Organizer.Exhibits shall be placed within the contracted space area and shall not in any manner 3. obstruct or be objectionable to other exhibitors or visitors. The Exhibitor will be responsible for any damage to the walls or floors occupied 4. by the Exhibitor.The Exhibitor will comply with all rules and regulations of the authority having 5. control over the building.The Exhibitor will keep clean and tidy the space occupied to the satisfaction of the 6. Organizer.No electrical work will be undertaken without the consent of the Organizer and 7. then only by an electrical contractor to be approved by the Organizer.The Organizer reserves the right to refuse any application, cancel an agreement, relocate 8. an exhibitor’s stand or amend the floor plan at its discretion with valid reason.The Organizer may reject, cause and/or require to be removed or stopped any display 9. or demonstration by an Exhibitor which in the opinion of the Organizer creates a disturbance, constitutes a nuisance or is likely to lead to a prosecution of being offensive or otherwise unlawful.The Exhibitor shall not be entitled to any refund in the event of cancellation of the 10. Exhibition because of industrial action, blackouts, fire, act of terrorism, act of God or any other cause beyond the control of the Organizer.All Exhibitors stands with display material above 2.4 meters must submit design 11. plans to the Organizer for prior approval before the 1st of August 2011.All Exhibitors with open/raw space must submit design plans to the Organizer for 12. approval before the 1st of August 2011All product and equipment must be insured by the Exhibitor. The Organizer is not 13. responsible for any loss or damage to any product exhibited.The courts of law of the State of Qatar shall be authorized to rule in case of any 14. conflict in contract.Exhibitor must follow the operation schedule stipulated in the Exhibitors Manual, 15. which will be issued two months prior to the Exhibition.

Contracting parties for group stands are responsible for ensuring that all 16. exhibitors within their group are fully aware of and agree to abide by these Terms and Conditions and by the Rules and regulations of the exhibition.The Organizer shall not be responsible for the loss or damage to any property of the 17. Exhibitor or any other person caused by theft, fire defect in the Exhibition Centre, storm, tempest, lightning, national emergency, civil unrest, war, labour disputes, lockouts, explosions, acts of God and general cause not within the Organizer’s control or for any loss or damage sustained in the event that the opening or holding of the Exhibition is prevented, postponed or abandoned or if the Hall becomes totally or partially unavailable for the holding of the Exhibition due to any of the foregoing causes. The Exhibitor shall indemnity and hold the Organizer safe and harmless from all loss and damage to the basic fitted stand. The Exhibitor is advised to take out insurance cover for the purpose of indemnifying the Organizer as aforesaid and also to cover itself against all risk in respect of which the Organizer is expressed not to be responsible in these conditioned.In no event shall the Exhibitors have any claim for damages of any kind against the 18. Organizer in respect of any loss or damage of any kind against the Organizer in respect of any loss or damage consequent upon the prevention or postponement or abandonment of the Exhibition by reason of the happening of any of the events referred to in Condition 17 or otherwise or the Hall becoming wholly or partially unavailable for the holding of the Exhibition for reason beyond the Organizer’s control and the Organizer shall be entitled to retain all sums paid by the Exhibitor or by substitution of another hall, or building or in any other reasonable manner, the Exhibition can be carried out in these Conditions shall be binding upon the parties except as to size and position as to which any modification or re-arrangement shall be determined by the Organizer.The organizer cannot accept any complaint or claim against it unless it is submitted 19. in writing to the address given below within two weeks of the closing date of the Exhibition. All claims and disputes shall be settled in Qatar in accordance with Qatar Laws and Customs.In the event of a breach of any of the conditions herein the Organizer may in all 20. cases retain all monies paid by the Exhibitor and recover further monies from the Exhibitor as provided herein.NO SALES ARE ALLOwED DURING THE EXHIBITION; OR IMMEDIATE CLOSURE 21. OF THE STAND

We have read and agree to abide by the terms and conditions as stated above by Qatar Expo as a condition of the allotment of space. We agree to pay the total fees as indicated by the payment details. Signing this application form constitutes a legally binding acceptance of the exhibition regulations.

In the event of the organizer agreeing to any request for release from the agreement, the exhibitor shall be liable for all or part of the costs stated in the agreement, in accordance with the following scale:• Cancellation more than 120 days prior to the exhibition/conference opening date: 50% of the total cost• Cancellation more than 90 days prior to the exhibition/conference opening date: 75% of the total cost• Cancellation 30 days or less before the exhibition/conference opening date: 100% of the total cost.

This agreement is made on the date specified below between the person(s) and/or company(s) hereinafter referred to as the ‘Exhibitor’ and Qatar Expo, hereinafter referred to as the ‘Organizer’ wherein:The Organizer undertakes to promote and conduct an exhibition: ‘International Furniture and Design Exhibition & Awards 2011, Doha Exhibition Center October 5th – 8th 2011, and the Exhibitor undertakes to participate in the said exhibition and has applied to the Organizer for the right to occupy space on the terms hereinafter contained.

Signature of Director/Manager

Date

TERMS AND CONDITIONS

AwARDS

AwARDS

23

AwARDS CEREMONyThursday, 6th of October 2011

ThE BRIEF

Design & Furniture today are unique, edgy, and inventive. INFDEX is the place where you’ll find it all! INFDEX captures the energy of our dynamic industry.

We will connect you with innovative thinkers to motivate you, showcase the newest products to inspire you, and reveal cutting-edge ideas that will help you stay on the forefront of the creative landscape. At INFDEX, you will experience the best in the industry today, and what’s on the horizon.

A. BEST INNOvATIvE DESIGNED STAND

Design excellence challenges, creating an environment that makes the world a better place to relax, work, live, think and play. The challenge for stand designers is to demonstrate to our panel of experienced exhibition judges an attention to detail, creativity in design and quality of workmanship which sets your stand apart from all the others.

B. BEST ENvIRONMENTAL (GREEN) STAND

Eco-friendly design is not only a wise choice for our future; it is also a necessary choice. The design industry must adopt eco-friendly practices and materials that reduce its impact, before we reach a point of irreversible damage to our life supporting systems. This award aims to reward innovative and alternative ways to design, using green, renewable energy resources, and adopt non-polluting prac-tices and materials that reduce, recycle and reuse.

C. BEST USE OF BOOTh / STAND SpACE

Whether your stand is large or small, you’re competing with many other exhibition stands at INFDEX, all with the idea of creating an effective and attractive display. Therefore making the most effective use of the exhibition space at your disposal is crucial and the judges in this category will be looking for innovative ideas that really work in convincing passing visitors to step onto their exhibition stand.

D. BEST yOUNG DESIGNER OF INFDEX 11Another from INFDEX - an innovative competition looking to discover and reward talented young, local designers. The judges will be looking for creative, innovative, well-balanced and functional designs from local students, hoping to be stimulated by exciting and original ideas with the possibility of the winning entry having his or her design commissioned.

infdexEXHIBITORS BROCHURE

OFFICIAL CATALOGUE

I would like to book the following advertising space:

ADvERTISING SpACE ChECk BOX pRICEFull Color Page US$ 500.00Outside Back Cover US$ 1,250.00Inside Back Cover US$ 1,000.00Inside Front Cover US$ 1,000.00Bookmark US$ 2,000.00Insert US$ 2,500.00

Name:

Signature of Director/ Manager:

Date:

25

ABOUT ThE ORGANIzERS

Qatar Expo Event Management and EPOC Messe Frankfurt are joining forces to develop INFDEX - Qatar’s only major interior design and furniture expo - into a regional event by serving GCC & international markets and attracting an expected 30,000 trade and public visitors.

There is tremendous synergy in this collaboration. Qatar Expo has established itself as an international event organizer based in Qatar with the support of local organisations and associations. EPOC Messe Frankfurt brings to the partnership their track record and strong knowledge of the regional and global exhibitions market. Together, we aim to evolve INFDEX into a one-stop shop for the regional design industry.

Founded in 1993 in response to market demands for a Qatari event company who met recognized international standards, Qatar Expo Event Management prides itself on being a world class company who specialize in creating, managing and operating quality exhibitions, conferences and events.

Our diverse B2B and B2C exhibitions portfolio includes:

the first ever Forbes CEO Forum held outside North America• 5th Finance and Investment in Qatar Forum, the biggest • government investment event staged in ParisInternational Exhibition for Information Technology and • Communication (ITECH), Qatar’s first business and home technology exhibitionQatar Health, Qatar’s first major medical and healthcare • congress & exhibitionDoha Trade Fair, Qatar’s largest shopping extravaganza • welcoming 685 exhibitors and 200,000 shoppers in 2010

Doha Natural Gas Conference & Exhibition, now in its 7th • yearInternational Wedding Exhibition & Fashion Show (IWED), • the Middle East’s largest wedding expoMade In Turkey, Qatar’s only international Trade Fair • dedicated to Turkish products and services.

EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt. Messe Frankfurt is Germany’s largest trade fair organizer, with 424 million Euros in sales in 2009* and more than 1,400 employees worldwide. The Messe Frankfurt Group has a presence for its customers in more than 150 countries. In 2008, Messe Frankfurt organized more than 100 trade fairs, of which more than half took place outside Germany.

The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec Trade Fair and Conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, ISH kitchen+bath Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East, Festivalworld Middle East and Playworld Middle East.

For more information,please visit www.uae.messefrankfurt.com

* Preliminary figures for 2009 financial year

infdexEXHIBITORS BROCHURE

27

MESSE FRANkFURT

EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany’s leading trade fair organiser. With 450 million Euros in sales in 2010* and more than 1,770 employees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hub for the region. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners giving it a presence for its customers in more than 150 countries.

The successful portfolio of events of Epoc Messe Frankfurt GmbH in Dubai includes: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East and Playworld Middle East.

For more information, please visit our website at: www.uae.messefrankfurt.com

*Preliminary figures for 2010

infdexEXHIBITORS BROCHURE

QATAR EXpOTel: +974 4465 0211Fax: +974 4465 9214Mobile: +974 5523 1268Email: salwa.ghorayeb@qatar-expo.comWeb: www.qatar-expo.com

MESSE FRANkFURTTel: +971 433 801 02Fax: +971 433 852 72Web: www.uae.messefrankfurt.com

ORGANIzED By

For more information about taking your place at INFDEX 2011, including exhibitor and sponsor opportunities, please contact organizer Qatar Expo/Messe Frankfurt:

P.O.Box 8019 Doha Qatar

Tel: +974 4465 0211Fax: +974 4465 9214Email: infdex@qatar-expo.comWeb: www.qatar-expo.com/exhibitions/infdex

INFDEX CONTACTS

29