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Men’s

Demographics Psychographics

•Male•Hispanic & African American• 21-30 yrs.• $40,000• College student• Single or in relationship• Sharing a household with others• Lower middle class

This is a young man that owns a Nissan Altima. He listens to Hip-hop music. He likes to network through Facebook, Youtube, twitter. He likes to hang out in groups with friends. He also likes to go to the mall. He watches BET entertainment channel and music videos and sports. He likes to eat fast food.

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Gear upby

This opportunity will bring a percentage of sales every season throughout the years, this brand will have a consistency of cash flow. Gear up will be a hip and urban image for the young man. Launching the campaign will bring an exclusive feel, but yet an affordable price Zone. Statistics in Census.gov shows that there will be a growing market for Hispanic and African ethnicities of the target market. Gear up is based on utility and fashion. Other competitors only focus on utility, that is what will differentiate this line from competitors. Gear up will have great retail space that is bright and futuristic , well laid out, and centrally located.

6 stores x 10 units per week x 26 weeks x 9 styles x20 Avg.Ret.Price = $280,800.00 sales potential. Given the substantial amount of prospective sales. Victoria’s Secret would be wise to invest in a private label for basic good to increase yearly revenue.

Gear up will sell a range of basic goods with different color Assortments. The following is a partial list of the offering atany one time at budget to moderate pricing:

Underwear:Tube socksSweaters:Briefs Ankle socks Hooded zipper SweaterBoxer BriefsUndershirts:Pajama SetSocks: Tanks SlippersCrew socks Crew neckLow cut socks V-neck

Department stores like J.C. Penney and Sears will continue to loose share to other formats because department stores arejust too difficult to shop and provide no service. Gear up willonly carry a small selection of styles and colors. The consumerwill be able to find our products fast without offering too many selections, which causes the consumer to lose interest. Wewill only focus on catering to the young man.

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Gear up by Victoria's SecretAssortment Plan

Categories Color Sizes

Units per

Store

# Of Stores

Unit Cost Retail MU %

TotalCost

Total Retail MU $

Underwear

BriefsBlue/Grey/First grn/What/Blk SMLXL 18 6 6.00 20.00 70% $ 648.00

$ 2,160.00 14.00

Boxer BriefsBlue/Grey/First grn/What/Blk SMLXL 18 6 5.40 18.00 70% $ 583.20

$ 1,944.00 12.60

Socks

Crew Socks What/Blk/Grey SMLXL 6 6 4.50 15.00 70% $ 162.00 $ 540.00 10.50

Low cut socks Wht/Blk/Grey SMLXL 6 6 6.00 20.00 70% $ 216.00

$ 720.00 14.00

Tube Socks Wht/Blk/Grey SMLXL 6 6 4.50 15.00 70% $ 162.00 $ 540.00 10.50

Ankle socksWht/Blk/Grey SMLXL 6 6 4.50 15.00 70% $ 162.00 $ 540.00 10.50

Undershirts

TanksBlue/Grey/Frstgrn/Wht/Blk SMLXLXXL 18 6 5.40 18.00 70% $ 583.20

$ 1,944.00 12.60

Crew neck Wht/Blk/Grey SMLXLXXL 12 6 6.60 21.99 70% $ 474.98 $ 1,583.28 15.39

V-neck Wht/Blk/Grey SMLXLXXL 12 6 6.60 21.99 70% $ 474.98 $ 1,583.28 15.39

Hooded Sweater Blue/Grey/Blk SMLXLXXL 6 6 7.80 25.99 70% $ 280.69

$ 935.64 18.19

Pajama set

Navy grn/Blue/Grey/ Blk-striped SMLXLXXL 6 6 9.00 29.99 70% $ 323.89

$ 1,079.64 20.99

Slippers Blk/Grey SMLXLXXL 6 6 7.80 25.99 70% $ 280.69 $ 935.64 18.19

Total 120 6 $74.09 $246.95 70% $4,351.64 $14,505.48 172.87 $

Gear up is a private label design by Victoria’s Secret.

Gear up will continue to foster strategic relationships

with vendors to find the right sourcing at the

best prices. Gear up will provide it’s customers with a

small selection of basic goods at reasonable prices for

men. Also Gear up will keep up with the latest trends in

basic goods by attending trade shows yearly for the

latest trends and colors for the current season’s.

The strategy of the marketing campaign In December 2011, Gear up will bring awareness to the target consumer. Gear up will introduce the brand in the month of December , a commercial will air by a known artist in the hip hop industry during the Victoria’s Secret fashion show. In the new year of 2012, Gear up will have advertisements on hip hop magazines, Rap it up, Vibe and Source magazines. Gear up will only be available in five locations in the U.S. Gear up will focus on opening physical stores in mid January in New York, Atlanta and Los Angeles. Gear up will be available in regional malls located in the urban cities. Gear up will offer limited edition colors in Valentines day and Father’s day and other small gift sets. There will be a free gift with purchase for customers that spend over $40 dollars. When a certain amount of customers are reached, Gear up will issue catalogs only to preferred customers . We will communicate through Facebook and Twitter for updates and promotions.

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Window Display

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